Nacionalni park Plitvička jezera

What Nacionalni park Plitvička jezera does

Nacionalni park Plitvička jezera (Plitvice Lakes National Park) is a Croatian public institution (Javna ustanova) established on 8 April 1949 as the oldest and largest national park in the Republic of Croatia. The park protects a travertine cascade system of 16 interconnected lakes and waterfalls, inscribed on the UNESCO World Heritage List on 26 October 1979. It operates year-round with 501–1,000 employees from its headquarters at Josipa Jovića 19, Plitvička Jezera, and serves both domestic and international visitors for nature tourism, outdoor recreation, and educational programming.

The park runs a vertically integrated tourism operation spanning direct online ticketing (ticketing.np-plitvicka-jezera.hr), four hotels (Jezero, Bellevue, Plitvice, Grabovac), two campsites (Borje, Korana), bungalow accommodation, restaurants and bistros (Lička kuća, Bistro Vučnica, Buffet Kupalište), souvenir retail, event hosting (teambuilding, weddings, congresses, the annual Plitvice Marathon), and a winter sports operation at the Mukinje ski resort. Digital infrastructure includes an official mobile application, a virtual tour platform, a SkylineWebcams livestream, Google Analytics-driven web measurement, and a network of ten sustainable biomonitoring stations (deployed November 2024 through 2028) developed in partnership with the University of Zagreb Faculty of Forestry, with public QR-code data access.

Revenue is generated through park entry tickets, accommodation, food and beverage, retail, event concessions, and winter sports, with category- and season-based pricing. Distribution combines direct online channels, regulated travel agencies and tour operators (Croatian Tourism Services Act accreditation required for group guides), OTAs including TripAdvisor, and on-site sales at Entry 1 and the auxiliary Entry 2 (Flora). Marketing is multi-channel via the official website, X/Twitter, TikTok, Facebook, email newsletter, and travel trade events (e.g., Place2Go, Green Destinations conference Montpellier 2025). The park has won TripAdvisor Travelers' Choice Best of the Best in 2022, 2023, and 2024, and the Green Destinations Gold Award in 2025.

Name

Nacionalni park Plitvička jezera

Legal name

Javna ustanova Nacionalni park Plitvička jezera

Website

https://np-plitvicka-jezera.hr

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nacionalni park Plitvička jezera is a Croatian public institution managing the country's oldest and largest national park, a UNESCO World Heritage Site of travertine lakes and waterfalls, serving domestic and international visitors through integrated ticketing, four hotels, campsites, restaurants, retail, and event hosting.

Ownership category

akta.pro rank

Product category

National Park & Nature Tourism

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

National Park & Protected Area Tours (THAJAIAA)

akta.pro secondary industries

National/State Park Campgrounds & Public Campgrounds (THAMAJAI), National Park & Conservancy Lodges (THAGAIAI), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• National park management
• Nature tourism services
• Wildlife conservation
• Park accommodation services
• Eco-tourism hospitality

Headquarters

HQ city

Plitvicka Jezera

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Park Entry Tickets: Revenue generated from sale of entry tickets to the national park. Tickets are sold through online ticketing platform and at park entrances, with various pricing tiers for different visitor categories and seasons.
2. Accommodation Services: Revenue from managed hotel properties (Hotel Jezero, Hotel Bellevue, Hotel Plitvice, Hotel Grabovac) and campsites (Camp Borje, Camp Korana) and bungalows (Bungalow Korana) operated through the Hospitality and Catering Branch (Podružnica hotelijerstva i ugostiteljstva).
3. Food and Beverage / Catering: Catering and dining services operated within the park including buffets and bistros (Buffet Kupalište, Bistro Vučnica) and restaurants, including special promotional weeks and seasonal gastro offerings.
4. Retail / Souvenir Shops: Revenue from gift shops and souvenir stores located within the park.
5. Event and Group Services: Revenue from organized events including teambuilding, weddings, congresses, the annual Plitvice Marathon, and concessions for events.
6. Ski Resort and Winter Activities: Revenue from the Mukinje ski resort and sledding area operated by the park.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nacionalni park Plitvička jezera operates Croatia's oldest and largest national park, providing protected nature-based tourism experiences including park entry access, hotel and campsite accommodation, restaurants and catering, retail/souvenir shops, and recreational activities (boat, cycling, hiking, skiing). The park also offers event hosting for weddings, teambuilding, and congresses, alongside educational programs and biomonitoring-based sustainability initiatives.

