Prime Water

What Prime Water does

Prime Water is an Indian private company, founded in 2023 and headquartered in Gurugram with operations centred on Karnal (Haryana), that distributes Korean-manufactured alkaline water ionizers and adjacent wellness hardware across India. Its core offering is the R Series of countertop ionizers and the Faucet Series of under-sink ionizers, each available in 7, 9, 11, and 13 platinum-coated titanium plate configurations that produce water across a pH 2.5–11.5 range with negative ORP output up to −1,250 mV. The platform combines dual-stage activated carbon and bio-ceramic ball filtration, SMPS power supply electronics, and automatic polarity-reversing self-cleaning cycles, with the company holding KFDA, SGS, CE, FDA, BPA-Free, ANAB, KCL, EAC, PZH, and FC certifications. Supporting products include 200 ml and 500 ml PEM hydrogen water bottles, a standalone hydrogen generator, an air purifier, and the LC-11 purifier.

The business operates a hybrid go-to-market: direct-to-consumer sales via theprimewater.com with free in-home water testing and demonstrations, an authorised dealer/distributor programme across India, and a dedicated commercial sales team targeting corporate offices, clinics, gyms, yoga studios, restaurants, and dental/aesthetic clinics. Revenue is generated primarily through one-time hardware sales (₹1,82,998–₹3,17,998 per unit), supplemented by recurring filter replacement revenue (₹5,000–8,000 every 12–18 months), periodic service contracts, dealer wholesale, and accessories. The 2-year comprehensive plus 10-year plate-chamber warranty and company-backed service centres are positioned as direct competitive alternatives to Japanese MLM-distributed incumbents, with stated 40–60% pricing advantages.

Customer segments span health-conscious Indian households (primary), corporate offices, clinics and wellness centres, gyms and fitness studios, yoga and wellness studios, premium restaurants and cafés, and dental/aesthetic clinics. The company is founder/owner-operated with no external funding, no parent entity, no subsidiaries, and no disclosed management team, and operates from a small team of 11–50 employees with services claimed available globally via India operations.

Name

Prime Water

Legal name

Prime Water

Website

https://theprimewater.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Water is an Indian distributor of Korean-manufactured alkaline water ionizers, selling R Series countertop and Faucet Series under-sink models plus hydrogen bottles and air purifiers directly to households, dealers, and commercial buyers across India.

Ownership category

akta.pro rank

Product category

Water Purification Equipment

SIC

Water Supply (4941)

akta.pro primary industry

Under-Sink Water Filtration Systems (CRAJAJAD)

akta.pro secondary industry

Countertop Water Filtration Systems (CRAJAJAC)

Keywords

• Alkaline water ionizers
• Water purification equipment
• Hydrogen water products
• Air purification systems
• Korean water technology

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of alkaline water ionizer machines (countertop R Series and under-sink Faucet Series) and related products. Prices range from ₹1,82,998 to ₹3,17,998 depending on plate count and installation type. This is the primary revenue stream.
2. Filter Replacement: Recurring revenue from dual-stage filter cartridge replacements every 12-18 months. Filters cost approximately ₹5,000-8,000 per replacement, translating to ₹4,000-7,000 annual filter cost per unit.
3. Annual Maintenance Service: Annual service contracts covering scheduled service visits, filter replacement, and priority technician response for commercial and residential customers. Periodic servicing adds ₹2,000-5,000 every 2-3 years for routine maintenance.
4. Dealer/Distributor Sales: Revenue from authorized dealer and distributor purchases across India. Dealers purchase units at wholesale pricing and resell to end customers.
5. Accessories and Add-ons: Sales of hydrogen water bottles (200ml and 500ml), hydrogen generators, air purifiers, LC-11, and other related products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Prime Water manufactures and distributes Korean technology-powered alkaline water ionizers (R Series countertop and Faucet under-sink models) with 7 to 13 platinum-coated titanium plates, plus related products including hydrogen water bottles, hydrogen generators, air purifiers, and the LC-11 water purifier. The machines produce ionized alkaline water with pH 2.5-11.5 range and negative ORP (-700 to -1,250 mv) using electrolysis, paired with dual-stage activated carbon and bio-ceramic filtration. Products are KFDA-certified and manufactured in South Korea.

