Hiphop In Je Smoel

What Hiphop In Je Smoel does

Hiphop In Je Smoel (HIJS), legally Stichting HIJS, is a Dutch cultural foundation headquartered at Het Industriegebouw, Goudsesingel 136 in Rotterdam, Netherlands. The organization operates a media platform centered on Dutch and Benelux hip-hop culture, delivered as a WordPress-based editorial magazine (with 8,718+ archived articles covering news, interviews, reviews, releases, and Rotterdam scene reporting) alongside a podcast network distributed through Spotify, Pocket Casts, Stitcher, and iTunes, and supplementary video content on YouTube. Sub-brands include HIJStakkies (a Rotterdam Library co-produced talkshow podcast), HIJS Poetry (a spoken-word video series), Tekstuur (spoken-word podcast), ALL CAPS (street art podcast), Dropzone (an emerging-artist submission platform), and Rewriters010 (a Rotterdam street art documentation project). Additional surfaces include an Educatie/Kennisbank education vertical covering hip-hop history and a city event Agenda. The organization is the primary cultural partner of Gemeente Rotterdam and holds ANBI (Culturele Algemeen Nut Beogende Instelling) status awarded by the Belastingdienst, which qualifies it for Dutch tax-deductible donations under the Schenkingswet.

The business model is a non-profit donation and cultural-subsidy funding stack rather than a commercial pricing model. There are no fees for articles, podcasts, or events; access to the magazine, audio/video content, and Dropzone is free. Revenue streams consist of tax-advantaged individual donations under the ANBI framework, municipal subsidy from Gemeente Rotterdam, and likely additional Dutch cultural grants. Distribution is entirely digital-first and self-serve via the website and major podcast platforms, supplemented by Instagram, LinkedIn, and YouTube for community engagement; live events are run in collaboration with venues such as WORM, Paradiso, Melkweg, 013, and Kunsthal Rotterdam. The company serves a single horizontal persona — Dutch/Benelux hip-hop enthusiasts and adjacent spoken-word/street-art audiences — and provides critical coverage of local Dutch artists alongside international acts.

Underlying technology is intentionally lightweight: a WordPress CMS for the website, standard podcast RSS distribution, and YouTube as the video host. There are no proprietary applications, no public API or SDK (api_exists false), no disclosed integrations, and no AI/ML components. Operationally, the entity has been formally a Stichting since at least 2016, while editorial archiving extends back to 2002, giving it roughly 20+ years of continuous published coverage and an archive that is itself a core asset of the foundation.

Name

Hiphop In Je Smoel

Legal name

Stichting HIJS

Website

https://hiphopinjesmoel.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hiphop In Je Smoel (Stichting HIJS) is a Dutch ANBI-registered cultural foundation in Rotterdam that operates a free magazine, podcast network, and video platform covering Dutch and Benelux hip-hop, spoken word, and street art, funded by donations and municipal cultural subsidies.

Ownership category

akta.pro rank

Product category

Cultural Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

akta.pro primary industry

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Hip-hop media
• Music journalism
• Cultural foundation
• Podcast network
• Spoken word content

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: Stichting HIJS operates as a Culturele Algemeen Nut Beogende Instelling (ANBI), allowing donors tax benefits under the Schenkingswet. The organization receives municipal support from Gemeente Rotterdam and likely other cultural subsidies.

Distribution channels3 records

Marketing channels7 records

Core offering

Hiphop In Je Smoel is a Dutch cultural non-profit foundation that publishes a free hip-hop magazine, produces multiple podcast and video series, runs an artist-submission platform called Dropzone, and organizes live events and educational programs covering Dutch and international hip-hop, spoken word, and street art. All content is freely accessible online and funded through donations, cultural subsidies, and institutional partnerships.

Product overview

Hiphop In Je Smoel (HIJS) is a Dutch cultural media organization and platform centered around hip-hop culture. The core offering is a unified media platform combining editorial content (Magazine), artist promotion (Dropzone), and multimedia content distribution (Podcasts). The product portfolio includes: the Magazine as the primary day-to-day editorial hub; Dropzone for emerging artist submissions; and multiple podcast series including HIJStakkies (cultural talkshow), Tekstuur (spoken word discussions), HiphopFM, and Generatiekloof. Supporting verticals cover Street Art (via Rewriters010 initiative), Educatie/Kennisbank (educational content), HIJS Poetry (spoken word video series), and ALL CAPS (street art podcast). An event Agenda rounds out the offering. All content is freely accessible through the hiphopinjesmoel.com website with social media distribution via Instagram, LinkedIn, Spotify, and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• HIJStakkies: Monthly talkshow podcast covering hiphop topics with experts, recorded at Rotterdam Library
• HIJS Poetry
• Tekstuur
• Dropzone
• Rewriters010
• ALL CAPS

Products and services

• Magazine

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rotterdamse BibliotheekcoreStrategic or Co-development Partner · 26 October 2018Monthly collaboration for HIJStakkies podcast, a talkshow series held at the Rotterdam library discussing various aspects of hip-hop culture with expert panels.
• Rewriters010coreStrategic or Co-development PartnerJoint initiative for street art documentation and promotion in Rotterdam. Rewriters010 specializes in cataloging and mapping Rotterdam's street art scene, while HIJS provides editorial coverage and programming.
• Kunsthal RotterdamminorStrategic or Co-development PartnerCollaboration for Dropzone Marathon event held at the Kunsthal museum, bringing hip-hop content into a museum setting.
• Stichting AIGHTcoreStrategic or Co-development PartnerPartnership with youth platform focused on talent development through hip-hop. Featured on Generatiekloof podcast discussing hip-hop as a tool for personal and creative development.
• Gemeente RotterdamcoreGTM or Marketing PartnerMunicipal partner providing support to Stichting HIJS as a cultural ANBI organization. Visible through logo on the website.
• Ancienne Belgique / MuntpuntminorChannel Partner/ Reseller/ DistributorCollaboration for Plan B project, providing alternative online cultural events during pandemic restrictions. Muntpunt is a Brussels information center.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hijs
• YouTubeyoutube.com/user/HIJSTUBE
• LinkedInlinkedin.com/company/hiphop-in-je-smoel
• Instagraminstagram.com/hiphopinjesmoel
• Facebookfacebook.com/hiphopinjesmoel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiphop In Je Smoel