World Health Expo

What World Health Expo does

World Health Expo (WHX) is the world's largest network of healthcare events, operated by Informa Markets, a trading division of Informa PLC (LSE: INF). Rebranded in 2025 from a portfolio of legacy regional brands including Arab Health, FIME, Africa Health, Asia Health, Medic East/West Africa, and Japan Health, WHX operates 15 international exhibitions and conferences across four continents, serving over 600,000 professional visits and 10,000+ exhibitors annually. Its flagship gathering is World Healthcare Week in Dubai, which combines WHX, WHX Tech, and WHX Leaders across two venues.

The platform's underlying technology consists of an event management infrastructure including the WHX Events App (personalized content streams, digital badges, exhibitor discovery), business matchmaking platforms (Connections Programme, VIP Buyer Programme, Buyers Programme, Investors Programme), and interactive 3D floor plans. WHX's product portfolio spans physical exhibitions, accredited CME conferences, specialized sub-brands (WHX Labs for laboratory science, WHX Tech for digital health in partnership with HIMSS, WHX Leaders for ministerial summits), the WHX Insights digital content platform, and the Xcelerate startup competition. Distribution combines direct enterprise field sales, inside sales, digital self-service registration, and channel partnerships with industry associations and government bodies.

WHX generates revenue primarily through exhibition stand sales to healthcare manufacturers and pharmaceutical companies, multi-tier sponsorship packages (Title through Silver), conference registration with CME accreditation, and recurring digital services via WHX Insights. Customer segments span medical device manufacturers, pharmaceutical companies, healthcare distributors, hospital systems and clinical professionals, government health ministries, and healthcare investors. Anchor customers include Siemens Healthineers, GE HealthCare, Roche Diagnostics, Fujifilm, Drager, PureHealth, and M42, while institutional partners include HIMSS, UAE MOHAP/DHA, the Bill & Melinda Gates Foundation, and Africa CDC.

Name

World Health Expo

Legal name

Informa Markets

Website

https://worldhealthexpo.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

World Health Expo (WHX) is the world's largest network of healthcare events, operating 15 international exhibitions and conferences across four continents. It connects 10,000+ exhibitors (medical device manufacturers, pharma companies) with 600,000+ healthcare professionals through exhibitions, CME-accredited conferences, and structured matchmaking, serving global markets from Dubai to Miami.

Ownership category

akta.pro rank

Product category

Healthcare Events and Exhibitions

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH)

akta.pro secondary industries

Healthcare & Medical Congresses (MPAGAGAF), Medical & Health Sciences Congresses (THAHAJAA), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Healthcare exhibitions
• Medical conferences
• Healthcare trade shows
• Business matchmaking events
• CME accredited conferences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Stand Sales: WHX generates primary revenue from exhibitors purchasing booth space at events. Exhibitors range from medical device manufacturers to pharmaceutical companies who pay for exhibition floor space. Pricing varies by event size, location, and stand options (standard vs premium positioning).
2. Sponsorship Packages: Tiered sponsorship opportunities including title partnerships, headline sponsors, platinum, gold, and silver tiers. Sponsors receive branding visibility, speaking slots, meeting access, and marketing benefits across event materials and platforms.
3. Conference Registration: Revenue from healthcare professionals attending accredited conference sessions that offer Continuing Medical Education (CME) points. Conference programs feature expert-led discussions, industry insights, and knowledge-sharing.
4. Digital Services and Content: WHX offers digital platforms including event apps, content subscriptions through WHX Insights, and access to post-show reports and industry research reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

World Health Expo (WHX) operates the world's largest network of healthcare events, comprising 15 international exhibitions and conferences across Africa, Middle East, Asia, and the Americas. The platform sells exhibition booth space, tiered sponsorships, and conference registrations to healthcare manufacturers, distributors, and providers, facilitating business matchmaking, CME-accredited education, and global market access. The portfolio includes flagship events like WHX Dubai and World Healthcare Week, plus specialized sub-brands (WHX Labs, WHX Tech, WHX Leaders) and regional editions in Bangkok, Johannesburg, Kuala Lumpur, Lagos, Nairobi, Osaka, and Miami.

