Wazobia FM

What Wazobia FM does

Wazobia FM is a Nigerian private radio station network operating under the legal entity Steam Broadcasting and Communications Limited. Founded in 2007 and headquartered in Lagos, the network broadcasts in Pidgin English — a widely understood Nigerian lingua franca — across five major urban markets: Lagos, Abuja, Kano, Onitsha, and Port-Harcourt. It serves a horizontally segmented general Nigerian listening audience interested in music, news, sports coverage, and interactive talk content, with flagship programs including "Evening Oyoyo" (weekday evening politics and current affairs), "Football Republik" (sports), "Hot Tori" (news), and "Una Wake Up Show" (morning drive). The company has 101-250 employees and operates without disclosed external investors, parent companies, or acquisition activity.

The core product is over-the-air radio broadcasting, supplemented by digital extensions: a website (wazobiafm.com) offering live streaming of all five station feeds, native mobile applications on iOS and Android (Apple App Store id 614444491), and on-demand podcast content distributed via a third-party partnership with Atunwa Digital LLC. The underlying technology is conventional radio broadcasting infrastructure augmented by digital streaming and mobile app distribution. The firm integrates AccuWeather for location-specific weather data and uses Google Analytics and Google Firebase for usage telemetry. No proprietary AI/ML systems, patents, trademarks, or distinctive technical IP are disclosed, and no awards or formal certifications are documented.

Wazobia FM operates on a free-to-air, advertising-based revenue model. Listeners receive content at no charge, while the station sells advertising slots to businesses seeking reach across its five-station Nigerian footprint, with a published rate card available on its website. Distribution channels include traditional terrestrial radio, self-serve digital streaming via the website and mobile apps, social media engagement across Facebook, Twitter/X, and Instagram, and podcast distribution through Atunwa Digital LLC. The company does not disclose revenue, funding history, or ownership structure beyond its single private operating entity, and no M&A, leadership changes, or restructuring events are documented.

Name

Wazobia FM

Legal name

Steam Broadcasting and Communications Limited

Website

https://wazobiafm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Wazobia FM is a Nigerian radio station network broadcasting music, news, and talk shows in Pidgin English across five major cities, including Lagos and Abuja. Owned by Steam Broadcasting and Communications Limited, it monetizes via advertising and extends reach through mobile apps and podcasts.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

News/Talk Radio Networks (MPABABAD), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting
• Pidgin english media
• Music and news programming
• Talk show content
• Advertising-supported radio

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Radio advertising is sold to businesses wanting to reach the Nigerian audience across all five Wazobia FM station locations. The station has a published rate card indicating advertising slots are available for purchase.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wazobia FM operates a multi-city Nigerian radio broadcasting network delivering music, news, sports coverage, and interactive talk shows in Nigerian Pidgin English across five station locations: Lagos, Abuja, Kano, Onitsha, and Port-Harcourt. Content is distributed free-to-air via over-the-air radio, complemented by live streaming on its website, native iOS and Android mobile applications, and on-demand podcast replays through third-party platforms.

Product overview

Wazobia FM is a Nigerian multi-city radio station network operating as a unified broadcasting platform across five major urban centers: Lagos, Abuja, Kano, Onitsha, and Port-Harcourt. The network offers a comprehensive radio broadcasting service as its core product, supplemented by a native mobile application available on iOS and Android for live streaming and podcast access. Programming consists of diverse shows including news-focused segments (Hot Tori, Evening Oyoyo), sports coverage (Football Republik), entertainment (Club Wazobia, Papi Sold Out Show), lifestyle content (Kulele Zone, Kulele Zone), and interactive talk shows (Una Wake Up Show, Oga Madam Office, Market Runz, You & Yaw, Night Joli, Our Backyard, Satide Waka). The platform integrates weather services for all station locations and provides podcast replays through third-party streaming infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Wazobia FM Radio Broadcasting Service

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BBC Africa (BBC World Service): International public-service broadcaster with extensive African-language and English news radio operations, including Pidgin-English programming into West Africa. Competes with Wazobia FM for news audiences and diaspora listeners, though as part of a much wider global portfolio.

Direct peers

• Classic FM Lagos: Nigerian classical, jazz, and talk radio station operating in Lagos. Overlaps with Wazobia FM in talk programming and Lagos advertising inventory, particularly among older and higher-income demographics.
• RayPower FM: Music-led commercial radio station broadcasting in Lagos and other Nigerian cities. Competes with Wazobia FM for music-format listenership and the broad mass-market advertising pool.
• City FM Lagos: Nigerian commercial FM radio station operating in Lagos and additional cities. Directly comparable multi-city radio model with overlapping news, music, and talk programming targeted at Nigerian listeners.
• Nigeria Info FM: News-and-talk radio network with stations across Lagos, Abuja, and other Nigerian cities. Closely comparable to Wazobia FM's news and current-affairs programming (Hot Tori, Evening Oyoyo) and competes for the same news-format advertisers.
• Lagos Talks 91.3 FM: Lagos-based talk and current-affairs radio station focused on politics, governance, and social issues. Direct competitor to Wazobia FM's flagship talk shows such as Evening Oyoyo and You & Yaw.
• Cool FM Nigeria: Multi-format Nigerian commercial FM radio network broadcasting music, news, and talk across major cities including Lagos and Abuja. Directly comparable to Wazobia FM as a multi-city commercial radio operator competing for the same Nigerian audiences and advertisers.
• Beat FM Nigeria (The Beat 99.9 FM): Lagos-based contemporary hit music and entertainment station owned by Silverbird Group. Directly competes with Wazobia FM for the same Lagos listenership and youth-oriented advertiser budgets.
• Smooth 98.5 FM Lagos: Lagos-based adult contemporary music and talk radio station targeting urban professionals. Competes head-to-head with Wazobia FM's Lagos station for premium English/Pidgin-speaking advertisers.

Emerging players

• Spotify Nigeria: Global on-demand audio streaming platform that has launched in Nigeria and actively courts African creators, listeners, and advertisers. Indirectly competitive with Wazobia FM for audio listening time and brand advertising spend in Nigeria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wazobia_FM
• Facebookfacebook.com/wazobiaradio
• Instagraminstagram.com/wazobiafm
• LinkedInlinkedin.com/company/wazobia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wazobia FM