What Uğur Cooling does

Uğur Cooling (Uğur Aria Company) is an Iranian-registered manufacturer of commercial and household refrigeration products, established as the Iranian arm of Turkish parent Uğur Cooling Inc. (founded 1954). The Iranian entity commenced manufacturing in 2010 at a 20,000+ square meter facility in Mamuniyeh Industrial Town and operates under the registered name Ugur Aria Company in affiliation with Tabiat Makan Industrial Group.

The company's product portfolio spans commercial upright display refrigerators (USS series), commercial and household chest freezers (UDD SCEB and BK series), upright freezers (UFR series), medical-grade refrigerators (UMD series, +2 to +12°C), ice cream topping units (UDR series), and dual-temperature water coolers (Euroice). Core technology relies on mechanical compression cooling using R134a, R290, and R404a refrigerants, with climate class 4/4L1 ratings enabling stable operation in conditions up to 30°C and 55% humidity. Manufacturing complies with ISO 9001, ISO 14001, and ISO 30401 standards, and the product line is sold under multiple sub-brands including Euroice, Max Cool, and Hisashi.

The business model is hardware sales of one-time-purchase refrigeration units priced between roughly $385 and $1,095 USD, supplemented by after-sales warranty service (24 months household, 18 months commercial, 60 months compressors). Go-to-market combines a nationwide authorized dealer and service network across 28+ Iranian provinces, direct website sales via a bilingual ugur-aria.com storefront, and export channels reaching Iraq, Russia, and the Netherlands. Customer segments span commercial retail (supermarkets, cafés), household consumers, enterprise food and beverage manufacturers, and medical/pharmaceutical buyers.

Name

Uğur Cooling

Legal name

شرکت اوگور آریا (Ugur Aria Company)

Website

https://ugur-aria.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Uğur Cooling (Uğur Aria) is an Iranian manufacturer of commercial and household refrigeration equipment, producing display refrigerators, chest and upright freezers, medical-grade units, and water coolers for retail, food service, household, and pharmaceutical customers across Iran and export markets in Iraq, Russia, and the Netherlands.

Ownership category

akta.pro rank

Product category

Commercial Refrigeration Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Major Household Appliance Manufacturing (33522)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Commercial & Industrial Refrigeration Systems (IMAHAKAA)

akta.pro secondary industries

Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH), Cold Chain & Temperature-Controlled Storage Equipment (IMAHAKAJ)

Keywords

• Commercial refrigeration equipment
• Commercial chest freezers
• Display refrigerators
• Household freezers
• Water coolers

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Refrigeration Equipment Sales: Direct sale of commercial and household refrigeration equipment including upright freezers, chest freezers, display refrigerators, and water coolers to businesses and consumers
2. After-Sales Service and Warranty: Installation, repair services, and spare parts supply through authorized service centers. Warranty coverage of 24 months for household products, 18 months for commercial/industrial products, and 60 months for compressors
3. Enterprise/Corporate Orders: Mass production of customized large-scale orders for organizations, serving major food, beverage, and retail companies in Iran

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Uğur Cooling (Uğur Aria) manufactures and sells commercial and household refrigeration equipment, including upright display refrigerators, chest freezers, upright freezers, household freezers, medical/professional refrigerators, ice cream topping refrigerators, and water coolers. The company operates a 20,000+ square meter manufacturing facility in Mamunieh, Iran, producing to European and Iranian national standards, and sells through authorized dealers, direct website sales, and export channels to enterprise food and beverage customers and household consumers.