Product overview

Prime Water is a Korean technology-powered manufacturer of alkaline water ionizers and water/air purification products. The product portfolio consists of two main product lines: (1) R Series countertop alkaline water ionizers (RWB-7 Plate, RWW-9 Plate, RWS-11 Plate, RBB-13 Plate) with 7 to 13 platinum-coated titanium plates for electrolysis, priced from ₹1,82,998 to ₹2,72,998; and (2) Faucet Series under-sink alkaline water ionizers (RWB Faucet, RWW Faucet, RWS Faucet, RBB Faucet) in the same plate configurations, priced from ₹2,27,998 to ₹3,17,998. Both series use SMPS (Switched-Mode Power Supply) technology, produce pH 2.5 to 11.5 and negative ORP output, and come with dual-stage filtration (Activated Carbon + Bio Ceramic Ball). Supporting products include Hydrogen Water Bottles (200 ml and 500 ml), a Hydrogen Generator, an Air Purifier, and the LC-11. All products are KFDA-certified, manufactured in South Korea, and backed by 10 international certifications including SGS, CE, FDA, and BPA-Free.

Differentiator

Problem solved

Functional benefit

Products and services

• RWB-7 Plate (Countertop) Countertop alkaline water ionizer with 7 platinum-coated titanium plates for small households (1-3 persons) with soft to moderate water (TDS up to 300 ppm). Produces pH 2.5-11.5 and ORP output of -700 to -900 mV. Priced at ₹1,82,998.
• RWW-9 Plate (Countertop) Countertop alkaline water ionizer with 9 platinum-coated titanium plates for households of 3-4 persons with moderate water (TDS up to 500 ppm). Produces pH 2.5-11.5 and ORP output of -800 to -950 mV. Most popular countertop model, priced at ₹2,12,998.
• RWS-11 Plate (Countertop) Countertop alkaline water ionizer with 11 platinum-coated titanium plates for larger households (4-6 persons) with hard water (TDS up to 700 ppm). Recommended for Delhi NCR and hard water regions. Produces pH 2.5-11.5 and ORP output of -900 to -1,050 mV. Priced at ₹2,42,998.
• RBB-13 Plate (Countertop) Countertop alkaline water ionizer with 13 platinum-coated titanium plates, the highest-performance countertop model for 6+ persons with very hard or borewell water (TDS 700+ ppm). Produces pH 2.5-11.5 and ORP output of -1,000 to -1,150 mV. Priced at ₹2,72,998.
• RWB Faucet 7 Plate (Under-Sink) Under-sink alkaline water ionizer with 7 platinum-coated titanium plates and hidden below-counter installation with a dedicated faucet tap. For 1-3 persons with soft water (TDS up to 300 ppm). Produces up to -900 mV ORP. Priced at ₹2,27,998.
• RWW Faucet 9 Plate (Under-Sink) Under-sink alkaline water ionizer with 9 platinum-coated titanium plates. Best under-sink value for 3-4 persons with moderate water (TDS up to 500 ppm). Produces up to -1,050 mV ORP with 3 L/min flow rate. Priced at ₹2,57,998.
• RWS Faucet 11 Plate (Under-Sink) Under-sink alkaline water ionizer with 11 platinum-coated titanium plates for high-performance setup in hard water areas. Designed for 4-6 persons with hard water (TDS 400-700 ppm). Produces up to -1,200 mV ORP. Priced at ₹2,87,998.
• RBB Faucet 13 Plate (Under-Sink) Under-sink alkaline water ionizer with 13 platinum-coated titanium plates, the highest-performance under-sink model for 6+ persons with very hard/borewell water (TDS 600-1200+ ppm). Produces up to -1,250 mV ORP, suitable for premium offices and daily capacity of 25-35 people. Priced at ₹3,17,998.
• Hydrogen Water Bottle 200 ml Portable hydrogen water bottle with 200 ml capacity that generates molecular hydrogen-enriched water on the go using PEM (Proton Exchange Membrane) technology.
• Hydrogen Water Bottle 500 ml Portable hydrogen water bottle with 500 ml capacity that generates molecular hydrogen-enriched water using PEM technology for portable hydration.
• Hydrogen Generator Standalone hydrogen water generator that produces molecular hydrogen-enriched water, usable as an alternative or supplement to alkaline water ionizers for standalone hydrogen solutions.
• Air Purifier Air purifier using Korean technology for air purification, part of Prime Water's product portfolio alongside water purification solutions to support overall well-being.
• LC-11 Water purification product in the Prime Water lineup, part of the company's range of water and air purification solutions.

Quantifiable outcome

• 40-60% lower cost versus Japanese competitors (Kangen SD501 at ₹2.8-4.5 lakhs vs Prime Water 7-plate at ₹1,82,998)
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Water