RingTrue
RingTrue is a privately held, founder-operated coaching and consulting LLC in Omaha, Nebraska, offering organizational/brand strategy, fractional marketing, and executive coaching to organizations and individuals, plus college admissions coaching (RingTrue College Coaching) to high school students and families, delivered one-on-one over Zoom.
- Company typePrivate
- Founded2014
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What RingTrue does
RingTrue is a privately held coaching and consulting LLC founded in 2014 by Sharon Carleton and based in Omaha, Nebraska. The firm operates two service lines under unified branding: (1) a professional coaching and consulting practice (ringtruecoaching.com) serving organizations and individual executives with organizational and brand strategy, fractional marketing and communications support, and executive coaching and personal branding; and (2) a college coaching sub-brand (RingTrue College Coaching at college.ringtruecoaching.com) serving high school students and their families through comprehensive multi-year workshops, customized pay-as-you-go two-hour coaching sessions, periodic group workshops, and a free 30-minute consultation funnel. The firm has 1-10 employees and is founder-operated with Sharon Carleton as the sole practitioner delivering services.
The company runs on a deliberately technology-light stack. It does not develop proprietary software; instead it relies on Wix for website hosting, Calendly for self-service appointment booking, and Zoom for delivery of all one-on-one and workshop sessions. There is no mobile app, no API, no disclosed AI or ML capabilities, no patents, no funding rounds, and no institutional ownership. Customer acquisition is driven by content marketing (two websites, an educational blog, Facebook, and Instagram), referrals, and a free consultation conversion model; pricing is not publicly disclosed and is set during the initial consultation.
Revenue is generated through fee-for-service engagements across both divisions, with a mix of multi-year contracts, pay-as-you-go sessions, and enterprise-level consulting retainers. The firm serves both individual consumers (families and students paying out of pocket for college coaching) and organizations (engaging Sharon Carleton as a fractional marketing executive or strategic advisor). Geographic reach is effectively national within the US via remote delivery, though the firm's market positioning references Omaha and the Midwest as its home base. RingTrue is bootstrapped, founder-owned, and operates as RingTrue LLC under the laws of the State of Nebraska.
RingTrue firmographics
Firmographics- Name
- RingTrue
- Legal name
- RingTrue LLC
- Website
- https://ringtruecoaching.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RingTrue is a privately held, founder-operated coaching and consulting LLC in Omaha, Nebraska, offering organizational/brand strategy, fractional marketing, and executive coaching to organizations and individuals, plus college admissions coaching (RingTrue College Coaching) to high school students and families, delivered one-on-one over Zoom.
- Ownership category
- akta.pro rank
RingTrue industry classification
Industry- Product category
- Professional Coaching and Consulting Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- College Readiness & Admissions Prep Centers (Small-Group Workshops) (EDANAHAI)
- akta.pro secondary industry
- Enrollment Management & Yield (Matriculation) (EDALAAAD)
Keywords
Where RingTrue is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RingTrue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Coaching and Consulting Services: RingTrue generates revenue through professional coaching and consulting services for organizations and individuals. Services include organizational strategy, brand strategy, fractional marketing executive services, and executive coaching. Revenue is earned through fee-for-service engagements.
- College Coaching Programs: College coaching services are offered through multiple pricing tiers including comprehensive multi-year workshop programs for sophomores and juniors, customized pay-as-you-go two-hour coaching sessions, and periodic group workshop sessions. This creates recurring engagement opportunities with families throughout the college admissions process.
- Free Consultation to Paid Conversion: RingTrue uses a free 30-minute consultation call as the primary customer acquisition touchpoint. This consultation reviews the student's academic record, goals, and needs, provides an overview of service offerings and pricing packages, and answers questions about the process. The consultation serves to convert prospects into paying customers across the various coaching programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Comprehensive Workshops for Sophomores and Juniors |
| Usage-based | Pay-as-you-go | Customized Coaching Sessions |
| Other | Pay-as-you-go | Group Workshop Sessions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
RingTrue product offering
Product offeringCore offering
RingTrue provides one-on-one coaching and consulting services through two divisions. The professional division delivers Organizational & Brand Strategy consulting, Fractional Marketing & Communications expertise, and Executive Coaching & Branding for organizations and individual leaders. The college division delivers personalized college admissions coaching for high school students and families, covering major/college selection, essay writing, student brand building, and application support, offered through multi-year comprehensive workshops, customized pay-as-you-go sessions, and group workshops. All engagements are delivered directly by founder Sharon Carleton via Zoom.
