Art&Design

What Art&Design does

Art&Design (legal entity: OOO Articentr; operating brand: GK Art i Dizayn / ГК «Арт и Дизайн») is a Russian greeting-card and paper-products company founded in 1994 and headquartered in Moscow at 9/1 Maliy Gnezdnikovskiy Pereulok. The company designs, manufactures, and distributes a multi-category paper-goods portfolio spanning greeting cards (its core), money holders, gift bags, wrapping paper, calendars, posters, pens, and shopping bags — sold under the Art&Design umbrella and six differentiated sub-brands (Печенька радости / Happy Cookie, От сердца к сердца / From Heart to Heart, Абрикос / Apricot, Бумажный хулиган / Postcard Hooligan, Дари красиво!, and КотАрт / CatArt). The company's customer base spans three segments: individual Russian consumers purchasing cards for personal occasions (primary segment), corporate customers ordering custom branded stationery, and wholesale/retail partner channels.

The company's competitive position rests on exclusive Russian licensing rights with two of the world's largest greeting-card IP holders — Hallmark and American Greetings — supplemented by Disney (children's products, partnership formalized 2021) and Mosfilm (Soviet cinema characters, partnership formalized October 2024). Production is fully vertically integrated at a wholly-owned subsidiary, AO Karton-Poligraf (ОГРН 1027700076172), operating a printing plant in Kaluga at Komsomolskaya Roscha 39, described in source material as housing the "most powerful and scaled polygraphic equipment in Russia." An in-house design studio in Moscow continuously replenishes the product portfolio, supported by a freelance recruitment network engaging writers, artists, and photographers.

Art&Design runs a multi-channel go-to-market: a wholesale B2B catalog at art-region.ru, branded "Остров подарков" (Gift Islands) shop-in-shop retail spaces located within four major Russian chains (Auchan, Pyaterochka, OKEY, and Giperglobus) across 13+ Russian cities, an e-commerce storefront at shop.artd.ru, direct corporate B2B sales at artd-plus.ru, and marketplace listings on Wildberries, Ozon, and Yandex Market. The company was founded as a privately held, founder- or management-controlled LLC with no disclosed venture capital, private equity, or institutional investment, employing 1,001–5,000 people and operating its own retail store adjacent to its Moscow headquarters. Headcount stable since 2024 was underscored by a 30-year anniversary milestone in December 2024 and continued new product launches into 2026.

Name

Art&Design

Legal name

OOO Articentr (ООО «Артицентр»)

Website

https://artd.ru

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Russian greeting card and paper products manufacturer founded 1994, headquartered in Moscow. Exclusive Russian licensee of Hallmark and American Greetings, distributing through 50+ branded 'Gift Islands' retail spaces, wholesale, e-commerce, and online marketplaces to mass-market consumers.

Ownership category

akta.pro rank

Product category

Greeting Cards and Paper Goods

NAICS

Greeting Card Publishers (513191), Stationery Product Manufacturing (32223), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Greeting Cards (2771), Wholesale-Paper & Paper Products (5110), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Office, Stationery & Craft Supplies DTC (CRAFACAL), Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Greeting card manufacturing
• Paper gift products
• Licensed stationery products
• Printed calendars
• Gift packaging supplies

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Greeting Cards and Paper Products Sales: Art&Design generates primary revenue from designing, manufacturing, and selling greeting cards, gift bags, wrapping paper, calendars, money envelopes, posters, pens, and shopping bags. Products are sold through wholesale distribution, retail chains, own branded spaces (Остров подарков), marketplaces (Wildberries, Ozon, Yandex.Market), and direct e-commerce.
2. Licensing Partnerships: As exclusive Russian licensee for Hallmark and American Greetings, Art&Design produces and distributes greeting cards under these international brands. The company also holds licensing agreements with Disney and Мосфильм (Mosfilm) for various product lines.
3. Corporate Custom Orders: Art&Design produces custom corporate greeting cards, calendars, paper bags, and folders for business customers, providing personalized B2B solutions.
4. Retail Store Operations: The company operates its own retail store at the Moscow headquarters and manages branded 'Gift Islands' shop-in-shop spaces within retail chains across Russia.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Art&Design designs, manufactures, and distributes greeting cards and paper gift products — including money holders, gift bags, wrapping paper, calendars, posters, pens, and shopping bags — across multiple sub-brands and licensed collections. The company operates its own in-house design studio and the Karton-Poligraf printing plant in Kaluga, and sells both direct to consumers (via own store, e-commerce, marketplaces) and to corporate/wholesale customers (custom orders, retail chain distribution).

