Toyota Material Handling

What Toyota Material Handling does

Toyota Material Handling CZ s.r.o. is the Czech subsidiary of Toyota Material Handling Europe, itself part of TICO Group (Toyota Industries Corporation). The company supplies material handling equipment — including electric and combustion counterbalance forklifts (Traigo24/48/80, Tonero), electric pallet trucks (BT Levio), stackers (BT Staxio), reach trucks (BT Reflex), order pickers, VNA trucks, tractors, and Swarm Automation AGVs — to industrial customers across manufacturing, logistics, retail, cold storage, and warehousing in the Czech Republic. Its technology stack centers on proprietary Li-ion batteries using NCA cell chemistry (same as electric vehicles), hydrogen fuel cell systems, and the I_Site telematics platform, supported by the My Toyota customer portal and an integrated safety suite (Toyota SAS, SEnS+, PAS, LSA, SpotMe, ODA).

The business operates eight revenue streams: new equipment sales, short- and long-term rentals, certified used equipment (Basic/Premium/Premium+ tiers), service contracts, original spare parts, subscription-based fleet management software, operator training via Toyota Academy, and accessories. Go-to-market combines direct enterprise sales with a self-serve e-commerce shop for smaller units and a broad service network offering 95% parts availability and 24-hour delivery. The company is differentiated by 100+ years of combined Toyota and BT brand heritage, Toyota Production System lean manufacturing principles, and an EU-OSHA workplace safety partnership now in its 10th year.

Name

Toyota Material Handling

Legal name

Toyota Material Handling CZ s.r.o.

Website

https://toyota-forklifts.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Toyota Material Handling CZ s.r.o. is the Czech subsidiary of TICO Group (Toyota Industries Corporation), selling forklifts, pallet trucks, stackers, AGVs, fleet management software (I_Site/My Toyota), and supporting services to manufacturing, logistics, retail, and cold storage operators in the Czech Republic.

Ownership category

akta.pro rank

Product category

Industrial Forklifts and Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM)

Keywords

• Fleet management telematics
• Electric pallet trucks
• Material handling equipment
• Forklift sales service
• Warehouse automation solutions

Headquarters

HQ city

Rudná

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. New Equipment Sales: Sale of new material handling equipment including electric and combustion forklifts, electric pallet trucks, stackers, reach trucks, order pickers, tractors, VNA trucks, and AGV vehicles. Revenue generated through direct sales and dealer network.
2. Rental Services: Short-term and long-term rental of material handling equipment through dedicated rental hotline. Provides flexibility for customers with variable demand or those wanting to try equipment before purchase.
3. Used Equipment Sales: Sale of certified used equipment through 'Ověřené bazarové VZV' program with Basic, Premium, and Premium+ tiers offering different warranty periods (3-12 months).
4. Service and Maintenance: Comprehensive service contracts and maintenance services for material handling equipment, regardless of brand. Includes Toyota Service Concept structured approach to service optimization.
5. Spare Parts: Sale of original Toyota and BT spare parts with 95% parts availability, 24-hour delivery, and minimum 10-year guaranteed availability after delivery.
6. Fleet Management Software: Monthly subscription-based I_Site fleet management and My Toyota customer portal providing telematics, safety monitoring, battery management, and operational analytics for connected trucks.
7. Operator Training: Training services for forklift operators covering theory and practical training on machines, designed for both newcomers and experienced operators.
8. Accessories: Sale of accessories including seats, lights, fork attachments, and safety equipment compatible with various truck types.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Toyota Material Handling CZ s.r.o. manufactures, sells, rents, and services industrial material handling equipment including electric and combustion forklifts, manual and electric pallet trucks, stackers, reach trucks, order pickers, VNA trucks, and automated guided vehicles (AGVs). The offering extends across the full equipment lifecycle with I_Site fleet management telematics, the My Toyota customer portal, Li-ion battery and hydrogen fuel cell energy solutions, certified used equipment, operator training, spare parts, and maintenance service contracts.

