Apotheek Velserbroek

What Apotheek Velserbroek does

Apotheek.nl (operated under the legal entity Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie / KNMP) is a Dutch consumer-facing medication information portal that has been continuously operating since 2000. The platform provides plain-language information on more than 1,500 medications, including pediatric-specific guidance for over 400 medicines, instructional videos on correct medication use in four languages (Dutch, English, Turkish, and Moroccan Arabic), a pharmacy finder, vaccination information, and content on health complaints and diseases. All content is written and reviewed by pharmacists affiliated with KNMP's Geneesmiddel Informatie Centrum, and the site is independently rated 'exceptionally good' by the National eHealth Living Lab (NeLL).

The technical platform is delivered as a Progressive Web App (Webapp) accessible on desktop, laptop, mobile, and tablet (iOS and Android) without app-store installation, replacing the prior native apps. Underlying capabilities include offline content download, ReadSpeaker text-to-speech for accessibility, multilingual video delivery, and a KNMP Webservice API that allows pharmacies and other organizations to embed Apotheek.nl content in their pharmacy information systems (AIS), websites, apps, and other software. The platform averages roughly 1.7 million monthly visitors and has won the Website van het Jaar award in the Health category for eight consecutive years (2018-2025), including a Gold 'Best Website' award with a score of 9.5 in 2025.

The business model is non-commercial: Apotheek.nl is funded exclusively by KNMP, the professional and trade association for Dutch pharmacists, with no advertising or other revenue streams and free, ad-free access for all users. Its customer base is the Dutch general public, with secondary emphasis on parents/caregivers of children and non-Dutch-speaking residents. Distribution relies on organic search, organic social (Instagram, Facebook), earned media via awards, and API partnerships with the Dutch pharmacy IT ecosystem. Recent product evolution has added a lifestyle-advice category and an updated medication-review theme aligned with the new KNMP Guideline, while the legacy 'Ask the Web Pharmacist' Q&A service was discontinued at end-2025 in favor of in-person pharmacy channels.

Name

Apotheek Velserbroek

Legal name

Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie

Website

https://apotheek.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Apotheek.nl is a free, ad-free Dutch medication information portal operated by the pharmacists' association KNMP, offering 1,500+ pharmacist-verified medication pages, multilingual instructional videos, and a pharmacy finder to roughly 1.7 million monthly visitors in the Netherlands.

Ownership category

akta.pro rank

Product category

Medication Information Services

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH)

akta.pro secondary industry

Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)

Keywords

• Medication information services
• Pharmaceutical reference platform
• Pharmacy information portal
• Drug safety education
• Healthcare content platform

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. KNMP Funding: Apotheek.nl is financed exclusively by the KNMP (Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie), the Dutch professional association of pharmacists. No commercial advertising or other revenue streams are present on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apotheek.nl is a free, publicly accessible medication information platform providing pharmacist-verified drug information, instructional videos in four languages, pediatric-specific medication guidance, a pharmacy finder service, and vaccination information to the Dutch public. The platform also offers a Webservice API that allows pharmacies and healthcare organizations to embed the content into their own pharmacy information systems (AIS), websites, and applications.

Product overview

Apotheek.nl is a comprehensive medication information platform run by KNMP (Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie). The platform consists of a main website with over 1,500 medication pages, a medication database organized A-Z with specific sections for children, instructional videos in four languages, a pharmacy finder service, vaccination information, and a progressive webapp. The core offering includes Zorg van de Apotheker (pharmacist care services) and Klachten & Ziektes (health complaints information). An API service (KNMP Webservice) allows pharmacies and organizations to integrate content into their own systems. The platform serves approximately 1.7 million visitors monthly and has won the Website van het Jaar (Website of the Year) award 8 consecutive times in the Health category.

