Rassman Design

What Rassman Design does

Rassman Design is a privately held, founder-owned graphic design and branding agency founded in 1990 and headquartered in Denver, Colorado. The firm operates as a small boutique studio (1-10 employees, with three named team members: John Rassman as Art Director, Lyn D'Amato, and Liz Custer) and delivers five integrated service pillars: Branding Services (brand strategy, identity, logos, guidelines, naming), Print Services (annual reports, collateral, invitations, posters), Advertising Services (online, print, broadcast, outdoor, transit), Interactive Services (websites, microsites, email, social media, motion graphics), and Environmental Design Services (signage, wayfinding, exhibits, event graphics). The firm serves primarily foundations, nonprofits, government, and select financial services clients across the Denver/Colorado region, with rare engagements outside the geography including the Forbes Family Trust.

The business model is classic professional services: project-based engagements and retainers billed against custom-scoped creative deliverables rather than subscriptions or product fees. Pricing is quote-based and not publicly disclosed. Client acquisition is relationship-driven, supported by a portfolio website, direct phone/email contact, and referrals — there is no self-serve product, no reseller channel, and no paid marketing motion. The firm relies on long-term client engagements (10+ years with Denver Colfax Marathon and the U.S. Center for SafeSport) as a core revenue stability mechanism.

Rassman Design does not operate as a technology company. It has no public API, no software product, no proprietary technology stack, no AI/ML capabilities, no funding rounds, no institutional investors, and no parent company. The competitive position rests on reputational longevity, deep institutional knowledge of its anchor clients, and the multi-disciplinary expertise of a small senior team. Revenue, financial performance, and ownership stakes beyond the founding team are not publicly disclosed.

Name

Rassman Design

Legal name

Rassman Design

Website

https://rassmandesign.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Rassman Design is a privately held, founder-owned graphic design and branding agency founded in 1990 in Denver, Colorado. The 1-10 person boutique studio serves foundations, nonprofits, government, and select financial clients with branding, print, advertising, interactive, and environmental design services.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Graphic design services
• Brand strategy design
• Print design services
• Interactive design services
• Environmental graphic design

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Professional design and branding services billed as project-based engagements or retainer arrangements. Services span brand strategy, identity design, print collateral, advertising campaigns, interactive/digital design, and environmental graphics. Revenue is derived from client engagements for specific deliverables rather than recurring software subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rassman Design is a boutique graphic design and branding agency that delivers five integrated service pillars: branding (strategy, identity, logos, guidelines, naming), print design (annual reports, collateral, invitations, posters), advertising (online, print, broadcast, outdoor, transit), interactive design (websites, microsites, email marketing, social media, motion graphics), and environmental design (signage, wayfinding, exhibits, event graphics). Engagements are project-based or retainer, tailored to each client's brand needs.

Product overview

Rassman Design is a design and branding agency offering a unified suite of creative services. Rather than a software platform, the company provides five integrated service pillars: Branding Services (brand strategy, identity, logos, guidelines, naming), Print Services (annual reports, collateral, invitations, posters), Advertising Services (online, print, broadcast, outdoor, transit), Interactive Services (websites, microsites, email marketing, social media, motion graphics), and Environmental Design Services (signage, wayfinding, exhibits, event graphics). These services work together to deliver comprehensive communication and branding solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• SimpsonScarborough: Higher education and nonprofit-focused branding and marketing research agency. Comparable as a sector-specialist competitor pursuing the same institutional, brand-driven client base with research-led positioning.
• Big Duck: Specialized branding and communications agency exclusively serving nonprofits and foundations, with offices in New York and other markets. Comparable as a niche competitor in the same foundation/nonprofit vertical with deeper sector specialization.

Direct peers

• COLLINS: Brand design and strategy firm with offices in New York and San Francisco, working on identity systems, brand architecture, and integrated creative. Comparable as a brand-design specialist competing for the same identity and brand-systems engagements.
• Madwell: Independent creative agency with offices in New York and other markets, offering branding, advertising, and integrated campaigns for challenger and purpose-led brands. Comparable as a mid-sized independent agency competing for similar strategic-brand engagements.
• Rule29: Design and branding studio based in the Chicago area with a national boutique footprint serving nonprofit, healthcare, and education clients. Comparable as a similarly sized boutique design firm targeting brand-sensitive institutional clients.
• Cactus: Denver-based creative and brand agency offering branding, design, and integrated campaigns for mission-driven and consumer clients. Comparable as a regional boutique competitor operating in the same Denver market with similar service scope and client verticals.
• id29: Denver-area creative agency offering branding, web design, and marketing for nonprofits and mission-driven organizations. Directly comparable boutique peer in the same Colorado market with overlapping nonprofit vertical and integrated service model.
• Twist Brand Building: Denver-based brand strategy and design firm serving foundations, nonprofits, and purpose-driven organizations. Highly comparable given overlapping Colorado geography, foundation/nonprofit vertical focus, and brand-identity core offering.

Broad incumbents

• Ogilvy: Global advertising and brand consulting network with broad integrated capabilities. Comparable as an incumbent competitor pursuing the same institutional and corporate brand accounts at scale, with substantially greater resources.
• Anomaly: Multi-disciplinary creative agency with offices in New York, Los Angeles, Toronto, and London, working on brand strategy, advertising, and product innovation. Comparable as an established independent competitor pursuing the same strategic branding engagements with broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rassmandesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rassman Design