Product overview

Toyota Material Handling offers a comprehensive portfolio of material handling equipment organized into product families: Toyota Lifter (BT Lifter) manual pallet trucks for basic horizontal transport; BT Levio electric pallet trucks for powered applications; BT Staxio electric stackers; and Traigo series electric counterbalance forklifts (Traigo24, Traigo48, Traigo80) covering capacities from 1000 kg to 8000 kg. The fleet management ecosystem includes I_Site telematics and My Toyota customer portal for connected fleet optimization. Safety solutions include Toyota SAS active stability system, SEnS+ pedestrian detection, PAS pedestrian alert system, SpotMe warning system, and LSA speed control. Energy solutions span Li-ion batteries, hydrogen fuel cells, and lead-acid batteries. Services include rental, service contracts, certified pre-owned trucks, driver training, and genuine spare parts. The company operates under both Toyota and BT brands following the Toyota Production System principles.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota Lifter: Manual pallet truck brand manufactured in Sweden, known for durability with up to 5x longer lifespan than other pallet trucks.
• BT Lifter
• Traigo
• BT Levio
• BT Staxio
• BT Reflex
• Tonero
• My Toyota
• I_Site
• Toyota Academy (TSA)

Products and services

• Toyota Lifter (BT Lifter) Manual Pallet Truck Manual pallet trucks for horizontal transport of loads, manufactured in Sweden, with capacity range from 750 kg to 3000 kg. Known for durability with up to 5x longer lifespan than other pallet trucks in industry-standard tests and a 99-year warranty on the fork frame.
• Toyota Pro Lifter Manual pallet truck with patented design requiring up to 67% less force to start movement compared to standard models, priced at 21,600 CZK.
• Toyota Lifter with Scale Manual pallet truck with integrated high-precision scale (+/- 0.1 kg accuracy) enabling weighing and transport of goods in one step, with up to 35 hours of battery operation.
• BT Levio Electric Pallet Truck Electric pallet trucks available with Li-ion or lead-acid batteries, capacity range from 1000 kg to 2500 kg, with compact design for long-distance transport, tight spaces, and loading/unloading operations.
• BT Levio LWE130 Lightweight electric hand-held pallet truck with compact design, 208° steering arm rotation, built-in charger, smart truck telematics, and 1300 kg capacity, priced at 108,000 CZK.
• BT Staxio HWE100 Electric Stacker Compact electric stacker with 1000 kg capacity, 467 kg truck weight, maintenance-free AC motor, built-in charger, and minimal noise, priced at 145,920 CZK.
• Toyota Traigo24 Electric Forklift 24-volt electric counterbalance forklift for light-duty indoor applications in confined spaces.
• Toyota Traigo48 Electric Forklift 48-volt electric counterbalance forklift in 3-wheel and 4-wheel configurations, capacity 1500-2000 kg, with Toyota SAS active stability system, available with lead-acid or Li-ion batteries. The Traigo_i variant features integrated Li-ion battery and won the Red Dot Design Award 2025.
• Toyota Traigo80 Electric Forklift 80-volt high-performance electric counterbalance forklift, capacity 2000-5000 kg, available in 80V and 90V versions for intensive loading/unloading, with IP54 high-performance motor for outdoor wet or dusty environments.
• Toyota Traigo80 High-Tonnage Forklift Heavy-duty 80-volt electric counterbalance forklift, capacity 6000-8000 kg, with strong lift and driving performance for demanding indoor and outdoor operations.
• Swarm Automation AGVs Automated guided vehicles providing advanced and flexible solutions for automated material handling operations.
• I_Site Fleet Management System Subscription-based telematics and fleet management system utilizing online data from connected Toyota trucks to measure, analyze, and maximize machine performance. Monitors impacts, driver access, pre-operational checks, battery management, and utilization rates across the 300,000+ connected fleet.
• My Toyota Customer Portal Strategic fleet management portal providing contract overview, fleet structure, machine age, service activities, and financial costs. Connects with I_Site for detailed operational data.
• Toyota Li-ion Battery Solutions Lithium-ion battery solutions for electric forklifts using NCA (Lithium Nickel Cobalt Aluminium Oxide) cells, providing 30% higher energy efficiency than lead-acid, 5,000 charging cycles lifespan, and modular right-sized configuration.
• Hydrogen Fuel Cell Power System Hydrogen fuel cell power system combining sustainability of electric trucks with 2-3 minute refueling time, available for 90% of Toyota electric truck range. Produces only distilled water as byproduct.
• Toyota Service Contracts Comprehensive service programs maintaining operations and maximizing truck performance regardless of machine brand, with service contracts adapted to customer needs.
• Toyota Original Spare Parts Genuine Toyota and BT spare parts designed and tested by the same engineers who develop trucks. 95% of parts always in stock with delivery within 24 hours and minimum 10-year guaranteed parts availability after truck delivery.
• Truck Rental Services Flexible short-term and long-term rental solutions for material handling equipment available through a dedicated rental hotline (+420 702 060 202) to meet temporary or long-term needs.
• Driver Training Programs Training programs for operators of all truck types covering theory and practical training, designed for both newcomers and experienced operators, with 1 or 2-day training sessions adapted to machine type.
• Certified Pre-Owned Trucks Verified used trucks sold through the 'Ověřené bazarové VZV' program with three tiers: Basic (3-month warranty, max 250 machine hours, 50% battery capacity), Premium (6-month warranty, max 500 hours, 70% capacity), and Premium+ (12-month warranty, max 1000 hours, 80% capacity).
• PAS Pedestrian Alert System Standalone safety solution for trucks up to 3.5 tonnes capacity using RFID technology on pedestrian-worn tags (cards or bracelets) that communicate with a vehicle-mounted device to audibly alert drivers when pedestrians are nearby.
• SpotMe Warning System Stationary warning system that detects moving objects and alerts employees with flashing lights, customizable and placeable anywhere in the facility.
• LSA Low Speed Area System Autonomous speed reduction system using reflective coded strips to slow material handling trucks to minimum speed in designated zones, preventing collision risk.

