WU ZBP Career Center

What WU ZBP Career Center does

WU ZBP Career Center GmbH, founded in 1983 and headquartered at WU Vienna's Welthandelsplatz 1 campus, operates as the official career services arm of the Vienna University of Economics and Business — the largest business university in Europe with roughly 21,000 students and nearly 3,000 annual graduates. The company runs a two-sided marketplace and service platform connecting WU students and graduates (free services) with corporate employers (paid services) across recruitment and employer branding.

Its core product is the ZBP Karriereplattform (my.zbp.at), an online career exchange and event-management platform hosting job postings, student and company profiles, and the ZBP Community. The platform is operated and continuously developed by technology partner Talentwerk AG, with servers in Switzerland and analytics handled through Matomo for privacy-compliant tracking. Adjacent digital products include the BewerbungsWiki (application knowledge base), Blog, and Career Academy workshops. For students, ZBP provides free personal counseling, CV checks, interview training, the Career Profiler test, and Guided Self-Assessment sessions. For employers, the company sells tiered annual partnerships (basic/premium/supreme), job ad postings, Direct Search recruitment, Direct Mailing campaigns, event sponsorships at Campus Recruiting Day, Career Calling, Lange Nacht der Unternehmen and Praktikumstag, plus Instagram-based employer branding placements.

Revenue is generated entirely on the employer side via subscription partnerships, per-unit job postings (internship and graduate listings posted for 6 and 9 weeks respectively), event participation fees, social-media promotion units (Instagram Story €189, Reel/Post €580), Direct Search fees (split 2/3 at order, 1/3 on CV delivery), and the Druckster learning-materials branding partnership. Student-side services are free and funded indirectly via university sponsorship and employer-paid services. The customer base includes roughly 15-20 publicly visible premium employers spanning professional services (KPMG, PwC, Forvis Mazars, EY-adjacent firms, Wolf Theiss, Taylor Wessing, CMS), banking (BAWAG, Erste Group, Raiffeisenlandesbank, UniCredit), consumer goods (Unilever, Mondelez, L'Oréal, Coca-Cola HBC Austria, Philip Morris), automotive (Porsche), retail (REWE), and technology/fintech (Bitpanda).

Name

WU ZBP Career Center

Legal name

WU ZBP Career Center GmbH

Website

https://zbp.at

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

WU ZBP Career Center GmbH operates the official career services platform for WU Vienna, connecting the university's 21,000 students and 3,000 annual graduates with corporate employers via job postings, recruitment events, employer branding, and direct search services.

Ownership category

akta.pro rank

Product category

Career Services & Campus Recruitment

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Alumni Career Services & Ongoing Career Management Programs (BPACAOAM)

akta.pro secondary industry

Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)

Keywords

• University career services
• Campus recruiting platform
• Graduate recruitment
• Employer branding services
• Career counseling

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer Job Postings: Companies pay for job advertisements targeting WU students and graduates. Pricing varies by job category (internships/part-time jobs: 6 weeks; graduates/young professionals: 9 weeks). Part of partnership packages.
2. Partnership Packages: Employers can purchase partnerships (basic/premium/supreme tiers) providing discounted access to products and services, reduced pricing on services like Instagram posts, and priority access to career events.
3. Direct Search Services: Recruitment service where ZBP searches for suitable candidates on behalf of employers. 2/3 of fee invoiced at order confirmation, 1/3 when CV(s) meeting criteria are delivered.
4. Career Event Participation: Companies pay to participate in or sponsor career events including Career Calling, Campus Recruiting Day, and Lange Nacht der Unternehmen.
5. Social Media Promotion: Employer branding services via Instagram including stories (€189) and reels/posts (€580, €400 for partners).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

WU ZBP Career Center operates an online career platform (ZBP Karriereplattform / my.zbp.at) that connects WU Vienna students and graduates with employers, complemented by in-person career counseling, recruitment events, and employer branding media services. It sells partnership packages, job postings, Direct Search recruitment services, and event participation to corporate clients, while offering free career services to WU students and graduates.

Product overview

WU ZBP Career Center operates as a comprehensive career services ecosystem for WU Vienna students and graduates. The core offering is the ZBP Karriereplattform (my.zbp.at), a talent recruitment platform built on Talentwerk AG's iTalent infrastructure, providing job exchange, event management, and employer-student matching. The platform is complemented by content properties including the BewerbungsWiki (application knowledge base) and Blog. For employers, ZBP offers a suite of employer branding and recruitment services including job ad packages, Instagram marketing (Story and Reel/Post formats), the Druckster learning materials placement, Direct Search talent identification, and Direct Mailing campaigns. Event-based recruitment is facilitated through Campus-Recruiting-Day, Career Calling, and Internship Day events. For students, the Career Academy provides professional development programs, while Persönliche Beratung offers personal career counseling including Guided Self-Assessment. The ZBP Community enables networking between employers and students. The platform operates a partnership model (basic/premium/supreme tiers) for employer access to services.

