Summercamp Heino

What Summercamp Heino does

Summercamp Heino is a Dutch youth camp facility operated by Stichting Kinderoord Schaarshoek, a foundation established in 1961 and renamed to its current identity in 1994. The company operates what it describes as the largest youth camp facility in the Netherlands, situated on a 16-hectare forested terrain (including 2.5 hectares of water) near Zwolle, with over 1,050 beds distributed across 26 group houses in five configurations (Type A: 50 beds ×10, Type B: 28 beds ×6, Type C: 18 beds ×5, Type D: 32 beds ×4, Type E: 64 beds ×1). The platform serves primarily schools (primary through gymnasium level), youth sports clubs, religious and youth organizations, and individual children aged 6-15 through its Hannah's Summer Camp sub-brand, with international groups traveling from Germany, Belgium and other European countries.

The core product is an all-inclusive camp package that bundles dedicated group-house accommodation, three daily buffet meals, and unlimited access to a deep on-site facility stack (indoor swimming pool with openable roof, certified-floor sports hall, recreation lake with beach, 300-seat cinema/theater, alcohol-free disco, 18-hole mini-golf, petting zoo, sports fields), with integrated round-trip bus transport provided through Elbobus, the foundation's wholly-owned bus subsidiary acquired in 1970. Supplementary operations include the Go Challenge outdoor adventure park (opened 2009-2010) and the Dinoland Zwolle dinosaur theme park (opened 2016), both operated by the same foundation. Operational technology consists of the Guest Compass—a mobile-friendly web application accessed via QR code that delivers campers real-time schedules, menus, weather forecasts, WiFi credentials, and park maps without requiring app installation.

The business model is direct-to-consumer B2B/B2C with quote-based custom pricing for group bookings (€35.50-€36.75 per person per night for summer camp group packages; €268-€413 per person for school-trip packages with bus transfer and excursions), per-camper pricing for individual summer camps (€385-€555 per child for 6-15 year olds), and ancillary revenue from optional add-ons (bedding rental, BBQs, pizza workshops, dietary meals, excursions). Distribution is direct via the heino.nl website with reservation/inquiry forms, supported by social media (Facebook, Instagram), SEO, word-of-mouth referrals from repeat school customers, and trade fair participation. Operational presence spans NL, DE, and BE markets with multilingual site support. The company employs 11-50 staff and has hosted over 1 million children since 1961.

Name

Summercamp Heino

Legal name

Stichting Kinderoord Schaarshoek

Website

https://heino.nl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Summercamp Heino, operated by Dutch foundation Stichting Kinderoord Schaarshoek, runs the largest Dutch youth camp on 16 hectares near Zwolle, delivering all-inclusive camp packages (accommodation, meals, activities, integrated bus transport) for schools, sports clubs, youth organizations, and individual children.

Ownership category

akta.pro rank

Product category

Youth Camp & Group Accommodation Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth camp services
• Group accommodation
• School camp packages
• Group hospitality
• Youth recreation center

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation and Full Board Packages: The primary revenue stream comes from all-inclusive camp packages that include overnight accommodation, three daily meals (breakfast, lunch, dinner buffet), and use of all facilities (swimming pool, sports hall, disco, cinema, minigolf, etc.). Pricing is per person per night with various add-ons available.
2. Optional Add-ons and Premium Services: Additional revenue from bedding rental, early/late check-in/check-out, special dietary meals, pizza baking workshops, BBQ dinners, and outdoor activities like Challenge Run, archery, and canoeing.
3. Bus Transport Services: Transportation services provided through their own bus company Elbobus, included in package pricing or available as standalone service for excursions.
4. Hannah's Summer Camp (Organized Camps): Self-organized summer camps for children aged 6-16, marketed through opzomerkamp.nl, offering themed camps with full supervision and international character.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Summercamp Heino provides all-inclusive multi-day camp packages for youth groups (schools, sports clubs, youth organizations) that bundle dedicated group house accommodation, three daily buffet meals, unlimited use of on-site facilities (swimming pool, sports hall, cinema, disco, mini-golf, recreation lake), and integrated round-trip bus transportation. The facility accommodates more than 1,050 guests across 26 group houses on a 16-hectare park, and also operates organized individual summer camps under the Hannah's Summer Camp brand.