Product overview

World Health Expo (WHX) operates as a unified portfolio of healthcare events combining exhibitions, conferences, and networking platforms across 15 international locations. The core offering comprises the main WHX brand umbrella, with specialized sub-brands including WHX Labs (laboratory-focused exhibitions), WHX Tech (digital health and AI conference in partnership with HIMSS), and WHX Leaders (ministerial and executive summits). Regional editions include WHX Dubai (flagship and largest event), WHX Bangkok, WHX Johannesburg, WHX Kuala Lumpur, WHX Lagos, WHX Nairobi, WHX Osaka, and WHX Miami. Supporting products include the WHX Events App for attendee navigation, WHX Insights for industry content, the Connections Programme for matchmaking, and Xcelerate for startup competitions. The platform also organizes World Healthcare Week in Dubai as a unified multi-event gathering.

Differentiator

Problem solved

Functional benefit

Brands

• WHX Labs: Laboratory management and medical lab technology exhibitions and conferences, formerly Medlab Middle East
• WHX Tech
• WHX Leaders
• World Healthcare Week

Products and services

• WHX Dubai The world's largest healthcare event, formerly Arab Health, held under the patronage of UAE Ministry of Health, featuring exhibitions, conferences, and the flagship World Healthcare Week gathering. Targets healthcare manufacturers, distributors, and providers across the Middle East.
• World Healthcare Week A unified week of healthcare events in Dubai combining WHX, WHX Tech, and WHX Leaders, bringing together 243,000+ healthcare professionals and 4,500+ exhibitors from over 195 countries.
• WHX Bangkok Southeast Asia's leading healthcare and medical laboratory exhibition and conference, formerly Asia Health, showcasing the latest medical equipment, digital health solutions, and lab technologies.
• WHX Johannesburg Africa's premier healthcare platform, formerly Africa Health, held at Gallagher Convention Centre, featuring exhibitions, Indaba conferences, and business workshops for the Southern African healthcare market.
• WHX Kuala Lumpur Asia's largest healthcare and medical laboratory exhibition and congress, held at Malaysia International Trade and Exhibition Centre (MITEC), featuring VIP Buyer Programme and matchmaking services.
• WHX Lagos West Africa's largest healthcare and medical laboratory exhibition, formerly Medic West Africa, held at Landmark Centre, featuring conferences, workshops, and the WHX Connect distributor networking programme.
• WHX Nairobi East Africa's premier healthcare and medical laboratory exhibition, formerly Medic East Africa, held at Kenyatta International Convention Centre, attracting over 5,500 attendees from 30+ countries.
• WHX Osaka East Asia's premier healthcare event, formerly Japan Health, held at INTEX Osaka, showcasing Japan's cutting-edge medical technologies and facilitating global market access for healthcare innovators.
• WHX Miami The Americas' leading healthcare trade and innovation event, formerly FIME, held at Miami Beach Convention Center, featuring the Xcelerate startup competition and Future X innovation stage.
• WHX Tech A digital health and healthcare technology event focused on healthtech innovation, AI in healthcare, and digital transformation, delivered in partnership with HIMSS, showcasing 200+ brands and 200 speakers.
• WHX Labs A specialized laboratory-focused exhibition and conference track, formerly Medlab Middle East, featuring the latest medical lab technologies, diagnostics, and equipment.
• WHX Leaders Dubai An exclusive summit for global healthcare leadership held during World Healthcare Week, focusing on health policy, investment frameworks, and transformative healthcare systems.
• WHX Leaders Africa An exclusive ministerial summit for African healthcare leadership, formerly International Ministerial Health Summit, bringing together heads of state, health ministers, and policymakers to drive health sovereignty.
• WHX Insights A digital content platform delivering healthcare industry news, trends, forecasts, and expert analysis across categories including Healthcare Management, Medical Technology, Clinical, and Sustainability.
• WHX Events App The official companion app for WHX events, providing personalized content streams, conference program exploration, exhibitor discovery, attendee networking, and digital badge access for seamless event navigation.

