What Southern Jewelry News does

Southern Jewelry News is a B2B trade publication serving the jewelry industry, founded in 1992 and operating out of Greensboro, North Carolina under parent company Jewelry Store Marketers (led by CEO Guy Pineda). The publication produces a monthly trade journal delivered in both print and digital formats, targeted at independent jewelry retailers in the Southern United States and Mid-America regions, with content covering design trends, diamonds and gemstones, bridal, bench repair, watches, manufacturing and supply, marketing and business growth, industry news and associations, ethical sourcing, tools and technology, security and loss prevention, education, and estate/vintage jewelry.

The publication's product surface comprises four core offerings: a website with featured articles, press releases, columnist content, and industry resources; the Pearls of Wisdom podcast covering retailer interviews and industry trends; a digital magazine archive of past issues; and a classified advertising marketplace for jobs, equipment, services, and wanted listings. It maintains a contributor network of 20+ named columnists and reaches its audience through email newsletters, social sharing, and on-site coverage of major trade shows including Las Vegas Jewelry Week, JCK, Couture, AGTA GemFair, and the Atlanta Jewelry Show.

The business model is advertising- and sponsorship-led, supplemented by subscription revenue (print and newsletter) and classified ad fees. The publication does not disclose pricing or revenue figures publicly. No AI/ML capabilities, APIs, or proprietary technology platforms are disclosed beyond standard web-based content management. The firm operates with 1-10 employees and has no disclosed venture or private equity backing.

Name

Southern Jewelry News

Legal name

Southern Jewelry News

Website

https://www.southernjewelrynews.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Jewelry News is a B2B trade publication, founded in 1992 and based in Greensboro, North Carolina, serving independent jewelry retailers across the Southern US and Mid-America through a monthly print and digital journal, podcast, digital magazine archives, and classified advertising marketplace.

Ownership category

akta.pro rank

Product category

Jewelry Trade Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Trade publication
• Jewelry industry news
• Jewelry trade media
• Retail jewelry coverage
• Industry newsletter

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorships: The publication generates revenue through sponsored content, display advertising from jewelry manufacturers, suppliers, and technology providers featured throughout the website and digital magazine
2. Subscription Services: Newsletter signup and print subscription options available to readers seeking regular industry updates
3. Classified Ads: Fee-based classified advertising sections including job postings, inventory for sale, services to the trade, training/education offerings, and wanted to buy listings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Southern Jewelry News is a B2B trade publication serving the jewelry industry, delivering a monthly journal in print and digital formats covering jewelry design, retail business, marketing, security, ethical sourcing, manufacturing, and trade show news. It distributes content through a website, digital magazine archives, the Pearls of Wisdom podcast, email newsletters, and operates a classified advertising marketplace for jobs, equipment, and services to the trade.

Product overview

Southern Jewelry News is a trade publication for the jewelry industry comprising multiple content and service offerings: the main digital magazine with news archives, the Pearl of Wisdom Podcast series covering industry topics and retailer interviews, a classified advertising marketplace for jobs and equipment, and an email newsletter delivery service. The publication also maintains event and resource directories for trade shows, jewelry associations, and industry terminology.

Differentiator

Problem solved

Functional benefit

Brands

• Pearls of Wisdom Podcast: Jewelry podcast featuring industry discussions, interviews, and trends

Products and services

• Southern Jewelry News Trade Journal (print and digital) Monthly trade journal published in print and digital formats covering jewelry design trends, diamonds, gemstones, pearls, bridal, bench repair, watches, manufacturing, supply, marketing, business growth, industry news, associations, ethical sourcing, tools, technology, security, loss prevention, education, certification, and visual merchandising for independent jewelry retailers.
• Digital Magazine Archives Online archive providing access to past and current digital magazine issues covering jewelry industry news, trends, business insights, and editorial content from the publication's 34+ year history.
• Email Newsletter Email-based news delivery service providing subscribers with regular jewelry industry updates, trend highlights, and news alerts delivered to their inboxes on a monthly cadence.
• Pearls of Wisdom Podcast Branded podcast series covering jewelry industry topics, featuring interviews with retailers, designers, and industry experts, and providing insights on trends, business strategies, and best practices for the jewelry trade.
• Classified Ads Marketplace Online marketplace for the jewelry industry featuring categories for job postings, equipment for sale, services to the trade, training and education opportunities, and wanted-to-buy listings, connecting jewelry industry professionals.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jewelry Store MarketerscoreOthersJewelry Store Marketers is the parent company and operator of Southern Jewelry News. This is a related-party relationship where the parent company provides digital marketing services and operational support to the publication. CEO Guy Pineda leads both entities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Jeweler: National Jeweler is a long-running B2B trade publication serving independent and chain jewelry retailers across the United States with news, trends, and business strategy content. It is the most direct competitor to Southern Jewelry News in jewelry trade journalism.
• Instore Magazine: Instore Magazine is a B2B trade publication focused on independent jewelry retailers, covering retail strategies, marketing, design, and store operations. It directly competes with Southern Jewelry News for the same independent retailer audience.
• The Jewelry Magazine: The Jewelry Magazine is a B2B and consumer-facing jewelry publication covering industry news, design, and retailer content. It is comparable to Southern Jewelry News as a trade-focused jewelry publication serving retail audiences.
• WatchPro: WatchPro is a B2B trade publication covering the watch and timepiece industry, including retail strategies and product news. It is comparable as a vertical trade publication model, though focused on watches rather than broader jewelry.

Broad incumbents

• JCK Magazine / JCK Online: JCK is the flagship trade media brand of the jewelry industry, anchored by the JCK Las Vegas show. It is a broad incumbent in jewelry trade publishing, with overlapping coverage of industry news, trends, and trade events.
• Rapaport (RapNet / Rapaport Magazine): Rapaport is a leading diamond and jewelry industry news, pricing, and trading platform with associated editorial content. It is comparable as a broad incumbent in jewelry trade media, though more focused on the diamond trade.
• Jewelers of America: Jewelers of America is the leading U.S. jewelry trade association, producing industry content, research, and member communications. It is comparable as an industry-wide content and information provider serving independent jewelers.

Regional players

• Professional Jeweller: Professional Jeweller is a UK-based B2B trade publication serving the British jewelry retail market with news, trends, and business content. It is comparable in product and audience but operates in a different geography.

Others

• MJSA (Manufacturing Jewelers & Suppliers of America): MJSA is a trade association for jewelry manufacturers and suppliers, publishing industry content and resources. It is comparable as a jewelry trade information provider serving a related audience of manufacturers and suppliers.

Emerging players

• The Knot (Bridal Media): The Knot operates bridal and wedding media with adjacent content on engagement rings and bridal jewelry trends. It is comparable only at the consumer-edge jewelry content intersection, not as a direct B2B trade publisher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sjmajewelrynews
• YouTubesouthernjewelrynews.com/podcast
• Facebookfacebook.com/SouthernJewelryNews
• LinkedInlinkedin.com/company/southern-jewelry-news-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Jewelry News