Product overview

Summercamp Heino is a youth camp facility operated by Stichting Kinderoord Schaarshoek, offering a comprehensive portfolio of accommodation, dining, and activity services. The core offering consists of organized school camps, summer camps, sports camps, and introduction camps for youth groups up to 21 years of age. Accommodation is provided through five types of group houses (Types A-E) with capacities ranging from 18 to 64 persons, totaling over 1050 beds across a 16-hectare park near Zwolle. On-site facilities include an indoor swimming pool with openable roof, sports hall with certified flooring, large sports field, recreation lake with beach, petting zoo, cinema/theater (300 seats), disco, 18-hole mini-golf course, and campfire areas. The Guest Compass web application provides digital information services for guests. Dining is delivered through a full-board buffet restaurant with vegetarian and dietary accommodations, supplemented by pizza baking and BBQ options. Additional activities include the Challenge Run at the affiliated Go Challenge outdoor park. The foundation also operates affiliated attractions including Dinoland Zwolle and maintains its own bus transport service (Elbobus). Summer camps are also organized under the Hannah's Summer Camp brand for children aged 6-16.

Differentiator

Problem solved

Functional benefit

Brands

• Hannah's Summer Camp: Organized summer camps for children between 6-15 years, including Kids Camps (6-10), Junior Camps (10-12), and Youth Camps (12-15) with international participants.

Products and services

• School Camps All-inclusive multi-day school camp packages combining dedicated group house accommodation, three daily buffet meals, full facility access, and integrated bus transport. Sold to Dutch primary, secondary, and gymnasium schools organizing group trips and introduction camps for students typically aged 8–18 with teacher supervisors.
• Sports and Weekend Camps Sports-focused camp packages that leverage on-site sports infrastructure (large sports field with basketball/football, certified-floor sports hall, indoor swimming pool). Sold to youth sports clubs (football, volleyball, etc.) and weekend groups seeking team-building retreats. Groups must have participants under 21 with adult supervisors.
• Summer Camps Multi-day camp programs during Dutch school holiday periods with all-inclusive pricing from €35.50–36.75 per person per night. Includes three daily meals, full facility access, and standard programs. Minimum 4 nights and minimum 12 persons per booking required.
• Introduction Camps Short-format introduction camps for schools and youth groups, featuring the 1,050-bed capacity and full facility access. Sold primarily to Dutch secondary schools organizing first-year student integration trips at the start of the school year.
• Group Houses Accommodation Group accommodation buildings in five types (A–E) with capacities from 18 to 64 persons per house, totaling more than 1,050 beds across the 16-hectare park. Sold as part of camp packages with sleeping bag/bedding bring-list or optional rental.
• Bus Transportation (Elbobus) Foundation-owned bus company (Elbobus) providing transport to and from the camp, included as standard in all Summercamp Heino packages. Buses pick up groups from schools and can also be hired for excursions.
• Hannah's Summer Camp Self-organized supervised summer camps for children aged 6–15, sold directly to parents through opzomerkamp.nl. Three age-segmented programs (Kids 6–10, Junior 10–12, Youth 12–15) of 6–8 days each, with international participants. Pricing from €385 to €555 per child with early-bird discount available before April 1.
• Full-Board Restaurant and Dining Services Buffet restaurant serving breakfast (€34.50/pers/night when standalone), lunch (€5.25/pers/day), and dinner (€6.25/pers/day) with vegetarian, halal, and other dietary accommodations. Pizza baking workshops and BBQ evenings can replace restaurant meals at no extra charge.
• Guest Compass Web App Mobile-friendly web application accessed via QR code providing campers with daily program schedules, menu information, weather forecasts, WiFi credentials, and park maps. No installation required, accessible on any smartphone browser.
• Play, Sport, Fun Package (Spiel Sport Spaß) 4-night school trip package including bus transfer, half-board accommodation, activities, and excursion to Slagharen amusement park. Pricing from €268 (50+ participants) to €373 (20–24 participants) per person. Sold primarily to German schools.
• Culture, Fun, Sport Package (Kultur Spaß Sport) 5-day international school trip package including bus transfer, half-board accommodation, Amsterdam canal cruise, high ropes course, and Slagharen amusement park visit. Pricing from €282 (50+ participants) to €413 (20–24 participants) per person.

