Steele Mutual Fund Expert

What Steele Mutual Fund Expert does

Steele Mutual Fund Expert, operated by Steele Systems, Inc., is a Windows desktop software platform for mutual fund and variable annuity analysis, research, portfolio construction, tracking, and client presentation. Founded in 1988 and headquartered in Henderson, Nevada, the company delivers its product under a foundational data partnership with Morningstar, Inc., covering 30,000+ mutual funds/ETFs and 150,000 variable annuities/variable life contracts with up to 55+ years of performance history. The application is offered in three mutual fund editions — Personal (236 data columns, 10-year history), Professional (310 columns, FINRA-compliant reports), and Pro Plus (1,036 columns, 50+ year history with Post-Modern Portfolio Theory statistics including Sortino, Information, and Capture Ratios plus SEC after-tax returns) — alongside a separate Variable Annuities database edition. The technology emphasizes user customization, with 30+ drag-and-drop report templates, filter and ranking systems, custom benchmark construction, portfolio modeling, and export to Microsoft Excel/Word/PowerPoint/Access.

The company monetizes primarily through recurring monthly or quarterly subscriptions, ranging from $40/month for Personal to $112/month for Pro Plus, with single-issue purchases and a site license program offering ~66% per-user discounts for multi-seat financial firm deployments. Optional physical CD backups are sold alongside the digital subscription. Go-to-market combines direct-to-consumer subscription sales via steelesystems.com, an enterprise field-sales motion for site licenses, and earned-media endorsements from publications such as Kiplinger's Personal Finance Magazine, BusinessWeek, and Worth Magazine. Customer segments are split between financial professionals (investment advisors and broker-dealer staff) and individual investors, with named institutional users including Merrill Lynch, UBS, Smith Barney, Prudential Securities, Fidelity Group, Raymond James, and LPL Financial, plus academic users at the University of Southern California Business School and the University of Missouri St. Louis. The product category is mature, the architecture is legacy desktop, and there are no disclosed AI or machine learning capabilities.

Name

Steele Mutual Fund Expert

Legal name

Steele Systems, Inc.

Website

https://steelesystems.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Steele Mutual Fund Expert, by Steele Systems, Inc., is a Windows desktop software platform powered by Morningstar data that enables financial professionals and individual investors to analyze, select, track, and present mutual fund and variable annuity portfolios with customizable reports and benchmarking.

Ownership category

akta.pro rank

Product category

Investment Research Software

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Fund Services & NAV Support (Fund Accounting Interfaces) (FSAFALAJ)

Keywords

• Mutual fund analysis
• Investment research software
• Portfolio tracking tools
• Fund screening software
• Variable annuity data

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription - Mutual Funds: Monthly or quarterly recurring subscription for database access. Personal ($40/month or $60/quarter), Professional ($91/month or $168/quarter), and Pro Plus ($112/month or $218/quarter). Credit card charged before each issue delivery.
2. Subscription - Variable Annuities: Monthly ($77/month) or quarterly ($112/quarter) subscription for variable annuity/variable life database.
3. Single Issue Purchase: One-time purchase of software and database for a single issue: Personal $69, Professional $169, Pro Plus $209, Variable Annuities $109. Includes optional CD mailed for $13.
4. Site License: Multi-user office licenses with approximately 66% discount off regular subscription. Site license pricing per user: Professional Plus from $26/month or $38/month depending on edition, Personal by contact only. For institutional accounts, contact Client Services.
5. Optional Backup CDs: Physical CD backup mailed to subscribers: $11 per monthly issue, $13 per quarterly issue, $13 per single issue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Steele Mutual Fund Expert is a Windows desktop software application that enables mutual fund analysis, research, selection, portfolio creation, tracking, and presentation. It is built on original Morningstar, Inc. data covering 30,000+ mutual funds/ETFs, 150,000 variable annuities/variable life contracts, and 471 benchmarks, with 55+ years of historical performance data. The software is offered in Personal, Professional, and Pro Plus editions as monthly/quarterly subscriptions or single-issue purchases, with multi-user site licenses available for financial professional firms.

