MM Technology

What MM Technology does

MM Technology (legally KM Racing s.r.o.) is a Czech professional rally-raid factory team founded in 2016 that designs, engineers, and manufactures custom Dakar-spec rally trucks from its manufacturing base in Sedlčany with headquarters in Prague. The company's core product line centers on the EVO4 truck generation — including the factory trucks Bohouš (Benny) and Josef (Joseph) — powered by 12,996 cc engines producing over 1,050 horsepower and 5,000 Nm of torque, with a next-generation EVO5 platform currently in African desert testing. MM Technology has secured back-to-back Dakar Rally overall wins in 2024 and 2025, plus 3x Rallye du Maroc wins and 7x Baja Aragon wins, and at Dakar 2026 became the largest truck supplier in the field with 8 of 18 classified trucks finishing in the top 12.

The company operates a client racing program supplying MMT-built trucks with full factory support to independent teams including Eurol Rallysport, Firemen Rallyteam, Valtr Racing Team, Italtrans Racing Team, and drivers such as Mitchel and Martin van den Brink. Beyond truck manufacturing, MM Technology monetizes the brand through experience offerings — Dakar truck rides with driver Martin Macík, 8-day African desert adventures departing from Prague, Can-Am off-road rides, corporate team-building events, motivational talks, and a Dakar Talk Show — supported by a Fanzone membership program, OneTeam Store merchandise e-commerce, and a multi-tier sponsorship partnership network anchored by Prometeon (tires), Castrol (lubricants since 2025), FESTA (tools), SILMET (fuel/energy), and Rába (axles).

Revenue is generated across four streams: hardware sales (rally truck manufacturing and merchandise), professional services (experience offerings), and recurring sponsorship/partnership revenue from global brands. The company has 61 team members, a leadership team headed by Martin Macík Sr. with driver Martin Macík, navigator František Tomášek, and race engineer David Švanda, and a social media following exceeding 520,000 across Instagram, Facebook, and YouTube. The company remains privately held under family ownership with no disclosed external investment.

Name

MM Technology

Legal name

KM Racing s.r.o.

Website

https://mmtechnology.racing

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MM Technology is a Czech rally-raid factory team that designs and manufactures Dakar-spec rally trucks, supplies them to client racing teams, and monetizes the brand through fan experiences, corporate events, and global sponsorship partnerships.

Ownership category

akta.pro rank

Product category

Motorsport / Rally Raid Truck Manufacturing

NAICS

Heavy Duty Truck Manufacturing (33612)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Rally raid trucks
• Dakar rally racing
• Motorsport engineering
• Off-road truck manufacturing
• Client racing program

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Rally Truck Manufacturing and Sales: Design and manufacture of custom rally trucks for racing teams and independent drivers. Trucks sold include various EVO generations (EVO1, EVO3, EVO4). Client program provides full factory support.
2. Experience Offerings: Experience-based services including Dakar truck rides with Martin Macik, off-road adventures in Africa, Can-Am rides, team building events, inspirational talks, talk shows, and Dakar truck displays at corporate events.
3. Merchandise and E-commerce: Official merchandise store (oneteam.store) selling team clothing and accessories. E-shop benefits available to fan zone members.
4. Sponsorship and Partnerships: Partnership arrangements with sponsors including Prometeon (general partner), FESTA, SILMET, Castrol, Rába, and others who provide funding, products, and services in exchange for brand visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MM Technology designs, engineers, and manufactures custom Dakar-spec rally trucks (EVO4 and upcoming EVO5 generations) for professional racing teams and independent rally drivers. The company operates a client racing program providing factory support, technical facilities, and race-day assistance. Beyond truck manufacturing, MM Technology sells experience-based services including Dakar truck rides, off-road adventures in Africa, corporate team building events, motivational talks, and merchandise.

