Toyota Botman

What Toyota Botman does

Toyota Botman (legal entity Louwman & Parqui B.V.) is a privately held, multi-rooftop Toyota car dealership group headquartered in Zwaag, North Holland, Netherlands. Founded in 1970, the business has operated for nearly 55 years as the authorized Toyota expert in North Holland and, since joining the Autobedrijven Jacob Schaap multi-brand group in 2019, has expanded to five Toyota/Suzuki locations in Alkmaar, Schagen, Zwaag, Dronten and Lelystad under Peter Botman's responsibility. The product portfolio spans the full Toyota range of 18 passenger and commercial models across hybrid, plug-in hybrid, battery-electric (Urban Cruiser, bZ4X, bZ4X Touring, C-HR+) and hydrogen fuel-cell (Mirai) powertrains, complemented by the Proace commercial van family and bespoke bedrijfswageninrichting (custom fit-out) services.

Toyota Botman monetizes across multiple revenue streams: one-time new and used vehicle sales (including its Autoplaza Botman used-car site), workshop services (maintenance, APK/MOT, air conditioning, hybrid inspection, tire sales), captive financing commissions via Toyota Financial Services (private lease, financial lease, operational lease), Toyota Betaalplan installment plans, Toyota Auto Insurance and Bedrijfswagenverzekering distribution (underwritten by Bovemij), Toyota Oplaadservice home-charging packages and laadpas subscriptions, and Connected Services recurring subscriptions through the MyToyota app. Pricing is publicly disclosed and ranges from €23,750 (Aygo X hybrid) up to €89,986 ex-BTW (Land Cruiser), with private lease from €249/month (Aygo X) and €799/month (RAV4 Plug-in). Customer segments are split across individual retail consumers (private buyers), self-employed ZZP entrepreneurs, and business/fleet customers (SMEs, fleet managers, corporate buyers), supported by a dedicated Zakelijk division.

The GTM motion combines owned physical showrooms, the toyota-botman.nl dealer website integrated with Toyota Motor Europe's national configurator and lead-routing infrastructure, referral programs (Klant aanbrengen), the Toyota Mania campaign calendar, and the Toyota Forza Horizon 6 brand partnership. Switching costs are reinforced by the 10-year / 200,000 km warranty extension (contingent on annual dealer service) and the Toyota Botman Voordeelpas loyalty card offering free European roadside assistance, APK, windshield repair, key battery replacement and trailer loan. The business most recently executed the July 2025 acquisition of BD Autoplaza Alkmaar, extending the third North Holland location under the Autoplaza Botman brand.

Name

Toyota Botman

Legal name

Louwman & Parqui B.V.

Website

https://toyota-botman.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Botman (Louwman & Parqui B.V.) is a privately held Dutch Toyota dealership group operating five showrooms in North Holland and Flevoland, selling new and used Toyota passenger and commercial vehicles alongside financing, insurance, charging, and maintenance services for retail, ZZP, and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwaag

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including passenger cars (Aygo X, Yaris, Yaris Cross, Urban Cruiser, Corolla, C-HR, C-HR+, RAV4, bZ4X, bZ4X Touring, Mirai) and commercial vehicles (Proace City, Proace, Proace Verso, Proace Max, Land Cruiser). Revenue is generated through one-time vehicle transactions, with pricing publicly listed per model.
2. Used Vehicle (Occasion) Sales: Sale of pre-owned Toyota vehicles sourced from five Toyota locations under the Autoplaza Botman and Toyota Botman brands. Occasions are sold with warranties up to 10 years, full service history, Hybrid Zekerheid Controle (hybrid inspection), and 14-day exchange guarantee.
3. Maintenance, Repair & APK Services: Workshop services including standard and complete maintenance, MOT (APK) inspections, air conditioning service, holiday vehicle checks, hybrid certainty control, tire sales, parts, and accessories. Revenue generated per service event.
4. Private Lease: Toyota Private Lease offerings (e.g., Aygo X from €249/month, RAV4 Plug-in from €799/month) provided through Toyota Financial Services. The dealer acts as an intermediary, earning commission on lease contracts arranged through the captive finance company.
5. Business Lease (Financial & Operational): Financial Lease and Full Operational Lease for commercial vehicles (Proace City, Proace Worker, Proace Max) targeting businesses, fleet managers, and ZZP entrepreneurs. Operated through Toyota Financial Services with dealer facilitation.
6. Insurance & Financing Products: Toyota Auto Insurance (standard and hybrid-specific), Toyota Bedrijfswagenverzekering (commercial vehicle insurance), and Toyota Betaalplan installment financing. Dealer facilitates these products earning referral fees.
7. Connected Services Subscriptions: Paid subscription services under MyToyota including connectivity, multimedia, and navigation update packages for connected Toyota vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Toyota Botman is an official Toyota dealership operating three showrooms and workshops in North Holland (Alkmaar, Schagen, Zwaag), selling new and pre-owned Toyota passenger and commercial vehicles across all powertrains (hybrid, plug-in hybrid, battery electric, hydrogen). The dealership delivers after-sales services including maintenance, repair, APK inspection, parts, accessories, tires, and charging solutions, and acts as a licensed intermediary for Toyota Financial Services lease and financing products, Toyota Auto Insurance, and home charging packages.

Product overview

Toyota Botman is an official Toyota dealership (family business) with three locations in North Holland (Alkmaar, Schagen, Zwaag), operating under Autobedrijven Jacob Schaap. The product portfolio spans 18 Toyota passenger and commercial vehicle models across multiple powertrains (hybrid, plug-in hybrid, fully electric, hydrogen) and a broad suite of financial, insurance, and service add-ons. Passenger cars range from the compact Aygo X and Yaris to SUVs including the Urban Cruiser (BEV), bZ4X (BEV), C-HR, Corolla Cross, RAV4, and Land Cruiser. The commercial range includes the Proace City, Proace, Proace Verso, and Proace Max vans. Supporting services include private and business leasing (Financial and Operational), the Toyota Betaalplan financing tool, vehicle insurance, home charging solutions, Toyota Connected Services, and comprehensive maintenance including warranty programs. The dealership also offers a loyalty card (Voordeelpas) with complimentary breakdown assistance and service perks.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Aygo X Compact hybrid city car with stoer design and lively driving characteristics, positioned as an affordable entry-level Toyota passenger model.
• Toyota Yaris Compact hatchback with agility, smart technology, and advanced hybrid drivetrain for urban driving.
• Toyota Yaris Cross Dynamic compact SUV combining high seating position with versatile interior and distinctive design.
• Toyota Urban Cruiser Fully electric compact SUV designed for city use, offering a WLTP range of 426 km with 0% CO2 emissions.
• Toyota Corolla Hatchback Hatchback variant of the world's best-selling car, offering powerful hybrid performance, stylish looks, and smart connectivity.
• Toyota Corolla Touring Sports Wagon variant of the Corolla offering powerful hybrid performance, stylish design, and generous cargo space.
• Toyota Corolla Cross Family SUV with powerful hybrid drive, generous space, and smart technology for comfort, safety, and driving pleasure.
• Toyota C-HR Bold crossover with striking design, smooth hybrid performance, and high-tech interior, also available as Plug-in Hybrid.
• Toyota C-HR+ 100% electric SUV with modern technology, pronounced design, and generous space for an electric driving experience.
• Toyota RAV4 Plug-in Hybrid Mid-size SUV available as Plug-in Hybrid, offering versatility and capability for various driving needs.
• Toyota bZ4X 100% electric SUV with versatile all-wheel drive and impressive range, leading the electric generation.
• Toyota bZ4X Touring Fully electric SUV wagon offering extra space, powerful performance, and comfort for daily use and adventure.
• Toyota Mirai Hydrogen-electric vehicle offering zero-emission driving with hydrogen fuel cell technology.

