Naqsh Mehraz Company

What Naqsh Mehraz Company does

Naqsh Mehraz Company (نقش مهراز) is a privately held Iranian technical-engineering company specializing in premium decorative building materials and design-build services. Founded in 2007 with stretch ceiling production commencing in 2013, the company is headquartered in Rasht (Gilan province) and operates production workshops in Rasht and Islamshahr (Tehran), plus a branch office in Tehran. Its product portfolio rests on four pillars: stretch ceiling and Descor fabric systems from PONGS Germany (its exclusive Iranian representation), thermally modified wood (thermowood) sourced from International Thermowood Association member manufacturers in Finland, Tikkurila Finland paints and coatings, and NatWood wood-plastic composite products for which it holds exclusive distribution rights in Tehran and Gilan provinces.

The company's underlying technology is built around imported and localized manufacturing of stretch ceiling systems — PVC and polyester membrane ceilings tensioned onto aluminum profiles — with proprietary in-house aluminum profile production added in 1402 (2023). Stretch ceiling variants include glossy, matte, semi-transparent (41-63% light transmission), printed (digital printing customization), acoustic (SILENCIO, sound absorption up to 0.9), antibacterial, and fire-rated (DIN Europe class B) configurations. Thermowood is produced through high-temperature heat treatment (200+°C) removing glucose, citric acid, and resins. The portfolio carries CE, ISO 11053, ASTM, M1, and Wheelmark certifications.

Naqsh Mehraz generates revenue through hardware sales of stretch ceiling materials, thermowood, paints, and WPC products, supplemented by professional design-build services, installation services, and supply chain management for construction investors. Pricing is quote-based with published reference price lists (December 2022 / Azar 1401). Go-to-market combines direct sales for enterprise projects, a network of authorized regional representatives and dealers across Iran, and channel-driven sales via trade exhibitions (Iran Confair, Gilan facilities expo) and installer training workshops. Customer segments span residential, commercial and retail, healthcare, banking, sports and recreation, government, and public institutions, with named enterprise customers including Kasra Hospital, Payambaran Hospital, Bank Saman, Post Bank of Iran, Atlas Mall, Sazman Jahad-e Keshavarzi, and Kish Air, among others. The company holds the 'Deserving Manager of the Building Industry' title (2016) and is privately owned under CEO Javad Pazookzadeh Masouleh.

Name

Naqsh Mehraz Company

Legal name

شرکت فنی-مهندسی نقش مهراز

Website

https://mehraz-co.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Naqsh Mehraz Company is an Iranian technical-engineering firm that distributes and installs stretch ceilings, thermowood, paints, and WPC products, and provides design-build services for residential, commercial, healthcare, and government projects across Iran.

Ownership category

akta.pro rank

Product category

Interior Finishing Materials

NAICS

Architectural, Engineering, and Related Services (5413), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Drywall, Partitions & Suspended Ceilings (IMAFANAG)

Keywords

• Stretch ceiling systems
• Thermowood distribution
• Architectural design services
• Wood-plastic composites
• Decorative building materials

Headquarters

HQ city

Rasht

HQ country

Iran

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Stretch Ceiling Production, Installation & Support: Manufacturing and/or importing of stretch ceiling materials (membranes, profiles, hardware), installation services, and after-sales support. This is the primary revenue stream.
2. Thermowood Products: Import and distribution of thermally modified wood (thermo-pine and thermo-ash) for facades, flooring, decking, and outdoor applications.
3. Design and Construction Services: Architecture and interior design services, landscape design, and construction management for residential, commercial, and healthcare projects.
4. Wood-Plastic Composite (WPC) Products: Distribution of Nano wood-plastic composite profiles (NatWood brand) for building applications including cladding, flooring, and outdoor structures.
5. Paints and Coatings: Distribution of Tikkurila Finland paints and coatings for interior and exterior building applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Naqsh Mehraz Company is an Iranian technical-engineering company that manufactures, imports, and installs stretch ceiling systems (PVC and polyester membrane ceilings including glossy, matte, semi-transparent, printed, and PONGS Descor fabric variants), and distributes thermowood products (Thermo Pine and Thermo Ash), Tikkurila Finland paints and coatings, and NatWood wood-plastic composite (WPC) profiles. The company also provides architectural and interior design, landscape design, facade design, and turnkey design-build construction services for residential, commercial, healthcare, and industrial projects across Iran.

Product overview

Naqsh Mehraz Company (نقش مهراز) is a technical-engineering company operating in the Iranian building materials and construction industry. Its product portfolio comprises four core pillars: (1) Stretch Ceiling (سقف کشسان) — tensioned PVC/polyester membrane ceilings available in glossy, matte, semi-transparent, printed, and PONGS Descor fabric variants — sourced and represented from PONGS Germany; (2) Thermowood (ترمووود) — heat-treated wood products from Finnish manufacturers including Thermo Ash and Thermo Pine, sourced via the International Thermowood Association network; (3) Paint and Coatings (رنگ) — Tikkurila-branded paints and specialty coatings including interior, building, fire-retardant, and magnetic paints; and (4) Design & Construction (طرح و ساخت) — architecture and interior design services including landscape design, facade design, villa design, and space planning. The company also operates a Design Studio (استدیو دیزاین) as an extension of its service offerings. The product ecosystem is unified by its focus on premium interior and exterior building finishing materials and services, with the stretch ceiling line serving as the flagship product category.