Quantifiable outcome

• Li-ion batteries deliver 30% higher energy efficiency than lead-acid batteries
• +6 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature12 records

Partnerships

One partnership is on record.

• EU-OSHA (European Agency for Safety and Health at Work)coreStrategic or Co-development Partner · 1 January 2020Toyota Material Handling Europe has been an EU-OSHA campaign partner for 10 years, fully supporting campaigns for workplace safety. The partnership focuses on 'Healthy Workplaces Lighten the Load' campaign raising awareness of musculoskeletal disorders (MSDs) and promoting safety culture in material handling operations. Toyota contributes through operator training, safety equipment, and fleet management tools like I_Site that monitor safety metrics.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Linde Material Handling: Linde Material Handling (part of KION Group) is one of the largest global manufacturers of forklifts, warehouse trucks and fleet management software, competing head-to-head with Toyota across counterbalance forklifts, pallet trucks, stackers and telematics-based fleet services in the Czech Republic and Europe.
• Jungheinrich: Jungheinrich is a leading European manufacturer of forklifts, electric trucks, rack systems and intralogistics solutions, with comparable Li-ion rollouts, telematics, AGV/automation and aftermarket services that directly overlap Toyota's product, customer and channel mix.
• STILL (KION Group): STILL, a KION Group brand, manufactures forklifts, warehouse tractors and intralogistics equipment in Europe with strong Li-ion and fleet management portfolios, competing with Toyota's Toyota and BT brands across the same Czech and European end markets.
• Crown Equipment: Crown Equipment is a US-based global manufacturer of forklifts, pallet trucks and warehouse equipment with an extensive direct-sales and service network, competing with Toyota's BT Levio and Staxio ranges and similar fleet management offerings.
• Hyster-Yale Materials Handling: Hyster-Yale designs and manufactures forklifts and warehouse equipment under Hyster, Yale and Nuvera brands, competing directly with Toyota in counterbalance forklifts, warehouse trucks and Li-ion/fuel cell power solutions across European industrial customers.
• Mitsubishi Logisnext (Mitsubishi Forklift Trucks): Mitsubishi Logisnext integrates Mitsubishi, Cat Lift Truck and Rocla brands to offer forklifts, AGVs and warehouse automation, overlapping Toyota's electric and IC forklift portfolios as well as the Swarm Automation AGV offering.
• Clark Material Handling: Clark is a long-standing global manufacturer of forklifts and warehouse equipment with a European dealer footprint, competing with Toyota's counterbalance and warehouse truck lines on similar industrial and logistics customers.

Broad incumbents

• KION Group (parent of Linde, STILL, Dematic): KION Group is the larger parent of Linde, STILL and Dematic — Toyota's most direct global competitor in forklifts and the leading warehouse automation vendor via Dematic — making it the most relevant broad incumbent for benchmarking Toyota's combined hardware-plus-automation strategy.
• Manitou Group: Manitou manufactures rough-terrain and industrial handling equipment (telehandlers, masted forklifts, platform lifts) that overlaps Toyota's industrial truck portfolio for select warehouse and yard-logistics use cases in Europe.

Emerging players

• AutoStore: AutoStore is a leading cube-based automated storage and retrieval system vendor that competes with Toyota's Swarm Automation AGVs for the same intralogistics automation wallet, particularly in e-commerce and small-parts fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ToyotaMHCZ
• Facebookfacebook.com/TMHCZ
• LinkedInlinkedin.com/company/toyota-material-handling-czech

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Material Handling