Quantifiable outcome

• 243,000+ healthcare professionals brought together at World Healthcare Week Dubai 2027
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• HIMSSflagshipStrategic or Co-development PartnerHIMSS (Healthcare Information and Management Systems Society) is a strategic partner for WHX Tech, providing co-branded digital health programming and content. The partnership leverages HIMSS's global network of healthcare IT professionals and expertise in digital health transformation.
• UAE Ministry of Health and Prevention (MOHAP)coreStrategic or Co-development PartnerWHX Dubai operates under the patronage of MOHAP, providing government endorsement and alignment with UAE healthcare priorities. The ministry supports the event as the national healthcare regulatory authority.
• Dubai Health Authority (DHA)coreStrategic or Co-development PartnerDHA is a supporting body for WHX Dubai, providing healthcare regulatory alignment and supporting attendance of Dubai healthcare professionals and institutions.
• GE HealthCarecoreStrategic or Co-development PartnerInnovation partner for WHX Dubai, showcasing latest medical imaging and digital health technologies. GE HealthCare participates as a major exhibitor and thought leadership contributor.
• PureHealthcoreStrategic or Co-development PartnerNational Healthcare Champion partner for WHX Dubai, representing Abu Dhabi's largest healthcare network. Supports event as key healthcare stakeholder and exhibitor.
• M42coreStrategic or Co-development PartnerGlobal Health Partner for WHX Dubai, an Abu Dhabi-based health tech company specializing in precision medicine and AI-driven healthcare solutions.
• American Hospital DubaicoreStrategic or Co-development PartnerPremium Healthcare Partner for WHX Dubai, participating as exhibitor and thought leader in healthcare services.
• FleishmanHillardminorStrategic or Co-development PartnerStrategic consultancy partner for WHX Dubai providing communications and public relations strategic guidance.
• Frost & SullivanminorStrategic or Co-development PartnerKnowledge partner providing industry research, market analysis, and thought leadership content for WHX events.
• Taylor & Francis GroupminorStrategic or Co-development PartnerAcademic publishing partner for WHX Dubai, providing research content and scholarly perspectives on healthcare topics.
• 10ft VenturesminorStrategic or Co-development PartnerVenture studio partner supporting healthcare innovation ecosystem at WHX Dubai through startup engagement and investment connections.
• DragercoreGTM or Marketing PartnerPlatinum partner for WHX Johannesburg, major exhibitor specializing in medical equipment including anesthesia systems and gas monitoring.
• Siemens HealthineerscoreGTM or Marketing PartnerPlatinum partner for WHX Johannesburg, showcasing diagnostic imaging and laboratory diagnostics equipment.
• Roche DiagnosticscoreGTM or Marketing PartnerSilver partner for WHX Johannesburg and platinum partner for WHX Leaders Africa, specializing in in-vitro diagnostics.
• DeloitteminorStrategic or Co-development PartnerXcelerate partner supporting healthcare innovation programming at WHX events with consulting expertise.
• Asian Hospital Federation (AHF)coreStrategic or Co-development PartnerInvited organization for WHX Osaka bringing hospital leadership from across Asia for networking and knowledge exchange on healthcare management.
• Korean Hospital AssociationcoreStrategic or Co-development PartnerInvited organization for WHX Osaka facilitating participation of Korean hospital administrators and healthcare leaders.
• DCL (Discovery Trade and Logistics)coreStrategic or Co-development PartnerStrategic partner for WHX Lagos representing West Africa's healthcare distribution network.
• MATRADEcoreStrategic or Co-development PartnerStrategic partner for WHX Kuala Lumpur, Malaysia's external trade development corporation supporting Malaysian healthcare exporters.
• Africa Centres for Disease Control and Prevention (Africa CDC)coreStrategic or Co-development PartnerParticipation of Director General Dr. Jean Kaseya at WHX Leaders Africa, contributing to discussions on disease surveillance and health security across the continent.
• Bill & Melinda Gates FoundationcoreStrategic or Co-development PartnerImpact partner for WHX Leaders Africa, supporting healthcare investment discussions and policy dialogue on Africa's healthcare transformation.
• African Development BankcoreStrategic or Co-development PartnerImpact partner for WHX Leaders Africa, contributing to investment forums and healthcare infrastructure financing discussions.
• US Commercial ServicecoreChannel Partner/ Reseller/ DistributorStrategic partner for WHX Miami providing export assistance and connecting US healthcare companies with international buyers.
• Broward CountyminorStrategic or Co-development PartnerLocal government partner for WHX Miami supporting venue and local logistics for the Americas healthcare event.

