HA & Asociados

What HA & Asociados does

HA & Asociados is a private professional services firm headquartered in Montevideo, Uruguay, providing accounting, tax advisory, auditing, business planning, financial structuring, and personnel outsourcing (including interim CFO) services. The firm positions itself as a one-stop consultancy for SMB and mid-market companies, with specific emphasis on cross-border work for clients with international operations across the Americas, Europe, and Asia, supported by a consolidated global network of corporate and institutional alliances. Its seven core service lines — accounting and payroll, temporary HR outsourcing and interim CFO, business plans and financial structuring, auditing and process redesign, tax advisory, digital marketing, and customized plans — are delivered by a small team (11–50 employees) led by principal Hugo Ardid. The firm has expanded its service surface to include digital marketing and communications, and operates an active content marketing engine through a digital magazine, blog, LinkedIn, and Instagram. Revenue is generated through bespoke, quote-based professional services engagements with no publicly disclosed pricing tiers. Key strategic relationships include a co-development partnership with Estereotipo S.A. for personnel outsourcing, and the firm has no disclosed external funding, parent company, or acquisition history.

Name

HA & Asociados

Legal name

HA & Asociados

Website

https://hayasociados.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HA & Asociados is a Montevideo-based financial consulting and business management firm offering accounting, tax, payroll, HR outsourcing, interim CFO, auditing, and digital marketing services to SMB, mid-market, and internationally-operating clients across the Americas, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Business and Financial Consulting Services

NAICS

Offices of Certified Public Accountants (541211), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAAAGAG

Intercompany & Consolidation Support (Eliminations, Group Reporting Support)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Accounting and payroll services
• Tax advisory
• Financial consulting
• Business process auditing
• Interim CFO services

Headquarters

HQ city

Concepcion Del Uruguay

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Revenue generated through advisory and consulting engagements including accounting and payroll services, HR outsourcing (temporary staff and interim CFO services), business planning, financial structuring, tax analysis, audit services, and digital marketing communications. Services are tailored to client needs and scale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HA & Asociados provides an integrated suite of business consulting and management services including accounting and payroll processing, temporary HR outsourcing and interim CFO services, business planning and financial structuring, internal and external auditing, tax advisory and compliance, digital marketing communications, and customized consulting plans ("Planes a Medida"). Services are delivered to local and international clients in Uruguay and across the Mercosur region, leveraging a global network of corporate and institutional alliances to support cross-border expansion, financing access, and cross-border tax structuring.

