MC2 Saint Barth
MC2 Saint Barth is an Italian luxury beachwear brand founded in 1994, selling premium swimwear, ready-to-wear, bags, and accessories for women, men, and children via direct-to-consumer e-commerce and resort retail across Europe and select international markets.
- Company typePrivate
- Founded1994
- HeadquartersMilano, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What MC2 Saint Barth does
MC2 Saint Barth is an Italian luxury beachwear and resort fashion brand founded in 1994 and headquartered in Milano, designing and selling premium swimwear, ready-to-wear, bags, and accessories under a St. Barth island-inspired aesthetic. The product portfolio spans women's, men's, and children's categories, organized around coordinated signature collections (Linen, Sangallo, Raschel, Bandana, Animalier Mania), a full ready-to-wear range (dresses, shirts, knitwear, outerwear, polos), an extensive bag line (Iconic St. Barth, Volant, Parisienne, Raffia, Leather, Essential, Aline), and family-oriented "Mini Me" coordinating sets, with accessories (beach towels, hats, scarves, jewelry) and digital gift cards completing the assortment.
The business operates a direct-to-consumer go-to-market anchored by a Shopify-powered e-commerce storefront supporting five languages (Italian, English, French, German, Spanish) and multi-currency pricing, supplemented by owned physical retail stores in resort destinations such as St. Tropez. Distribution spans 12 countries across Europe, North America, Japan, and the UAE, with duties included across European orders and free express shipping in Italy above €150. The customer base is segmented into Women, Men, Kids, and Accessories personas, targeted through organic social (Instagram, Facebook, TikTok), email, a Travel Guide editorial platform tying product to luxury destinations, and a Talent/Influencer collaboration program. Revenue is generated through one-time direct product sales; pricing is not publicly disclosed beyond the gift card and shipping threshold.
The company is private, independent, and headquartered in Italy with no disclosed parent, institutional investors, or external funding rounds in the available material. There is no evidence of AI capabilities, third-party integrations, or platform technology beyond the Shopify storefront, and the technology stack is best characterized as a standard DTC commerce stack. Leadership disclosed is limited to a Chief Commercial Officer; broader management and ownership structure are not in the public record.
MC2 Saint Barth firmographics
Firmographics- Name
- MC2 Saint Barth
- Legal name
- MC2 Saint Barth
- Website
- https://mc2saintbarth.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MC2 Saint Barth is an Italian luxury beachwear brand founded in 1994, selling premium swimwear, ready-to-wear, bags, and accessories for women, men, and children via direct-to-consumer e-commerce and resort retail across Europe and select international markets.
- Ownership category
- akta.pro rank
MC2 Saint Barth industry classification
Industry- Product category
- Luxury Beachwear & Resort Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industry
- Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where MC2 Saint Barth is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Markets served
MC2 Saint Barth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated through direct sales of swimwear, beachwear, apparel, and accessories via owned e-commerce website and physical retail stores. Products include women's and men's swimwear, children's swimwear, ready-to-wear clothing, and bags/accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | E-gift cards available for purchase |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
MC2 Saint Barth product offering
Product offeringCore offering
MC2 Saint Barth designs, produces, and sells luxury beachwear and resort fashion directly to consumers through its Shopify-powered multi-language e-commerce site and physical retail stores in resort locations. The product portfolio centers on women's, men's, and children's swimwear (bikinis, one-pieces, swim shorts, swim briefs), ready-to-wear apparel (dresses, tops, polos, shirts, shorts, knitwear, outerwear), signature bag lines (raffia, leather, canvas, denim, crochet constructions in distinctive silhouettes such as the Iconic St. Barth, City, Parisienne, Volant, Essential, Shop, and Aline bags), coordinating family "Mini Me" collections, and lifestyle accessories (beach towels, hats, scarves, small leather goods, shoes, jewelry).
Product overview
MC2 Saint Barth is a luxury beachwear and resort fashion brand offering a unified portfolio centered on swimwear, ready-to-wear clothing, and leather goods. The product line spans women's, men's, and children's categories, organized around core swimwear collections (including Linen, Sangallo, Raschel, Bandana, and Animalier Mania), a comprehensive ready-to-wear range (dresses, tops, shirts, shorts, knitwear, outerwear), signature bag lines (Iconic St. Barth Bag, City Bag, Shop Bag, Parisienne Bag, Volant Bag, Essential Bag) in various materials (raffia, leather, canvas, linen, denim, crochet), and coordinating family collections. The brand also offers accessories (beach towels, hats, scarves, shoes, jewelry) and digital gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Swimwear Collection
Companies that use MC2 Saint Barth
Customer profileSegments4 records
Ideal customer profiles1 record
MC2 Saint Barth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MC2 Saint Barth partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
MC2 Saint Barth competitors and assessment
Company assessmentBroad incumbents
- Calzedonia: Italian beachwear, swimwear and hosiery powerhouse with global retail footprint. Comparable as a mass-premium Italian beachwear brand targeting similar Mediterranean consumer, but at greater scale and lower price points than MC2 Saint Barth.
