Durago
DuraGo is a US-based, family-owned aftermarket automotive parts manufacturer and distributor specializing in brake rotors, drums, brake pads, hub assemblies, and wheel hub repair kits, sold B2B through a national network of auto care professionals and serving municipal and heavy-duty commercial verticals.
- Company typePrivate
- Founded1970
- HeadquartersRancho Dominguez, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Durago does
DuraGo is a US-based aftermarket automotive parts manufacturer and distributor specializing in brake and wheel-end components for professional installers. Founded in the 1970s as an importer serving the air-cooled Volkswagen market, the company has evolved into a privately held, family-owned business with headquarters in Rancho Dominguez, California and a national distribution center in Edison, New Jersey. Its product portfolio spans six brake rotor and drum series (DPS Professional, DTS Titanium, DES Electrophoretic, DFS Fully Coated, DMS Municipal, DAS Air Disc), Premium and Ceramic brake pads, hub assemblies covering 98%+ of passenger car and light truck applications, and wheel hub repair kits.
The company's core technology centers on proprietary surface coatings — DuraNetic™ and DuraNetic® G-Coating — engineered to deliver up to 300+ hours of salt spray protection per ASTM B-117/ISO 9227, alongside electrophoretic coating, induction heat treatment, roll-formed hub shoulders, and multi-lip seals. Products are designed in-house and manufactured by globally sourced partners operating in IATF 16949:2016 and ISO/TS 16949:2016 certified facilities. DuraGo maintains an electronic cataloging system backed by a licensed OEM vehicle database with weekly updates, integrated with Epicor and WHI Solutions for distributor synchronization.
DuraGo generates revenue through B2B hardware sales of aftermarket parts, distributed exclusively through auto care professionals rather than direct-to-consumer channels. Customers are primarily professional installers seeking OE-spec rotors, pads, and hub assemblies, with secondary segments in municipal/government fleets (law enforcement, fire, special service vehicles) and class 7 & 8 heavy-duty commercial trucking. Pricing is not publicly disclosed; the company emphasizes profitability and first-to-market applications for its professional channel rather than competing on price transparency.
Durago firmographics
Firmographics- Name
- Durago
- Legal name
- Durago
- Website
- https://duragoparts.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Short description
- DuraGo is a US-based, family-owned aftermarket automotive parts manufacturer and distributor specializing in brake rotors, drums, brake pads, hub assemblies, and wheel hub repair kits, sold B2B through a national network of auto care professionals and serving municipal and heavy-duty commercial verticals.
- Ownership category
- akta.pro rank
Durago industry classification
Industry- Product category
- Aftermarket Automotive Parts
- NAICS
- Motor Vehicle Brake System Manufacturing (336340)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)
- akta.pro secondary industry
- Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)
Keywords
Where Durago is headquartered
LocationHeadquarters
- HQ city
- Rancho Dominguez
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Durago business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Automotive Parts Distribution: DuraGo generates revenue through manufacturing, importation and distribution of aftermarket automotive products including brake rotors, drums, brake pads, hub assemblies, and wheel hub repair kits. Products are sold as one-time purchases to auto care professionals through distribution channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Durago product offering
Product offeringCore offering
DuraGo manufactures, imports and distributes aftermarket automotive brake and wheel-end components, including brake rotors, brake drums, brake pads, hub assemblies, and wheel hub repair kits. Products are engineered to meet OE form, fit, and function requirements and sold through a national network of auto care professionals supported by strategically located distribution centers.
Product overview
Durago is an aftermarket automotive parts manufacturer and distributor with over 50 years of experience. The product portfolio consists of a unified line of brake system components and wheel-end solutions. The core offerings include six distinct brake rotor series (DPS Professional Series, DTS Titanium Series, DES Electrophoretic Series, DFS Fully Coated Series, DMS Municipal Series, and DAS Air Disc Series), two brake pad formulations (Premium and Ceramic), Hub Assemblies, and Wheel Hub Repair Kits. These products serve professional installers and automotive enthusiasts, with specialized lines for commercial vehicles (municipal/pursuit) and heavy-duty applications (class 7 & 8 air disc brakes).
Differentiator
Problem solved
Functional benefit
Brands
- DuraGo Professional Series (DPS): Professional's choice for quality, cataloging, profitability, and first-to-market applications. Brake Rotors and Drums program.
- DuraGo Titanium Series (DTS)
- DuraGo Electrophoretic Series (DES)
- DuraGo Municipal Series (DMS)
- DuraGo Air Disc (DAS)
- DuraGo Fully Coated Series (DFS)
- DuraGo Hub Assemblies
Products and services
- Professional Series Brake Rotors and Drums (DPS)
Quantifiable outcome
- 98%+ of passenger car and light truck hub assembly sales are covered by the DuraGo Hub Assembly program
- +3 more outcomes
Companies that use Durago
Customer profileSegments3 records
Ideal customer profiles3 records
Durago technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Durago partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Durago competitors and assessment
Company assessmentPeers
Direct peers
- Wagner Brake (Federal-Mogul/Motorparts): Wagner Brake is a leading North American aftermarket brake brand owned by Federal-Mogul/Motorparts (Tenneco), offering brake pads, rotors, and calipers through a similar B2B installer distribution model. It competes directly with DuraGo across the DPS Professional Series product line in the same automotive professional channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Durago compliance and trust
Trust signalCompliance6 records
Durago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Durago leadership team
Management profileNumber of profiles
Profiles1 record
Durago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Durago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Durago
What does Durago do?
DuraGo manufactures, imports and distributes aftermarket automotive brake and wheel-end components, including brake rotors, brake drums, brake pads, hub assemblies, and wheel hub repair kits. Products are engineered to meet OE form, fit, and function requirements and sold through a national network of auto care professionals supported by strategically located distribution centers.
Is Durago a public or private company?
Durago is a private company. It is classified as family owned and is currently operating.
When was Durago founded?
Durago was founded in 1970.
Where is Durago based?
Durago is headquartered in Rancho Dominguez, United States, in the North America region.
How does Durago make money?
One revenue line is on record: aftermarket Automotive Parts Distribution.
Who are Durago's main competitors?
Raybestos Brake (BorgWarner) is listed as a peer. Wagner Brake (Federal-Mogul/Motorparts) is listed as a direct peer.
Does Durago have an API?
No public API is recorded for Durago.
What industry is Durago in?
Durago's product category is Aftermarket Automotive Parts. Its primary akta.pro industry code is IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines), with a secondary code of IMACAIAE, Brake Friction & Rotors (Pads/Shoes/Discs/Drums). Its NAICS code is 336340 and its SIC code is 3714.