Product overview

HA & Asociados is a financial consulting and business management firm offering an integrated suite of professional services. The portfolio consists of seven core service offerings: accounting and payroll management, temporary HR outsourcing with interim CFO services, business planning and financial structuring, auditing and administrative process redesign, tax advisory, digital marketing, and customized consulting plans. These services are designed to work together as a comprehensive solution for business advisory needs, with the firm positioning itself as a one-stop shop for integral solutions. The services are delivered by a regional team with experience serving both local and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Servicio de Contabilidad y Nómina (Accounting and Payroll Service) Comprehensive accounting and payroll management service including salary processing (liquidación de haberes), receipt issuance, and regulatory filings (altas y bajas) with government oversight bodies in Uruguay. Targeted at businesses seeking to outsource their accounting process and management reporting.
• Outsourcing Temporal de RRHH y CFO Temporal (Temporary HR Outsourcing and Interim CFO) Flexible staffing solutions and interim CFO services to reduce fixed administrative and operational costs, providing executive-level financial leadership on a temporary basis. For companies that want to reduce administrative and operational fixed costs or need interim executive financial leadership.
• Planes de Negocio y Estructuramiento Financiero (Business Plans and Financial Structuring) Project evaluation and economic-financial analysis services aimed at maximizing profitability relative to investment, including assistance with obtaining financing for business projects. For companies evaluating new projects or seeking financing.
• Auditoría y Rediseño de Procesos Administrativos (Audit and Administrative Process Redesign) Internal auditing to evaluate company procedures and propose continuous improvements, together with external auditing services aligned with legal requirements. For businesses seeking process improvements and statutory audit compliance.
• Impuestos y Análisis Tributario (Tax Advisory and Tax Analysis) General tax advisory services and management of corporate and personal tax obligations, including international and cross-border tax considerations. For companies and individuals navigating Uruguayan and cross-border tax obligations.
• Diseño, Comunicación y Marketing Digital (Digital Design, Communication and Marketing) Digital marketplace positioning services including social media management to position clients with valuable content targeted to specific audiences, staying current with trends. For businesses needing digital presence and audience engagement.
• Planes a Medida (Customized Consulting Plans) Customized consulting and financial management plans adapted to the scale and ambition of each business, developed to address unique operational needs. For clients requiring tailored advisory engagements beyond standard service lines.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Estereotipo S.A.coreStrategic or Co-development PartnerAn associated company dedicated to personnel outsourcing with years of experience in the sector. HA & Asociados works together on joint projects with complete trust in the commitment and dedication to quality work. The partnership provides comprehensive service offerings for clients requiring staff outsourcing solutions.
• ManpowerGroup UruguayminorGTM or Marketing PartnerManpowerGroup Uruguay shared information about the Sembrando TIC scholarship program, which HA & Asociados disseminated to their network. Catherine Albez from ManpowerGroup Uruguay is acknowledged for sharing the initiative.
• DP AcademyminorGTM or Marketing PartnerCo-organized the Second Golf Tournament DP Academy, Copa HA & Asociados, held at Fray Bentos Golf Club. The event represents community engagement and relationship building outside traditional business settings.
• Bodega GarzonminorGTM or Marketing PartnerSponsor/partner of the DP Academy Golf Tournament organized by HA & Asociados. Listed among event supporters including Xiaomi Technology, elven.uy, Bar Rodó, and Machi Golf.
• Xiaomi TechnologyminorGTM or Marketing PartnerSponsor/partner of the DP Academy Golf Tournament organized by HA & Asociados. Listed among event supporters including Bodega Garzon, elven.uy, Bar Rodó, and Machi Golf.
• Global Corporate and Institutional Alliances NetworkcoreStrategic or Co-development PartnerHA & Asociados has consolidated a network of corporate and institutional alliances at global scale. This network provides strategic presence across Americas, Europe, and Asia, connecting key geographic points for commerce and investment. The network enables opening doors to new markets, strategic capital, and key partners worldwide.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Auren: LATAM-focused professional services network with strong presence across Mercosur countries including Uruguay and Argentina. Highly comparable in regional focus, cross-border advisory expertise, and integrated audit/tax/consulting offering for mid-market clients.

Direct peers

• RSM Uruguay: Top-6 global accounting network with mid-market focus and Uruguay operations. Directly comparable in service mix (audit, tax, consulting) and SMB/mid-market client profile.
• Crowe Global: Top-10 global accounting network with operations across the Americas, including Uruguay-adjacent markets. Comparable client segment (mid-market and family-owned businesses) and full-service model including cross-border advisory.
• BDO Uruguay: Mid-tier global accounting network with strong Uruguay presence serving mid-market clients with audit, tax, and advisory. Closely comparable in size band, SMB/mid-market client focus, and integrated service model.
• Grant Thornton Uruguay: Mid-tier global accounting and advisory network operating in Uruguay. Comparable in service breadth (audit, tax, business advisory) and mid-market client focus, with international network reach similar to HA & Asociados' alliance model.
• Baker Tilly: Top-10 global accounting network with presence across Latin America. Comparable in mid-market advisory focus, international tax, and outsourced CFO/finance services that overlap directly with HA & Asociados' offering.

Broad incumbents

• KPMG Uruguay: Big 4 firm in Uruguay providing audit, tax, and advisory with strong focus on financial services, agribusiness, and energy — sectors directly relevant to HA & Asociados' client base.
• PwC Uruguay: Big 4 professional services firm in Uruguay offering audit, tax, and advisory services. Directly comparable in service mix (accounting, tax, advisory) but with significantly larger scale, global brand, and enterprise client base.
• Deloitte Uruguay: Big 4 firm providing audit, consulting, financial advisory, risk management, and tax services in Uruguay. Overlaps with HA & Asociados across all major service lines but operates at a much larger scale with international methodologies.
• EY (Ernst & Young) Uruguay: Big 4 firm in Uruguay with audit, tax, transaction advisory, and consulting. Comparable in cross-border advisory capabilities, particularly in transfer pricing and international tax — segments where HA & Asociados is specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hayasociados
• LinkedInlinkedin.com/company/ha-asociados

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HA & Asociados