Quantifiable outcome

• Up to 10 years / 200,000 km warranty on all Toyota vehicles (new and used)
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BD Autoplaza AlkmaarcoreStrategic or Co-development Partner · 15 July 2025Toyota Botman fully acquired BD Autoplaza in Alkmaar effective 15 July 2025. All BD Autoplaza staff transitioned to Toyota Botman. Both Suzuki and Toyota activities of BD Autoplaza continue under the Autoplaza Botman brand name. The acquisition extends Toyota Botman's geographic footprint to include Alkmaar as its third Toyota/Suzuki location, strengthening its position in North Holland. It is part of Toyota Botman's expansion strategy following its acquisition of the Toyota dealer in Schagen in 2023.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Broekhuis: Broekhuis is a large multi-brand automotive dealer group in the Netherlands with extensive passenger and light commercial vehicle franchises plus after-sales. Comparable as a regional Dutch dealer competing for the same retail, SME, and fleet customers across multiple provinces.
• Van Mossel Automotive Group: Van Mossel is one of the largest multi-brand automotive dealer groups in the Netherlands, with broad passenger and commercial vehicle franchises, leasing, and after-sales. Comparable as a large, well-capitalized Dutch dealer incumbent competing for retail customers, fleet contracts, and M&A targets in the same regions.
• Wensink Automotive Group: Wensink is a major Dutch multi-brand automotive group with premium and volume franchises, large workshop operations, and fleet services. Comparable as a scaled Dutch dealer incumbent offering similar new/used sales, service, lease, and fleet solutions to retail and B2B customers.
• Stern Auto: Stern is a Dutch-listed automotive retail group operating multi-brand dealerships, service centers, and fleet/leasing programs across the Netherlands. Comparable as a publicly-traded Dutch dealer group providing similar new vehicle sales, used car, parts, service, and lease offerings to retail and B2B customers.
• Hedin Mobility Group: Hedin Mobility Group is a large European multi-brand automotive retailer with significant Dutch operations covering new/used sales, after-sales, and fleet/leasing. Comparable as a capital-rich dealer group expanding through roll-ups in the same Dutch regional markets as Toyota Botman.
• Volkswagen dealer groups in NL (e.g., Pon, Van den Udenhout): Volkswagen dealer groups like Van den Udenhout operate multi-location VW, Audi, SEAT, and Škoda franchises across the Netherlands with similar retail/fleet/service economics to Toyota Botman. Comparable as competing multi-powertrain (hybrid, BEV, ICE) franchise dealer networks targeting the same retail, fleet, and ZZP customer segments.

Direct peers

• Louwman Group: Louwman Group is the official importer of Toyota and Lexus in the Netherlands and the ultimate parent of Toyota Botman via Louwman & Parqui B.V. It is directly comparable as the Toyota franchise holder that controls wholesale allocation, captive finance, and dealer network economics in NL.
• Amega: Amega is one of the largest Toyota dealer groups in the Netherlands, operating multi-location Toyota sales, service, and fleet programs across multiple regions. Directly comparable as a Toyota franchise peer with the same brand economics, captive finance integration, and warranty-conditioned service model.

Others

• Autobedrijven Jacob Schaap: Autobedrijven Jacob Schaap is the direct parent company of Toyota Botman and a multi-brand dealer group operating Volvo, Jaguar, Land Rover, Toyota, and Suzuki franchises. Listed as an 'Others' because it is the corporate parent rather than a competing entity, but its multi-brand strategy is a direct comparator for Toyota Botman's adjacent brand positioning.
• Toyota Financial Services Netherlands: Toyota Financial Services is Toyota's captive finance arm in the Netherlands, providing the Private Lease, Financial Lease, and Operational Lease products that Toyota Botman distributes. Listed as 'Others' because it is a captive finance partner rather than a competing retailer, but it is the structural backbone of Toyota Botman's recurring lease revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toyotanl
• Facebookfacebook.com/ToyotaBotman
• LinkedInlinkedin.com/company/toyota-botman-zwaag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Botman