Product overview

Art&Design is a Russian greeting card and paper products company with 30 years of history, operating as both a paper products manufacturer and retailer. The core product portfolio centers on greeting cards (открытки) as the primary offering, supplemented by money holders (конверты для денег), gift bags (подарочные сумки), wrapping paper (упаковочная бумага), calendars (календари), shopping bags/shoppers (шопперы), posters (постеры), and pens (ручки). The company operates multiple sub-brands: the main Art&Design brand for traditional family-oriented cards; Печенька радости (Happy Cookie) for modern trendy/humorous designs; Абрикос (Apricot) for playful square-format cards; Бумажный хулиган (Postcard Hooligan) for satirical cards; От сердца к сердцу (From Heart to Heart) for photography-based cards; КотАрт for cat-themed products; and Дари красиво! for modern minimalist designs. Licensed products include Hallmark, American Greetings, Disney, and Mosfilm collections. The company operates 'Gift Islands' (Острова подарков) retail spaces in major retail chains, a branded store in Moscow, an online store (shop.artd.ru), and sells through marketplaces (Wildberries, Ozon, Yandex Market). Production is handled at the Karton-Poligraf facility in Kaluga.

Differentiator

Problem solved

Functional benefit

Brands

• Печенька радости (Happy Cookie): Alternative greeting card brand featuring modern, trendy and humorous designs for contemporary communication.
• От сердца к сердцу (From Heart to Heart)
• Абрикос (Apricot)
• Бумажный хулиган (Postcard Hooligan)
• Дари красиво (Dari krasivo)
• КотАрт (CatArt)

Products and services

• Greeting Cards (Открытки) Traditional greeting cards for birthdays, weddings, holidays, and expressions of love and friendship, sold under multiple brands including the main Art&Design brand and alternative sub-brands (Happy Cookie, From Heart to Heart, Apricot, Postcard Hooligan, Dari krasivo, CatArt).
• Money Holders (Конверты для денег) Decorative envelopes for gifting money at weddings, birthdays, and holidays, featuring modern materials and rich decorations including gold, silver, and soft-touch velvet coating.
• Gift Bags (Подарочные сумки) Paper gift bags in various sizes and designs for gift packaging needs.
• Wrapping Paper (Упаковочная бумага) Gift wrapping paper for holiday and special occasion gift packaging.
• Calendars (Календари) Wall calendars, desk calendars, pocket calendars, and magnetic calendars featuring art, family, humor, and zodiac themes, in flip, spiral-bound, and poster formats.
• Shopping Bags / Shoppers (Шопперы) Reusable tote bags in canvas (холщовые) and plastic (пластиковые) variants, including transparent holographic shoppers with various themed designs.
• Posters (Постеры) Art posters and artistic prints for home and office decoration.
• Pens (Ручки) Promotional and decorative pens including status pens and postcard pens with soft-touch coating and unique triangular shapes.
• Disney Licensed Products Licensed greeting cards and stationery products featuring Disney characters for children.
• Hallmark, American Greetings, and Mosfilm Licensed Collections Products produced under exclusive Russian licensing agreements with Hallmark and American Greetings, and additional licenses with Disney and Mosfilm, featuring globally and culturally recognized characters, quotes, and imagery.
• Corporate Custom Cards, Calendars, Paper Bags, and Folders Custom-made greeting cards, calendars, paper bags, and folders tailored to corporate customers for events, employee recognition, and promotional use.
• Gift Islands Retail Concept (Острова подарков) Branded shop-in-shop spaces placed inside supermarkets and hypermarkets, carrying the full assortment of cards, envelopes, bags, and wrapping paper, developed based on international greeting card retail best practices.

