Tilling Timber

What Tilling Timber does

Tilling Timber Pty Ltd is a privately held Australian timber manufacturer and distributor operating under the SmartFrame by Tilling brand and The Tilling Group. The company is self-described as Australia's leading supplier of engineered wood products (EWP), structural framing solutions and architectural hardwood products, serving licensed builders, structural engineers, building designers, timber fabricators, architects, and timber/building supplies merchants across Australia and selectively into New Zealand. Its core technology stack is engineered wood manufacturing—Laminated Veneer Lumber (SmartLVL), timber I-Joists (SmartJoist), and Glue Laminated beams (SmartLam)—complemented by structural plywood (SmartBrace, SmartPly), treated pine framing (FrameSmart), and architectural hardwoods (ArchiSmart: Western Red Cedar, Tasmanian Oak).

The company's business model combines physical product sales through an authorized reseller network of timber merchants and building supplies stores (no direct-to-customer sales) with proprietary design software (SmartFrame Design, SmartFrame Quick Design, a mobile app, and the TillingConnect merchant portal) and free design services via the SmartDesign Centre. The SmartFrame Design software differentiates via interoperability with the three dominant Australian truss and frame software platforms (Mitek, Multinail, Pryda), creating workflow integration for engineers and fabricators. Revenue streams are hardware sales (primary), one-time software licensing, and software support/training services. Pricing is set at the merchant level rather than published by Tilling.

Tilling operates seven owned offices across Australian states (VIC HQ in Kilsyth, NSW in Cardiff and Mt. Druitt, QLD in Crestmead and Townsville region, SA in Edinburgh, WA in Forrestdale), distributes nationally through its reseller network, and extends to New Zealand via SmartLVL 8. Brand and channel assets include the 100% Origin Verified certification, the SmartFrame sub-brand portfolio, the SmartRewards builder loyalty program, and earned media visibility through The Block Australian renovation television show.

Name

Tilling Timber

Legal name

Tilling Timber Pty Ltd

Website

https://tilling.com.au

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Tilling Timber is a privately held Australian manufacturer and distributor of engineered wood products (SmartLVL, SmartJoist, SmartLam), structural plywood, treated pine framing, and architectural hardwoods, sold exclusively through timber merchants and supported by proprietary SmartFrame Design software and a nationwide seven-state office footprint.

Ownership category

akta.pro rank

Product category

Engineered Wood Products

NAICS

Engineered Wood Member Manufacturing (321215), Softwood Veneer and Plywood Manufacturing (321212), Prefabricated Wood Building Manufacturing (321992)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)

akta.pro secondary industries

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits) (IMAMACAJ), Wood Mouldings, Millwork & Trim (IMADADAG)

Keywords

• Engineered wood products
• Laminated veneer lumber
• Structural timber framing
• Timber I-joists
• Glue laminated beams

Headquarters

HQ city

Kilsyth

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Engineered Wood Products Sales: Sale of SmartFrame branded engineered timber products including SmartLVL, SmartJoist, SmartLam, SmartBrace, structural flooring, and pine framing. Products sold through distribution channel of timber merchants and building supplies merchants.
2. SmartFrame Software Licensing: SmartFrame design software sold as licensed product requiring product key registration. Software includes full version with take-off, bracing and tie-down modules, and Quick Design version. Windows-based desktop application.
3. Software Support and Training: Training programs and technical support services for SmartFrame software users. Registration for updates on new release software and upcoming training events.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Tilling Timber manufactures and distributes a comprehensive range of Engineered Wood Products (EWP) under the SmartFrame brand — including SmartLVL (Laminated Veneer Lumber), SmartJoist (timber I-Joists), SmartLam (Glue Laminated beams), structural plywood, flooring systems, pine framing, and architectural hardwoods — sold exclusively through a national network of timber and building supplies merchants in Australia and New Zealand. The company complements the physical products with proprietary SmartFrame Design software (including third-party interoperability with Mitek, Multinail, and Pryda), a SmartFrame mobile specification app, and free engineering and design services through the SmartDesign Centre.

