AC Marca
- Company typePrivate
- Founded1922
- HeadquartersL'hospitalet De Llobregat, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
AC Marca firmographics
Firmographics- Name
- AC Marca
- Legal name
- GRUPO AC MARCA, S.L.
- Website
- https://acmarca.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
AC Marca industry classification
Industry- Product category
- Consumer Goods — Household and Personal Care Products
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Deodorants & Antiperspirants (CRADANAA)
Keywords
Where AC Marca is headquartered
LocationHeadquarters
- HQ city
- L'hospitalet De Llobregat
- HQ country
- Spain
- HQ region
- Europe
Offices17 records
Markets served
AC Marca business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Home Care Products: Manufacture and sale of household cleaning products including detergents, surface cleaners, and insecticides under brands such as Sanytol, Norit, Alex, Orion, and Gior.
- Personal Care Products: Development and commercialization of personal hygiene and care products including shower gels, lotions, deodorants, hand soaps, and sun care products under brands such as Lactovit, Ecran, and Giorgi Line.
- Adhesives and DIY Products: Production and sale of construction and DIY products including adhesives, sealants, repair products, and waterproofing solutions under brands such as Ceys, Cyanolit, Aguastop, and The Original Super Glue.
- Dermocosmetics: Sale of pharmaceutical and dermocosmetic products specialized in alopecia treatment and dermatological care through pharmacies, under brands such as Genové, Pilopeptan, Dermena, and Hans Karrer.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels3 records
AC Marca product offering
Product offeringCore offering
AC Marca manufactures and commercializes a diversified portfolio of branded consumer goods across four business areas: Home Care (laundry detergents, surface cleaners, insecticides, floor and shoe care), Personal Care (body hygiene, sun care, hair care, baby care, soaps), Adhesives (construction and DIY glues, sealants, repair and waterproofing products), and Dermocosmetics (pharmaceutical and dermocosmetic products for alopecia and dermatological care). Products are sold under 30+ owned brands including Sanytol, Norit, Lactovit, Ceys, Pilopeptan, Ecran, Genové, Giorgi Line, and Iberia, distributed in more than 70 countries through own subsidiaries, independent distributors, retail and pharmacy chains, and brand e-commerce sites.
Product overview
AC Marca is a diversified consumer goods company organized into four business areas: Home Care (laundry detergents, surface cleaners, insecticides, floor care), Personal Care (hygiene products, sun care, hair care, baby care), Adhesives (construction and DIY products including glues, sealants, repair and waterproofing solutions), and Dermocosmetics (pharmaceutical and dermocosmetic products via Laboratorio Genové). The portfolio includes 30+ product brands including Sanytol, Norit, Lactovit, Ceys, Pilopeptan, Ecran, Genové, and others, sold across more than 70 countries through subsidiaries and distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Sanytol: Household hygiene and disinfection brand, bleach-free cleaning and sanitizing products.
- Lactovit
- Ceys
- Pilopeptan
- Norit
- Ecran
- Pruricalm
- Genove
- The Original Super Glue
- Aguastop
- Rederm
- Alex
- Giorgi Line
- Denenes
- Cyanolit
- Hans Karrer
- Orion
- Iberia
- Ideal
- Hidrogenesse
- Cebralin
- Lida
- Paso
- Blanco Nuclear
- Yak
- Genocutan
- Genocure
- Avena Kinesia
- Gior
- Dermena
Products and services
- Sanytol Reference brand for household hygiene and disinfection: products for home hygiene, laundry disinfection, and hand sanitizing that eliminate germs while being respectful of surfaces, people, and pets. Targeted at general household consumers seeking bleach-free disinfection.
- Lactovit Daily body care line formulated with proprietary ProLactiC10 technology that stimulates natural collagen and elastin synthesis for youthful-looking skin, marketed for the whole family. Targeted at personal care consumers.
- Ceys Comprehensive range of adhesives, glues, repair and sealing products for the construction and DIY market, addressing both professional and amateur users. Targeted at DIY enthusiasts, professional contractors, and construction trades.
- Pilopeptan Product range formulated by Genové Dermatologics to limit hair loss and care for nails, eyebrows, and eyelashes across different types of alopecia. Distributed through pharmacies and parapharmacies. Targeted at pharmacy customers experiencing hair loss.
- Norit Brand launched in 1944 as the first detergent for delicate garments, designed to preserve the appearance, color, and original shape of fabrics wash after wash. Targeted at consumers caring for delicate textiles.
- Ecran Sun care brand with proprietary Viteox 80 technology that strengthens the skin's antioxidant defenses, providing effective, safe, and durable sun protection. Targeted at consumers seeking daily and recreational sun protection.
