Rohetiiger

What Rohetiiger does

Rohetiiger (SA Rohetiiger) is an Estonian non-profit foundation (Sihtasutus) founded in 2020 and headquartered in Tallinn that operates a cross-sector sustainability collaboration platform uniting approximately 90 Estonian companies around a shared 'balanced economy by 2040' vision. Its core deliverable is the Balanced Economy Plan, a masterplan integrating five sector-specific roadmaps (Energy, Construction, Transportation, Land Use, Industry/Circular Economy) developed through multi-stakeholder processes involving roughly 300 organizations and experts. The foundation also runs the Green Tiger Academy training program (concluded after four cohorts and ~40 graduated companies), publishes annual Development Reports (Arenguraamat) and topic-specific guidelines (e.g., the Sustainable Packaging Design Guide with the Ministry of Environment), and is launching the Global Green Academy in 2026 to take the Estonian balanced-economy model international.

The technology backbone is intentionally lightweight: a WordPress-based marketing site (rohetiiger.ee), a member portal hosted on Guavahr, and a dedicated balanced-economy publication platform (tasakaal.rohetiiger.ee). No API, SDK, or machine-learning capability is disclosed. Distribution is direct: corporate membership sales targeting Estonian enterprises, 2–3 member events per month (workshops, seminars, roundtables), an annual 'Elevant toas' (Elephant in the Room) forum, a 'Juhtides tulevikku' leadership podcast, and content marketing through newsletters and organic social.

Revenue mechanics rest on two streams: (1) recurring corporate membership fees of €300/month per member (€3,600/year, ~90 paying members implies ~€324K ARR), with optional upgrades to 'Rohetiigri sponsor' status, and (2) project-based public funding, including a €149,970 European Regional Development Fund grant for the 'Rohetiiger globaliseerib' internationalization initiative covering Finland, Germany, and Saudi Arabia. There is no equity capital, no commercialization of roadmap IP, and no disclosed venture or grant funding beyond the ERDF project line. In February 2026 renewable-energy expert Helen Anijalg succeeded founder Eva Truuverk as executive director, aligning leadership with the foundation's transition from planning to implementation.

Name

Rohetiiger

Legal name

SA Rohetiiger

Website

https://rohetiiger.ee

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Rohetiiger is an Estonian non-profit foundation operating a cross-sector sustainability collaboration platform that unites approximately 90 Estonian companies around a balanced economy roadmap for 2040, providing sector roadmaps, training programs, and policy advocacy.

Ownership category

akta.pro rank

Product category

Environmental Sustainability Services

NAICS

Administration of Conservation Programs (92412)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Circular Economy & Resource Efficiency (BPADALAM), Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

Keywords

• Sustainability collaboration platform
• Environmental consulting services
• Sector sustainability roadmaps
• Corporate green training
• Balanced economy programs

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from corporate members. The representative organization membership fee is 300 euros per month (plus VAT), totaling 3,600 euros annually. Members can also provide additional support to become 'Rohetiigri sponsors' (Rohetiigri vaderid).
2. Project Funding: European Regional Development Fund project funding for international expansion initiatives, such as the 'Rohetiiger globaliseerib' project supporting companies' sustainability and business contacts in Finland, Germany, and Saudi Arabia.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rohetiiger operates a cross-sector sustainability collaboration platform for Estonian companies, uniting approximately 90 member organizations committed to environmental sustainability. Its core offering is the Balanced Economy Plan, which integrates five sector-specific roadmaps (energy, construction, transportation, land use, and industry/circular economy) into a comprehensive Sustainability Masterplan guiding Estonia toward a balanced economy by 2040. The foundation also delivers training programs (Green Tiger Academy), ESG reporting courses, member events, and annual Development Reports.

Product overview

Rohetiiger is a cross-sector collaboration platform for Estonian businesses launched in 2020, focused on achieving a balanced economy by 2040. The organization's core offering is the Balanced Economy Plan, which combines five sector-specific roadmaps (Energy, Construction, Transportation, Land Use, and Industry/Circular Economy) into a comprehensive Sustainability Masterplan. These roadmaps were developed with approximately 300 organizations and experts, serving as practical guidelines for sustainability transition. Rohetiiger also operates training programs including the Green Tiger Academy (a four-month intensive program now concluded) and the upcoming Global Green Academy launching in 2026. The organization provides member events, ESG reporting training, annual Development Reports, and sustainability guidelines such as the Packaging Design Guide. Member companies have access to networking events, expert networks, and sustainability knowledge-sharing platforms. The representative organization, founded in January 2021, unites approximately 90 Estonian companies around sustainability goals.