Product overview

MM Technology is a professional rally-raid factory team that designs, engineers, and manufactures custom Dakar-spec rally trucks. Its core product line centers on the EVO4 and upcoming EVO5 truck platforms, with notable models including Bohouš (Benny, Dakar 2025 winner), Josef (Joseph), and the veteran Franta (Frank). The company operates a client racing program providing full-factory supported trucks to independent drivers. Beyond racing, the portfolio extends to fan and corporate experiences including Dakar truck rides, African desert adventures, Can-Am off-road rides, corporate teambuilding, motivational talks, talk shows, and a Fanzone membership community. The company is headquartered in Sedlčany, Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• MMT EVO4 Rally Truck The flagship rally-raid racing truck developed by MM Technology, representing the latest generation of Dakar-spec machinery. EVO4 trucks have proven competitiveness, with Bohouš (Benny) winning Rallye du Maroc 2024 and Dakar 2025, and sibling truck Josef (Joseph) winning Rallye du Maroc 2025. Multiple EVO4 variants serve both the factory team and client racing program.
• MMT EVO5 Rally Truck The next-generation rally-raid truck currently in final development at MM Technology's Sedlčany center. Undergoing intensive field testing in African desert conditions, with focus on chassis setup and shock absorber performance under maximum load and varying temperatures. Designed to build upon the proven EVO4 platform with further refinements.
• Client Racing Program Full-factory supported customer racing program providing clients with MMT-built rally trucks, technical infrastructure, race-day support, and off-race maintenance. Clients include Eurol Rallysport, Firemen Rallyteam, Valtr Racing Team, Italtrans Racing Team, and Karel Poslední, among others. All eight MMT-supplied trucks finished within top 12 at Dakar 2026.
• Dakar Truck Ride Experience Passenger ride experience in a Dakar-spec rally truck driven by Martin Macík, offering an authentic taste of rally pace, jumps, braking, and G-forces. Includes quad biking and off-road driving components, available at events and as part of the African Prologue package.
• African Rally Adventure / Testing in Africa Experience Eight-day all-inclusive desert experience in Tunisia with MM Technology's rally team. Includes riding in MMT rally trucks, driving quads and 4×4 vehicles in Saharan dunes, Can-Am off-road rides, behind-the-scenes access to testing of the latest Dakar machines, and bivouac immersion. Departs from Prague; max 16 participants per trip.
• Dakar Teambuilding Experience Corporate team-building experience inspired by Rally Dakar, featuring rides in Dakar rally trucks with professional MMT drivers, exclusive workshop tours, and custom team activities designed to build relationships and team spirit.
• Inspirational Talk 60-minute motivational presentation by Martin Macík and František Tomášek covering leadership, teamwork, performance under pressure, time management, and work-life balance, with parallels drawn between rally team management and business leadership.
• Dakar Talk Show 90-minute live talk show with Martin Macík and František Tomášek featuring behind-the-scenes Dakar stories, humor, an exclusive documentary screening, meet-and-greet, autograph session, and contests for team merchandise. Available May through November.
• Dakar Truck at Event Exhibition rental of the Franta rally truck and full Dakar-style bivouac setup for corporate events. Includes on-site MMT technical specialist for professional supervision and expert commentary, with optional participation by MM Technology crew.
• Can-Am Off-Road Ride Experience Off-road taxi ride in a Can-Am rally vehicle alongside Martin Macík, delivering high-speed action through terrain with jumps, dust, and rocks.
• MM Technology Fanzone (Membership) Fan community membership program offering exclusive behind-the-scenes content, direct team access, bonus content, e-shop benefits, priority access to experiences, and wallpaper downloads. Members can vote on testing content and enter competitions for exclusive prizes.

Quantifiable outcome

• 6 trucks in TOP 10 at Dakar 2026
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered main supplier, core, essential, key partner and key supplier.

