WIFO-Anema
WIFO-Anema BV is a family-owned Dutch manufacturer of agricultural machinery and forklift attachments, producing planters, sideshifts, hoeing machines, box rotators, and buckets from its Ferwert facility. It sells globally through 1,000+ dealers serving arable farmers, agricultural contractors, and logistics operators.
- Company typePrivate
- Founded1961
- HeadquartersFerwerd, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WIFO-Anema does
WIFO-Anema BV is a third-generation family-owned manufacturer of agricultural machinery and forklift/equipment attachments headquartered in Ferwert, Friesland, Netherlands. Founded in 1961 by Wijtse Anema and his son Fokke (the company name derives from Wijtse and Fokke), the business is currently led by Wytze Anema. WIFO operates from a single production facility equipped with CNC machining, a 2x4-meter laser cutter handling up to 20mm thickness, and welding robots, and employs approximately 40 staff. Its product range divides into two complementary lines: attachments (voorzetapparatuur) for forklifts, telehandlers, tractors, and shovels — including box rotators, forward-tipping rotators, loading buckets, tool carriers, and scrapers — and agricultural machinery — including sideshifts, hoeing machines, bale clamps, bale spears, lifting masts, weighing equipment, subsoilers, and the Koningsplanter-based Precision Planter and Minituber Planter lines. The Precision Planter delivers planting speeds up to 6 km/hour, nearly double pneumatic alternatives, and is used by shallot, onion, garlic, and minituber growers as well as agricultural contractors.
The company's competitive positioning rests on 60+ years of brand heritage, proprietary planting technology acquired from Koning BV in 2015, and a worldwide dealer network exceeding 1,000 locations. Recent technology investments include the DSD-Z-300 Smart Camera Sideshift — developed with Doorgrond.nl using RGB-based computer vision for centimeter-accurate weed control — and GPS integration with Trimble and SBG systems for precision steering. In February 2025 WIFO announced a strategic partnership with Doggen Construction and Repair, taking over production of Doggen's weeding machines and co-developing advanced mechanical weed control systems.
WIFO generates revenue through hardware sales of agricultural machinery, forklift attachments, and spare parts, distributed via its global dealer network and supported by direct sales contact (phone, email, WhatsApp) and trade show presence at events such as AgroTechniek Holland. Pricing is configured per product with documented list pricing (e.g., €4,850 retail for the WI-5000T weighing equipment excluding VAT). The company serves arable farmers, agricultural contractors, and logistics operations across the Netherlands, Belgium, Ireland, Canada, the United States, and broader international markets through its dealer footprint. Revenue is not publicly disclosed.
WIFO-Anema firmographics
Firmographics- Name
- WIFO-Anema
- Legal name
- WIFO-Anema BV
- Website
- https://wifo.nl
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WIFO-Anema BV is a family-owned Dutch manufacturer of agricultural machinery and forklift attachments, producing planters, sideshifts, hoeing machines, box rotators, and buckets from its Ferwert facility. It sells globally through 1,000+ dealers serving arable farmers, agricultural contractors, and logistics operators.
- Ownership category
- akta.pro rank
WIFO-Anema industry classification
Industry- Product category
- Agricultural Machinery and Material Handling Attachments
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
- akta.pro secondary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where WIFO-Anema is headquartered
LocationHeadquarters
- HQ city
- Ferwerd
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WIFO-Anema business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Machinery Sales: Sale of agricultural machinery including planting machines (precision planters, minituber planters), agricultural equipment (sideshifts, hoeing machines, bale clamps, lifting masts, weighing equipment, tillage equipment)
- Forklift Attachments Sales: Sale of forklift attachments including box rotators, forward tipping rotators, buckets, tool carriers, and scrapers for forklifts, telehandlers, tractors, and shovels
- Spare Parts: Replacement parts for all WIFO products. Most parts are in stock for quick delivery. Spare parts books available for download.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | WI-5000T Weighing Equipment - Base model |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
WIFO-Anema product offering
Product offeringCore offering
WIFO-Anema manufactures and sells two main product lines for B2B customers: (1) Voorzetapparatuur — attachments such as box rotators, forward-tipping rotators, loading buckets, tool carriers, and scrapers for forklifts, telehandlers, tractors, and shovels; and (2) Landbouwmachines including sideshifts, hoeing/weeding machines, bale clamps, bale spears, lifting masts, weighing equipment, subsoilers, and Plantmachines (precision planters and minituber planters using the Koningsplanter system). Products are produced in-house at Ferwert with CNC, laser cutting, and robotic welding, and sold globally through a 1,000+ location dealer network plus direct sales support.
Product overview
WIFO-Anema is a manufacturer of agricultural machinery and forklift/equipment attachments based in Ferwert, Netherlands, with over 60 years of experience (founded 1961). The product portfolio consists of two interlocking lines: (1) Attachments (Voorzetapparatuur) — box rotators (K54, SK54, K56), forward tipping box rotators (K75, K80, K85, K90, K95), loading buckets (HOD/HO series), tool carriers (WDH-VZ/V SZ), and scrapers — primarily for forklifts, telehandlers, and tractors; and (2) Agricultural Machinery — sideshifts (DSD/DSD-Z series including the DSD-Z-300 Smart Camera Sideshift), hoeing machines (SB, including Doggen partnership), bale clamps (BKP/BKP-UF), bale spears (BP series), lifting masts (HM series), weighing equipment (WI-5000T), subsoilers, and planting machines (Precision Planter PP series and Minituber Planter MP series). The Precision Planter and Minituber Planter use the acquired Koningsplanter technology (acquired from Koning BV in 2015). The company employs approximately 40 staff and produces at its Ferwert facility using CNC machines, laser cutting, and welding robots.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Double planting capacity compared to pneumatic onion planting systems (up to 6 km/hour vs max 3.5 km/hour)
- +4 more outcomes
Companies that use WIFO-Anema
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
WIFO-Anema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
WIFO-Anema partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Doggen Construction and RepaircoreStrategic partnership for mechanical weed control optimization in arable farming. WIFO will take over production of Doggen's weeding machines, optimizing production capacity and availability. Companies will work together on further innovation and development of advanced weeding technologies. The partnership combines WIFO's Smart Camera Sideshift with Doggen's robust and easily adjustable weeder for highly accurate and efficient weed control.
