Ragar Realty
Ragar Realty is an independently owned traditional real estate brokerage based in Palmyra, Missouri, serving residential buyers, sellers, investors, and acreage/farm clients across Northeast Missouri with MLS-distributed listings and a referral-driven sales model.
- Company typePrivate
- Founded1978
- HeadquartersPalmyra, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ragar Realty does
Ragar Realty is an independently owned, traditional real estate brokerage headquartered at 204 South Main Street in Palmyra, Missouri, the county seat of Marion County in Northeast Missouri. The firm serves residential buyers and sellers, investors, relocators, and owners of small acreages, farms, and businesses across the Northeast Missouri region, including the nearby communities of Hannibal, MO and Quincy, IL. The brokerage is led by Wesley J. Tuley as Broker/Owner and operates with a team of eight licensed real estate agents.
The firm's core offering is full-service residential and small-commercial brokerage, with property listings distributed through the regional Multiple Listing Service (MLS) and syndicated to REALTOR.com. Marketing follows a "Total Exposure" philosophy spanning internet/website, social media (notably Facebook), billboards, print advertising, broadcast media, direct mail, and in-office multimedia displays. Supporting resources include a mortgage calculator, home buying and selling tips, a Palmyra-area community information page, and an affiliated mortgage advisory service (Wyatt Ragar, NMLS# 559049) partnered with Preferred Rate and licensed in FL, IL, and MO.
The business operates on a standard commission-based revenue model, earning a transaction take rate on each closed deal. The company does not operate a proprietary technology platform; its digital infrastructure consists of the company website and social media presence, supplemented by industry-standard MLS access. Go-to-market is sales-led and community-driven, with personal service at the Palmyra office and a referral-heavy acquisition model — approximately 80% of business originates from past client referrals — indicating a relationship-driven sales motion concentrated within a single regional market.
Ragar Realty firmographics
Firmographics- Name
- Ragar Realty
- Legal name
- Ragar Realty
- Website
- https://ragarrealty.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ragar Realty is an independently owned traditional real estate brokerage based in Palmyra, Missouri, serving residential buyers, sellers, investors, and acreage/farm clients across Northeast Missouri with MLS-distributed listings and a referral-driven sales model.
- Ownership category
- akta.pro rank
Where Ragar Realty is headquartered
LocationHeadquarters
- HQ city
- Palmyra
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ragar Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Real Estate Commission: Traditional real estate transaction-based commission model. The company earns commissions on property sales and purchases in the Northeast Missouri area, including residential homes, businesses, small acreages, and farms. Revenue is generated upon successful closing of real estate transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate brokerage services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Ragar Realty product offering
Product offeringCore offering
Ragar Realty is a traditional real estate brokerage serving Palmyra, Missouri and the broader Northeast Missouri area. The company provides property listing and marketing services for residential homes, businesses, small acreages, and farms, along with buyer representation supported by MLS distribution through REALTOR.com. Core service delivery relies on personal agent-led consultations, a multi-channel 'Total Exposure' marketing approach, and an affiliated mortgage advisory through Preferred Rate.
Product overview
Ragar Realty is a traditional real estate brokerage offering a unified suite of property services centered on buying and selling residential and commercial real estate in the Palmyra, Missouri area. The core offering consists of property listing services with MLS access via REALTOR.com, buyer representation, and total-exposure marketing using multiple channels. Supporting the core brokerage services are complementary tools including a mortgage calculator, home buying and selling educational resources, a mortgage advisory service through affiliated partner Wyatt Ragar, and a Palmyra area information resource. The company does not operate a technology platform or SaaS product; all offerings are service-based.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Listing Services Residential and commercial property listings for Palmyra, Missouri and the Northeast Missouri area, including homes, businesses, small acreages, and farms, with map-based property search and featured listings display on the company website.
- Property Marketing Services
Companies that use Ragar Realty
Customer profileSegments3 records
Ideal customer profiles2 records
Ragar Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ragar Realty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mark Twain Board of RealtorscoreProfessional real estate association membership providing local market representation, networking, and industry resources for Northeast Missouri real estate professionals.
- Missouri Association of RealtorscoreState-level professional association membership providing advocacy, education, and resources for Missouri real estate professionals.
- National Association of RealtorscoreNational professional association membership providing industry standards, advocacy, and access to national real estate resources and MLS systems.
- Multiple Listing Service (MLS)coreMLS membership enables property listings on REALTOR.com and other major real estate platforms, providing maximum exposure for seller properties.
- Preferred RateminorWyatt Ragar, a mortgage advisor affiliated with Preferred Rate, is featured on the Ragar Realty resources page. Provides mortgage pre-qualification, loan type consultation, and financing information for buyers. NMLS# 559049, licensed in FL, IL, and MO.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Ragar Realty competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
Ragar Realty social profiles
Digital presenceRagar Realty compliance and trust
Trust signalCompliance2 records
Ragar Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ragar Realty leadership team
Management profileNumber of profiles
Profiles9 records
Ragar Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ragar Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ragar Realty
What does Ragar Realty do?
Ragar Realty is a traditional real estate brokerage serving Palmyra, Missouri and the broader Northeast Missouri area. The company provides property listing and marketing services for residential homes, businesses, small acreages, and farms, along with buyer representation supported by MLS distribution through REALTOR.com. Core service delivery relies on personal agent-led consultations, a multi-channel 'Total Exposure' marketing approach, and an affiliated mortgage advisory through Preferred Rate.
Is Ragar Realty a public or private company?
Ragar Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ragar Realty founded?
Ragar Realty was founded in 1978. It employs 11 to 50 people.
Where is Ragar Realty based?
Ragar Realty is headquartered in Palmyra, United States, in the North America region.
How does Ragar Realty make money?
One revenue line is on record: real Estate Commission.
Does Ragar Realty have an API?
No public API is recorded for Ragar Realty.