What Upart does

Upart (UPART WERBUNG & KOMMUNIKATION GMBH) is a Linz-based, founder-led Austrian full-service advertising agency founded in 1997 by Jörg Neuhauser and Daniel Frixeder, who continue to serve as managing directors. The agency delivers integrated communications across seven competencies — Kampagne (Campaigns), Marke (Branding), Digital, 3D & Animation, Design, Corporate Publishing, and Messe & Event (Trade Fair & Live Events) — organized internally into four interlocking units: Geschäftsführung (Management), Account (Client Services & Project Management), Digital, and Kreation (Creation). It serves predominantly Austrian enterprise, public-sector, and mid-market clients, with visible anchor engagements including Energie AG Oberösterreich, BMW Höglinger Denzel, Brau Union, Land Oberösterreich (upperWORK program), Donauregion Oberösterreich, and the Regional-Stadtbahn Linz consortium. The agency has accumulated multiple Austrian creative awards, most notably the Staatspreis Werbung 2024 for the Linzer City Ring campaign.

The technology stack is that of a modern creative agency with proprietary in-house production: a four-stage 3D pipeline (sketch → wireframe/modeling → lighting/material/rendering → animation), in-house sound and video production for explainer videos, and a WordPress-based content platform for client sites such as schmeck's OÖ. The flagship AI-related capability is 'Dave Data' (launched 10 October 2022), a multimodal 3D avatar combining motion-capture-driven facial animation, voice cloning from a human reference, and conversational Q&A, built for the Marketingforum Linz 2022. The agency also operationalizes third-party generative AI tools (ChatGPT, Microsoft Copilot, Gemini) for copywriting, image generation, and a new GEO (Generative Engine Optimization) service line, and holds platform certifications from Snapchat, LinkedIn, Meta, Leadinfo, and KMU Digital.

Upart operates as a privately held, bootstrapped Austrian GmbH with no external investors, parent company, or subsidiaries disclosed. Revenue is generated through quote-based, project- and retainer-based professional services fees across the seven competencies, with no public rate cards and engagement initiation via direct contact and 'Termin vereinbaren' (book a meeting) calls to action. Go-to-market combines enterprise field sales, an event-driven thought-leadership motion anchored on the 'Salon Wildberg' executive salon series, community/industry engagement through the in-house 'Upart acdmy' training program, and inbound-led inside sales via phone, email, and newsletter signup. The company is headquartered at Wildbergstraße 4, 4040 Linz, Austria, operates primarily in the Austrian market, and currently lists approximately 22 team members (down from a 2022 figure of 'more than 35'), with active recruitment underway.

Name

Upart

Legal name

UPART WERBUNG & KOMMUNIKATION GMBH

Website

https://upart.at

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Upart is a Linz-based, founder-led Austrian full-service advertising agency founded in 1997, delivering campaigns, branding, digital, 3D & animation, design, corporate publishing, and live events to Austrian enterprise and public-sector clients across multiple anchor accounts.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Event/Webinar Registration & Attendance Confirmation Calling (BPAAADAI), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF), Full-Service Media Planning & Buying (MPAAABAA), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Advertising agency services
• Brand campaign development
• Digital marketing services
• 3D animation production
• Corporate publishing services

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Full-service advertising agency fees: Project- and retainer-based agency fees across competencies (Kampagne, Marke, Digital, 3D & Animation, Design, Corporate Publishing, Messe & Event). Engagements range from one-off campaigns (e.g., Lebenshilfe 50 Jahre) to long-running 'Full Service' accounts (e.g., BMW Höglinger Denzel, Energie AG across multiple years). Pricing is quote-based via 'Termin vereinbaren' CTAs.
2. Media planning & Programmatic Advertising services: Programmatic advertising as a billable service line (e.g., Schmeck's OÖ online-banner program, sigi Programmatic Advertising). Combined with offline media planning (Plakate, Citylights, Hörfunk-Spots, Out-of-Home, Kinospot) executed on behalf of clients.
3. Corporate Publishing (print & digital content production): Production of customer/firm magazines, jubilee publications, annual reports, image brochures, newsletters, blogs, videos and podcasts (e.g., upperWORK magazine for Land OÖ, APK Pensionskasse annual report, Beinkofer 100-year jubilee, upart Jubiläums-Magazin).
4. Live / Event & Trade-Show production: Event and trade-show conception and realization — from press conferences and corporate/business/public events to conferences, trade-fair stands (e.g., BMW Höglinger Denzel, Employer Branding Lehrlinge), and exhibition projects (Regional-Stadtbahn Linz at LENTOS, in cooperation with blu donau atelier damböck).

