Habitat for Humanity Maui

What Habitat for Humanity Maui does

Habitat for Humanity Maui (legal name: Habitat for Humanity Maui, Inc.; EIN 94-3278838) is a 501(c)(3) nonprofit housing affiliate of Habitat for Humanity International, incorporated in 1997 and headquartered at 1162 Lower Main Street, Wailuku, Maui, Hawaii. The organization operates exclusively within Maui County and serves families earning 25%–80% of county median income who cannot qualify for traditional mortgages, plus wildfire disaster survivors, kupuna (elderly) and disabled homeowners, and Native Hawaiian lessees partnering with the Department of Hawaiian Home Lands. Its core service is a zero-interest, income-based (capped at 30% of income) homeownership program, supplemented by the A Brush with Kindness home repair and retrofit program for existing low-income homeowners.

The organization's products include the Homeownership Program (zero-interest mortgages with sweat equity and financial counseling), A Brush with Kindness repairs, the Habitat ReStore (a nonprofit home improvement retail store selling donated building materials at below-retail prices), the 2023-launched Wildfire Recovery Programs (gap funding up to $100,000 forgivable over 10 years, full reconstruction via 0% mortgages, and smoke/ash damage repairs), AmeriCorps national service placements, group Team Build experiences, and the Hawaii Village Build cross-cultural volunteer program. There is no proprietary technology stack; operations run on commodity SaaS (PayPal, The Giving Block, Eventbrite, GivePulse, Google Forms, Amazon Wish List, BiddingOwl) and standard residential construction practices, with volunteer labor as the principal cost lever.

Revenue mechanics are diversified across seven streams: ReStore retail sales, individual donations (online, check, crypto, planned giving), corporate sponsorships, foundation grants, credit-union contributions, special events (Silver Hammer Gala, Golf Tournament, Luau Fundraiser), and credit union donations for disaster recovery. Customer acquisition is community-driven through volunteer sites, the ReStore, AmeriCorps referrals, partnerships with DHHL and Ho'ōla LTRG, and event-driven outreach. Cumulative impact to date includes 148 homes completed serving 500+ people across Maui County, with active expansion into Hana (Kawaipapa) and a Lahaina rebuild pipeline of five homes starting October 2025 in partnership with FEMA, Mennonite Disaster Service, Hawai'i Community Lending, and the Lahaina Community Land Trust.

Name

Habitat for Humanity Maui

Legal name

Habitat for Humanity Maui, Inc.

Website

https://habitat-maui.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity Maui is a 501(c)(3) nonprofit housing affiliate serving Maui County with zero-interest mortgages for low-income families, home repair and retrofit programs, a donated-materials ReStore retail operation, and post-2023 wildfire disaster recovery services including gap funding and reconstruction in partnership with FEMA and Ho'ōla LTRG.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing services
• Nonprofit home construction
• Zero-interest mortgages
• Home repair programs
• Disaster recovery housing

Headquarters

HQ city

Wailuku

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. ReStore Sales: The ReStore sells donated new and gently used building materials, furniture, and home improvement goods at below-retail prices. All proceeds fund affordable housing construction in Maui County.
2. Individual Donations: Tax-deductible monetary donations from individuals supporting affordable housing programs. Donations can be made online via credit/debit card, PayPal, check, or cryptocurrency.
3. Corporate Sponsorships: Local businesses and organizations sponsor events like the annual golf tournament, gala, and disaster recovery fundraiser.
4. Planned Giving: Bequests through wills, gift annuities, stocks, IRA distributions, and life insurance policies.
5. Foundation Grants: Grants from foundations like The Starbucks Foundation support housing programs and disaster recovery efforts.
6. Credit Union Donations: Collaborative donations from credit unions across Maui supporting wildfire disaster recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Habitat for Humanity Maui is a nonprofit 501(c)(3) affiliate of Habitat for Humanity International that builds affordable housing in Maui County, Hawaii. It sells zero-interest, income-based mortgages to low-income families (25%-80% AMI), provides home repair and retrofit services through "A Brush with Kindness," operates a nonprofit ReStore retail outlet selling donated building materials, and runs disaster recovery programs for 2023 wildfire survivors.

Product overview

Habitat for Humanity Maui is a nonprofit housing organization offering a portfolio of programs centered on affordable homeownership and home repair. Core offerings include a homeownership program providing zero-interest mortgages to families earning 25%-80% of median income, the 'A Brush with Kindness' repair program for existing homeowners, and the Habitat ReStore retail operation that sells donated building materials to fund construction. The organization has expanded to include disaster recovery programs following the 2023 wildfires, offering gap funding, reconstruction, and repair services. Additional programs include volunteer opportunities on construction sites and at the ReStore, AmeriCorps service positions, group team builds, and planned giving options. Active projects include the Kawaipapa Subdivision in Hana (25 units) and Hawaiian Homelands partnerships, while the Kahoma subdivision was completed but all homes were destroyed in the 2023 wildfires.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeownership Program