- Pruricalm Neurocosmetic brand offering a complete solution to relieve itching in 30 seconds, soothe, repair skin, and protect against oxidative stress using proprietary pruriblock technology. Targeted at pharmacy customers suffering from itch and sensitive skin.
- Genové International dermatological pharmaceutical laboratory dedicated to the development, production, and commercialization of pharmaceutical and dermocosmetic products specialized in alopecia, with over 100 years of dermatological heritage. Distributed via pharmacies and parapharmacies.
- The Original Super Glue High-quality instant adhesives and bonding solutions covering nearly 50 years of experience, from creative hobby applications to high-resistance uses. Targeted at DIY users and professionals requiring rapid bonding.
- Aguastop Comprehensive range of innovative solutions to eliminate moisture and waterproofing problems throughout the house, drawing on over 40 years of expertise. Targeted at homeowners and professionals addressing leaks and damp.
- Alex Floor and surface care products, including liquid and solid waxes, that provide each surface the care and protection needed to keep it looking new. Targeted at household consumers maintaining wood and floor surfaces.
- Giorgi Line Hair styling products including gels, mousses, hairsprays and curl care products developed with advanced hair technology for everyday styling needs. Targeted at consumers seeking daily hair styling solutions.
- Denenes Eco-enriched formulas for caring for toddlers' skin, delivering hydration, softness, freshness, cleanliness, and natural ingredients in baby hygiene products. Targeted at parents and caregivers of infants and toddlers.
- Cyanolit High-tech adhesives for DIY enthusiasts combining technological expertise with ease of use for mounting and repair applications. Targeted at advanced DIY users and tradespeople.
- Hans Karrer High-performance German dermocosmetic products for skin and hair, developed in collaboration with dermatologists, pharmacists, and patients. Distributed through pharmacies in Germany and other European markets.
- Orion Expert brand specialized in insect elimination, offering maximum efficiency and complete home protection while respecting people and the environment (anti-moth, anti-lice, and other pest control formats). Targeted at households needing pest control.
- Iberia Centenary brand, born in 1922, offering solutions for caring for colored clothes at home through color transfer wipes and textile dyes. Targeted at consumers maintaining colored wardrobes.
- Ideal Reference French brand for laundry complements with a wide range of solutions including dyes, dye aids, color-catch wipes, and whiteners. Targeted at French-speaking consumers managing colored laundry.
- Dermena Innovative Polish hair care line featuring the proprietary REGEN7 molecule that strengthens the active growth phase of hair in the follicle, reducing hair loss and stimulating growth. Targeted at consumers seeking hair strengthening and anti-hair-loss solutions.
- Cebralín Expert brand in removing all types of stains, including the most difficult ones, inside and outside the home. Targeted at household consumers managing stubborn stains.
Quantifiable outcome
- 48% reduction in CO₂ emissions per tonne manufactured in the last 3 years
- +4 more outcomes
Companies that use AC Marca
Customer profileSegments4 records
Ideal customer profiles4 records
AC Marca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AC Marca partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
AC Marca competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AC Marca financial estimates
Financial estimateRevenue estimate
Valuation estimate
AC Marca leadership team
Management profileNumber of profiles
AC Marca subsidiaries and ownership
Company hierarchySubsidiaries19 records
AC Marca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AC Marca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AC Marca
What does AC Marca do?
AC Marca manufactures and commercializes a diversified portfolio of branded consumer goods across four business areas: Home Care (laundry detergents, surface cleaners, insecticides, floor and shoe care), Personal Care (body hygiene, sun care, hair care, baby care, soaps), Adhesives (construction and DIY glues, sealants, repair and waterproofing products), and Dermocosmetics (pharmaceutical and dermocosmetic products for alopecia and dermatological care). Products are sold under 30+ owned brands including Sanytol, Norit, Lactovit, Ceys, Pilopeptan, Ecran, Genové, Giorgi Line, and Iberia, distributed in more than 70 countries through own subsidiaries, independent distributors, retail and pharmacy chains, and brand e-commerce sites.
Is AC Marca a public or private company?
AC Marca is a private company. It is classified as family owned and is currently operating.
When was AC Marca founded?
AC Marca was founded in 1922. It employs 1,001 to 5,000 people.
Where is AC Marca based?
AC Marca is headquartered in L'hospitalet De Llobregat, Spain, in the Europe region.
How does AC Marca make money?
Four revenue lines are on record. Home Care Products are the primary driver. The others are personal Care Products, adhesives and DIY Products and dermocosmetics.
Does AC Marca have an API?
No public API is recorded for AC Marca.
What industry is AC Marca in?
AC Marca's product category is Consumer Goods — Household and Personal Care Products. Its primary akta.pro industry code is CRADANAA, Deodorants & Antiperspirants. Its SIC code is 2844.