Tilling Timber
Tilling Timber is a privately held Australian manufacturer and distributor of engineered wood products (SmartLVL, SmartJoist, SmartLam), structural plywood, treated pine framing, and architectural hardwoods, sold exclusively through timber merchants and supported by proprietary SmartFrame Design software and a nationwide seven-state office footprint.
- Company typePrivate
- Founded1963
- HeadquartersKilsyth, Australia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tilling Timber does
Tilling Timber Pty Ltd is a privately held Australian timber manufacturer and distributor operating under the SmartFrame by Tilling brand and The Tilling Group. The company is self-described as Australia's leading supplier of engineered wood products (EWP), structural framing solutions and architectural hardwood products, serving licensed builders, structural engineers, building designers, timber fabricators, architects, and timber/building supplies merchants across Australia and selectively into New Zealand. Its core technology stack is engineered wood manufacturing—Laminated Veneer Lumber (SmartLVL), timber I-Joists (SmartJoist), and Glue Laminated beams (SmartLam)—complemented by structural plywood (SmartBrace, SmartPly), treated pine framing (FrameSmart), and architectural hardwoods (ArchiSmart: Western Red Cedar, Tasmanian Oak).
The company's business model combines physical product sales through an authorized reseller network of timber merchants and building supplies stores (no direct-to-customer sales) with proprietary design software (SmartFrame Design, SmartFrame Quick Design, a mobile app, and the TillingConnect merchant portal) and free design services via the SmartDesign Centre. The SmartFrame Design software differentiates via interoperability with the three dominant Australian truss and frame software platforms (Mitek, Multinail, Pryda), creating workflow integration for engineers and fabricators. Revenue streams are hardware sales (primary), one-time software licensing, and software support/training services. Pricing is set at the merchant level rather than published by Tilling.
Tilling operates seven owned offices across Australian states (VIC HQ in Kilsyth, NSW in Cardiff and Mt. Druitt, QLD in Crestmead and Townsville region, SA in Edinburgh, WA in Forrestdale), distributes nationally through its reseller network, and extends to New Zealand via SmartLVL 8. Brand and channel assets include the 100% Origin Verified certification, the SmartFrame sub-brand portfolio, the SmartRewards builder loyalty program, and earned media visibility through The Block Australian renovation television show.
Tilling Timber firmographics
Firmographics- Name
- Tilling Timber
- Legal name
- Tilling Timber Pty Ltd
- Website
- https://tilling.com.au
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tilling Timber is a privately held Australian manufacturer and distributor of engineered wood products (SmartLVL, SmartJoist, SmartLam), structural plywood, treated pine framing, and architectural hardwoods, sold exclusively through timber merchants and supported by proprietary SmartFrame Design software and a nationwide seven-state office footprint.
- Ownership category
- akta.pro rank
Tilling Timber industry classification
Industry- Product category
- Engineered Wood Products
- NAICS
- Engineered Wood Member Manufacturing (321215), Softwood Veneer and Plywood Manufacturing (321212), Prefabricated Wood Building Manufacturing (321992)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)
- akta.pro secondary industries
- Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits) (IMAMACAJ), Wood Mouldings, Millwork & Trim (IMADADAG)
Keywords
Where Tilling Timber is headquartered
LocationHeadquarters
- HQ city
- Kilsyth
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Tilling Timber business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Engineered Wood Products Sales: Sale of SmartFrame branded engineered timber products including SmartLVL, SmartJoist, SmartLam, SmartBrace, structural flooring, and pine framing. Products sold through distribution channel of timber merchants and building supplies merchants.
- SmartFrame Software Licensing: SmartFrame design software sold as licensed product requiring product key registration. Software includes full version with take-off, bracing and tie-down modules, and Quick Design version. Windows-based desktop application.
- Software Support and Training: Training programs and technical support services for SmartFrame software users. Registration for updates on new release software and upcoming training events.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Tilling Timber product offering
Product offeringCore offering
Tilling Timber manufactures and distributes a comprehensive range of Engineered Wood Products (EWP) under the SmartFrame brand — including SmartLVL (Laminated Veneer Lumber), SmartJoist (timber I-Joists), SmartLam (Glue Laminated beams), structural plywood, flooring systems, pine framing, and architectural hardwoods — sold exclusively through a national network of timber and building supplies merchants in Australia and New Zealand. The company complements the physical products with proprietary SmartFrame Design software (including third-party interoperability with Mitek, Multinail, and Pryda), a SmartFrame mobile specification app, and free engineering and design services through the SmartDesign Centre.
Product overview
Tilling Timber operates as a diversified timber products company with multiple product families under the SmartFrame brand umbrella. The core offering includes Engineered Wood Products (EWP): SmartLVL (Laminated Veneer Lumber) available in grades 8-19, SmartJoist timber I-joists, and SmartLam Glue Laminated beams (GL13-GL19). Supporting product lines include SmartSheet (SmartBrace and SmartPly structural plywood), SmartStruct (structural flooring products including SmartFloor, TecBeam, SmartForm, Form Ply, SmartEdge, SmartPlank), FrameSmart (treated pine and spruce framing products in H2S, H3, Baltic Pine, and Spruce grades), and ArchiSmart (architectural hardwood products featuring Western Red Cedar cladding, lining, and shakes, plus Tasmanian Oak products). The company provides complementary software tools including SmartFrame Design (full engineering and take-off software with third-party software interoperability for Mitek, Multinail, and Pryda), SmartFrame Quick Design (simplified span-table based analysis), a mobile SmartFrame App for onsite specification, and TillingConnect merchant platform for order management and logistics. Products are backed by Origin Verified certification and supported by the SmartDesign Centre providing free layout and design services.