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• Мосфильм (Mosfilm)strategicOEM/ Whitelabel/ Licensing Partner · 1 October 2024Licensing partnership with legendary Soviet film studio Mosfilm to feature beloved Soviet cinema characters and famous quotes on Art&Design products including gift bags, calendars, and money envelopes.
• Перекрёсток (Pyaterochka)strategicChannel Partner/ Reseller/ Distributor · 1 January 2022Strategic retail partnership with Pyaterochka supermarket chain. By 2022, 28 'Остров подарков' branded spaces were operating in Pyaterochka stores across Russia including Moscow, Saint Petersburg, Yekaterinburg, Tyumen, and Stary Oskol.
• DisneystrategicOEM/ Whitelabel/ Licensing Partner · 1 January 2021Licensing partnership for Disney characters, including door sign sets and other products featuring Disney characters for children.
• АШАН (Auchan)strategicChannel Partner/ Reseller/ Distributor · 1 January 2018Long-standing partnership with Auchan hypermarket chain. First 'Остров подарков' opened in spring 2018. By 2021, the 20th location opened. By 2022, 35th location opened. Products sold across АШАН locations in Moscow, Saratov, Omsk, Novosibirsk, Chelyabinsk, Saint Petersburg, and other cities.
• HallmarkcoreOEM/ Whitelabel/ Licensing PartnerArt&Design is an exclusive licensee of Hallmark for the Russian market. This partnership provides access to one of the world's largest greeting card brands' designs and intellectual property for production and distribution in Russia.
• American GreetingscoreOEM/ Whitelabel/ Licensing PartnerArt&Design holds an exclusive licensing agreement with American Greetings, another major global greeting card company, enabling production and distribution of their designs in the Russian market.
• О'КЕЙ (OKei)minorChannel Partner/ Reseller/ DistributorPartnership with O'KEi hypermarket chain for 'Остров подарков' branded spaces. Locations include Moscow region (Krasnogorsk district, Putilkovo) and Krasnodar.
• ГИПЕРГЛОБУС (Hyperglobe)minorChannel Partner/ Reseller/ DistributorPartnership with Hyperglobe hypermarket chain. 'Острова открыток' (Card Islands) located in multiple Moscow region stores including Novorizhskoye Highway, Shchelkovo, Elektrostal, and Korolyov.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Archies Limited: Archies is India's largest greeting card and social expression products company, with a multi-brand portfolio and presence across retail and wholesale channels. Closely comparable to Art&Design in product focus (greeting cards as core), brand architecture, and emerging-market distribution model.
• IG Design Group: IG Design Group is a global designer, manufacturer, and distributor of greetings, stationery, gift wrap, and party products sold through major retailers. Closely comparable to Art&Design in product breadth (cards + wrap + bags + calendars) and B2B retail-partner-led distribution model.
• Card Factory: Card Factory is the UK's largest specialist greeting card retailer, manufacturing its own cards and selling through a large chain of branded stores plus wholesale. Directly comparable to Art&Design in vertical integration (in-house design and production) and multi-channel retail plus B2B distribution.
• American Greetings: American Greetings is the second-largest US greeting card company and likewise licenses its IP to Art&Design for Russia. Both compete in the same product category (greeting cards, stationery, gift packaging) with similar seasonal demand patterns and licensing-driven content strategy.
• Hallmark Cards: Hallmark is the world's largest greeting card company and the exclusive licensor to Art&Design for the Russian market. Both design, manufacture, and distribute greeting cards, gift wrap, and related paper products, making Hallmark the closest functional and product-line comparable globally.
• CSS Industries (Coca-Cola Bottling's predecessor assets): CSS Industries was a US designer and producer of greeting cards, stationery, and gift wrap sold through mass retailers. Closely comparable to Art&Design's product portfolio and retail wholesale channel strategy, though the US business has undergone significant restructuring in recent years.

Broad incumbents

• Moleskine: Moleskine is a globally recognized premium notebook and stationery brand with adjacent paper products. Comparable to Art&Design in the paper products / stationery category but positioned at the premium end with a broader international footprint rather than mass-market cards.

Others

• Mondi Group: Mondi is one of Europe's largest paper and packaging manufacturers supplying paper substrates to converters. Comparable to Art&Design as a paper-products industry participant with its own Kaluga production facility, but operates upstream as a paper manufacturer rather than in finished greeting cards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artdcards

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art&Design