Divadlo na Vinohradech

What Divadlo na Vinohradech does

Divadlo na Vinohradech is a municipal repertoire-based drama theatre in Prague, Czech Republic, operating from a Secession-style building at náměstí Míru in the Vinohrady district and continuously active since opening in 1907. It is established as a contributory organization (příspěvková organizace) of the City of Prague (Hlavní město Praha) and is described as the largest specialized drama (činohra) house in the Czech Republic, serving as the representative dramatic stage of the capital city. Programming is delivered on two stages: a 620-seat main stage (Velká scéna) for classical and contemporary world and Czech drama, and a smaller Studio Stage for experimental Czech and Slovak work; the repertoire is executed through a permanent acting ensemble supplemented by guest performers and directors including Tomáš Töpfer (ředitel) and Juraj Deák (umělecký šéf souboru).

Name

Divadlo na Vinohradech

Legal name

Divadlo na Vinohradech

Website

https://divadlonavinohradech.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

Divadlo na Vinohradech is the Czech Republic's largest specialized drama theatre, operating under City of Prague ownership. It stages classical and contemporary plays through a permanent ensemble, selling tickets, gift vouchers, and permanent ticket packages to Prague's general theatre-going public.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Drama Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Dance Companies (711120), Other Performing Arts Companies (711190)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Live drama theatre
• Theatrical performances
• Performing arts venue
• Repertoire drama house
• Theatre ticket sales

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from individual performance tickets sold at box office and online. Tickets can be purchased with various payment methods including cash, bank card, and employee benefit vouchers (Sodexo, Benefit Plus, Edenred, UP).
2. Gift Vouchers and Permanent Tickets: Sale of gift vouchers (500 or 200 CZK, valid until 12/31/2026) and permanent tickets (2100 CZK for 6 coupons exchangeable for any price category tickets). These represent pre-paid revenue redeemable against future performances.
3. Season Subscriptions (Historical): Traditional subscription packages (abonmá) were offered historically, though for 2025/2026 and 2026/2027 seasons, subscriptions are exceptionally not offered due to reconstruction and temporary venue relocation to Radiopalác.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Divadlo na Vinohradech is a repertoire-based drama theatre and the representative drama stage of Prague, staging Czech and international plays across its 620-seat Main Stage (Velká scéna) and its smaller Studio Stage. It sells individual tickets directly through its box office and online portal, and offers gift vouchers (500/200 CZK), permanent multi-coupon tickets (2,100 CZK for 6 coupons), and seasonal subscriptions as purchase vehicles. The theatre maintains a permanent acting ensemble and operates a member club and monthly magazine as ancillary offerings.

Product overview

Divadlo na Vinohradech is a repertoire-based drama theatre and the representative scene of Prague, operating as the largest specialized drama house in the Czech Republic. The theatre offers live performances on two stages: the Main Stage (Velká scéna) with 620 seats featuring classical and contemporary plays, and the Studio Stage (Studiová scéna) for experimental contemporary Czech and Slovak drama. Additional offerings include gift vouchers (Dárkové poukazy), season tickets (Permanentka), and subscription packages. The theatre publishes a monthly magazine (Divadelní měsíčník) and maintains a member's club (Klub). During the reconstruction period (2026-2029), the company will temporarily operate from the newly built Divadlo na Vinohradské venue at Radiopalác with 370 seats.

Differentiator

Problem solved

Functional benefit

Products and services

• Velká scéna (Main Stage) The 620-seat main stage of Divadlo na Vinohradech, hosting large-scale dramatic productions of classical and contemporary works (Czech and international) for general theatregoers in Prague.
• Studio Stage (Studiová scéna) An intimate studio space at Divadlo na Vinohradech dedicated to contemporary Czech and Slovak drama, chamber plays, and experimental productions for theatre audiences.
• Gift Vouchers (Dárkové poukazy) Pre-paid gift vouchers available in 500 CZK and 200 CZK denominations (valid until 12/31/2026), redeemable online or at the box office for any performance in the theatre's repertoire; intended for cultural gifting and special occasions.
• Permanent Ticket (Permanentka) 2026 Annual multi-coupon ticket product priced at 2,100 CZK for the 2026 season, containing six coupons each exchangeable for one ticket in any price category for individual theatre attendees who want flexible, pre-paid access.
• Season Subscription (Předplatné) Historical subscription packages (abonmá) offered by Divadlo na Vinohradech; exceptionally not offered for the 2025/2026 and 2026/2027 seasons due to the building reconstruction and temporary venue at Radiopalác.
• Theatre Club (Klub Divadla na Vinohradech) Membership club for regular theatre patrons of Divadlo na Vinohradech, offering benefits such as priority reservations on productions, regular programme delivery, and engagement with the theatre's artistic programming.
• Theatre Monthly Magazine (Divadelní měsíčník) Monthly published magazine covering the theatre's current productions, artist interviews, historical features, and upcoming events, distributed as part of patron and member engagement.
• Ticket Cancellation Insurance (AXA) Optional third-party ticket cancellation insurance available from 27 CZK per ticket, covering inability to attend for health or other reasons, purchased alongside theatre tickets.
• Divadlo na Vinohradské — Temporary Venue (Radiopalác) Temporary 370-seat theatre at Radiopalác (Vinohradská třída 40) operating during reconstruction of the historic building at náměstí Míru, branded as 'Divadlo na Vinohradské' / 'Divadlo v záběhu' for the 2025/2026 and 2026/2027 seasons.