- La Perla: Italian luxury lingerie, swimwear, and ready-to-wear house with global distribution. Comparable as a broader luxury Italian intimates/swimwear incumbent with much greater scale and brand history.
Direct peers
- Melissa Odabash: British luxury swimwear brand with a strong Mediterranean/resort DNA. Comparable in price tier, customer (affluent female shoppers), and assortment focus to MC2 Saint Barth's swimwear collection.
- Seafolly: Premium Australian swimwear and beach lifestyle brand. Comparable in beachwear-only focus, premium positioning, family/mini-me extensions, and resort-wear cross-selling approach.
- Zimmermann: Australian luxury women's brand known for premium swimwear and resort wear. Closest large-scale peer to MC2 Saint Barth in premium beachwear and dresses, sharing the resort-lifestyle and family-adjacent positioning.
- Eres: French luxury swimwear and lingerie brand owned by Chanel's Mérieux group. Direct competitor to MC2 Saint Barth in the premium/luxury women's swimwear segment with similar resort and beach positioning.
- Salinas: Brazilian luxury swimwear heritage brand founded in the 1980s. Comparable in higher-end women's swimwear, Mediterranean and resort customer base, and family matching collections (Mamia/Papia lines).
- Hunza G: London-based luxury swimwear brand famous for its signature crinkle fabric and minimalist bikinis. Directly comparable in swimwear-only heritage, premium pricing, and DTC-led model.
- Lisa Marie Fernandez: US-based luxury swimwear and ready-to-wear brand with a distinct resort aesthetic. Direct niche competitor in elevated swimwear, cover-ups, and coordinated sets targeting affluent vacation shoppers.
Emerging players
- Heimstone: French luxury womenswear brand with strong swimwear and resort presence. Comparable in design-led resort fashion, ready-to-wear extensions, and similar affluent customer profile, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MC2 Saint Barth social profiles
Digital presenceMC2 Saint Barth financial estimates
Financial estimateRevenue estimate
Valuation estimate
MC2 Saint Barth leadership team
Management profileNumber of profiles
Profiles1 record
MC2 Saint Barth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MC2 Saint Barth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MC2 Saint Barth
What does MC2 Saint Barth do?
MC2 Saint Barth designs, produces, and sells luxury beachwear and resort fashion directly to consumers through its Shopify-powered multi-language e-commerce site and physical retail stores in resort locations. The product portfolio centers on women's, men's, and children's swimwear (bikinis, one-pieces, swim shorts, swim briefs), ready-to-wear apparel (dresses, tops, polos, shirts, shorts, knitwear, outerwear), signature bag lines (raffia, leather, canvas, denim, crochet constructions in distinctive silhouettes such as the Iconic St. Barth, City, Parisienne, Volant, Essential, Shop, and Aline bags), coordinating family "Mini Me" collections, and lifestyle accessories (beach towels, hats, scarves, small leather goods, shoes, jewelry).
Is MC2 Saint Barth a public or private company?
MC2 Saint Barth is a private company. It is classified as unknown and is currently operating.
When was MC2 Saint Barth founded?
MC2 Saint Barth was founded in 1994. It employs 51 to 100 people.
Where is MC2 Saint Barth based?
MC2 Saint Barth is headquartered in Milano, Italy, in the Europe region.
How does MC2 Saint Barth make money?
One revenue line is on record: direct Product Sales.
Who are MC2 Saint Barth's main competitors?
Broad incumbents on record are Calzedonia and La Perla. Direct peers are Melissa Odabash, Seafolly, Zimmermann, Eres, Salinas, Hunza G and Lisa Marie Fernandez. Heimstone is listed as an emerging player.
Does MC2 Saint Barth have an API?
No public API is recorded for MC2 Saint Barth.
What industry is MC2 Saint Barth in?
MC2 Saint Barth's product category is Luxury Beachwear & Resort Fashion. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 458110 and its SIC code is 5621.