- Doorgrond.nlcoreJoint development of the DSD-Z-300 Smart Camera Sideshift. Doorgrond.nl provides camera control technology that distinguishes plants from weeds using RGB color profiles and shades of green. Combined with WIFO's sideshift frame, this delivers centimeter-accurate hoeing. Development tested extensively over six months before first production series.
- Koning BV (Acquired Activities)coreIn 2009, WIFO acquired the planter business of Koning BV in Alkmaar, adding the established Koningsplanter name and technology to WIFO's product range. The Koningsplanter system is now a core proprietary technology in WIFO's precision planters and minituber planters.
Scale indicators4 records
Recent moves13 records
Expansion highlights5 records
WIFO-Anema competitors and assessment
Company assessmentDirect peers
- Manitou: French manufacturer of telehandlers, forklifts, and a wide range of material-handling attachments (buckets, forks, clamps). Directly comparable to WIFO's telehandler/tractor attachment line (box rotators, buckets, tool carriers).
- AVR: Belgian manufacturer specializing in potato and root-crop equipment (planters, haulm toppers, harvesters, store loaders). Closely comparable in size, geography (Flanders/northern Europe), and crop focus (potatoes/onions) to WIFO's Koningsplanter planter business.
- Lemken: German family-owned manufacturer of agricultural implements (ploughs, cultivators, seed drills, sprayers) sold through dealers. Comparable in size, family-ownership profile, dealer-channel GTM, and breadth of tractor-mounted equipment.
- Grimme: German family-owned specialist in potato, beet, and vegetable equipment with planters, harvesters, and handling machinery. Closely comparable to WIFO's Koningsplanter-based precision planting business and arable-farming customer base.
- Kverneland: Norwegian-origin (now Kubota-owned) manufacturer of tractor-mounted implements and precision farming solutions. Comparable product breadth (tillage, seeding, spraying, bale equipment) and dealer-driven distribution.
- Pöttinger: Austrian family-owned manufacturer of grassland, tillage, seed drill, and loader wagon equipment. Comparable as a mid-sized European family-owned implement maker with dealer-channel distribution and similar product categories.
- Palfinger: Austrian global leader in loader cranes and material-handling attachments for trucks and forklifts. Comparable attachment-engineering focus and dealer network, though serving heavier lifting/construction applications.
- Kuhn: French manufacturer of agricultural machinery including tillage, seeding, fertilizing, hay/forage, and livestock equipment. Comparable scale, broad implement portfolio, and multi-decade brand presence sold through an international dealer network.
- Amazone: German manufacturer of soil tillage, seeding, fertilizing, and crop protection implements, with strong precision-agriculture positioning. Comparable to WIFO's sideshift, planter, and crop-care equipment portfolio and European dealer channel.
Broad incumbents
- Kubota: Japanese global manufacturer of tractors, agricultural implements, and construction equipment, owning Kverneland. Broad incumbent whose tractor and implement ecosystem increasingly overlaps WIFO's attachment and precision-farming positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WIFO-Anema social profiles
Digital presenceWIFO-Anema compliance and trust
Trust signalCompliance1 record
WIFO-Anema financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIFO-Anema leadership team
Management profileNumber of profiles
Profiles1 record
WIFO-Anema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIFO-Anema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIFO-Anema
What does WIFO-Anema do?
WIFO-Anema manufactures and sells two main product lines for B2B customers: (1) Voorzetapparatuur — attachments such as box rotators, forward-tipping rotators, loading buckets, tool carriers, and scrapers for forklifts, telehandlers, tractors, and shovels; and (2) Landbouwmachines including sideshifts, hoeing/weeding machines, bale clamps, bale spears, lifting masts, weighing equipment, subsoilers, and Plantmachines (precision planters and minituber planters using the Koningsplanter system). Products are produced in-house at Ferwert with CNC, laser cutting, and robotic welding, and sold globally through a 1,000+ location dealer network plus direct sales support.
Is WIFO-Anema a public or private company?
WIFO-Anema is a private company. It is classified as family owned and is currently operating.
When was WIFO-Anema founded?
WIFO-Anema was founded in 1961. It employs 11 to 50 people.
Where is WIFO-Anema based?
WIFO-Anema is headquartered in Ferwerd, Netherlands, in the Europe region.
How does WIFO-Anema make money?
Three revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are forklift Attachments Sales and spare Parts.
Who are WIFO-Anema's main competitors?
Direct peers on record are Manitou, AVR, Lemken, Grimme, Kverneland, Pöttinger, Palfinger, Kuhn and Amazone. Kubota is listed as a broad incumbent.
Does WIFO-Anema have an API?
No public API is recorded for WIFO-Anema.
What industry is WIFO-Anema in?
WIFO-Anema's product category is Agricultural Machinery and Material Handling Attachments. Its primary akta.pro industry code is AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 33331 and its SIC code is 5084.