Divadlo na Vinohradech
Divadlo na Vinohradech is the Czech Republic's largest specialized drama theatre, operating under City of Prague ownership. It stages classical and contemporary plays through a permanent ensemble, selling tickets, gift vouchers, and permanent ticket packages to Prague's general theatre-going public.
- Company typePrivate
- Founded1907
- HeadquartersPraha, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Divadlo na Vinohradech does
Divadlo na Vinohradech is a municipal repertoire-based drama theatre in Prague, Czech Republic, operating from a Secession-style building at náměstí Míru in the Vinohrady district and continuously active since opening in 1907. It is established as a contributory organization (příspěvková organizace) of the City of Prague (Hlavní město Praha) and is described as the largest specialized drama (činohra) house in the Czech Republic, serving as the representative dramatic stage of the capital city. Programming is delivered on two stages: a 620-seat main stage (Velká scéna) for classical and contemporary world and Czech drama, and a smaller Studio Stage for experimental Czech and Slovak work; the repertoire is executed through a permanent acting ensemble supplemented by guest performers and directors including Tomáš Töpfer (ředitel) and Juraj Deák (umělecký šéf souboru).
Divadlo na Vinohradech firmographics
Firmographics- Name
- Divadlo na Vinohradech
- Legal name
- Divadlo na Vinohradech
- Website
- https://divadlonavinohradech.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Divadlo na Vinohradech is the Czech Republic's largest specialized drama theatre, operating under City of Prague ownership. It stages classical and contemporary plays through a permanent ensemble, selling tickets, gift vouchers, and permanent ticket packages to Prague's general theatre-going public.
- Ownership category
- akta.pro rank
Divadlo na Vinohradech industry classification
Industry- Product category
- Performing Arts / Live Drama Theatre
- NAICS
- Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Dance Companies (711120), Other Performing Arts Companies (711190)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Regional & Repertory Theatre Companies (MPAGABAB)
Keywords
Where Divadlo na Vinohradech is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Divadlo na Vinohradech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from individual performance tickets sold at box office and online. Tickets can be purchased with various payment methods including cash, bank card, and employee benefit vouchers (Sodexo, Benefit Plus, Edenred, UP).
- Gift Vouchers and Permanent Tickets: Sale of gift vouchers (500 or 200 CZK, valid until 12/31/2026) and permanent tickets (2100 CZK for 6 coupons exchangeable for any price category tickets). These represent pre-paid revenue redeemable against future performances.
- Season Subscriptions (Historical): Traditional subscription packages (abonmá) were offered historically, though for 2025/2026 and 2026/2027 seasons, subscriptions are exceptionally not offered due to reconstruction and temporary venue relocation to Radiopalác.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Permanent Ticket 2026 |
| One time/ perpetual license | Multi-year contract | Gift Voucher 2026 |
| Unit Pricing | Pay-as-you-go | Ticket Insurance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Divadlo na Vinohradech product offering
Product offeringCore offering
Divadlo na Vinohradech is a repertoire-based drama theatre and the representative drama stage of Prague, staging Czech and international plays across its 620-seat Main Stage (Velká scéna) and its smaller Studio Stage. It sells individual tickets directly through its box office and online portal, and offers gift vouchers (500/200 CZK), permanent multi-coupon tickets (2,100 CZK for 6 coupons), and seasonal subscriptions as purchase vehicles. The theatre maintains a permanent acting ensemble and operates a member club and monthly magazine as ancillary offerings.
Product overview
Divadlo na Vinohradech is a repertoire-based drama theatre and the representative scene of Prague, operating as the largest specialized drama house in the Czech Republic. The theatre offers live performances on two stages: the Main Stage (Velká scéna) with 620 seats featuring classical and contemporary plays, and the Studio Stage (Studiová scéna) for experimental contemporary Czech and Slovak drama. Additional offerings include gift vouchers (Dárkové poukazy), season tickets (Permanentka), and subscription packages. The theatre publishes a monthly magazine (Divadelní měsíčník) and maintains a member's club (Klub). During the reconstruction period (2026-2029), the company will temporarily operate from the newly built Divadlo na Vinohradské venue at Radiopalác with 370 seats.