Scale indicators21 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BIO International Convention: BIO International Convention is the largest global biotech and pharma partnering event, drawing 15,000+ industry attendees annually. Directly comparable in pharma/biotech exhibitions and structured business matchmaking programs targeting the same healthcare manufacturers and investors.
• HIMSS Global Health Conference: HIMSS is WHX Tech's strategic partner but also operates its own global healthcare IT conference drawing tens of thousands of digital health professionals. Directly comparable in healthcare IT/digital health events, content, and policy-driven programming.
• Messe Düsseldorf (MEDICA): Operates MEDICA, the world's largest medical trade fair held annually in Düsseldorf with 80,000+ visitors and 5,000+ exhibitors. Directly comparable in healthcare B2B exhibitions, exhibitor matchmaking, and conference programming, though with a primarily European footprint versus WHX's emerging-market focus.
• RSNA Annual Meeting: Radiological Society of North America organizes the world's leading radiology and medical imaging conference, drawing 50,000+ professionals and major imaging OEMs (Siemens, GE, Philips). Directly comparable in medical imaging/diagnostics exhibition and CME-accredited conference programming.
• CPHI Worldwide: CPHI is Informa's flagship pharma event series drawing 45,000+ pharma professionals across global editions. Directly comparable in pharmaceutical exhibitions, exhibitor matchmaking, and multi-region healthcare event portfolio strategy, though CPHI is pharma-focused versus WHX's broader medical device/provider focus.
• AdvaMed MedTech Conference: AdvaMed organizes the leading medical device industry conference in the US, drawing thousands of medtech executives annually. Directly comparable in medical device manufacturer engagement, regulatory/policy programming, and B2B networking for OEMs and suppliers.

Regional players

• CMEF (China International Medical Equipment Fair): CMEF is one of the largest medical device exhibitions globally, drawing 200,000+ visitors across its biannual Shanghai and Shenzhen editions. Comparable in medical device exhibition scale and Asian healthcare market focus, though it is China-centric and does not directly compete in WHX's emerging-market geographies.
• Hospitalar: Brazil's leading healthcare trade fair and one of the largest in the Americas, drawing 90,000+ visitors and 1,200+ exhibitors. Comparable in healthcare exhibition format and emerging-market focus, though it primarily serves Latin America rather than WHX's Africa/Middle East/Asia footprint.
• Medical Fair India: Messe Düsseldorf's healthcare trade fair in India, drawing 18,000+ visitors and 500+ exhibitors across medical devices, hospital equipment, and diagnostics. Comparable in healthcare exhibition model and emerging-market geographic positioning, though focused on the Indian market rather than WHX's broader Africa/Asia/MENA presence.
• Medical Japan: Medical Japan is a major East Asian healthcare exhibition covering medical devices, hospital equipment, and medical IT. Comparable in healthcare exhibition format and East Asian geographic coverage, though it competes with WHX Osaka for the same Japan-based exhibitors and buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/worldhealthexpo
• YouTubeyoutube.com/@whxlagos
• Facebookfacebook.com/whx.worldhealthexpo
• LinkedInlinkedin.com/company/world-health-expo
• Instagraminstagram.com/whxlagos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Health Expo