Product overview

Uğur Cooling (Uğur Aria) is a manufacturer of commercial and household refrigeration products, established in Turkey in 1954 with production facilities in Iran since 2010. The product portfolio includes commercial upright refrigerators (USS series), commercial chest freezers (UDD SCEB series), household chest freezers (UDD BK series, Euroice series), medical/professional refrigerators (UMD series), upright freezers (UFR series), topping refrigerators for ice cream display (UDR series), and water coolers (Euroice). The company operates with ISO 9001 and ISO 14001 certifications and serves both domestic and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Euroice (یوروآیس): Sub-brand for chest freezers, water coolers, and mini refrigerators
• Max Cool (مکس)
• Hisashi (هیساشی)

Products and services

• USS 374 DTKL LED Standing Refrigerator Professional upright display refrigerator with 372-liter net capacity, adjustable temperature range from +1 to +10°C, LED lighting, and mechanical cooling system. Designed for commercial use in shops, cafés, supermarkets, and busy commercial centers.
• UDD 500 Chest Freezer Commercial chest freezer with dimensions 660×950×1585 mm and temperature range of -15°C to -30°C. Built according to European and Iranian national standards.
• UDD 500 SCEB Chest Freezer Commercial chest freezer with 372-liter capacity and ability to hold up to 7 ice cream tubs. Features daily energy consumption of 4.9 kWh, mechanical cooling system with R404a refrigerant, 4 internal baskets, and climate class 4 performance.
• USS 95 DTKL Display Refrigerator Compact display refrigerator with adjustable temperature range of +1 to +10°C, two shelves, capacity for 75 cans of 330ml or 65 bottles of 500ml. Features low noise level of 42 dB and R134a refrigerant.
• UMD 110 KS Medical Refrigerator 110-liter professional refrigerator for medical centers, clinics, pharmacies, laboratories, and light industrial units. Maintains temperature between +2 to +12°C using R134a refrigerant with low energy consumption of 2.6 kWh per 24 hours.
• UMD 65 KS Medical Refrigerator 65-liter compact refrigerator for clinics, laboratories, offices, and hotels. Temperature range of +2 to +12°C with 2.6 kWh per 24 hours energy consumption and R134a refrigerant.
• UDD 370 Standing Freezer Upright freezer with 270-liter net capacity and temperature range of -12 to -22°C. Designed for frozen food, pharmaceuticals, and industrial products in restaurants, stores, pharmacies, and cold storage facilities.
• UDD 200/300 SCEB Chest Freezer Commercial chest freezer with 264-liter net capacity, temperature range of -12°C to -22°C, four internal baskets, mechanical cooling system, and low energy consumption of 2.9 kWh per 24 hours.
• UDD 500 BK Household Chest Freezer 454-liter household chest freezer with temperature range of -18°C to -23°C. Features eco-friendly R290 refrigerant gas, daily energy consumption of 4.3 kWh, and climate class 4L1 for hot and humid climates.
• Euroice 80 Home Chest Freezer 150-liter home chest freezer with temperature range of -18°C to -23°C. Energy-efficient with R134a refrigerant, available in white and gray colors, suitable for homes, shops, and small work environments.
• UDD 300 BK Household Chest Freezer 296-liter household chest freezer with temperature range of -15°C to -25°C. Features R600a refrigerant gas, low energy consumption, and compact design suitable for large families or villa storage.
• Euroice Chest Freezer (Household, 110/80 models) Available in two models: 110 (230 liters) and 80 (150 liters), with different temperature ranges. Spacious, energy-efficient freezer for homes, shops, supermarkets, and workplaces. Available in white and gray colors.
• UFR 440 GDL Upright Freezer (English site) Industrial upright freezer with 460-liter net capacity and temperature range of -12 to -22°C. Equipped with 6 large shelves, mechanical cooling system, R404a refrigerant, and 800W input power for demanding commercial environments.
• UFR 440 GDL Upright Freezer (Persian site) 318-liter upright freezer with temperature range of -12 to -22°C. Features 6 large shelves, mechanical cooling system with R404a refrigerant, and 800W power consumption for reliable frozen storage.
• UDD 400 SCEB Chest Freezer 350-liter commercial chest freezer with temperature range of -12 to -22°C. Features mechanical cooling system with R404a refrigerant, 4 internal baskets, daily energy consumption of 4.4 kWh, and robust construction.
• UDR 8 Topping Refrigerator Professional topping refrigerator with 500-liter net capacity, capable of holding 16 ice cream pans simultaneously. Temperature range of -18°C to -23°C for ice cream parlors, cafes, and dessert venues.
• Euroice Water Cooler (Hot and Cold with Cooling Compartment) Dual-purpose standing water cooler with hot and cold capabilities. Compatible with 12-19 liter tanks, equipped with cooling compartment for packaged drinks and food. Suitable for homes and offices.
• Euroice Water Cooler (Persian site) Dual-purpose standing water cooler providing hot and cold water simultaneously. Compatible with 12 to 19 liter tanks and equipped with a cooling compartment for home and office use.
• Euroice Mini Refrigerator Compact mini refrigerator with 235-liter capacity. Designed for small spaces with efficient cooling performance.
• After-Sales Service and Warranty Program Installation, warranty, repair, and spare parts services for household refrigerators and freezers, commercial refrigerators and freezers, air conditioners, and water coolers. Coverage includes 24-month warranty for household products, 18-month for commercial/industrial products, and 60-month for compressors. Provided through authorized service centers across all Iranian provinces.