Quantifiable outcome

• 148 homes completed serving 500+ people in Maui County
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ho'ōla LTRG (Long Term Recovery Group)coreStrategic or Co-development Partner · 27 March 2025Collaborative partnership to construct five homes for wildfire survivors in Lahaina starting October 2025. Habitat Maui provides funding for families earning below 100% AMI through disaster recovery programs.
• Mennonite Disaster Service (MDS)coreStrategic or Co-development Partner · 27 March 2025Volunteer construction teams rotating every two weeks to rebuild homes for wildfire survivors. Establishing base at Maria Lanakila Church/Sacred Hearts School with sleeping quarters and facilities.
• Lahaina Community Land Trust (LCLT)coreStrategic or Co-development Partner · 27 March 2025Ensuring Lahaina lands remain in community hands. Homes receiving over $100,000 in assistance become part of protected inventory preventing investor purchase.
• FEMAcoreStrategic or Co-development Partner · 27 March 2025Federal Emergency Management Agency providing financial and logistical assistance for disaster recovery, coordinating volunteer host sites.
• Old Lahaina LuauminorGTM or Marketing Partner · 3 July 2024Hosting annual disaster recovery fundraiser event at their venue. 21+ event featuring traditional Hawaiian entertainment and luau feast.
• Apogee TravelminorGTM or Marketing Partner · 14 April 2024Hotel booking platform donating 10% of booking proceeds to Habitat Maui when users select the organization. Also offers 'Impact Nights' with full night donations.
• Department of Hawaiian Home Lands (DHHL)coreStrategic or Co-development PartnerPartnership with DHHL to build homes for Native Hawaiian lessees on Hawaiian Homelands in Keokea-Waiohuli (Kula) and other locations.
• Cajudoy ConstructionminorImplementation/ SI/ Consulting PartnerLocal construction company offering reduced rates on labor for wildfire rebuilding efforts.
• Alpha ElectricminorImplementation/ SI/ Consulting PartnerLocal electrical company offering reduced rates on labor for wildfire rebuilding efforts.
• HonsadorminorImplementation/ SI/ Consulting PartnerLocal building materials supplier offering reduced rates on supplies for wildfire rebuilding efforts.
• Hawaii Village BuildminorChannel Partner/ Reseller/ DistributorCross-cultural volunteer program coordinated through Hawaii Habitat for Humanity Association supporting affordable housing through volunteer mobilization.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• LISC Hawaii: Local Initiatives Support Corporation's Hawaii office finances affordable housing and community development across the state; peer in mission and in providing capital/technical assistance to community-based developers like Habitat Maui.
• Enterprise Community Partners: National nonprofit developer and investor in affordable housing with active presence in Hawaii; comparable in mission (deeply affordable rental and for-sale housing) and CDFI-aligned financing mechanisms, though larger and more institutional.
• Habitat for Humanity International: The global parent organisation of which Habitat Maui is an affiliate; operates in all 50 U.S. states and 70+ countries with 800,000+ homes built, providing direct brand, fundraising, and operational framework comparability.
• Mercy Housing: National nonprofit affordable housing developer/operator; comparable in building and operating affordable housing for low-income families, though Mercy focuses more on multi-family rental rather than Habitat's sweat-equity homeownership model.

Emerging players

• Council for Native Hawaiian Advancement: Hawaii-based nonprofit focused on Native Hawaiian housing, land, and economic self-sufficiency; overlaps with Habitat Maui's Hawaiian Homelands partnership and shares the affordable-housing-plus-cultural-stewardship mission in the same geography.

Regional players

• Family Life Center: Maui-based nonprofit providing housing and social services across the affordable-housing and homelessness spectrum; comparable regional scale and beneficiary population, particularly relevant given post-wildfire displacement overlap with Habitat's mission.
• Maui Economic Opportunity: Maui County's primary Community Action Agency addressing poverty through housing, transportation, and weatherisation programs; directly comparable in Maui-specific social-services scope and low-income homeowner support (e.g., A Brush with Kindness-equivalent).

Direct peers

• Hawai'i Community Lending: A U.S. Treasury-certified CDFI providing gap-funding solutions for Maui wildfire survivors; Habitat Maui is a direct operational partner in the Ho'ōla LTRG coalition and shares the post-wildfire affordable-reconstruction mission.
• Lahaina Community Land Trust: Local Maui community land trust partnered with Habitat Maui to permanently preserve affordability of wildfire-rebuilt homes; shares the community-wealth/anti-displacement mission and the same target geography and beneficiary population.
• Habitat for Humanity Hawaii Island: A fellow Hawaii-based Habitat affiliate executing the same homeownership/ReStore/volunteer model on a neighbouring island, providing a directly comparable operating context for benchmarking unit throughput and revenue per employee.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/habitatmaui
• Facebookfacebook.com/HabitatforHumanityMaui
• Instagraminstagram.com/habitatmaui
• LinkedInlinkedin.com/company/habitatmaui

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity Maui