Differentiator
Problem solved
Functional benefit
Products and services
- Velká scéna (Main Stage) The 620-seat main stage of Divadlo na Vinohradech, hosting large-scale dramatic productions of classical and contemporary works (Czech and international) for general theatregoers in Prague.
- Studio Stage (Studiová scéna) An intimate studio space at Divadlo na Vinohradech dedicated to contemporary Czech and Slovak drama, chamber plays, and experimental productions for theatre audiences.
- Gift Vouchers (Dárkové poukazy) Pre-paid gift vouchers available in 500 CZK and 200 CZK denominations (valid until 12/31/2026), redeemable online or at the box office for any performance in the theatre's repertoire; intended for cultural gifting and special occasions.
- Permanent Ticket (Permanentka) 2026 Annual multi-coupon ticket product priced at 2,100 CZK for the 2026 season, containing six coupons each exchangeable for one ticket in any price category for individual theatre attendees who want flexible, pre-paid access.
- Season Subscription (Předplatné) Historical subscription packages (abonmá) offered by Divadlo na Vinohradech; exceptionally not offered for the 2025/2026 and 2026/2027 seasons due to the building reconstruction and temporary venue at Radiopalác.
- Theatre Club (Klub Divadla na Vinohradech) Membership club for regular theatre patrons of Divadlo na Vinohradech, offering benefits such as priority reservations on productions, regular programme delivery, and engagement with the theatre's artistic programming.
- Theatre Monthly Magazine (Divadelní měsíčník) Monthly published magazine covering the theatre's current productions, artist interviews, historical features, and upcoming events, distributed as part of patron and member engagement.
- Ticket Cancellation Insurance (AXA) Optional third-party ticket cancellation insurance available from 27 CZK per ticket, covering inability to attend for health or other reasons, purchased alongside theatre tickets.
- Divadlo na Vinohradské — Temporary Venue (Radiopalác) Temporary 370-seat theatre at Radiopalác (Vinohradská třída 40) operating during reconstruction of the historic building at náměstí Míru, branded as 'Divadlo na Vinohradské' / 'Divadlo v záběhu' for the 2025/2026 and 2026/2027 seasons.
Quantifiable outcome
- 200th performance of Pygmalion achieved
- +2 more outcomes
Companies that use Divadlo na Vinohradech
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Divadlo na Vinohradech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Divadlo na Vinohradech partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered critical, core and minor.
- GG AVERS Divadlo (Consortium of Geosan Group and Avers)criticalSelected construction consortium for the major reconstruction of the theatre building at náměstí Míru. Selected by Prague City Council on March 23, 2026. Contract pending approval by Prague City Council. Reconstruction planned for 33 months.
- Radiopalác (Vinohradská třída 40)criticalTemporary venue landlord for Divadlo na Vinohradské during reconstruction. Building formerly housed cinema Květen, being converted to a 370-seat theatre. Construction ongoing since approximately mid-2025. Handover expected June 2026.
- RAZAM (Musical Group)coreMusical ensemble providing musical direction and arrangement for productions, particularly for Balada pro banditu. Co-created musical arrangements and participated in CD production with the theatre.
- Hlavní město Praha (Prague City Hall)criticalTheatre owner and investor of the reconstruction. Rada hl. m. Prahy (Prague City Council) serves as the founding body (zřizovatel) and investor for the building reconstruction project.
- Epoque OrchestraminorOrchestra providing music recording for Past na myši production.
- GG AVERS Divadlo Construction ConsortiumcriticalSelected in March 2026 by Prague City Council as investor to carry out reconstruction. Sdružení GG AVERS Divadlo (Geosan Group + Avers firms). 33-month reconstruction timeline.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Divadlo na Vinohradech competitors and assessment
Company assessmentDirect peers
- Činoherní klub Praha: A historic Prague drama theatre focused on contemporary drama, comparable in repertory specialization and audience demographic, but with smaller capacity, making it a peer competing for similar drama-goers.
