What Morocco does

Morocco is a sovereign nation operating the official national digital portal Maroc.ma, which provides government services, digital identity (CNIE), business registration, educational platforms (e-Madrassa), tourism information, and cultural resources to citizens, businesses, and international visitors in five languages. The portal integrates e-government services including public procurement, judicial services, customs, and investment promotion, and serves as the entry point for the national digital identity system used by over 38 million citizens. Under the Maroc Digital 2030 strategy, Morocco is pursuing industrial diversification across automotive, aerospace, and pharmaceutical sectors, with strategic positioning as a nearshoring hub for Europe and a gateway to Africa.

Morocco's economic model relies on exports (automotive, aerospace, phosphates, agri-food), tourism, foreign direct investment, and remittances. The country maintains $443 billion dirhams in foreign reserves and recorded 4.9% GDP growth in 2025, with inflation at 1.7% and unemployment at 12.8%. The Tanger-Med port complex, Africa's largest port, provides 9 million container capacity and serves 186 global ports, anchoring Morocco's logistics and export infrastructure. The government has prioritized green hydrogen (targeting 10 million tonnes/year by 2050), AI/Industry 4.0, and digital services as next-generation growth verticals, supported by a regulatory framework codified in the Investment Charter, Investment Commission, and the country's investment-grade sovereign credit rating (one of only four African nations with this status).

Recent strategic actions include the ALTEN Maroc partnership targeting 240,000 digital jobs and $10 billion GDP contribution from AI/Industry 4.0, €2 billion in EU funding for green hydrogen projects, a $30 million Chinese investment in electrolyser manufacturing, and CEPA negotiations with South Korea. Morocco has also expanded visa-free access to additional nationalities, launched the Pax Check mobile boarding pass system, and participated in the World Bank GovTech Innovation Challenge for AI-enabled public finance auditing.

Name

Morocco

Legal name

Ministère de la Jeunesse, de la Culture et de la Communication

Website

https://maroc.ma

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Morocco is a sovereign nation operating the official Maroc.ma digital portal, providing government services, digital identity, cultural resources, and tourism information to citizens, businesses, and international visitors while pursuing industrial diversification and a green energy transition.

Ownership category

akta.pro rank

Product category

Government Digital Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Web Search Portals, Libraries, Archives, and Other Information Services (5192), Travel Agencies (561510)

SIC

Foreign Governments (8888)

akta.pro primary industry

Interagency/International Information Exchange & Cooperation (BPAIADAN)

akta.pro secondary industries

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Visa, Immigration Liaison & Travel Document Policy (Foreign Affairs) (BPAIAIAL)

Keywords

• Government digital services
• E-government portal
• National tourism promotion
• Foreign investment facilitation
• Digital identity services

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

Morocco provides government services, travel and tourism information, cultural heritage resources, investment promotion, and digital public services through its official Maroc.ma national portal operated by the Ministry of Youth, Culture and Communication. The portal offers electronic identity (CNIE), business registration (DirectEntrepreneur.ma), Arabic language learning (e-Madrassa), foreign exchange services (SMART platform), and digital travel services (Pax Check mobile boarding pass).

Product overview

Morocco's government digital ecosystem consists of Maroc.ma as the central national portal providing integrated access to multiple digital services. The portfolio includes identity services (CNIE), educational platforms (e-Madrassa), financial services (SMART Platform), business registration (DirectEntrepreneur.ma), and travel services (Airports of Morocco Pax Check). Additional platforms cover sports/media (Niya Maghribiya) and government innovation (GovTech Challenge). These services operate across web and mobile channels, supported by YouTube video content for cultural heritage and tourism promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Maroc.ma Portal: Official national portal of Morocco providing government services, cultural heritage, news, and digital services
• Niya Maghribiya