Product overview

Tilling Timber operates as a diversified timber products company with multiple product families under the SmartFrame brand umbrella. The core offering includes Engineered Wood Products (EWP): SmartLVL (Laminated Veneer Lumber) available in grades 8-19, SmartJoist timber I-joists, and SmartLam Glue Laminated beams (GL13-GL19). Supporting product lines include SmartSheet (SmartBrace and SmartPly structural plywood), SmartStruct (structural flooring products including SmartFloor, TecBeam, SmartForm, Form Ply, SmartEdge, SmartPlank), FrameSmart (treated pine and spruce framing products in H2S, H3, Baltic Pine, and Spruce grades), and ArchiSmart (architectural hardwood products featuring Western Red Cedar cladding, lining, and shakes, plus Tasmanian Oak products). The company provides complementary software tools including SmartFrame Design (full engineering and take-off software with third-party software interoperability for Mitek, Multinail, and Pryda), SmartFrame Quick Design (simplified span-table based analysis), a mobile SmartFrame App for onsite specification, and TillingConnect merchant platform for order management and logistics. Products are backed by Origin Verified certification and supported by the SmartDesign Centre providing free layout and design services.

Differentiator

Problem solved

Functional benefit

Brands

• SmartFrame: Full range of Engineered Wood Products (EWP) including SmartLVL (Laminated Veneer Lumber), SmartJoist (timber I-Joist), and SmartLam (Glue Laminated beams)
• SmartJoist
• SmartLVL
• SmartLam
• SmartStruct
• FrameSmart
• Architectural
• SmartFrame App
• TillingConnect
• SmartRewards
• SmartFrame Design
• SmartFrame Quick Design

Products and services

• SmartJoist timber I-joist product line
• SmartLVL Laminated Veneer Lumber (grades 10, 13, 14, 15, 16 and NZ-only 8)
• SmartLam Glue Laminated beams (GL13, GL15, GL17, GL18, GL19C)
• SmartSheet (SmartBrace and SmartPly-CD structural plywood)
• SmartStruct structural flooring systems (SmartFloor, TecBeam, SmartForm, Form Ply, SmartEdge, SmartPlank)
• FrameSmart pine framing products (H2S, H3, Baltic Pine, Spruce)
• ArchiSmart architectural hardwood range (Western Red Cedar Horizon, Rustic, Cladding, Lining; Tasmanian Oak Lining; ABELWOOD Tasmanian Oak Hardwood)
• SmartFrame Design engineering software
• SmartFrame Quick Design software
• SmartFrame mobile application (iOS and Android)
• TillingConnect merchant platform
• SmartDesign Centre engineering and design services

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boise Cascade: North American manufacturer and distributor of engineered wood products (LVL, I-joists) and building materials; comparable product mix and distribution channel strategy to Tilling's merchant-led EWP model.
• CSR Limited: Diversified Australian building products company with brands including Bradford, Gyprock, and Viridian; serves overlapping builder and contractor customers via building material merchants but in plasterboard, insulation, and glass.
• Mitek: Leading Australian supplier of truss and frame software and connectors; integrated with SmartFrame software via import interoperability but otherwise operates in adjacent design and hardware categories Tilling does not serve.
• Weyerhaeuser: Large North American engineered wood and timber products manufacturer; comparable through its LVL, I-joist, and structural framing product lines, providing a global benchmark for EWP scale and competitive dynamics.
• Pryda: Australia and New Zealand timber connector and truss software supplier; comparable through software interoperability with SmartFrame and overlapping engagement with fabricators and truss manufacturers.
• Boral: Large Australian building materials and construction products company with adjacent categories in timber, masonry, and concrete; competes for share of construction project specifications but with a much broader portfolio.
• James Hardie: Leading Australian building products manufacturer specializing in fibre cement cladding and panels; competes for builder and architect specification share in Australian residential construction but in a different material category.

Direct peers

• Wesbeam: Australian-owned manufacturer of LVL and engineered wood building products, directly competing with Tilling's SmartLVL and SmartJoist lines across the same builder, engineer, and merchant customer base in Australia.
• CarterHolt Harvey: Major Australia and New Zealand engineered wood and timber products manufacturer with overlapping LVL, I-joist, and framing portfolios, competing for the same builder and merchant customers across trans-Tasman markets.

Regional players

• Hyne Timber: Australian softwood timber manufacturer with engineered wood products and treated pine framing; competes with Tilling's FrameSmart and pine framing lines focused on domestic Australian supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilling Timber