Royal Asscher

What Royal Asscher does

Royal Asscher is a family-owned diamond cutting and luxury jewelry house founded in 1854 and headquartered in Nieuw-amsterdam, Netherlands, with a global direct-to-consumer footprint via royalasscher.com and physical boutiques. The company's core technology is its proprietary diamond cutting expertise, anchored by the patented 74-facet Royal Asscher Cut and a suite of five additional proprietary cuts (Brilliant, Cushion, Oval, Pear, Emerald). It holds the world's first diamond patent and has historically cut landmark stones including the Cullinan Diamond (1907).

The product portfolio layers these six cuts across five setting styles (Solitaire, Pavé, Halo, Trilogy, Eternity), four branded collections (Classic, Bezel Diamond, Shapes of Love, DNA), and core categories spanning diamond rings, bracelets, necklaces, pendants, earrings, men's wedding bands, and accessories — all handcrafted in 18k gold or platinum. A bespoke service allows customers to commission custom cuts with direct Asscher-family guidance, functioning as a high-touch concierge tier.

Royal Asscher generates revenue through unit-priced jewelry sales (engagement rings from ~$5,000-$11,700+, diamond earrings from ~$7,300, wedding bands from ~$2,600-$4,700, men's bands from ~$4,400-$8,800, eternity rings from ~$19,200-$24,800) plus bespoke commissions. Distribution is exclusively direct: e-commerce with global multi-currency support, physical boutiques, and a calendar-booked bespoke/Butler service. The customer base is affluent bridal and luxury jewelry purchasers in the Americas (USA) and Europe (UK), with the website localizing to 200+ country/currency combinations. There is no external investor base, no public listing, and no disclosed funding — the company remains family-controlled with 11-50 employees.

Name

Royal Asscher

Legal name

Royal Asscher

Website

https://royalasscher.com

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Asscher is a 170-year-old, family-owned Dutch diamond house that designs, cuts, and sells patented-cut luxury bridal and fine jewelry through a global direct-to-consumer e-commerce platform, boutiques, and a bespoke service for affluent consumers.

Ownership category

akta.pro rank

Product category

Luxury Diamond Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Wedding Bands (Bridal Rings) (CRAKACAB), Diamond Jewelry (CRAKAAAA), Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

Keywords

• Luxury diamond jewelry
• Patented diamond cuts
• Engagement rings
• Fine bridal jewelry
• Bespoke diamond service

Headquarters

HQ city

Nieuw-amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Diamond Jewelry Retail: Royal Asscher generates revenue primarily through the direct sale of diamond jewelry, including engagement rings, earrings, necklaces, bracelets, and wedding bands. Products are sold through their e-commerce platform and physical boutiques as one-time purchases with prices ranging from approximately $2,200 to $24,000+.
2. Bespoke/Custom Diamond Services: The company offers personalized bespoke services where customers work directly with the Asscher family to select rough diamonds and have them cut to desired specifications. This premium service likely commands higher prices and represents a high-value revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Royal Asscher designs, crafts, and sells luxury diamond jewelry—including engagement rings, wedding bands, eternity rings, earrings, necklaces, pendants, bracelets, and men's bands—centered on six proprietary patented diamond cuts (Royal Asscher Cut, Brilliant, Cushion, Oval, Pear, Emerald). The company also offers a bespoke service where the Asscher family personally guides customers through selecting rough diamonds and having them polished into custom Royal Asscher shapes.

Product overview

Royal Asscher is a prestigious diamond company founded in 1854, specializing in heirloom-quality patented diamond cuts and fine jewelry. The product portfolio centers on six proprietary Royal Asscher diamond cuts (Royal Asscher Cut, Brilliant, Cushion, Oval, Pear, and Emerald) — each engineered with specific facet patterns for optimal light performance. These cuts are featured across four core jewelry categories (rings, bracelets, necklaces, pendants, earrings) and multiple setting styles (Solitaire, Pavé, Halo, Trilogy, Eternity). The company offers four branded collections (Classic, Bezel Diamond, Shapes of Love, DNA) plus a bespoke diamond service where customers can commission custom-cut diamonds. All products are handcrafted in 18k gold or platinum, with availability in white, yellow, and rose gold variants.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Bracelets Women's diamond bracelets featuring Royal Asscher cut natural diamonds, meticulously crafted to balance visual impact with subtle elegance; sold through royalasscher.com.
• Diamond Rings Luxury diamond rings including engagement rings, eternity bands, and fashion rings featuring Royal Asscher cuts in a variety of settings; sold via royalasscher.com.
• Diamond Wedding Bands Women's diamond wedding bands in full or half-band styles, priced based on diamond weight and metal type; priced from approximately $2,600 to $4,600.
• Men's Wedding Bands Men's diamond wedding bands including Henry, Louis, Edward, and George models crafted in various gold and platinum options; priced from approximately $4,400 to $8,800.
• Eternity Rings Full eternity bands with continuous diamond settings symbolizing everlasting love; priced from approximately $19,000 to $24,000+.
• Diamond Earrings Diamond earrings including stud, halo, and drop styles featuring Royal Asscher cut diamonds handcrafted in 18k gold; priced from approximately $7,300 to $12,900+.
• Diamond Necklaces Diamond necklaces featuring Royal Asscher cut diamonds with classic claw settings for timeless elegance; sold via royalasscher.com.
• Diamond Pendants Diamond pendant necklaces featuring Royal Asscher cut stones set with four classic claws.
• Bespoke Diamond Service A personalized, high-touch service where the Asscher family personally guides customers through selecting rough diamonds and having them polished into desired Royal Asscher shapes. Appointments are scheduled through Calendly.
• Royal Asscher Jewelry Cleaning Kit A professional at-home cleaning kit including a 177ml liquid cleaning jar, brush, and diamond polishing cloth for maintaining Royal Asscher jewelry.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkw4cqEi7kDNcgYTfh92Mgg
• Facebookfacebook.com/share/1FW6FxkfGi/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/royal-asscher-diamond-company
• Instagraminstagram.com/royalasscher
• Pinterestnl.pinterest.com/royalasscherdiamonds/_created
• TikToktiktok.com/@royalasscherdiamonds
• Xx.com/royalasscher

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Asscher