Product overview
RingTrue operates as a coaching and consulting company with two distinct service lines under unified branding. The professional coaching division (ringtruecoaching.com) offers Organizational & Brand Strategy, Fractional Marketing & Communications Expert, and Executive Coaching & Branding services for organizations and individuals. The college coaching division (college.ringtruecoaching.com) provides a comprehensive suite of services including Choosing College Majors, Building A Balanced College List, Writing Essays And More!, Build A Student Admissions Brand, Clarity & Structure, Personalized Approach, and Reduced Stress support. RingTrue College Coaching also offers tiered engagement models: Comprehensive Workshops (multi-year structured program), Customized Coaching (flexible pay-as-you-go sessions), Group Sessions (periodic economical workshops), and a Free 30-Minute Consult Call for prospective clients. All services are delivered by owner Sharon Carleton via one-on-one Zoom sessions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- RingTrue helps students build balanced college lists with safety, target, and reach schools aligned with academic, social, and financial needs
- +1 more outcomes
Companies that use RingTrue
Customer profileSegments4 records
Ideal customer profiles4 records
RingTrue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RingTrue partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
RingTrue competitors and assessment
Company assessmentEmerging players
- BetterUp: Technology-enabled coaching platform focused on one-on-one professional and leadership coaching for individuals and enterprise buyers. Comparable to RingTrue's executive coaching and remote delivery model, but operating through a proprietary marketplace of coaches.
Broad incumbents
- Varsity Tutors: Large test prep, tutoring, and college admissions support provider offering both group and one-on-one services. Comparable virtual delivery and consumer admissions audience, but at a much broader portfolio scale than RingTrue.
- Korn Ferry: Global organizational consulting firm with a substantial executive coaching and leadership development practice serving enterprise clients. Comparable to RingTrue's Organizational & Brand Strategy and Executive Coaching offerings, but at vastly greater scale and brand recognition.
- FranklinCovey: Global leadership and organizational effectiveness training/coaching provider serving individuals and enterprises. Comparable to RingTrue's leadership development and executive coaching services, with overlapping content (mission, vision, values) and buyer personas.
- The Princeton Review: Large incumbent offering test prep, tutoring, and college admissions counseling across both in-person and online channels. Overlaps with RingTrue in admissions counseling and admissions test positioning, but operates at significantly broader scale and brand recognition.
- College Confidential: Established online community and resource hub for college admissions including forums, expert advice, and counseling referrals. Comparable audience of admissions-bound families but very different delivery model (content/community vs. one-on-one paid coaching).
Direct peers
- Ivy Coach: Independent college admissions consulting firm serving high school students and families with one-on-one counseling, essays, and admissions strategy. Direct competitor to RingTrue College Coaching in the same boutique admissions coaching category.
- PrepScholar: Online test prep and college admissions guidance platform combining self-paced programs with personalized admissions support for high schoolers. Comparable target customer (admissions-bound families) with overlapping essay, college list, and test-prep offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
RingTrue social profiles
Digital presenceRingTrue financial estimates
Financial estimateRevenue estimate
Valuation estimate
RingTrue leadership team
Management profileNumber of profiles
Profiles1 record
RingTrue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RingTrue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RingTrue
What does RingTrue do?
RingTrue provides one-on-one coaching and consulting services through two divisions. The professional division delivers Organizational & Brand Strategy consulting, Fractional Marketing & Communications expertise, and Executive Coaching & Branding for organizations and individual leaders. The college division delivers personalized college admissions coaching for high school students and families, covering major/college selection, essay writing, student brand building, and application support, offered through multi-year comprehensive workshops, customized pay-as-you-go sessions, and group workshops. All engagements are delivered directly by founder Sharon Carleton via Zoom.
Is RingTrue a public or private company?
RingTrue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RingTrue founded?
RingTrue was founded in 2014. It employs 1 to 10 people.
Where is RingTrue based?
RingTrue is headquartered in Omaha, United States, in the North America region.
How does RingTrue make money?
Three revenue lines are on record. Professional Coaching and Consulting Services are the primary driver. The others are college Coaching Programs and free Consultation to Paid Conversion.
Who are RingTrue's main competitors?
BetterUp is listed as an emerging player. Broad incumbents are Varsity Tutors, Korn Ferry, FranklinCovey, The Princeton Review and College Confidential. Direct peers are Ivy Coach and PrepScholar.
Does RingTrue have an API?
No public API is recorded for RingTrue.
What industry is RingTrue in?
RingTrue's product category is Professional Coaching and Consulting Services. Its primary akta.pro industry code is EDANAHAI, College Readiness & Admissions Prep Centers (Small-Group Workshops), with a secondary code of EDALAAAD, Enrollment Management & Yield (Matriculation). Its NAICS code is 61143 and its SIC code is 8200.