Webcastory

What Webcastory does

Webcastory is a French privately-held B2B webTV and collaborative media company founded in 2003 and headquartered in Paris, with broadcast studio operations in both Paris and London. The company builds and operates the SoMeTank platform — a PHP/MySQL-based cloud solution combining social networking, collaborative production workflows, video distribution, and Social CRM — alongside a portfolio of seven owned B2B webTV properties (Techtoc.tv, HRchannel.com, MedicalPro.tv, Mobilepro.tv, Digital4Change.tv, Medias2.tv, Politoscope.tv) that collectively reach 10,000+ community members and generate 3.5 million monthly page views. These owned media function as both proof-of-concept and customer acquisition channels, serving enterprise clients such as Orange, HP, IBM, Google, SFR, TNS Sofres, and AFDEL, as well as education and association partners including Institut Mines-Télécom and G9+.

The company's product portfolio spans platform technology (SoMeTank, Console WebTV with ~200 customization parameters, Verbatim Interactif), branded content solutions (Corporate WebTV, Brand Channel, Consumer WebTV, eCommerce Videos, Film Corporate, Inspirational Rich Media), and event/studio services (Studio TV rental, Conférence 2.0, Business Lounge TV Days). Its business model combines recurring SaaS subscriptions (annual cloud or on-premise platform licensing), project-based professional services (collaborative content production starting at EUR 8,500 HT per talk show), media sponsorship and brand channel advertising on owned webTVs, and studio/equipment rental.

Go-to-market operates across three motions: community-led (owned media as top-of-funnel), sales-led (direct enterprise engagement for platform licensing and custom webTV implementation), and event-driven (Business Lounge TV Days generating collaborative networking and leads). The company is founder-controlled under CEO Frédéric Bascuñana, has been profitable since the Techtoc.tv launch, operates with 11-50 employees, and shows no disclosed external funding, M&A activity, or parent company involvement.

Name

Webcastory

Legal name

Webcastory

Website

https://webcastory.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Webcastory is a French B2B webTV company that operates the SoMeTank collaborative video platform and seven owned B2B media properties (Techtoc.tv, HRchannel.com, MedicalPro.tv, and others), serving enterprise clients across technology, HR, healthcare, and telecom with brand channel sponsorships, studio production, and SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Enterprise Video Platform

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

akta.pro secondary industries

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ), WebRTC & In-Browser Voice/Video (HDAIAHAH)

Keywords

• B2B webTV solutions
• Collaborative video platform
• Webcast production services
• Enterprise video streaming
• Rich media solutions

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Platform SaaS Subscription: Annual subscription to SoMeTank platform available in cloud mode or on-premise (intranet deployment). Includes social CRM tools, production management, and content distribution capabilities.
2. Studio Rental & Production Services: Rental of broadcast TV studios (8m x 12m stage), equipment, and production teams. Services include talk show production, corporate filming, event capture, and mobile studio deployment.
3. WebTV Collaborative Solutions: Custom webTV implementation for enterprise clients including platform deployment, community management, and ongoing operational support.
4. Media Sponsorship & Brand Channel: Sponsorship of programs on existing webTV networks, brand channel subscriptions within Webcastory's B2B media properties, and advertising within video content.
5. Collaborative Content Production: Co-produced talkshows and branded content with participating sponsors, including editorial design, community management, and multi-platform distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Webcastory provides collaborative B2B webTV solutions through its proprietary SoMeTank platform built on PHP/MySQL, enabling organizations to create, manage, and broadcast professional video content. The company operates physical broadcast studios in Paris and London, and produces and operates multiple vertical-themed webTV channels (Techtoc.tv, HRChannel.com, MedicalPro.tv, among others).

Product overview

Webcastory offers a platform-plus-services model centered on SoMeTank, its proprietary collaborative webTV platform that combines social networking, video production management, and Social CRM capabilities. The platform serves as an ERP for TV production and enables co-creation of content with communities. Supporting the platform are specialized products including Console WebTV (customized players with ~200 parameters), Verbatim Interactif (interactive interview matrix), and Brand Channel (mini branded sites within webTV networks). The company also provides end-to-end services including Corporate WebTV, Consumer WebTV, eCommerce Videos, Film Corporate, Recruitment Webcast, Talkshow Promotionnel, and Video Weblog Communautaire. Studio and event services include Studio TV Location (broadcast facilities in Paris), Conférence 2.0 (event capture and streaming), and Business Lounge TV Day (collaborative production events). Webcastory operates its own webTV channels including Techtoc.tv, HRchannel.com, and MedicalPro.tv as proof-of-concept implementations.

Differentiator

Problem solved

Functional benefit

Brands

• Techtoc.tv: The first collaborative webTV launched by Webcastory in 2009, dedicated to IT and digital media professionals in France. It operates as a standalone, profitable business unit with over 250,000 unique visitors per month and 2.5 million page views.
• SoMeTank
• HRChannel.com
• MedicalPro.tv
• Mobilepro.tv
• Digital4Change.tv
• Politoscope.tv
• Medias2.tv

Products and services

• SoMeTank Platform Proprietary collaborative B2B webTV SaaS platform (PHP/MySQL) that enables organizations to create, manage, broadcast, and distribute professional video content across their own webTV channels. Targeted at corporate marketing, HR, and communications teams.
• Techtoc.tv Technology-themed webTV channel operated by Webcastory, delivering video content focused on the technology sector audience and advertisers.
• HRChannel.com
• MedicalPro.tv
• Paris Broadcast Studio Production
• London Broadcast Studio Production

Quantifiable outcome

• 500,000 page views within 6 months of launch, 2.1 million within 2 years for Techtoc.tv
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• G9+ (Institut G9+)coreStrategic or Co-development PartnerG9+ represents 50,000+ digital professionals across 20 alumni communities from engineering schools, management, and political science backgrounds. Uses Webcastory technologies to facilitate knowledge sharing and community building. Contributes to Social Rich Learning Portal development for educational purposes.
• Institut Mines-TélécomminorStrategic or Co-development PartnerPublic higher education institution under joint supervision of industry and communications ministries. Utilizes Webcastory's collaborative webTV platform for academic-industry knowledge exchange and professional community engagement.
• AFDEL (Association Française des Éditeurs de Logiciels et Solutions Internet)minorStrategic or Co-development PartnerFrench software publishers and internet solutions association using Webcastory's collaborative platform to build community and facilitate industry dialogue among its members.
• TNS SofresminorStrategic or Co-development PartnerFrench market research leader utilizing Webcastory's collaborative webTV platform for digital conversations and engagement with B2B ecosystem professionals.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/webcastory
• Facebookfacebook.com/webcastory
• LinkedInlinkedin.com/company/webcastory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webcastory