- Divadlo Bez zábradlí: A long-established Prague drama theatre staging classic and contemporary Czech plays. Directly competes for Prague drama audiences with similar repertory programming and venue scale.
- Dejvické divadlo: A high-profile Prague repertory drama theatre known for contemporary Czech and international plays with a permanent ensemble. Comparable repertoire focus on meaningful dramatic texts and similar audience profile in the Czech capital.
- Národní divadlo (National Theatre Prague): The Czech national theatre in Prague, the single most direct drama peer in the same city, with overlapping classical/contemporary repertoire, similar audience demographic, and comparable institutional scale. Both are publicly funded venues competing for the same Prague drama audience.
Regional players
- Městské divadlo Brno: The municipal theatre of Brno, the second-largest Czech city, is the closest analogue as a Czech city-funded repertory drama house with overlapping repertoire strategy and comparable scale. It serves as a regional Czech equivalent of Vinohrady's municipal drama model.
- Slovenské národné divadlo (Slovak National Theatre): The Slovak National Theatre in Bratislava serves as the closest cross-border analogue: a state-funded national institution staging drama, opera and ballet. Comparable scale, repertory breadth, and public ownership model across the former Czechoslovak cultural sphere.
Broad incumbents
- Deutsches Theater Berlin: Berlin's flagship municipal repertory drama institution with comparable scale (~600 seats across multiple stages), dramaturgical focus on classical and contemporary plays, and similar municipal ownership. Comparable in scale and programming model.
- Thalia Theater Hamburg: A major German municipal repertory drama theatre with a comparable repertory model, multi-stage venue structure, and similar municipal/public funding structure. Serves as a sized-equivalent European public drama theatre for benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Divadlo na Vinohradech social profiles
Digital presenceDivadlo na Vinohradech compliance and trust
Trust signalCompliance4 records
Divadlo na Vinohradech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divadlo na Vinohradech leadership team
Management profileNumber of profiles
Profiles3 records
Divadlo na Vinohradech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divadlo na Vinohradech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divadlo na Vinohradech
What does Divadlo na Vinohradech do?
Divadlo na Vinohradech is a repertoire-based drama theatre and the representative drama stage of Prague, staging Czech and international plays across its 620-seat Main Stage (Velká scéna) and its smaller Studio Stage. It sells individual tickets directly through its box office and online portal, and offers gift vouchers (500/200 CZK), permanent multi-coupon tickets (2,100 CZK for 6 coupons), and seasonal subscriptions as purchase vehicles. The theatre maintains a permanent acting ensemble and operates a member club and monthly magazine as ancillary offerings.
Is Divadlo na Vinohradech a public or private company?
Divadlo na Vinohradech is a private company. It is classified as state government owned and is currently operating.
When was Divadlo na Vinohradech founded?
Divadlo na Vinohradech was founded in 1907. It employs 1 to 10 people.
Where is Divadlo na Vinohradech based?
Divadlo na Vinohradech is headquartered in Praha, Czechia, in the Europe region.
How does Divadlo na Vinohradech make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are gift Vouchers and Permanent Tickets and season Subscriptions (Historical).
Who are Divadlo na Vinohradech's main competitors?
Direct peers on record are Činoherní klub Praha, Divadlo Bez zábradlí, Dejvické divadlo and Národní divadlo (National Theatre Prague). Regional players are Městské divadlo Brno and Slovenské národné divadlo (Slovak National Theatre). Broad incumbents are Deutsches Theater Berlin and Thalia Theater Hamburg.
Does Divadlo na Vinohradech have an API?
No public API is recorded for Divadlo na Vinohradech.
What industry is Divadlo na Vinohradech in?
Divadlo na Vinohradech's product category is Performing Arts / Live Drama Theatre. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 711110.