Product overview

Nacionalni park Plitvička jezera is Croatia's oldest and largest national park, offering a comprehensive visitor experience combining nature tourism, accommodation, dining, and recreational activities. The park operates a multi-property hospitality network including Hotel Jezero (main facility), Hotel Grabovac, Hotel Bellevue, Hotel Plitvice, Camp Borje, Camp Korana, and Bungalow Korana, along with dining facilities (Bistro Vučnica, Lička kuća, Buffet Kupalište). Core visitor services include online ticket sales through ticketing.np-plitvicka-jezera.hr, an official mobile application, virtual tours, and organized tour programs including boat/rowing services, cycling, mountain hiking, and winter sports at Mukinje. The park also offers event hosting services for teambuilding, weddings, and congresses, complemented by retail shops and educational facilities including the Čorkova uvala trail and Lugareva kuća education center. As a UNESCO World Heritage Site, the park emphasizes sustainability with initiatives including Green Destinations certification and solar-powered visitor amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Entry Tickets Online ticket purchasing system for park access. Visitors can buy tickets through the official ticketing platform with various package options and category-based pricing (adults, children, seniors, groups, seasons).
• Hotel Jezero Main hotel located in the heart of the National Park, offering accommodation with included park tickets in special packages, restaurant and primary lodging facility.
• Hotel Grabovac Hotel accommodation offering seasonal gastro weeks and special culinary events, part of the park's hospitality services.
• Hotel Bellevue Hotel accommodation facility currently undergoing reconstruction and equipment upgrade as part of ongoing hospitality improvements.
• Hotel Plitvice Hotel accommodation facility currently undergoing reconstruction and equipment upgrade as part of ongoing hospitality improvements.
• Camp Borje Camping facility within the park's accommodation offerings.
• Camp Korana Camping facility with musical evenings and events, offering outdoor accommodation in the park area.
• Bungalow Korana Bungalow accommodation units within the Korana camping area.
• Lička kuća Restaurant Traditional Lika-style restaurant offering authentic regional cuisine and New Year celebrations in traditional ambiance.
• Buffet Kupalište Canteen and refreshment facility currently under reconstruction and equipment upgrade.
• Bistro Vučnica Restaurant facility currently under reconstruction and equipment upgrade.
• Shops and Souvenirs Retail shops and souvenir stores offering park-themed merchandise and local products located within the park.
• Lake Tour Programs Organized tour programs of the lakes including various routes and experiences for visitors across different fitness levels.
• Boat and Rowing Services Rowing services allowing visitors to explore the lakes by boat.
• Cycling Services Cycling activities available in and around the park for visitors.
• Mountain Hiking Mountain hiking and climbing activities in the park's mountainous areas.
• Skiing and Sledding at Mukinje Winter sports facilities including skiing and sledding at the Mukinje resort area operated within the park.
• Event Hosting (Teambuilding, Weddings, Congresses) Organized events including teambuilding activities, wedding celebrations, and congress/conference hosting within the park's natural setting.
• NP Plitvička jezera Mobile Application Official mobile application for park visitors providing information about attractions, maps, and visitor services, available for download.
• Virtual Tours Virtual reality tours of the park allowing remote exploration of the lakes and waterfalls through 360-degree panoramic views via external platform.
• Čorkova Uvala Educational Trail and Lugareva Kuća Center Educational hiking trail and presentation-education center being developed for visitor learning about the park's natural values.
• Medvjeđak Presentation Center Presentation center at Medvjeđak completed to provide visitor information and education about the park.

Quantifiable outcome

• 1 hectare of forest can absorb up to 12 tonnes of CO2 per year, contributing to carbon sequestration goals
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Faculty of Forestry and Wood Technology, University of Zagreb (Fakultet šumarstva i drvne tehnologije Sveučilišta u Zagrebu)coreStrategic or Co-development Partner · 1 November 2024Academic partnership for scientific collaboration on forest ecosystem biomonitoring. The faculty processes data collected from the park's ten biomonitoring stations and presents findings in annual reports. Prof. Assoc. Dr. Sc. Stjepan Mikac and his team designed and implemented the research program.
• Parkovi Hrvatske (Croatian Parks)coreStrategic or Co-development PartnerParkovi Hrvatske is the umbrella organization for Croatia's national parks. The park is a member and displays the Parkovi Hrvatske logo on its website, indicating a shared platform and collaborative network among Croatian protected areas.
• Green DestinationsminorOthersInternational partnership through the Green Destinations sustainable tourism certification program. The park participates in Green Destinations awards and Top 100 Stories competitions, and promotes sustainable tourism practices globally.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Krka National Park: Croatia's nearby national park on the Krka River, also operated under Parkovi Hrvatske with entry tickets, boat tours, educational trails and on-site F&B. Most directly comparable Croatian peer given identical public-institution structure, visitor model and overlapping source markets.
• Paklenica National Park: Another Croatian national park managed under the same Parkovi Hrvatske umbrella, with entry tickets, hiking/mountaineering activities and visitor services. Directly comparable as a sister public-institution national park in Croatia.
• Mljet National Park: Croatian island national park under the same public-institution framework, with entry tickets, boat services and lakeside recreation. Comparable as a Croatian national park offering a unified ticketed nature experience plus on-site amenities.

Regional players

• Triglav National Park: Slovenia's only national park, also operating ticketed access, lodging concessions, F&B, hiking and ski activities in a protected natural setting. Closely comparable business model in a neighbouring Adriatic-Alpine market.

Broad incumbents

• Banff National Park (Parks Canada): Canada's flagship national park, with entry fees, in-park lodging, restaurants, ski resorts (Lake Louise, Sunshine), and world-leading visitor infrastructure. Comparable as a globally recognised, government-managed national park with a fully integrated hospitality and recreation estate.
• Yellowstone National Park (NPS): Iconic US national park operated by the National Park Service with entry fees, lodging concessions, F&B, geyser/wildlife tourism and UNESCO-equivalent global brand status. Highly comparable model of public-institution park management with private concession lodging.
• Kruger National Park (SANParks): South Africa's flagship national park operated by a state entity, with entry fees, SANParks-run rest camps (lodging/camping), restaurants, retail and wildlife tourism. Closely comparable in combining conservation mandate, multi-tier accommodation and ticketed public access.
• Fiordland National Park (DOC NZ): New Zealand's largest national park, with entry fees, Great Walks, scenic cruises and concession-run lodges. Comparable as a government-managed protected area monetising natural assets through ticketed access and third-party hospitality concessions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlitviceLakesNP
• YouTubeskylinewebcams.com/en/webcam/hrvatska/licko-senjska-zupanija/plitvicka-jezera/plitvice-lakes-national-park.html
• Facebookfacebook.com/PlitviceLakesNP
• TikToktiktok.com/@plitvicelakesnp
• LinkedInlinkedin.com/company/plitvice-lakes-national-park

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nacionalni park Plitvička jezera