RLH Properties SAB de CV
- Company typePrivate
- Founded2013
- HeadquartersCuauhtémoc, Mexico
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What RLH Properties SAB de CV does
RLH Properties SAB de CV is a Mexican publicly traded real estate development and hospitality company (BMV: RLHA) that owns and operates luxury resort and branded residential properties in Mexico's premier coastal destinations. The company's flagship asset is the Mayakoba enclave on the Riviera Maya, a 20-year-old luxury resort community, and it has expanded operations to the Riviera Nayarit through the One&Only Mandarina resort. Core products include the 182-room Alila Mayakoba resort (a partnership with Hyatt Hotels Corporation, opened February 2026, spanning 60 acres with six dining destinations and a Mayan-rooted wellbeing program) and ultra-luxury branded residences such as Villa 14 at One&Only Mandarina, listed at $32 million and sold via auction and global luxury real estate platforms.
The company generates revenue through two principal streams: recurring resort operations (room, food & beverage, and wellbeing revenues at owned/operated luxury resorts) and one-time branded residence sales to ultra-high-net-worth buyers. Pricing is unit-based and highly variable — individual villas can exceed $30 million — and the go-to-market is enterprise field sales targeting global UHNW buyers through exclusive partnerships with Concierge Auctions, LPR Luxury, and Forbes Global Properties. Distribution is supplemented by co-development relationships with internationally recognized luxury hotel brands (Four Seasons, Mandarin Oriental, Rosewood, Marriott, Accor) that confer brand premiums of 30-50% over comparable unbranded residences. Headcount is reported at 101-250 employees, with operations concentrated in Mexico and no disclosed international offices.
RLH positions itself as a pioneer of eco-conscious luxury in Mexico, leveraging the Mayakoba legacy and hotel-brand affiliations as its primary competitive differentiators. No proprietary technology platform, no AI/ML capabilities, and no SaaS-style recurring revenue components are referenced in the source material; the business model is fundamentally asset-heavy real estate development and hospitality operations. Revenue figures, ownership structure details, and management team information are not disclosed in the available data.
RLH Properties SAB de CV firmographics
Firmographics- Name
- RLH Properties SAB de CV
- Legal name
- RLH Properties SAB de CV
- Website
- http://www.rlhproperties.mx
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RLH Properties SAB de CV industry classification
Industry- Product category
- Luxury Hospitality and Branded Residences
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Villas & Residences Resorts (THAGACAM)
- akta.pro secondary industries
- Luxury Eco-Resorts (THAGACAK), Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Eco-Villas & Sustainable Premium Stays (THAMAEAH)
Keywords
Where RLH Properties SAB de CV is headquartered
LocationHeadquarters
- HQ city
- Cuauhtémoc
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
RLH Properties SAB de CV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Luxury Resort Operations: Ownership and operation of luxury resorts including Alila Mayakoba (182-room property) spanning 60 acres of beachfront, lagoon, and jungle with six dining destinations and wellbeing programs.
- Branded Residence Sales: Sale of luxury private residences within resort developments. Villa 14 at One&Only Mandarina listed at $32 million, spanning over 10,000 square feet with 360-degree views.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Luxury villa at One&Only Mandarina - $32 million |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
RLH Properties SAB de CV product offering
Product offeringCore offering
RLH Properties develops, owns, and operates luxury resort properties and branded residences within the Mayakoba enclave along Mexico's Riviera Maya. The company's portfolio includes Alila Mayakoba, a 182-room luxury resort spanning 60 acres of beachfront, lagoon, and jungle with six dining destinations. RLH Properties also sells ultra-premium branded villas such as Villa 14 at One&Only Mandarina in Riviera Nayarit, listed at $32 million.
Product overview
RLH Properties SAB de CV is a Mexican real estate ownership and development company specializing in luxury hospitality properties. The company operates primarily through its ownership of the Mayakoba enclave in Riviera Maya, Mexico, and manages luxury resort properties including Alila Mayakoba. The portfolio centers on eco-conscious luxury resort developments and branded residences.
Differentiator
Problem solved
Functional benefit
Products and services
- Alila Mayakoba
- Villa 14 at One&Only Mandarina
Quantifiable outcome
- Branded residences command 30-50% premiums over market comparables
- +1 more outcomes
Companies that use RLH Properties SAB de CV
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
RLH Properties SAB de CV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RLH Properties SAB de CV partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Concierge AuctionscorePartnership for auction sales of luxury villas at One&Only Mandarina resort. Villa 14, spanning over 10,000 square feet with 360-degree views, listed at $32 million, with bidding opening March 11 and concluding March 25. CEO Chad Roffers noted the platform will introduce the property to a global audience of high-net-worth buyers.
- LPR LuxurycoreLuxury real estate partnership for the sale of Villa 14 at One&Only Mandarina resort in Riviera Nayarit, Mexico.
- Forbes Global PropertiescoreLuxury real estate marketing partnership for the sale of premium villa at One&Only Mandarina, targeting global high-net-worth buyers.
- Hyatt Hotels CorporationflagshipJoint announcement of Alila Mayakoba opening - the Alila brand's debut in Latin America and the Caribbean. The 182-room luxury resort spans 60 acres within Mayakoba enclave along Riviera Maya, featuring six dining destinations and wellbeing program rooted in Mayan traditions. Marks Mayakoba's 20th anniversary.