Differentiator

Problem solved

Functional benefit

Brands

• ZBP Karriereplattform (my.zbp.at): Online career platform for job postings, student profiles, and event management
• BewerbungsWiki
• ZBP Career Academy
• ZBP Community
• Karrieremagazin

Products and services

• ZBP Karriereplattform (my.zbp.at) Central online career platform for WU students/graduates and employers, providing job exchange (focus on business and business-law roles), event management with search and archive functions, student/graduate profiles, employer profiles, and the ZBP Community for online communication between students and employers.
• Direct Search Talent search service where ZBP actively identifies and pre-selects suitable WU candidates matching employer-defined criteria; invoiced 2/3 at order confirmation and 1/3 on delivery of qualifying CVs.
• Job Posting Service (Jobinserate) Job advertisement service for employers to post vacancies to WU students and graduates, with pricing varying by job category (internships/part-time: 6 weeks; graduates/young professionals: 9 weeks), available as part of partnership packages.
• Direct Mailing Email-based recruitment campaign service targeting WU students and graduates with employer job announcements.
• Career Academy Professional development programs and workshops covering career preparation, application skills, and job market readiness, available to students and as an offering to employers (career-academy).
• Persönliche Beratung (Personal Career Counseling) Free personal career counseling for WU students and graduates, including CV checks, interview training, and career profiling, delivered on campus during scheduled visiting hours.
• Guided Self-Assessment Individual assessment service helping students discover their interests, strengths, and values through personalized appointments; free for WU students.
• Campus-Recruiting-Day Annual on-campus recruitment event held in September and December, connecting employers directly with WU students seeking internships or entry-level positions; employers pay to participate.
• Career Calling Annual career fair co-organized by ZBP where employers can meet WU students and present jobs and internships; employers pay to participate.
• Praktikumstag (Internship Day) Dedicated event day focused on internship opportunities, bringing together WU students with companies recruiting interns.
• Lange Nacht der Unternehmen (Long Night of Companies) Annual career event co-organized by ZBP connecting students with companies in an alternative format to the standard career fair, used for employer branding and recruitment.
• Instagram Story Promotion Employer branding service transforming job ads or event announcements into Instagram stories on ZBP's @wuzbpcareercenter channel, priced at €189 per story (excludes job posting/event costs).
• Instagram Reel/Post Promotion Social media employer branding service sharing employer reels or social messages on ZBP's Instagram channel, priced at €580 (€400 for partner companies).
• Druckster Learning Materials Branding Employer branding placement on student learning materials via Druckster, enabling companies to reach talent while students study; learning materials are printed free of charge for students in a 100% CO2-neutral process.
• Karrieremagazin (Career Magazine) Career magazine reaching 10,000+ WU students, distributed on campus, at counseling sessions, and at events, used by employers for branding purposes.
• Berufsbilder-Guide Professional occupations guide featuring 82 common career paths for WU graduates presented by 58 employers, used as a student resource and as an employer branding vehicle.

Quantifiable outcome

• 83% of WU students aware of ZBP services
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Talentwerk AGcoreTechnology or IntegrationTechnology partner providing operation, maintenance, and further development of the ZBP Karriereplattform (my.zbp.at). Servers are hosted in Switzerland. Talentwerk AG may have incidental access to processed data as a subprocessor under Art. 28 GDPR.
• Wirtschaftsuniversität Wien (WU Vienna)coreStrategic or Co-development PartnerParent institution. WU is the largest business university in Europe and the only business university in Austria. ZBP operates as WU's official career center since 1983, providing career services to WU's ~21,000 students.
• Career Services AustriaminorStrategic or Co-development PartnerCollaboration on the 'Students' Career Choice' survey conducted with 9 other career centers, providing benchmarking data on student preferences and employer criteria.
• DrucksterminorGTM or Marketing PartnerPartner for employer branding through learning materials. Enables students to print learning materials free of charge while employers finance targeted employer branding messages placed on materials. 100% CO2-neutral printing.
• Career CallingcoreStrategic or Co-development PartnerAnnual career fair co-organized by ZBP. Event brings together employers and students for recruitment and networking. Next event: October 14, 2026.
• Lange Nacht der Unternehmen (Long Night of Companies)coreStrategic or Co-development PartnerCareer event co-organized by ZBP connecting students with companies outside traditional fair format. Annual event for employer branding and recruitment.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WUZBPCareerCenter
• LinkedInlinkedin.com/company/wu-zbp-career-center
• Instagraminstagram.com/wuzbpcareercenter
• Facebookfacebook.com/wu.zbp.career.center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WU ZBP Career Center