Reiner Financial Group

What Reiner Financial Group does

Reiner Financial Group, LLC is an independent, fee-based financial advisory firm headquartered at 169 N. Broad Street in Doylestown, Pennsylvania. Founded in 2005 by Bill Reiner, CFP and ChFC, the firm provides personalized financial planning services to individuals, families, and small businesses across 12 U.S. states (DE, FL, GA, MD, NC, NH, NJ, OH, PA, SC, TX, VA). Services are delivered through a 6-step structured planning process (Discover, Gather, Analyze, Recommend, Implement, Monitor) and a separate 5-step investment process with quarterly monitoring and annual reviews, covering pre-retirement planning, retirement income distribution, investment management, tax strategies, estate planning, and protection planning.

The firm operates as a small practice of approximately 4 professionals, including the founder, a wealth advisor (Pieter Lamley, joined 2023), a financial advisor (Jeffrey L. Bish), and a planning assistant (Jamie Casper). Bill Reiner holds CFP and ChFC designations along with FINRA Series 7, 24, 51, and 63 licenses. Securities and advisory services are delivered through a core channel partnership with LPL Financial, a registered investment advisor and FINRA/SIPC member, which provides broker-dealer and custodial infrastructure.

The business model is professional services-based fee-only financial planning, with go-to-market executed through face-to-face advisory consultations, referrals, community engagement, and content marketing via the firm's Financial Focus blog. Pricing is not publicly disclosed and engagements are structured as multi-year advisory relationships. The firm serves hundreds of clients and does not publicly disclose revenue. There are no disclosed funding rounds, subsidiaries, M&A activity, or proprietary technology products; core technology consists of standard financial planning and investment management platforms accessed through LPL Financial.

Name

Reiner Financial Group

Legal name

Reiner Financial Group, LLC

Website

https://reinerfinancial.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Reiner Financial Group is an independent, fee-based financial advisory firm in Doylestown, PA, serving hundreds of individuals, families, and small businesses across 12 U.S. states with retirement, investment, tax, estate, and protection planning delivered through LPL Financial.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Financial planning services
• Retirement income planning
• Investment advisory services
• Estate planning strategies
• Wealth management advisory

Headquarters

HQ city

Doylestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fee-Based Financial Planning: Independent fee-based financial planning services including pre-retirement planning, retirement income distribution, investment management, tax strategies, estate planning, and legacy planning. Services provided through LPL Financial as registered investment advisors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reiner Financial Group provides independent, fee-based financial planning and advisory services to individuals, families, and small businesses, including pre-retirement planning, retirement income distribution, investment management, tax strategies, estate planning, and protection planning. Services are delivered through a structured 6-step holistic planning process and a 5-step investment process, with securities and advisory execution handled through LPL Financial as a registered investment advisor.

Product overview

Reiner Financial Group offers a holistic financial advisory service built around a 6-Step Financial Planning Process and a separate 5-Step Investment Process. The core offerings include pre-retirement and retirement planning services, estate planning, tax planning, and protection planning. Bill Reiner, a CFP® and ChFC®, leads the firm which serves clients in multiple states through LPL Financial as their registered investment advisor.

Differentiator

Problem solved

Functional benefit

Products and services

• 6-Step Financial Planning Process A comprehensive financial planning methodology consisting of six sequential steps — Discover, Gather, Analyze, Recommend, Implement, and Monitor — designed to help clients navigate complex financial decisions across all life stages. This is the firm's flagship holistic planning engagement for individuals and families.
• 5-Step Investment Process A disciplined investment program aligned with client financial goals and risk tolerance, incorporating strategic and tactical elements with quarterly monitoring and annual reviews, designed for clients seeking ongoing portfolio management.
• Pre-Retirement Planning Financial planning service for individuals approaching retirement, focused on preparation and transition planning from career to financial independence. Delivered as part of the firm's 6-step holistic planning process.
• Retirement Planning Comprehensive retirement income strategy covering portfolio income management, asset management, tax management, social security optimization, and protection planning, for clients in their retirement years transitioning from wealth accumulation to income distribution.
• Estate Planning Legacy planning service including tax-advantaged wealth transfer strategies and estate planning to help clients leave desired legacies for family and loved ones, delivered as part of the firm's holistic financial planning offering.
• Tax Planning Strategic tax planning service designed to optimize current and future tax positions as part of the firm's comprehensive financial planning engagement, integrated with retirement and investment planning.
• Protection Planning Insurance planning and protection strategies to safeguard clients' ability to achieve their financial goals, provided as a component of the firm's holistic financial planning service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities and advisory services offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC. Bill Reiner holds FINRA Series 7, 24, 51, and 63 licenses through LPL Financial. The firm operates as independent advisors utilizing LPL's platform for brokerage and advisory services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carson Group: National network supporting independent financial advisors with planning, investment, and practice management resources. Comparable in serving independent advisors and offering holistic financial planning, but at network scale versus Reiner's single-firm model.
• Focus Financial Partners: Partnership model consolidator of independent RIAs and wealth management firms, many of which are small practices similar in shape to Reiner. Comparable independent RIA service model and target clientele, though operating as a multi-affiliate platform rather than a single local practice.
• Mariner Wealth Advisors: Large national RIA providing comprehensive financial planning, investment advisory, tax, and estate services to high-net-worth individuals and families. Comparable service breadth and lifecycle focus, but with institutional scale and multi-office presence versus Reiner's single office.
• Edelman Financial Engines: Large independent RIA offering financial planning, investment management, and retirement income strategies to individuals and families nationwide. Overlaps with Reiner's retirement-focused planning service, but operates at significantly greater scale with proprietary technology and employer-sponsored channels.
• Creative Planning: One of the largest independent RIAs in the U.S., offering holistic financial planning, investment management, tax, and estate services to individuals and families. Comparable to Reiner in service mix and target client lifecycle stage, but operates at vastly greater scale with a national footprint.

Direct peers

• Cetera Financial Group: Independent advisor-focused financial services firm providing brokerage, advisory, and back-office support to independent RIAs. Comparable as a platform alternative to LPL for small independent advisory practices offering holistic financial planning.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of independent financial advisors with planning tools and investment platforms. Comparable in serving independent RIAs of similar size and service mix as Reiner, with overlapping target client segments in retirement and wealth planning.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting independent financial advisors with planning, investment, and back-office services. Direct competitor to LPL Financial for independent RIAs of Reiner's size, serving similarly structured single-office practices with comparable service offerings.
• Cardinal Retirement Planning: Independent financial advisory firm specializing in retirement and pre-retirement planning for individuals and couples. Closely comparable niche focus, service offerings, and target client segment to Reiner, though smaller in scale and similarly reliant on a third-party broker-dealer platform.
• Sequoia Financial Group: Mid-sized independent RIA offering comprehensive wealth management, retirement planning, tax, and estate services to individuals and families. Comparable holistic service model and target clientele to Reiner, though typically with broader team and multi-office presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reinerwilliam
• Facebookfacebook.com/ReinerFinancial
• LinkedInlinkedin.com/company/reiner-financial-group

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reiner Financial Group