What Putnik does

Putnik AD Novi Sad is a publicly listed Serbian joint-stock company (akcionarsko društvo) for hospitality and trade, founded on 24 April 1991 and domiciled at Ilija Ognjanovića 24 in Novi Sad. The company operates a single business branch — Hotel Putnik — a hospitality property housed in the historic Tanurdžićeva palata, an interwar-period landmark building that has hosted continuous hotel operations since 1939 (originally as Hotel Rex). The hotel was renovated in 2009/2010 to modernize the property while retaining its heritage character, and was designed in the style of metropolitan European hotels of its era.

The company's product surface is narrow: one hotel offering short-stay accommodation and hospitality services to travelers, tourists, and visitors to Novi Sad. There is no disclosed pricing, room rate, or occupancy data, no digital booking platform referenced, and no mobile app or API present. The company is listed on the Belgrade Stock Exchange under the ticker belex:PNKZ.

Commercially, Putnik generates revenue through direct hotel room and ancillary hospitality sales, though the company maintains three standard commercial banking relationships (Razvojna banka Vojvodine, Banca Intesa Beograd, and Komercijalna banka) with no disclosed channel partnerships, distribution alliances, or enterprise customers. The company holds regular shareholder assemblies (most recently on 19 June 2026), indicating active but small-scale governance. Overall, Putnik is a low-complexity, single-property hospitality operator with no disclosed digital or technology product and limited transparency into operating financials.

Name

Putnik

Legal name

PUTNIK AKCIONARSKO DRUŠTVO ZA UGOSTITELJSTVO I TRGOVINU NOVI SAD

Website

https://putnikns.rs

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Putnik AD Novi Sad is a publicly listed Serbian joint-stock company operating a single hotel, Hotel Putnik, in the historic Tanurdžićeva palata building in central Novi Sad, serving travelers and visitors requiring accommodation and hospitality services.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Select-Service Hotels (THAGABAD)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Hospitality services
• Catering services
• Tourism services
• Hotel operations

Headquarters

HQ city

Novi Sad

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Core offering

Putnik AD Novi Sad operates Hotel Putnik, a hospitality establishment located in the historic Tanurdžićeva palata building at Ilije Ognjanovića 24 in Novi Sad, Serbia. The hotel provides accommodation services and has operated continuously since 1939 (originally as Hotel Rex), with modernization completed in 2009/2010. The company is a public joint-stock company for hospitality and trade.

Product overview

Putnik is a joint-stock company for hospitality and trade (Putnik AD Novi Sad) that operates Hotel Putnik as its primary offering. The company operates a single hotel property in Novi Sad, Serbia, housed in the historic Tanurdžićeva palata building. The portfolio consists of the holding company structure and its hotel branch.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Putnik A hospitality establishment located in Novi Sad, Serbia, operating within the Tanurdžićeva palata building. The hotel was renovated in 2009/2010 and provides short-term accommodation for travelers, tourists, and visitors to Novi Sad. The property has operated hospitality services since 1939 when it opened as Hotel Rex.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Razvojna banka Vojvodine ad, Novi SadminorOthersThe company maintains a business account with Razvojna banka Vojvodine ad, Novi Sad, at account number 335-21171-80. This is a standard commercial banking relationship.
• Banca Intesa Beograd, PJ Novi SadminorOthersThe company maintains a business account with Banca Intesa Beograd, PJ Novi Sad, at account number 160-43337-45. This is a standard commercial banking relationship.
• Komercijalna banka ad Beograd, Ekspozitura 66 Novi SadminorOthersThe company maintains a business account with Komercijalna banka ad Beograd, Ekspozitura 66 Novi Sad, at account number 205-135525-40. This is a standard commercial banking relationship.

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Accor Hotels: Major global hotel group with multiple properties in Serbia under brands such as ibis, Mercure, and Novotel; competes broadly with Hotel Putnik for mid-range and upscale demand in Serbian cities.
• Marriott International: Global lodging incumbent with branded properties in Belgrade; competes with Putnik's heritage positioning by offering scale, loyalty programs, and corporate accounts in the Serbian market.
• Best Western Serbia: Global hotel brand with franchised properties across Serbia; comparable as a branded lodging option that competes with independent operators like Putnik on distribution and corporate contracts.

Regional players

• Falkensteiner Hotels: Austrian-headquartered hotel group with properties in Serbia and the wider Adriatic/Central European region; comparable as a regional multi-property operator competing for the same traveler pool as Putnik.

Direct peers

• Hotel Moskva Belgrade: Iconic single-property heritage hotel in Belgrade; directly comparable to Putnik as an independently operated, historic Serbian city hotel serving a similar leisure and business traveler base.
• Hyatt Regency Belgrade: Upscale international-branded hotel operating in Belgrade; competes for the same business and leisure travelers visiting Serbia's main cities, including guests who might otherwise stay at Hotel Putnik.
• Hotel Palace Belgrade: Established independent full-service hotel in central Belgrade; comparable to Hotel Putnik as a heritage single-property operator in the Serbian urban lodging market.
• Crowne Plaza Belgrade: International full-service hotel in Belgrade with conference and business facilities; competes for corporate and group demand that independent heritage hotels like Putnik also target.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Putnik