What Fratello Trade does

Fratello Trade a.d. Banja Luka is a Bosnia and Herzegovina-based processor, packager, and distributor of fresh and frozen fish, seafood, vegetables, fruits, and related frozen food products. Founded on December 27, 2000 as a joint-stock company (a.d.) and publicly listed on the Banja Luka Stock Exchange under the ticker FRTL.R.D, the company operates across two principal go-to-market channels: B2B distribution to the HORECA sector (hotels, restaurants, and catering) via dedicated regional sales teams covering Sarajevo, Tuzla, and Bijeljina, and B2C retail through two physical stores in Banja Luka (at the Gradska Tržnica city market and in Ramići). It also runs a contract-processing business that cleans and packages squid for retail chains under private-label arrangements, and exports products in significant quantities to EU countries and Montenegro.

The company's product portfolio spans own-brand lines (Fratello for frozen fish, breaded products, and vegetables; Vici for breaded seafood including fish fingers, squid products, surimi, and smoked salmon), distributed third-party brands (McCain for french fries and potato products), a dedicated fresh-fish counter assortment, smoked/salted fish, frozen dough and desserts, plus a newly added vegan product line. A specialized squid processing facility employing approximately 30 workers handles multiple squid species (Patagonian, Californian, New Zealand, and South African) in tube, tentacle, and sliced formats. Products are sourced directly from catching and processing vessels and preserved via quick-freezing technology intended to retain nutritional value. The company distributes third-party brands including McCain and offers Vici-branded seafood under a regional brand partnership.

Fratello Trade generates revenue through one-time product sales across HORECA, retail, and export channels, plus contract processing services for retail chains. It maintains a wholly owned subsidiary, Fratello Trade d.o.o. in Novi Beograd, Serbia, established in 2006, to serve the Serbian market. The company has paid dividends in 2022, 2023, 2024, and 2025, and discloses its top-10 shareholders on its investor relations page, indicating a distributed shareholding structure. Headcount is reported at 51-100 employees, with Mario Derajić serving as CEO and a five-member Board of Directors chaired by dr Matej Penca.

Name

Fratello Trade

Legal name

Fratello Trade a.d.

Website

http://www.fratello-trade.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Fratello Trade is a Bosnia and Herzegovina-based public company that processes, distributes, and retails fresh and frozen seafood, vegetables, and frozen foods through B2B HORECA channels, two retail stores in Banja Luka, and exports to the EU and Montenegro.

Ownership category

akta.pro rank

Product category

Seafood Processing and Distribution

NAICS

Seafood Product Preparation and Packaging (311710), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

akta.pro secondary industries

Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Frozen seafood distribution
• Seafood processing services
• HORECA food supply
• Frozen vegetable wholesale
• Private label seafood

Headquarters

HQ city

Banja Luka

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh and Frozen Seafood Products: Processing, packaging and sale of fresh and frozen fish, seafood, cephalopods, shellfish and crustaceans
2. Private Label Products: Vici brand products including breaded fish fingers, squid products, surimi, and smoked salmon sold under own brand
3. Frozen Vegetables and Fruits: Sale of frozen vegetables, fruits, and prepared vegetable mixes
4. Service Processing: Contract cleaning and processing services for retail chains and private labels
5. McCain Products Distribution: Distribution of McCain branded french fries and potato products

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fratello Trade processes, packages, warehouses, sells, and distributes fresh and frozen fish, seafood, cephalopods, shellfish, crustaceans, vegetables, fruits, dough products, and items requiring + regime storage (frying oil, canned goods). The company sells own-brand Fratello and Vici products as well as distributed McCain fries, and provides contract squid cleaning, fish filleting, and private-label packaging services for retail chains, distributing through HORECA B2B channels and two owned retail stores in Banja Luka.

Product overview

Fratello Trade is a seafood and frozen food company that processes, packages, warehouses, sells, and distributes fresh and frozen fish, seafood, fish products, vegetables, fruits, and dough products. The company operates two main channels: HORECA distribution services for hotels, restaurants, and catering establishments, and Retail services at two Banja Luka locations. Their product portfolio includes own-brand products under the Fratello and Vici sub-brands, distributed brands like McCain for fries/potatoes, and services such as service packaging, squid cleaning, fish filleting, service storage, distribution, and transport. The Fratello brand covers fish, breaded products, vegetables, and fruits; the Vici brand focuses on breaded seafood products including fish fingers, squid products, and surimi.

Differentiator

Problem solved

Functional benefit

Brands

• Vici: Sub-brand for fish fingers, breaded squid products, surimi products, and smoked salmon. Vici products include breaded fish fingers (250g, 450g), breaded squid fingers, breaded squid portions, surimi products, and smoked salmon fillets.

Quantifiable outcome

• Products delivered directly from catching and processing ships with quick-freezing preserving nutritional value

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• McCaincoreChannel Partner/ Reseller/ DistributorFratello Trade distributes McCain branded french fries and potato products in Bosnia and Herzegovina. Products include crinkle fries, golden longs, original fries, fri style potatoes, and onion rings under the McCain brand.
• VicicoreTechnology or IntegrationFratello Trade offers a wide range of Vici brand products including breaded fish fingers (40% and 450g), breaded squid products, surimi products, and smoked salmon. Vici is a recognized brand in the region for quality seafood products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McCain Foods: Global leader in frozen potato products and major frozen food company. Fratello is a McCain distribution partner for Bosnia; McCain's frozen food portfolio overlaps with Fratello's broader frozen offering and represents the broad-incumbent benchmark in the category.
• Nomad Foods: European frozen food giant owning Birds Eye, Iglo, and Findus. Comparable as a broad incumbent in frozen food across European markets where Fratello exports, with overlapping categories in frozen seafood and prepared meals.
• Thai Union Group: Global seafood processor and distributor with brands including Chicken of the Sea and King Oscar. Comparable as a broad incumbent in processed seafood including frozen, breaded, and canned formats across multiple categories Fratello serves.
• Royal Greenland: One of the world's largest seafood companies, processing and distributing frozen and chilled seafood products globally. Comparable as a broad incumbent in seafood processing with established cold-chain distribution networks.
• Maruha Nichiro: Japanese seafood giant with global operations in fishing, processing, and distribution of frozen seafood including surimi products. Comparable as a broad incumbent with product categories overlapping Fratello's surimi and frozen seafood range.
• Pescanova: Spanish seafood company with global operations in fishing, processing, and distribution of frozen seafood including fish fingers, surimi, and prepared seafood. Comparable as a vertically integrated seafood processor and distributor in the European market.
• Bonduelle Group: French frozen and canned vegetable specialist. Comparable to Fratello's frozen vegetables and fruits product line, serving similar B2B foodservice and B2C retail channels across European markets.

Direct peers

• High Liner Foods: North American seafood processor and distributor focused on value-added frozen seafood. Directly comparable as a frozen seafood specialist serving B2B foodservice and retail customers with prepared and breaded seafood products.
• Clearwater Seafoods: Seafood harvesting and processing company specializing in shellfish, scallops, lobster, and clams. Comparable as a vertically integrated seafood processor with value-added processing capabilities aligned with Fratello's squid and shellfish operations.
• Frosta AG: German frozen food company producing frozen vegetables, fish, and ready meals under its own brand. Comparable as a mid-sized European frozen food company with an own-brand strategy and B2B foodservice distribution similar to Fratello's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fratellotrade.bih
• Instagraminstagram.com/fratellotrade.bih
• LinkedInlinkedin.com/company/fratello-trade-a-d

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fratello Trade