Quantifiable outcome

• 24-month warranty for household products, 18-month for commercial/industrial, 60-month for compressors
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tabiat Makan Industrial Group (گروه صنعتی طبیعت ماکان)coreStrategic or Co-development PartnerUgur Aria is part of Tabiat Makan Industrial Group, a leading economic conglomerate with 33,000 employees operating in food, cellulose, petrochemical, construction, printing, packaging, retail chains, pharmaceutical, automotive, agriculture, dairy, poultry, logistics, cultural, and sports industries. Key brands include Tabiat, Khoshbakht, and Akopardis Aria.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Haier Biomedical: Subsidiary of Haier Group focused on medical, pharmaceutical, and laboratory cold storage — directly overlaps with Uğur Aria's UMD medical/professional refrigerator line (2-12°C temperature range).
• Frigel (Firbimatic): Italian specialist in industrial process cooling, chillers, and temperature control solutions — adjacent to Uğur Aria's industrial upright freezer and medical refrigerator lines serving food processing and pharmaceutical customers.

Direct peers

• True Manufacturing: US-based manufacturer of commercial refrigerators, freezers, and display cases widely used in foodservice and retail — closely comparable product portfolio to Uğur Aria's commercial chest freezer and upright refrigerator lines.
• Hussmann (a Panasonic company): Major manufacturer of commercial refrigeration display cases and refrigeration systems for grocery and food retail — overlaps with Uğur Aria's commercial display refrigerator and freezer product lines serving supermarkets.
• Gram (Denmark): European manufacturer of professional commercial refrigeration and freezer units for foodservice and catering — closely comparable to Uğur Aria's commercial upright and chest freezer lines, particularly for the European/Netherlands export market.
• Hoshizaki: Japanese global leader in commercial ice machines, refrigerators, and freezers for foodservice and retail — directly competes with Uğur Aria in commercial chest freezers, upright refrigerators, and display cases for supermarkets, cafés, and ice cream parlors.
• Vestfrost: Danish manufacturer of household and commercial refrigerators and freezers with focus on energy-efficient and eco-friendly refrigerants — directly comparable product mix (household chest freezers + commercial units) and eco-refrigerant positioning.

Broad incumbents

• Carrier Commercial Refrigeration: Global incumbent offering commercial and industrial refrigeration systems including cold-room and display equipment — competes broadly in the same commercial refrigeration space but as part of Carrier's wider HVAC portfolio.
• Arçelik: Turkish household appliance major (Beko/Grundig brands) and Uğur Cooling Inc.'s domestic Turkish competitor — provides benchmark for the Turkish parent's home market and represents indirect competition in the Iranian household appliance segment.

Regional players

• Tecfrigo (Italy): Italian manufacturer of commercial refrigerated display cases, ice cream showcases, and pastry/bakery refrigeration — closely comparable to Uğur Aria's UDR topping refrigerator (ice cream display) and commercial showcase product categories for European foodservice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ugur-aria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uğur Cooling