Differentiator

Problem solved

Functional benefit

Products and services

• Stretch Ceiling (سقف کشسان)
• PONGS Descor Ceiling and Wall Panels
• Thermowood (ترمووود)
• Thermo Ash (ترمووود زبان گنجشک)
• Thermo Pine (ترمووود کاج)
• Tikkurila Paint and Coating Products
• NatWood Wood-Plastic Composite (WPC) Profiles
• Design and Construction Services (طرح و ساخت)
• Design Studio Services (استدیو دیزاین)

Quantifiable outcome

• Sound absorption coefficient up to 0.9 with acoustic stretch ceiling panels (SILENCIO)
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Neyl Afshan Toos / NatWood (نانو چوب پلاست نات وود)coreChannel Partner/ Reseller/ Distributor · 10 April 1397Naqsh Mehraz holds exclusive distribution rights for NatWood (Neyl Afshan Toos Cooperative) wood-plastic composite (WPC) products in Tehran and Gilan provinces. NatWood is an Iranian knowledge-based company producing nano wood-plastic composite profiles in Chenaran Industrial Town. The partnership includes joint workshop training and co-marketing at exhibitions.
• Janab Design Studio (دفتر طراحی جناب)minorStrategic or Co-development Partner · 18 November 1396Naqsh Mehraz collaborated with Janab Design Studio for the Atlas Mall commercial project, providing custom printed stretch ceiling solutions designed specifically by the studio for the project. This represents a design-build partnership with an architecture firm.
• Gil Tahvieh Pooya (گیل تهویه پویا)minorStrategic or Co-development Partner · 26 October 1396Naqsh Mehraz and Gil Tahvieh Pooya formed a consortium with a value engineering approach to participate jointly in the 7th Guil Province Facilities Exhibition. The partnership aims to optimize lifecycle costs, improve quality, and leverage combined expertise in building construction and HVAC systems.
• PONGS GermanycoreTechnology or IntegrationNaqsh Mehraz is the official partner/representative of PONGS Germany in Iran for stretch ceiling technology. PONGS supplies the stretch ceiling membranes, profiles, and Descor fabric ceiling systems, while Naqsh Mehraz handles import, local distribution, installation, and after-sales support. Products carry PONGS' international quality certifications (CE, DIN, ASTM, M1, Wheelmark). The partnership includes training support and joint exhibition presence.
• International Thermowood Association / Member Manufacturers (StoraEnso, LunaWood, NasWood, FinWood, HitWood, HJT Holz, Koshii & Co, Palser, ScottyWood, Soumen Lampopuu, SWM)coreTechnology or IntegrationNaqsh Mehraz is an authorized distributor of genuine Thermowood products sourced from International Thermowood Association member companies in Finland and internationally. Products include Thermowood Grade A (Finnish origin) and are certified under the official ITWA quality mark. The company imports and distributes thermo-pine and thermo-ash for Iranian construction projects.
• Tikkurila Finland (تیکوریلا)coreTechnology or IntegrationNaqsh Mehraz is the sales representative for Tikkurila Finland paints in Iran, distributing a range of Tikkurila paints including interior, exterior, floor, and specialty coatings (Harmony, anti-fire, magnetic, Plas).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Renolit: German manufacturer of polymeric films including stretch ceiling membranes, serving construction and interior finishing customers globally. Relevant peer because it competes in the same membrane supply layer that Naqsh Mehraz currently sources from PONGS.

Direct peers

• Clipso: French manufacturer of fabric and PVC stretch ceiling and wall covering systems, distributed internationally through certified installers. Comparable product portfolio to Naqsh Mehraz, including printed, acoustic and translucent ceiling variants.
• Barrisol: French inventor and global leader of stretched PVC ceiling systems, with a worldwide distributor and installer network. Directly comparable to Naqsh Mehraz as both companies specialize in tensioned membrane ceilings for residential, commercial and architectural interiors.
• Newmat: European stretch ceiling and wall covering manufacturer with global distribution. Comparable to Naqsh Mehraz in offering tensioned PVC and polyester ceilings with printing, acoustic and lighting integration features for the same architectural and design-driven customer segments.
• Alkor Draka: European manufacturer of stretch ceiling films and PVC membranes for residential and commercial interiors. Direct comparable to Naqsh Mehraz in the upstream stretch ceiling material category, often supplied through national distributors in the same construction value chain.

Broad incumbents

• Trex Company: US-listed global leader in wood-plastic composite decking, cladding and outdoor profiles. Comparable to Naqsh Mehraz in the WPC segment where Naqsh distributes NatWood composite profiles for exterior cladding and decking in the Iranian market.
• Knauf Ceiling Solutions: European manufacturer of mineral, metal and wood ceiling systems for commercial and architectural projects. Broad incumbent peer competing for the same suspended-ceiling specification budgets as Naqsh Mehraz in hospitals, malls and offices.
• Armstrong Ceilings: US-based global manufacturer of suspended and acoustic ceiling systems for commercial, healthcare and institutional buildings. Comparable to Naqsh Mehraz at the broader category level because both target healthcare, office and public-sector interiors, though Armstrong competes via mineral fiber and metal grid systems rather than stretch membranes.
• Saint-Gobain Ecophon: Global manufacturer of acoustic ceiling and wall panel systems focused on offices, education and healthcare. Comparable to Naqsh Mehraz where Naqsh's SILENCIO acoustic stretch ceiling product competes for the same acoustic-comfort specification in hospitals and commercial spaces.

Others

• PONGS Technical Textiles: German manufacturer of technical textiles including stretch ceiling membranes and Descor wall coverings. Functions as both Naqsh Mehraz's core supplier and a category-defining player whose product portfolio sets the technical standard the Iranian company resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Naghsh_e_mehraz
• YouTubeaparat.com/mehrazco
• Facebookfacebook.com/Naghshemehraz
• Instagraminstagram.com/naghshemehraz
• LinkedInlinkedin.com/company/naghsh-e-mehraz

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naqsh Mehraz Company