Roc Nation School of Music Sports & Entertainment

What Roc Nation School of Music Sports & Entertainment does

The Roc Nation School of Music, Sports & Entertainment is an academic division within Long Island University (LIU), established in 2020 through a strategic co-branding partnership with Roc Nation, the entertainment company founded by Jay-Z. Housed on LIU's Brooklyn Campus in Downtown Brooklyn's Cultural District near Barclays Center and BAM, the school delivers undergraduate and graduate degree programs spanning Music (BA, BM), Music Technology, Entrepreneurship and Production, Vocal Performance (BM), Sports Communication & Marketing, and Sports Management. Its curriculum is positioned as industry-aligned and is co-developed with Roc Nation to incorporate guest instruction, networking access, and experiential learning components tied to the entertainment business.

The school's revenue model is tuition- and fee-based, routed through LIU's standard admissions infrastructure, with pricing following the university's standard tuition structure (specific Roc Nation School pricing is not publicly itemized). Distribution is conducted via LIU's centralized online application portal (apply.liu.edu) and on-campus instruction at the Brooklyn campus, with marketing integrated into LIU's broader university channels and amplified through the Roc Nation brand association. The customer base is comprised of individual prospective undergraduate and graduate students seeking careers in the music industry, sports management, and entertainment business, rather than enterprise or institutional buyers. The school has received consecutive-year recognition on Billboard Magazine's Top Music Business Schools List (2024 and 2025), reinforcing its brand positioning within the niche of entertainment-focused higher education.

Name

Roc Nation School of Music Sports & Entertainment

Legal name

Long Island University

Website

https://liu.edu

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Roc Nation School of Music, Sports & Entertainment is an LIU Brooklyn academic division offering undergraduate and graduate degrees in music, music technology, vocal performance, sports communication, and sports management, established in 2020 through a partnership with Jay-Z's Roc Nation entertainment company.

Ownership category

akta.pro rank

Product category

Higher Education (Music, Sports & Entertainment)

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

akta.pro secondary industry

Media, Entertainment & Sports (EDABALAS)

Keywords

• Music industry education
• Sports management degrees
• Entertainment business programs
• Higher education music
• University degree programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Revenue generated through student tuition and fees for undergraduate and graduate degree programs offered through the school

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Roc Nation School of Music, Sports & Entertainment is an academic program within Long Island University that delivers undergraduate and graduate degree programs in music and sports fields, including Music (BA, BM), Music Technology Entrepreneurship and Production, Vocal Performance (BM), Sports Communication & Marketing, and Sports Management. Programs combine classroom instruction with industry partnerships—anchored by Roc Nation—to prepare students for careers in the music industry, sports management, and entertainment business.

Product overview

The Roc Nation School of Music, Sports & Entertainment at Long Island University is an academic institution offering undergraduate and graduate degree programs in music and sports fields. The school's portfolio includes Music (BA, BM), Music Technology, Entrepreneurship and Production, Vocal Performance (BM), Sports Communication & Marketing, and Sports Management. These programs are designed to prepare students for careers in the music industry and sports sector through innovative curriculum and industry partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Music (BA, BM) Undergraduate and graduate music degree programs offering comprehensive education in music performance, theory, and industry knowledge for aspiring music professionals.
• Music Technology, Entrepreneurship and Production Academic program combining music technology skills with entrepreneurship training and production techniques to prepare students for careers in the modern music industry.
• Vocal Performance (BM) Bachelor of Music degree focused on vocal performance training for aspiring professional singers and performers.
• Sports Communication & Marketing Academic program covering sports media, communications, and marketing strategies for students pursuing careers in the sports industry.
• Sports Management Degree program preparing students for management careers in professional sports, athletics organizations, and sports facilities.

Quantifiable outcome

• Named to Billboard Magazine's 2025 Top Music Business Schools List - second consecutive year

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Roc NationcoreStrategic or Co-development PartnerRoc Nation, the entertainment company founded by Jay-Z, partners with LIU to brand and operate the school. The partnership brings industry credibility, potential guest lectures, networking opportunities, and industry-aligned curriculum to prepare students for careers in music, sports, and entertainment.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• University of Miami Frost School of Music: Music engineering, music business, and media industry programs with strong entertainment industry placement — comparable premium-tier music industry education.
• Full Sail University: For-profit school specializing in entertainment, music production, recording arts, and film — directly comparable for-profit structure and music/entertainment curriculum focus.
• USC Thornton School of Music: Top-ranked music school offering industry, jazz, and music production programs. Comparable in industry reputation and in producing graduates for the music and entertainment industries.
• NYU Steinhardt School of Culture, Education, and Human Development: Offers music business and music technology programs in New York City. Same metropolitan market, similar applicant pool, and overlapping curriculum in music industry and entertainment business.
• Berklee College of Music: Premier music industry and performing arts college with deep programs in music business, production, and entertainment — the most established direct peer for music-industry-focused higher education.
• Middle Tennessee State University — Recording Industry Program: Long-running recording industry and music business undergraduate program. Similar applied-industry orientation in music and entertainment business education.
• Belmont University — Curb College of Entertainment and Music Business: Specialized college explicitly combining entertainment industry and music business curricula — the closest U.S. structural analog to Roc Nation School's music-and-entertainment model.
• Emerson College: Communications, performing arts, and media-focused college with sports communication and entertainment-related programs — comparable focus on media/entertainment career preparation.
• SAE Institute: Global audio engineering, music production, and creative media school. Direct peer in the applied music technology and entertainment production training category.

Emerging players

• Drexel University — Music Industry Program: Music industry and music production program with co-op emphasis. Overlapping curriculum in music business and entertainment, though smaller in scale than the leading peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/longislandu
• YouTubeyoutube.com/LongIslandUniversityLIU
• Facebookfacebook.com/RocNationSchool
• Instagraminstagram.com/liuniversity
• LinkedInlinkedin.com/company/roc-nation-school-of-music-sports-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roc Nation School of Music Sports & Entertainment