• CASTROLmain supplierTechnology or Integration · 1 January 2025Global leader in lubricants proven across all categories of motorsport. Since 2025, Castrol lubricants run through MM Technology rally trucks. Partnership started with victory at Rallye du Maroc 2025.
• FESTAcoreTechnology or Integration · 1 January 2024Czech brand and main partner providing tools that travel with the team to every rally. FESTA tools are used to service rally trucks at the bivouac. Described as the team's 'technical co-driver'. Partnership emphasizes reliability in tough conditions.
• Prometeon Tyre GroupcoreTechnology or IntegrationGeneral partner and exclusive tire supplier. Prometeon is the only global manufacturer focusing specifically on tyres for trucks and off-road. Partnership involves joint development and testing of tire solutions, pushing both MM Technology and Prometeon tyres beyond current limits. Tires are shaped by real kilometres from races and off-road testing.
• SILMETcoreOthersCzech family-owned company and main partner supporting since the first kilometres. Specializes in distribution of fuel, gas, and energy. Partnership has lasted for decades and is described as a solid part of day-to-day operations.
• Rábamain supplierTechnology or IntegrationLegendary Hungarian engineering company with over 125 years of experience in development and manufacturing of automotive components, primarily axles for commercial vehicles and heavy-duty machinery. Products built for high load capacity, reliability, and durability. Long-standing supplier of original axles and components.
• DiverseessentialGTM or Marketing PartnerPolish brand active since 1993, specializing in active lifestyle, comfort, and modern design. Provides clothing for the team not only during everyday work but also at racing events and fan meetups. Partnership described as building style that keeps pace with rally life.
• SEYFORkey partnerOthersPartner visible on team trucks and materials. Listed among key partners.
• VILDMANkey partnerOthersPartner visible on team trucks and materials.
• MIROADSkey supplierOthersListed among key suppliers.
• Harley-Davidsonkey partnerGTM or Marketing PartnerListed among key partners with logo displayed.
• ENKOMkey supplierOthersListed among key suppliers.
• UnlimitedPerformancekey supplierTechnology or IntegrationListed among key suppliers for rally truck components.
• OMPkey supplierTechnology or IntegrationListed among key suppliers for racing equipment.
• THKkey supplierTechnology or IntegrationListed among key suppliers for automotive components.
• SpecialTurbokey supplierTechnology or IntegrationListed among key suppliers.
• ZFkey supplierTechnology or IntegrationListed among key suppliers for automotive technology.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scania: Major European heavy-duty truck OEM with motorsport involvement and a comparable target customer base in commercial heavy-duty trucks. Less active in current Dakar truck category but adjacent as a peer OEM.
• DAF Trucks: Dutch heavy-duty truck OEM (PACCAR group) that has fielded Dakar rally efforts. Comparable as an OEM peer with parallel rally-raid ambitions.
• MAN Truck & Bus: Major European commercial vehicle manufacturer with historical Dakar presence and a long-running motorsport program. Comparable as an OEM incumbent in the rally-raid truck space.
• IVECO: Global commercial vehicle manufacturer that has historically competed in rally-raid (notably via the IVECO Powstar and the former PETRONAS Team De Rooy IVECO programs). IVECO represents the OEM-incumbent peer with far larger resources than MM Technology.
• Renault Trucks: Heavy-duty truck OEM within the Volvo Group with multiple rally-raid campaigns (notably the MKR technology / R-Alpine partnership). Comparable as a broader OEM that competes in the same Dakar truck category with similar vehicle class.

Regional players

• Hino Motors: Japanese heavy-duty truck manufacturer with established rally-raid efforts (notably via the HINO Team Sugawara and Teruhito Sugawara at Dakar). Comparable as a peer OEM racing program in the same Dakar truck category, though geographically focused.
• Tatra (Tatra Trucks): Czech heavy-duty truck manufacturer with long Dakar rally heritage and a shared Czech industrial base. Tatra is a regional peer whose own rally efforts compete with MM Technology's client teams in the same events.

Others

• Prometeon Tyre Group: Global tire manufacturer focused exclusively on truck and off-road tires, and MM Technology's general partner with co-development of EVO5 tire solutions. Ecosystem/enabler peer rather than a competitor, but a defining partner in the rally-raid truck stack.
• Rába Axles: Hungarian automotive components manufacturer (125+ years) and a key existing supplier of original axles to MM Technology. Included as an adjacent/ecosystem peer — not a competitor, but a critical supply-chain partner whose fortunes are tied to MM Technology's truck production.

Direct peers

• Kamaz Master (Kamaz Rally Team): The dominant Russian factory rally-raid truck team and direct competitor in the Dakar Rally truck category. Kamaz Master is the historical benchmark that MM Technology is now displacing, making it the single most relevant competitive peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mmtechdakar
• Facebookfacebook.com/mmtechnologydakar
• Instagraminstagram.com/mmtechdakar
• LinkedInlinkedin.com/company/mmtechdakar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MM Technology