Differentiator

Problem solved

Functional benefit

Brands

• Rohetiigri Akadeemia (Green Tiger Academy): A management competence development program for companies and organizations implementing green innovation, running from 2020-2024 with four cohorts and approximately 40 graduated companies.
• Globaalne Roheakadeemia (Global Green Academy)

Products and services

• Rohetiiger Balanced Economy Plan A comprehensive framework combining five sector-specific roadmaps and the Sustainability Masterplan to guide Estonia toward a balanced economy by 2040, encompassing energy, construction, transportation, land use, and circular economy sectors. For Estonian businesses, policymakers, and researchers.
• Energy Roadmap 2021-2031-2040

Quantifiable outcome

• Rohetiiger members are twice as climate-aware as other major Estonian companies, with 75% implementing internationally recognized environmental standards including ISO 14001 and UN Sustainable Development Goals

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• KIK (Keskkonnainvesteeringute Keskus)coreStrategic or Co-development PartnerKIK is Rohetiiger's strategic partner, supporting environmental projects and sustainability initiatives. KIK (Centre for Environmental Investments) is Estonia's key institution for environmental financing.
• TalTech (Tallinn University of Technology)coreStrategic or Co-development PartnerAcademic partner in the Green Tiger Academy program, contributing expertise in technology and engineering for sustainable development. One of four universities in the Academy partnership.
• Estonian Business School (EBS)coreStrategic or Co-development PartnerAcademic partner in the Green Tiger Academy, providing business and management expertise for sustainability leadership development.
• Tallinna Ülikool (Tallinn University)coreStrategic or Co-development PartnerAcademic partner in the Green Tiger Academy, contributing social sciences and humanities perspectives to sustainability education.
• Eesti Kunstiakadeemia (Estonian Academy of Arts)coreStrategic or Co-development PartnerAcademic partner in the Green Tiger Academy, contributing design and creative perspectives to sustainable solutions.
• OÜ SustineresupportingStrategic or Co-development PartnerSustainability consulting partner providing expertise in environmental impact measurement and sustainability reporting for Rohetiiger and its members.
• Miltton Sisu OÜsupportingStrategic or Co-development PartnerCommunication partner supporting Rohetiiger's public relations and marketing efforts for sustainability awareness.
• Teeme Ära SA (Let's Do It Foundation)supportingStrategic or Co-development PartnerEnvironmental organization partner, sharing roots with the 'Teeme Ära' movement and World Cleanup Day that inspired Rohetiiger's founding.
• OÜ Agenda Public RelationssupportingImplementation/ SI/ Consulting PartnerPR agency providing communication services, with team members Helin Vaher and Eliisa Beljaev serving as Rohetiiger's communications lead and social media specialist.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B Lab: Operates a global membership-and-certification community for sustainable companies, closely mirroring Rohetiiger's member-based model that ties corporate sustainability commitments to network benefits and a shared framework.
• Ellen MacArthur Foundation: UK-based foundation that convenes businesses, governments and academics around the circular economy agenda — directly comparable to Rohetiiger's circular-economy/industry roadmap work and cross-stakeholder roadmap publishing model.
• Let's Do It Foundation (Teeme Ära SA): Sibling Estonian NGO born from the same civic-cleanup tradition that inspired Rohetiiger; comparable national-scale, volunteer-driven sustainability movement with overlapping partnerships and shared Estonian policy engagement.
• Sitra: Finland's Innovation Fund is a public cross-sector sustainability thought-leadership body that, like Rohetiiger, builds national 'balanced economy / sustainable well-being' roadmaps and convenes companies and government around long-horizon transitions.

Broad incumbents

• CDP (Carbon Disclosure Project): Global environmental disclosure system used by thousands of companies; structurally comparable to Rohetiiger's sustainability-reporting training and Development Reports, but operating at vastly larger disclosure scale.
• World Business Council for Sustainable Development (WBCSD): Global CEO-led coalition of ~200 businesses working on sustainability; mirrors Rohetiiger's model of convening corporates across sectors to co-create frameworks, but at far greater scale and geographic reach.
• UN Global Compact: Largest voluntary corporate sustainability initiative globally; comparable member-driven model that unites companies around shared principles (UN SDGs) — the same reference Rohetiiger uses to benchmark its members.

Others

• KIK (Keskkonnainvesteeringute Keskus): Estonia's central environmental financing center and a strategic partner of Rohetiiger; adjacent rather than competitive — a public funder enabling the types of projects Rohetiiger's members pursue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPmTJSZBd_olTogOXeNlN8g
• Facebookfacebook.com/rohetiiger
• Instagraminstagram.com/rohetiiger
• LinkedInlinkedin.com/company/rohetiiger

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rohetiiger