What Gansu Mogao Industrial Development does

Gansu Mogao Industrial Development Co., Ltd. is a publicly listed Chinese conglomerate (Shanghai Stock Exchange: 600543) controlled by Gansu State Farms Group, a provincial state-owned enterprise. Founded in December 1995 and headquartered in Lanzhou, Gansu Province, the company operates three distinct business segments: wine (the primary and strategic business), biodegradable plastic materials, and pharmaceuticals. Its wine operations are anchored by the Mogao Vineyard in Wuwei, located in the ancient Liangzhou wine region at north latitude 38°09′, with a 25,000-ton annual production capacity and a portfolio of over 200 SKUs spanning dry red, dry white, ice wine, brandy, and sparkling varieties built around its proprietary "4S+5P" production model and "single vine, single bottle" quality control philosophy.

The company monetizes through a hybrid go-to-market motion combining direct-to-consumer channels (city wine chateaus in Beijing, Shenzhen, and Xi'an; the mogao.com mall; WeChat store; mobile app; and mini-program), e-commerce flagship stores on JD.com, Tmall, Taobao, and Suning, plus an enterprise field-sales organization with approximately 11 regional sales offices covering 32+ Chinese provinces and B2B corporate gifting. Secondary revenue streams come from a 40,000-ton-per-year biodegradable plastics (PBAT/starch-based films) facility at Yongchang, established in 2018, and an 800-million-tablet-per-year Compound Liquorice Tablets pharmaceutical operation at Jiuquan. The company markets its wines under sub-brands including Mogao Black Pinot Noir (莫高黑比诺) — China's first domestic Pinot Noir wine brand — Mogao Golden Knight (金爵士), and Mogao Gold Ice (金冰).

Name

Gansu Mogao Industrial Development

Legal name

甘肃莫高实业发展股份有限公司

Website

https://mogao.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gansu Mogao Industrial Development is a Lanzhou-based, Shanghai-listed conglomerate controlled by Gansu State Farms Group, primarily producing wine (200+ SKUs from a 25,000-ton Wuwei vineyard), alongside biodegradable plastics and pharmaceuticals, distributed across 32+ Chinese provinces.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Wine production
• Grape wine manufacturing
• Ice wine production
• Biodegradable plastics
• Pharmaceutical manufacturing

Headquarters

HQ city

Lanzhou

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Business (Primary): Wine production and sales as main business, including red wine, white wine, ice wine, brandy, and sparkling wine. Production capacity 25,000 tons/year at Wuwei base.
2. Environmental New Materials: Biodegradable plastic materials production including PBAT, starch-based film granules. Annual capacity 40,000 tons at Yongchang facility.
3. Pharmaceuticals: Production of Compound Liquorice Tablets as main pharmaceutical product, annual output 800 million tablets at Jiuquan facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Gansu Mogao Industrial Development produces and sells wines, with its flagship 黑比诺 (Pinot Noir) series, alongside other dry red, dry white, ice wine, brandy, and sparkling wine varieties (200+ SKUs). The company also manufactures biodegradable plastics (PBAT) and pharmaceuticals (Compound Liquorice Tablets). Wine is the primary business, with production capacity of 25,000 tons per year at the Wuwei base, backed by the Mogao Grape Vineyard (10,000 mu) in Gansu Province.

Product overview

甘肃莫高实业发展股份有限公司是一家以葡萄酒产业为主业的综合性企业，采用多产品线布局。公司构建了以莫高黑比诺为核心的战略品类体系，形成了莫高双金（金爵士、金冰）+三朵金花（黑比诺、白比诺、灰比诺）的产品架构，开发出干红、干白、冰酒、白兰地、起泡酒等系列200多款产品。公司拥有莫高葡萄庄园（位于甘肃武威，年生产能力2.5万吨）、莫高国际酒庄（兰州安宁区）和莫高生态酒堡（武威沙漠公园）三大葡萄酒相关产业设施，并辅以环保新材料和药品两大产业板块。核心产品包括莫高2001黑比诺、莫高赤霞珠干红系列、莫高金爵士系列、莫高冰葡萄酒系列等，主要通过京东、天猫、苏宁易购、淘宝等电商平台及全国城市酒堡和专卖店渠道销售。