Quantifiable outcome

• Over 1 million children have enjoyed camps at Summercamp Heino since 1961
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dinoland ZwolleminorStrategic or Co-development Partner · 1 January 2016Dinoland Zwolle is an active theme park opened in 2016 by Stichting Kinderoord Schaarshoek. Located near Summercamp Heino, it features over 100 dinosaurs and various activities. Often included as an excursion destination for summer camp participants.
• Go Challenge (outdoor park)coreStrategic or Co-development Partner · 1 January 2010Go Challenge is an outdoor park located adjacent to Summercamp Heino's Jacobsgat recreational lake. Owned by Stichting Kinderoord Schaarshoek, it offers the Challenge Run (an active outdoor course with altitude course, climbing tower, archery, and canoeing), recreational lake with beach, and various team-building activities. Facilities are used by Summercamp Heino groups as part of their camp programs.
• ElbobuscoreTechnology or Integration · 1 January 1970Elbobus is the bus company owned by Stichting Kinderoord Schaarshoek (the foundation behind Summercamp Heino). Founded in 1970, Elbobus provides integrated transportation services for camp groups, picking up children from schools and bringing them to the camp. Bus transport is included as standard in all Summercamp Heino packages. Buses are available in many sizes and can also be hired for excursions.
• German Red CrossminorOthersHistorical partnership dating to Summercamp Heino's founding in 1961. The German Red Cross referred children from families who fled East Germany during the Berlin Wall construction to recuperate at the camp's healthy outdoor location.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Landal GreenParks: One of the largest operators of holiday parks in the Netherlands and Europe with hundreds of locations offering family/group accommodation, swimming pools, and organized activities. Comparable as a large-scale Dutch/European group-lodging and recreation operator with bundled activity packages.
• Roompot: Major Dutch/European holiday park operator with parks across the Netherlands, Belgium, and Germany offering group accommodations, pools, and family-oriented recreation. Comparable geography, target audience (families and groups), and bundled-stay business model.
• EuroParcs: Fast-growing Dutch operator of holiday parks across the Netherlands and neighboring countries with group accommodations, recreational facilities, and family activities. Comparable as a Netherlands-based multi-site group/family lodging operator.
• Center Parcs Europe: Major European operator of forest-based holiday villages with cottages, indoor pools, and extensive on-site entertainment and activities. Comparable as a large-scale Dutch/European family/group lodging concept with all-inclusive activity offerings and multi-day stay packages.

Direct peers

• Summit Outdoor Activity Centers: Operator of group outdoor activity and adventure parks offering team-building, sports, and recreation packages for youth groups and school trips. Comparable business model targeting school and youth group customers with bundled activity and accommodation packages.
• Molecaten: Dutch operator of holiday parks with group accommodation, family recreation facilities, and on-site activities. Comparable to Summercamp Heino as a Netherlands-based group/family lodging operator with multi-day stay packages and extensive on-site amenities including pools, sports facilities, and entertainment venues.
• Buitencentrum Overcinge: Dutch nature-based group accommodation and activity center offering school camps and youth group packages in a rural/forested setting with on-site recreation programs. Directly comparable as a Netherlands-based group camp operator serving the same school/youth organization customer segments.

Regional players

• Capfun (formerly Vacanceselect): Large French operator of campgrounds and holiday parks across France and parts of Europe with extensive family/group facilities and activity programming. Comparable business model (campground + recreation + group packages) but operates primarily in France rather than Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/summercampheino
• Instagraminstagram.com/summercampheino
• Xx.com/summercampheino

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summercamp Heino