Differentiator
Problem solved
Functional benefit
Brands
- SmartFrame: Full range of Engineered Wood Products (EWP) including SmartLVL (Laminated Veneer Lumber), SmartJoist (timber I-Joist), and SmartLam (Glue Laminated beams)
- SmartJoist
- SmartLVL
- SmartLam
- SmartStruct
- FrameSmart
- Architectural
- SmartFrame App
- TillingConnect
- SmartRewards
- SmartFrame Design
- SmartFrame Quick Design
Products and services
- SmartJoist timber I-joist product line
- SmartLVL Laminated Veneer Lumber (grades 10, 13, 14, 15, 16 and NZ-only 8)
- SmartLam Glue Laminated beams (GL13, GL15, GL17, GL18, GL19C)
- SmartSheet (SmartBrace and SmartPly-CD structural plywood)
- SmartStruct structural flooring systems (SmartFloor, TecBeam, SmartForm, Form Ply, SmartEdge, SmartPlank)
- FrameSmart pine framing products (H2S, H3, Baltic Pine, Spruce)
- ArchiSmart architectural hardwood range (Western Red Cedar Horizon, Rustic, Cladding, Lining; Tasmanian Oak Lining; ABELWOOD Tasmanian Oak Hardwood)
- SmartFrame Design engineering software
- SmartFrame Quick Design software
- SmartFrame mobile application (iOS and Android)
- TillingConnect merchant platform
- SmartDesign Centre engineering and design services
Companies that use Tilling Timber
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Tilling Timber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tilling Timber partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tilling Timber competitors and assessment
Company assessmentBroad incumbents
- Boise Cascade: North American manufacturer and distributor of engineered wood products (LVL, I-joists) and building materials; comparable product mix and distribution channel strategy to Tilling's merchant-led EWP model.
- CSR Limited: Diversified Australian building products company with brands including Bradford, Gyprock, and Viridian; serves overlapping builder and contractor customers via building material merchants but in plasterboard, insulation, and glass.
- Mitek: Leading Australian supplier of truss and frame software and connectors; integrated with SmartFrame software via import interoperability but otherwise operates in adjacent design and hardware categories Tilling does not serve.
- Weyerhaeuser: Large North American engineered wood and timber products manufacturer; comparable through its LVL, I-joist, and structural framing product lines, providing a global benchmark for EWP scale and competitive dynamics.
- Pryda: Australia and New Zealand timber connector and truss software supplier; comparable through software interoperability with SmartFrame and overlapping engagement with fabricators and truss manufacturers.
- Boral: Large Australian building materials and construction products company with adjacent categories in timber, masonry, and concrete; competes for share of construction project specifications but with a much broader portfolio.
- James Hardie: Leading Australian building products manufacturer specializing in fibre cement cladding and panels; competes for builder and architect specification share in Australian residential construction but in a different material category.
Direct peers
- Wesbeam: Australian-owned manufacturer of LVL and engineered wood building products, directly competing with Tilling's SmartLVL and SmartJoist lines across the same builder, engineer, and merchant customer base in Australia.
- CarterHolt Harvey: Major Australia and New Zealand engineered wood and timber products manufacturer with overlapping LVL, I-joist, and framing portfolios, competing for the same builder and merchant customers across trans-Tasman markets.
Regional players
- Hyne Timber: Australian softwood timber manufacturer with engineered wood products and treated pine framing; competes with Tilling's FrameSmart and pine framing lines focused on domestic Australian supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tilling Timber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tilling Timber leadership team
Management profileNumber of profiles
Tilling Timber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tilling Timber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tilling Timber
What does Tilling Timber do?
Tilling Timber manufactures and distributes a comprehensive range of Engineered Wood Products (EWP) under the SmartFrame brand — including SmartLVL (Laminated Veneer Lumber), SmartJoist (timber I-Joists), SmartLam (Glue Laminated beams), structural plywood, flooring systems, pine framing, and architectural hardwoods — sold exclusively through a national network of timber and building supplies merchants in Australia and New Zealand. The company complements the physical products with proprietary SmartFrame Design software (including third-party interoperability with Mitek, Multinail, and Pryda), a SmartFrame mobile specification app, and free engineering and design services through the SmartDesign Centre.
Is Tilling Timber a public or private company?
Tilling Timber is a private company. It is classified as unknown and is currently operating.
When was Tilling Timber founded?
Tilling Timber was founded in 1963. It employs 251 to 500 people.
Where is Tilling Timber based?
Tilling Timber is headquartered in Kilsyth, Australia, in the Oceania region.
How does Tilling Timber make money?
Three revenue lines are on record. Engineered Wood Products Sales are the primary driver. The others are smartFrame Software Licensing and software Support and Training.
Who are Tilling Timber's main competitors?
Broad incumbents on record are Boise Cascade, CSR Limited, Mitek, Weyerhaeuser, Pryda, Boral and James Hardie. Direct peers are Wesbeam and CarterHolt Harvey. Hyne Timber is listed as a regional player.
Does Tilling Timber have an API?
No public API is recorded for Tilling Timber.
What industry is Tilling Timber in?
Tilling Timber's product category is Engineered Wood Products. Its primary akta.pro industry code is IMADADAC, Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT), with a secondary code of IMAMAIAD, Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT). Its NAICS code is 321215 and its SIC code is 2430.