Differentiator

Problem solved

Functional benefit

Products and services

• Apotheek.nl Website Main medication information portal providing reliable information about medicines, conditions, and pharmacy services for the Dutch general public; contains over 1,500 medication pages and is accessed by approximately 1.7 million visitors each month.
• Medicijnen Database (Medicines Database) Comprehensive database of medications from A to Z with information for both adults and children, covering over 400 medications with child-specific usage information and written and reviewed by pharmacists.
• Klachten & Ziektes (Complaints & Diseases) Health complaint and disease information organized by body part, covering head, chest, arm, abdomen, pelvis, legs, skin, blood vessels, bones, and joints, for the Dutch general public.
• Zorg van de Apotheker (Pharmacist Care Services) Information about pharmacist care services including correct medication use, side effects, lifestyle and medication, pricing and reimbursement, and vaccination information.
• Instructievideo's (Instruction Videos) Library of 340+ instructional videos in Dutch, English, Turkish, and Arabic showing how to use medications correctly, including inhalers, swallowing pills, blood sugar measurement, and eye drops.
• Vind een Apotheek (Find a Pharmacy) Pharmacy finder service allowing Dutch users to search by postcode, city, or name to find pharmacy locations, opening hours, and contact information.
• Vaccineren (Vaccination) Vaccination information explaining the Dutch National Immunization Programme, covering 14 preventable diseases and providing facts about each vaccination for the Dutch public.
• Apotheek.nl Webapp (Progressive Web App) Progressive Web App available on desktop, laptop, mobile, and tablet (iOS and Android) that provides quick access to medication information without requiring installation from app stores, replacing the previous native Apotheek app.
• KNMP Webservice API API service that allows pharmacies and healthcare organizations to integrate Apotheek.nl's pharmacist-verified medication content into their pharmacy information systems (AIS), websites, apps, and other software.

Quantifiable outcome

• 1.7 million monthly visitors trusting the platform for medication information
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• KNMP (Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie)coreStrategic or Co-development PartnerKNMP is the owner and sole funder of Apotheek.nl. The KNMP is the professional and trade organization for Dutch pharmacists. All content on Apotheek.nl is written and reviewed by pharmacists affiliated with the KNMP's Geneesmiddel Informatie Centrum (Medication Information Center).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geneesmiddeleninformatiebank: Dutch government-maintained database of authorized medicines with official leaflets; comparable as a Dutch-language, pharmacist/regulator-aligned medication-information resource, though less consumer-facing than Apotheek.nl.
• MijnGezondheid.net: Dutch national patient portal for accessing medication overviews, lab results, and provider information; overlaps with Apotheek.nl in giving Dutch consumers visibility into their medication records and pharmacist interactions.
• MedlinePlus: U.S. National Library of Medicine consumer health-information site covering drugs, supplements, and conditions; structurally analogous as a publicly-funded, professional-reviewed, ad-free reference for medication information.
• Farmacotherapeutisch Kompas: Official Dutch formulary reference maintained by Zorginstituut Nederland covering medication information for clinicians and the public; directly comparable in product (pharmacist-reviewed medication monographs for the Dutch market).
• Patient.info: UK-based consumer health-information platform with condition articles, medication leaflets, and self-help tools; comparable as an English-language medication-and-condition reference for general consumers.
• ZorgkaartNederland: Dutch public directory for finding and reviewing healthcare providers, including pharmacies; comparable in helping Dutch consumers navigate healthcare services and locate providers, with a similar professional-society-backed, public-interest positioning.
• Thuisarts.nl: The Dutch GP-association (NHG)-backed consumer health-information website; the closest direct comparable in the Netherlands as a professional-society-funded, ad-free, condition- and treatment-information portal aimed at the same Dutch general public.
• Drugs.com: Large-scale consumer medication-information platform providing drug monographs, side-effect data, pill identifiers, and interaction checkers; directly comparable in product category (consumer-facing medication information) and audience.

Broad incumbents

• NHS.uk: UK public health-service consumer portal providing medication guides, condition information, and service finders; comparable as a publicly-funded, ad-free, authoritative health-information resource serving the general population.
• WebMD: Large incumbent consumer health platform with medication monographs, condition information, and symptom checkers; comparable in audience (consumers seeking medication information) but operates a commercial ad-supported model rather than a professional-society-funded model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ5ZQoDgMd_dQ5UmNKS4d8g
• Facebookfacebook.com/apothekers
• Instagraminstagram.com/apotheek.nl
• LinkedInlinkedin.com/company/apotheek-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheek Velserbroek