- Four SeasonscoreHotel brand partnering with RLH Properties for branded residences development, part of the broader surge in branded residences market.
- Mandarin OrientalcoreHotel brand partnering with RLH Properties for branded residences development.
- RosewoodcoreHotel brand partnering with RLH Properties for branded residences development.
- MarriottcoreHotel brand partnering with RLH Properties for branded residences development.
- AccorcoreHotel brand partnering with RLH Properties for branded residences development.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
RLH Properties SAB de CV competitors and assessment
Company assessmentDirect peers
- One&Only Resorts: Ultra-luxury resort brand operated by Kerzner International with a flagship property (One&Only Mandarina) in Mexico where RLH Properties sells branded residences. Directly comparable as a luxury resort + branded residence operator in Mexico's Riviera Nayarit.
- Auberge Resorts Collection: Luxury resort operator and developer with branded residences in premier destinations including Mexico and the Caribbean. Closely comparable business model combining ultra-luxury resort operations with high-end residential real estate.
- Rosewood Hotels & Resorts: Luxury hotel brand owned by New World Development with a significant branded residence program. RLH Properties is an explicit partner with Rosewood for branded residences, making it a directly comparable developer-brand relationship.
- Six Senses Hotels Resorts Spas: IHG-owned luxury wellness resort brand with a leading branded residence program in destinations including Mexico and the Caribbean. Directly comparable to RLH's eco-conscious luxury positioning and wellness-led Alila Mayakoba offering.
- Four Seasons Hotels and Resorts: Global luxury hotel leader with the largest branded residence portfolio globally and an explicit partnership with RLH Properties for branded residences. Closely comparable as a flagship luxury hotel brand with branded residence offerings.
- Aman Resorts: Ultra-luxury resort brand with branded Aman Residences in exclusive destinations. Comparable to RLH Properties in the eco-conscious luxury segment, trophy asset positioning, and premium pricing on residences.
- Mandarin Oriental Hotel Group: Luxury hotel brand with branded residences program and an explicit RLH Properties partnership. Directly comparable as a global luxury hotel brand collaborating on branded residences in premier destinations.
- Cheval Blanc (LVMH): LVMH-owned ultra-luxury hotel brand with branded residences in exclusive destinations. Comparable to RLH Properties at the highest end of the luxury resort + branded residence market, with similar pricing power and UHNW targeting.
- Montage Hotels & Resorts: Luxury resort operator with a growing branded residences program in premier leisure destinations. Comparable business model of luxury resort operations paired with high-end residential sales in resort communities.
Broad incumbents
- Hyatt Hotels Corporation: Global hospitality major and parent of the Alila brand that RLH Properties partnered with for Alila Mayakoba. Comparable as a broad incumbent operating across luxury segments, though Hyatt's portfolio spans far beyond the trophy asset niche where RLH competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RLH Properties SAB de CV social profiles
Digital presenceRLH Properties SAB de CV financial estimates
Financial estimateRevenue estimate
Valuation estimate
RLH Properties SAB de CV leadership team
Management profileNumber of profiles
RLH Properties SAB de CV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RLH Properties SAB de CV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RLH Properties SAB de CV
What does RLH Properties SAB de CV do?
RLH Properties develops, owns, and operates luxury resort properties and branded residences within the Mayakoba enclave along Mexico's Riviera Maya. The company's portfolio includes Alila Mayakoba, a 182-room luxury resort spanning 60 acres of beachfront, lagoon, and jungle with six dining destinations. RLH Properties also sells ultra-premium branded villas such as Villa 14 at One&Only Mandarina in Riviera Nayarit, listed at $32 million.
Is RLH Properties SAB de CV a public or private company?
RLH Properties SAB de CV is a private company. It is classified as public and is currently operating.
When was RLH Properties SAB de CV founded?
RLH Properties SAB de CV was founded in 2013. It employs 101 to 250 people.
Where is RLH Properties SAB de CV based?
RLH Properties SAB de CV is headquartered in Cuauhtémoc, Mexico, in the Latin America region.
How does RLH Properties SAB de CV make money?
Two revenue lines are on record. Luxury Resort Operations are the primary driver. The others are branded Residence Sales.
Who are RLH Properties SAB de CV's main competitors?
Direct peers on record are One&Only Resorts, Auberge Resorts Collection, Rosewood Hotels & Resorts, Six Senses Hotels Resorts Spas, Four Seasons Hotels and Resorts, Aman Resorts, Mandarin Oriental Hotel Group, Cheval Blanc (LVMH) and Montage Hotels & Resorts. Hyatt Hotels Corporation is listed as a broad incumbent.
Does RLH Properties SAB de CV have an API?
No public API is recorded for RLH Properties SAB de CV.
What industry is RLH Properties SAB de CV in?
RLH Properties SAB de CV's product category is Luxury Hospitality and Branded Residences. Its primary akta.pro industry code is THAGACAM, Luxury Villas & Residences Resorts, with a secondary code of THAGACAK, Luxury Eco-Resorts. Its NAICS code is 72111 and its SIC code is 7000.