Wazobia FM
Wazobia FM is a Nigerian radio station network broadcasting music, news, and talk shows in Pidgin English across five major cities, including Lagos and Abuja. Owned by Steam Broadcasting and Communications Limited, it monetizes via advertising and extends reach through mobile apps and podcasts.
- Company typePrivate
- Founded2007
- HeadquartersLagos, Nigeria
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wazobia FM does
Wazobia FM is a Nigerian private radio station network operating under the legal entity Steam Broadcasting and Communications Limited. Founded in 2007 and headquartered in Lagos, the network broadcasts in Pidgin English — a widely understood Nigerian lingua franca — across five major urban markets: Lagos, Abuja, Kano, Onitsha, and Port-Harcourt. It serves a horizontally segmented general Nigerian listening audience interested in music, news, sports coverage, and interactive talk content, with flagship programs including "Evening Oyoyo" (weekday evening politics and current affairs), "Football Republik" (sports), "Hot Tori" (news), and "Una Wake Up Show" (morning drive). The company has 101-250 employees and operates without disclosed external investors, parent companies, or acquisition activity.
The core product is over-the-air radio broadcasting, supplemented by digital extensions: a website (wazobiafm.com) offering live streaming of all five station feeds, native mobile applications on iOS and Android (Apple App Store id 614444491), and on-demand podcast content distributed via a third-party partnership with Atunwa Digital LLC. The underlying technology is conventional radio broadcasting infrastructure augmented by digital streaming and mobile app distribution. The firm integrates AccuWeather for location-specific weather data and uses Google Analytics and Google Firebase for usage telemetry. No proprietary AI/ML systems, patents, trademarks, or distinctive technical IP are disclosed, and no awards or formal certifications are documented.
Wazobia FM operates on a free-to-air, advertising-based revenue model. Listeners receive content at no charge, while the station sells advertising slots to businesses seeking reach across its five-station Nigerian footprint, with a published rate card available on its website. Distribution channels include traditional terrestrial radio, self-serve digital streaming via the website and mobile apps, social media engagement across Facebook, Twitter/X, and Instagram, and podcast distribution through Atunwa Digital LLC. The company does not disclose revenue, funding history, or ownership structure beyond its single private operating entity, and no M&A, leadership changes, or restructuring events are documented.
Wazobia FM firmographics
Firmographics- Name
- Wazobia FM
- Legal name
- Steam Broadcasting and Communications Limited
- Website
- https://wazobiafm.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wazobia FM is a Nigerian radio station network broadcasting music, news, and talk shows in Pidgin English across five major cities, including Lagos and Abuja. Owned by Steam Broadcasting and Communications Limited, it monetizes via advertising and extends reach through mobile apps and podcasts.
- Ownership category
- akta.pro rank
Wazobia FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- News/Talk Radio Networks (MPABABAD), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Wazobia FM is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices5 records
Markets served
Wazobia FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Sponsorship: Radio advertising is sold to businesses wanting to reach the Nigerian audience across all five Wazobia FM station locations. The station has a published rate card indicating advertising slots are available for purchase.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Wazobia FM product offering
Product offeringCore offering
Wazobia FM operates a multi-city Nigerian radio broadcasting network delivering music, news, sports coverage, and interactive talk shows in Nigerian Pidgin English across five station locations: Lagos, Abuja, Kano, Onitsha, and Port-Harcourt. Content is distributed free-to-air via over-the-air radio, complemented by live streaming on its website, native iOS and Android mobile applications, and on-demand podcast replays through third-party platforms.
Product overview
Wazobia FM is a Nigerian multi-city radio station network operating as a unified broadcasting platform across five major urban centers: Lagos, Abuja, Kano, Onitsha, and Port-Harcourt. The network offers a comprehensive radio broadcasting service as its core product, supplemented by a native mobile application available on iOS and Android for live streaming and podcast access. Programming consists of diverse shows including news-focused segments (Hot Tori, Evening Oyoyo), sports coverage (Football Republik), entertainment (Club Wazobia, Papi Sold Out Show), lifestyle content (Kulele Zone, Kulele Zone), and interactive talk shows (Una Wake Up Show, Oga Madam Office, Market Runz, You & Yaw, Night Joli, Our Backyard, Satide Waka). The platform integrates weather services for all station locations and provides podcast replays through third-party streaming infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Wazobia FM Radio Broadcasting Service
Companies that use Wazobia FM
Customer profileSegments1 record
Ideal customer profiles2 records
Wazobia FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Wazobia FM partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wazobia FM competitors and assessment
Company assessmentBroad incumbents
- BBC Africa (BBC World Service): International public-service broadcaster with extensive African-language and English news radio operations, including Pidgin-English programming into West Africa. Competes with Wazobia FM for news audiences and diaspora listeners, though as part of a much wider global portfolio.