Product overview

Steele Mutual Fund Expert is a single, unified desktop software platform for mutual fund and variable annuity analysis offered in multiple database editions that vary by data depth and feature set. The core product provides comprehensive investment data from Morningstar across three tiers: Personal (236 columns, 10-year history), Professional (310 columns, FINRA-compliant), and Pro Plus (1,036 columns, 50+ year history with advanced MPT/PMPT statistics). Additionally, a Variable Annuities database covers 150,000+ VA products. All editions are available via monthly/quarterly subscriptions or single-issue purchases, with optional site licenses for enterprise deployment. The software integrates with Microsoft Office for data export and supports PDF output through third-party tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Steele Mutual Fund Expert (Core Platform) Windows desktop application for mutual fund analysis, research, selection, portfolio creation, tracking, and presentation, based on Morningstar data covering 30,000+ mutual funds/ETFs and 150,000 variable annuities.
• Mutual Funds - Personal Edition Entry-level database edition covering 30,000+ funds with 236 data columns, 10 years of calendar year and monthly data, and primary Modern Portfolio Theory statistics (alpha, beta, r-squared, standard deviation, volatility). Designed for individual investors.
• Mutual Funds - Professional Edition Mid-tier edition with 310 data columns including load-adjusted returns, full equity and fixed-income sector breakdown, top 10 holdings, 3-year MPT risk-adjusted statistics, FINRA-compliant reports, and 10 years of data. Designed for financial professionals.
• Mutual Funds - Pro Plus Edition Premium edition with 1,036 data columns providing 50+ years of historical data since 1962, SEC after-tax returns, full Post-Modern Portfolio Theory statistics (Sortino, Information, Capture ratios), best-fit index MPT, and bull/bear market cycle analysis since 1956. Designed for advanced financial professionals.
• Variable Annuities / Variable Life Database Comprehensive database of 150,000+ variable annuities and variable life policies with 383 data columns covering fund data plus VA-specific information including accumulation values, surrender charges, and tax-qualified options.
• Site License Multi-user site license pricing for offices with discounted per-user rates (approximately 66% off for additional users), offering Professional Plus, Professional, Variable Annuities, and Personal editions on a per-month or per-quarter subscription basis. Designed for financial professional firms.
• Free Full Version (Partial Database) Free downloadable version with full Steele Expert software program and a partial database containing approximately 600 large mutual funds and benchmarks, allowing users to preview the application before purchasing a full subscription.

Quantifiable outcome

• 55+ years of historical performance data enabling long-term trend analysis
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature14 records

Partnerships

One partnership is on record.

• Morningstar, Inc.coreTechnology or IntegrationSteele Systems uses original data provided by Morningstar, Inc. on 30,000+ mutual funds/ETFs and 150,000 variable annuities/variable life contracts. Morningstar data includes 55+ years of performance history, ratings, and portfolio information. This data partnership is the foundational backbone of the Steele Expert software platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quicken / Simplifi: Quicken and Simplifi provide individual investors with portfolio tracking, fund analysis, and personal finance tools. They compete for the same DIY investor persona that Steele's Individual Investors segment serves.
• Morningstar Direct: Morningstar Direct is Morningstar's flagship investment analysis platform for advisors and institutions, covering mutual funds, ETFs, and portfolios. It is the most direct competitor to Steele's mutual fund analysis workflow and, critically, is supplied by the same underlying data vendor that powers Steele.
• SigFig: SigFig offers portfolio analysis, tracking, and recommendations for both consumers and financial advisors. It is a direct competitor in the consumer/investor-side mutual fund analysis and portfolio tracking use case that Steele addresses.
• YCharts: YCharts is a web-based investment research and screening platform for advisors and individual investors. It competes head-to-head with Steele in mutual fund screening, comparison, and client presentation workflows but offers a modern browser-based experience.

Broad incumbents

• Bloomberg Terminal: Bloomberg Terminal provides comprehensive investment data, analytics, and screening across funds, equities, and fixed income. While much broader and higher-priced, it competes for the same financial professional budget that Steele targets for fund screening and portfolio analysis.
• ValueLine: ValueLine provides investment research, ratings, and screening tools spanning mutual funds, ETFs, and equities. It is a long-established subscription research service that overlaps with Steele in advisor and serious DIY investor use cases.
• Orion Advisor Tech: Orion offers portfolio management, reporting, and analytics platforms for RIAs and broker-dealers. Its reporting and model marketplace functionality competes with Steele's client presentation and FINRA reporting capabilities inside advisory firms.
• FactSet: FactSet offers portfolio analytics, screening, and investment research tools to advisors and asset managers. It is a broader incumbent alternative to Steele for institutions seeking integrated analytics across asset classes.
• Lipper (Refinitiv): Lipper, now part of LSEG/Refinitiv, provides mutual fund performance data, classifications, and analytics. It overlaps with Steele in fund performance benchmarking and historical data analytics.

Emerging players

• AAII (American Association of Individual Investors) Stock Investor Pro: AAII's Stock Investor Pro is a desktop-based mutual fund and stock screening and analysis tool aimed at serious individual investors. It has historically competed in the same category as Steele's personal investor offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steele-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steele Mutual Fund Expert