Quantifiable outcome

• 200th performance of Pygmalion achieved
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Six partnerships are on record, tiered critical, core and minor.

• GG AVERS Divadlo (Consortium of Geosan Group and Avers)criticalOthers · 19 June 2026Selected construction consortium for the major reconstruction of the theatre building at náměstí Míru. Selected by Prague City Council on March 23, 2026. Contract pending approval by Prague City Council. Reconstruction planned for 33 months.
• Radiopalác (Vinohradská třída 40)criticalOthers · 1 June 2024Temporary venue landlord for Divadlo na Vinohradské during reconstruction. Building formerly housed cinema Květen, being converted to a 370-seat theatre. Construction ongoing since approximately mid-2025. Handover expected June 2026.
• RAZAM (Musical Group)coreStrategic or Co-development PartnerMusical ensemble providing musical direction and arrangement for productions, particularly for Balada pro banditu. Co-created musical arrangements and participated in CD production with the theatre.
• Hlavní město Praha (Prague City Hall)criticalOthersTheatre owner and investor of the reconstruction. Rada hl. m. Prahy (Prague City Council) serves as the founding body (zřizovatel) and investor for the building reconstruction project.
• Epoque OrchestraminorStrategic or Co-development PartnerOrchestra providing music recording for Past na myši production.
• GG AVERS Divadlo Construction ConsortiumcriticalImplementation/ SI/ Consulting PartnerSelected in March 2026 by Prague City Council as investor to carry out reconstruction. Sdružení GG AVERS Divadlo (Geosan Group + Avers firms). 33-month reconstruction timeline.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Činoherní klub Praha: A historic Prague drama theatre focused on contemporary drama, comparable in repertory specialization and audience demographic, but with smaller capacity, making it a peer competing for similar drama-goers.
• Divadlo Bez zábradlí: A long-established Prague drama theatre staging classic and contemporary Czech plays. Directly competes for Prague drama audiences with similar repertory programming and venue scale.
• Dejvické divadlo: A high-profile Prague repertory drama theatre known for contemporary Czech and international plays with a permanent ensemble. Comparable repertoire focus on meaningful dramatic texts and similar audience profile in the Czech capital.
• Národní divadlo (National Theatre Prague): The Czech national theatre in Prague, the single most direct drama peer in the same city, with overlapping classical/contemporary repertoire, similar audience demographic, and comparable institutional scale. Both are publicly funded venues competing for the same Prague drama audience.

Regional players

• Městské divadlo Brno: The municipal theatre of Brno, the second-largest Czech city, is the closest analogue as a Czech city-funded repertory drama house with overlapping repertoire strategy and comparable scale. It serves as a regional Czech equivalent of Vinohrady's municipal drama model.
• Slovenské národné divadlo (Slovak National Theatre): The Slovak National Theatre in Bratislava serves as the closest cross-border analogue: a state-funded national institution staging drama, opera and ballet. Comparable scale, repertory breadth, and public ownership model across the former Czechoslovak cultural sphere.

Broad incumbents

• Deutsches Theater Berlin: Berlin's flagship municipal repertory drama institution with comparable scale (~600 seats across multiple stages), dramaturgical focus on classical and contemporary plays, and similar municipal ownership. Comparable in scale and programming model.
• Thalia Theater Hamburg: A major German municipal repertory drama theatre with a comparable repertory model, multi-stage venue structure, and similar municipal/public funding structure. Serves as a sized-equivalent European public drama theatre for benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DivadloNaVinohradech
• Instagraminstagram.com/divadlo_na_vinohradech
• LinkedInlinkedin.com/company/divadlo-na-vinohradech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divadlo na Vinohradech