Differentiator

Problem solved

Functional benefit

Brands

• 莫高葡萄酒: 公司核心产品系列，包括黑比诺干红、赤霞珠干红、冰酒、白兰地、起泡酒等
• 莫高黑比诺
• 莫高金爵士
• 莫高金冰
• 莫高国际酒庄
• 莫高生态酒堡
• 莫高城市酒堡
• 莫高葡萄庄园

Products and services

• Mogao Black Pinot Series (莫高黑比诺系列) Premium Pinot Noir-based dry red wines produced from grapes grown at Mogao's Hexi Corridor vineyard, including Mogao 2001 Black Pinot and Mogao 5L Organic Black Pinot. Targets high-end wine consumers.
• Mogao Cabernet Sauvignon Series (莫高赤霞珠干红系列)

Quantifiable outcome

• 莫高品牌价值241.12亿元，品牌价值连续13年位列甘肃省葡萄酒类品牌价值第一名
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 西北农林科技大学葡萄酒学院coreStrategic or Co-development Partner · 15 June 2026Academic partnership for wine industry exchange and technology collaboration. Professor Li Hua (李华教授), honorary dean of the wine college and director of China Wine Industry Technology Research Institute, led expert team to visit Mogao for industry exchange. Discussions focused on Hexi Corridor wine industry development, product R&D, and university-industry cooperation.
• 甘肃省农垦集团有限责任公司coreOthersParent company and controlling shareholder. Mogao is a key enterprise under Gansu State Farms Group, which is a state-owned enterprise under provincial jurisdiction.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tonghua Wine: One of China's oldest wine producers with strong heritage in sweet and ice wine, comparable to Mogao's ice wine and traditional Chinese wine heritage, particularly in Northern Chinese wine consumption.
• Yantai Changyu Pioneer Wine: China's largest and most iconic domestic wine producer, also listed on the A-share market with a national distribution network and full product portfolio across price tiers. Directly comparable as a publicly listed Chinese winery with vineyard assets, multi-tier brand architecture, and nationwide e-commerce presence.
• Weilong Grape Wine: A-share listed Chinese wine producer focused on organic and premium wines, comparable to Mogao in scale, public-market structure, and positioning around health/premium domestic wine.
• Dynasty Wine (Dynasty Fine Wines Group): Hong Kong-listed Chinese wine producer with a joint-venture heritage (Remy Martin). Comparable as a publicly listed Chinese winery competing in similar mass-market and premium domestic wine segments with nationwide distribution.
• COFCO Wines & Spirits (Great Wall Wine): State-owned subsidiary of COFCO and one of China's top wine producers under the 'Great Wall' brand. Comparable as a large-scale domestic Chinese winery with extensive vineyard holdings and a broad SKU portfolio, competing head-to-head with Mogao in mid-market and premium Chinese wine.

Broad incumbents

• Castel Group (China operations): One of the largest global wine producers with significant China operations including a major partnership in Ningxia. Comparable as a large established wine group with both imported and locally produced Chinese wine portfolios competing in domestic premium shelves.
• Treasury Wine Estates (China): Global wine major (Penfolds, Wolf Blass, Lindeman's) with significant China revenue and a focused premiumization strategy. Comparable as an incumbent premium wine competitor with stronger international brand equity but smaller domestic production footprint than Mogao.
• Pernod Ricard (China wine and spirits): Global wine and spirits giant with strong distribution and brand portfolio in China across both imported wine and Chinese baijiu (via Suntory/Swedish Match partnerships). Comparable as a broad incumbent with extensive China GTM muscle and premium brand portfolio overlapping Mogao's gifting and premium occasion use cases.

Emerging players

• Helan Mountain (Ningxia) Wine Producers (e.g., Chateau Yunmo, Chateau Lanny): Cluster of premium boutique wineries in Ningxia's Helan Mountain East Foothill region, often dubbed China's 'Bordeaux'. Comparable as emerging premium Chinese wine producers with estate-focused narratives and rising international recognition, increasingly competing with Mogao's premium positioning.

Regional players

• Jiugui Liquor (also adjacent baijiu/spirits): Listed Chinese spirits producer (mainly baijiu) with operations across regions including Hunan. Comparable as a Chinese A-share listed alcoholic beverage producer with multi-product portfolio and similar public-market governance, useful as a regional listed peer for valuation benchmarking though not a direct wine competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gansu-mogao-industrial-development-co-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gansu Mogao Industrial Development