Pricing tiers

Go-to-market motion4 records

Core offering

Upart is a full-service advertising and communication agency delivering integrated marketing services across seven competencies: Kampagne (integrated campaigns), Marke (branding), Digital (social media, programmatic, influencer marketing), 3D & Animation (modelling/rendering/animation), Design (graphic and corporate design), Corporate Publishing (magazines, annual reports, podcasts), and Messe & Event (trade fair and live event production). Engagements span one-off campaigns to long-running full-service retainers for Austrian mid-market and enterprise clients. The agency is differentiated by an in-house 3D/animation and sound/video production pipeline and the proprietary Dave Data AI persona.

Product overview

Upart (UPART Werbung & Kommunikation GmbH) is a Linz-based, full-service advertising agency founded in 1997, offering integrated communications across seven core competencies: Kampagne (Campaigns), Marke (Branding), Digital, 3D & Animation, Design, Corporate Publishing, and Messe & Event (Trade Fair & Event). The agency operates with four interlocking units — Geschäftsführung (Management), Account (Client services and project management), Digital (Social media, web, programmatic, influencer marketing), and Kreation (Creation) — that collaborate on every project. Internal showcase products include the AI-powered 3D avatar persona "Dave Data" (combining motion-capture, voice cloning, and generative AI) and the Upart Jubiläums-Magazin (the agency's 25th-anniversary magazine). Client-facing magazine deliverables such as upperWORK Magazin for Land OÖ sit within the Corporate Publishing competency. Upart also runs the internal "Upart acdmy" continuing-education program.

Differentiator

Problem solved

Functional benefit

Products and services

• Kampagne (Integrated Campaigns) Integrated campaign work spanning strategy, conception, and execution across classical and digital media for Austrian mid-market and enterprise clients. Examples include the Linzer City Ring (Staatspreis Werbung 2024) and Energie AG initiatives.
• Marke (Branding) Brand strategy and identity work, including positioning, brand development (Markenentwicklung), and corporate identity for clients such as Donauregion Oberösterreich (Rebranding & Positionierung) and Wögerer.
• Digital Marketing Services Digital marketing services including social media, websites, programmatic advertising, influencer cooperations, GEO/SEO, and workshops. The agency's 'digi' team runs the trend-oriented digital unit, with platform certifications on Snapchat, LinkedIn, Meta, Leadinfo, and KMU Digital.
• 3D & Animation 3D modelling, rendering, and animation services from initial sketches and moodboards through wireframe/modelling, lighting/materials/rendering, to final animation. Used to create the Upart Jubiläums-Magazin cover and the Dave Data avatar.
• Design Graphic and corporate design services, including logo development, corporate design relaunches, packaging (e.g., Sighardt Donabaum wines — CCA Bronze 2014), and visual identity systems.
• Corporate Publishing Business media for internal and external corporate communications — customer and employee magazines, annual reports, anniversary publications, image brochures, newsletters, blogs, videos, podcasts. Includes the upperWORK Magazin for Land OÖ and Upart's own Jubiläums-Magazin.
• Messe & Event (Trade Fair & Live Event) Trade fair and live event conception — developing concepts, planning, and realising corporate, business and public events, conferences, and trade-fair booths. Examples: BMW Höglinger Denzel booth, Regional-Stadtbahn Linz opening exhibition at LENTOS.
• Dave Data AI Persona An AI-powered 3D avatar persona created by Upart for the Marketingforum Linz 2022. Built from motion-capture recordings and the voice of human reference Marko, Dave is a conversational 'Datensammler und Metaverse-Enthusiast' from Linz Urfahr with kess sayings and an AI-character stutter; showcases Upart's generative AI, 3D modelling, motion-capture, and speech-synthesis capabilities.
• Upart Jubiläums-Magazin Upart's own 25th-anniversary magazine combining print and digital storytelling. Features a custom 3D-rendered cover, illustrations, and hidden QR-codes that link print pages to digital content (interviews, unit overviews, agency spaces).
• upperWORK Magazin (3rd Edition) A magazine for the Land Oberösterreich upperWORK standortprogramm addressing Fachkräftebedarf, demographic change, digitalisation, and AI in the world of work. Third edition produced by Upart in cooperation with Land OÖ, partners, and PR expert Katharina Ecker.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/upart.werbeagentur
• LinkedInlinkedin.com/company/upart-werbung-und-kommunikation-gmbh
• Instagraminstagram.com/upart_werbeagentur
• TikToktiktok.com/@upart_werbeagentur

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upart