Quantifiable outcome

• Access to 186 global ports through Tanger-Med
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• ALTEN MaroccoreStrategic or Co-development Partner · 7 July 2026Morocco signed a partnership with ALTEN Maroc to accelerate the development of a national artificial intelligence and Industry 4.0 ecosystem. The partnership focuses on four strategic pillars: applied AI research, technology platforms for industrial testing, sector-specific accelerators targeting automotive, aerospace and railway sectors, and university training programs. This aligns with Morocco Digital 2030 strategy and could generate over $10 billion in additional GDP and 240,000 digital jobs.
• Republic of KazakhstanflagshipStrategic or Co-development Partner · 1 July 2026CGEM launched the Morocco-Kazakhstan Business Council to strengthen economic relations. Commercial exchanges grew 68% since 2021 to over $460 million. Both economies show complementarity in fertilizers, agriculture, logistics, energy, digital and AI sectors.
• World Bank GroupflagshipStrategic or Co-development Partner · 1 July 2026World Bank partnered with Switzerland's SECO and Trust Valley platform to launch GovTech Innovation Challenge 2026 in Morocco. Initiative identifies digital solutions to strengthen public audit capabilities and optimize public finance management, mobilizing startups from Morocco, Switzerland and internationally.
• People's Republic of ChinacoreStrategic or Co-development Partner · 1 July 2026ONMT expanded tourism strategy to Chinese market, meeting with 30+ tourism operators in Hong Kong. Chinese tourist arrivals grew from 107,000 in 2023 to 200,000 in 2025, with target of 500,000 tourists and 1 million by next decade.
• French RepublicflagshipStrategic or Co-development Partner · 1 July 202615th High-Level Morocco-France Meeting took place in Rabat, signing multiple cooperation agreements. Enhanced exception partnership promoted by King Mohammed VI and French President entered full implementation phase under PM Akhannouch.
• Republic of KoreaflagshipStrategic or Co-development Partner · 6 May 2026Korea and Morocco agreed to closely cooperate for early launch of negotiations for a bilateral Comprehensive Economic Partnership Agreement (CEPA). Trade Minister Yeo Han-koo and Morocco's Secretary of State Omar Hejira held discussions to expand economic cooperation and launch CEPA negotiations, expected to serve as catalyst for bilateral economic cooperation.
• Republic of KenyaflagshipStrategic or Co-development Partner · 1 May 2026Kenya and Morocco signed reciprocal visa-free travel agreement as part of Kenya's 2026 tourism expansion initiative. This partnership aims to boost global tourism visibility through AI integration and unified African travel corridors.
• Republic of MaliflagshipStrategic or Co-development Partner · 1 April 2026Mali's transitional government officially endorsed Morocco's plan for disputed Western Sahara, withdrawing recognition of separatist Sahrawi Arab Democratic Republic. This aligns with growing international backing including US and EU support, and October 2025 UN Security Council resolution.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Portugal: Visit Portugal markets a heritage-rich, event-driven destination to European and long-haul source markets. It is a direct peer for Morocco's UNESCO/heritage-led tourism proposition and event-driven brand strategy.
• Visit Dubai: Dubai's tourism promotion authority markets heritage, luxury, and events to international source markets via ONMT-style trade missions and global travel-agency partnerships. It is a direct peer for Morocco's ONMT-led international tourism promotion.
• Invest in Turkey: Turkey's investment promotion agency markets industrial zones, incentives, and FTAs to global investors. It is a direct peer for AMDIE's role in channeling FDI into Morocco's automotive, aerospace, and hydrogen ecosystems.
• Visit Singapore: Singapore's destination marketing organization targets high-value source markets and event-driven demand. It is a direct peer for ONMT's international tourism campaigns, including its Chinese market expansion.
• Estonia e-Estonia: Estonia's e-Estonia program is the global benchmark for digital government, e-identity, and digital public services. It is a direct peer for the Maroc.ma/CNIE/SMART stack and the GovTech Innovation Challenge.
• Saudi Vision 2030: Saudi Arabia's national transformation portal coordinates Vision 2030 diversification across tourism, industry, and digital government. It mirrors Morocco's ambition to reposition from a resource- and agriculture-tied economy toward services, hydrogen, and high-value industries.
• UAE Government Portal: The UAE's official government portal consolidates federal services, identity, and citizen-facing digital tools across multiple ministries. It is directly comparable to Maroc.ma as a multi-language national gateway combining e-government, identity, and public-service delivery.
• Singapore Government Portal: Singapore's gov.sg portal aggregates citizen, business, and migrant services into a unified digital front door. It is a direct peer to Maroc.ma as a multilingual national gateway for services and information.

Regional players

• South African Government Services: South Africa's national portal provides e-government services, investment information, and tourism content. It is a regional peer to Maroc.ma across Africa, given South Africa's comparable investment-grade status and digital-services ambitions.
• GAFI Egypt (Investment Promotion): Egypt's General Authority for Free Zones and Investment promotes FDI into Suez Canal Economic Zone-adjacent sectors. It is a regional peer for Morocco's AMDIE within North Africa's competitive investment-promotion landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Portailmaroc_ma
• YouTubeyoutube.com/@PortailMaroc_Ma
• Facebookfacebook.com/portailmaroc.ma
• Instagraminstagram.com/portailmaroc_ma
• LinkedInlinkedin.com/company/rmaroc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morocco