Direct peers
- Classic FM Lagos: Nigerian classical, jazz, and talk radio station operating in Lagos. Overlaps with Wazobia FM in talk programming and Lagos advertising inventory, particularly among older and higher-income demographics.
- RayPower FM: Music-led commercial radio station broadcasting in Lagos and other Nigerian cities. Competes with Wazobia FM for music-format listenership and the broad mass-market advertising pool.
- City FM Lagos: Nigerian commercial FM radio station operating in Lagos and additional cities. Directly comparable multi-city radio model with overlapping news, music, and talk programming targeted at Nigerian listeners.
- Nigeria Info FM: News-and-talk radio network with stations across Lagos, Abuja, and other Nigerian cities. Closely comparable to Wazobia FM's news and current-affairs programming (Hot Tori, Evening Oyoyo) and competes for the same news-format advertisers.
- Lagos Talks 91.3 FM: Lagos-based talk and current-affairs radio station focused on politics, governance, and social issues. Direct competitor to Wazobia FM's flagship talk shows such as Evening Oyoyo and You & Yaw.
- Cool FM Nigeria: Multi-format Nigerian commercial FM radio network broadcasting music, news, and talk across major cities including Lagos and Abuja. Directly comparable to Wazobia FM as a multi-city commercial radio operator competing for the same Nigerian audiences and advertisers.
- Beat FM Nigeria (The Beat 99.9 FM): Lagos-based contemporary hit music and entertainment station owned by Silverbird Group. Directly competes with Wazobia FM for the same Lagos listenership and youth-oriented advertiser budgets.
- Smooth 98.5 FM Lagos: Lagos-based adult contemporary music and talk radio station targeting urban professionals. Competes head-to-head with Wazobia FM's Lagos station for premium English/Pidgin-speaking advertisers.
Emerging players
- Spotify Nigeria: Global on-demand audio streaming platform that has launched in Nigeria and actively courts African creators, listeners, and advertisers. Indirectly competitive with Wazobia FM for audio listening time and brand advertising spend in Nigeria.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wazobia FM social profiles
Digital presenceWazobia FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wazobia FM leadership team
Management profileNumber of profiles
Wazobia FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wazobia FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wazobia FM
What does Wazobia FM do?
Wazobia FM operates a multi-city Nigerian radio broadcasting network delivering music, news, sports coverage, and interactive talk shows in Nigerian Pidgin English across five station locations: Lagos, Abuja, Kano, Onitsha, and Port-Harcourt. Content is distributed free-to-air via over-the-air radio, complemented by live streaming on its website, native iOS and Android mobile applications, and on-demand podcast replays through third-party platforms.
Is Wazobia FM a public or private company?
Wazobia FM is a private company. It is classified as unknown and is currently operating.
When was Wazobia FM founded?
Wazobia FM was founded in 2007. It employs 101 to 250 people.
Where is Wazobia FM based?
Wazobia FM is headquartered in Lagos, Nigeria, in the Africa region.
How does Wazobia FM make money?
One revenue line is on record: advertising and Sponsorship.
Who are Wazobia FM's main competitors?
BBC Africa (BBC World Service) is listed as a broad incumbent. Direct peers are Classic FM Lagos, RayPower FM, City FM Lagos, Nigeria Info FM, Lagos Talks 91.3 FM, Cool FM Nigeria, Beat FM Nigeria (The Beat 99.9 FM) and Smooth 98.5 FM Lagos. Spotify Nigeria is listed as an emerging player.
Does Wazobia FM have an API?
No public API is recorded for Wazobia FM.
What industry is Wazobia FM in?
Wazobia FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABABAD, News/Talk Radio Networks. Its NAICS code is 51611 and its SIC code is 4832.