Automation and Power Solutions Trading

What Automation and Power Solutions Trading does

Automation and Power Solutions Trading Est. (APSTE) is a privately held Saudi Arabian establishment headquartered in Al Khobar, Eastern Province, founded in 2008, that operates as an authorized distributor and systems integrator for industrial power electronics, UPS systems, and marine navigation aids. The company carries three core international brand partnerships — BENNING (rectifier and inverter systems, including THYROTRONIC, TEBECHOP, INVERTRONIC, and BELATRON product families), Pharos Marine Automatic Power (marine lanterns, beacons, Nav Aid skid systems, aviation obstruction lighting), and Evada (modular UPS, industrial UPS, lithium-battery UPS, telecom power) — and has entered into a Joint Venture Agreement with BENNING for localized manufacturing, service, and training across the MENA region.

APSTE's product portfolio spans modular and industrial UPS systems from 1 kVA to 1200 kVA, DC rectifier and inverter systems for telecom and industrial backup, hazardous-area certified solar power systems for offshore platforms, and a full marine navigation aid product line including lighthouse beacons with up to 22 nautical mile range. It supports the full equipment lifecycle through in-house DC and UPS design services, installation, testing and commissioning of BENNING systems, ongoing maintenance and repair contracts, equipment rental (generators from 10 KVA to 1000 KVA, DC chargers, load banks), and training services delivered alongside its technology partners.

Revenue is generated through custom-quotation hardware sales, multi-year service contracts, and rental, sold via a direct enterprise field-sales motion targeting large industrial clients in Saudi Arabia. APSTE holds approved vendor status with Saudi Aramco (Vendor ID #10043219), SABIC (#505916), Saudi Electricity (#2006194), and MAADEN (#14001), claims 269+ customers served, operates from a 2,368+ square meter facility with 50+ employees, and primarily serves the oil and gas, petrochemical, utilities, telecommunications, and marine/offshore verticals in Saudi Arabia with extension potential across the broader MENA region via the BENNING JV.

Name

Automation and Power Solutions Trading

Legal name

Automation and Power Solutions Trading Est.

Website

https://apspe.com.sa

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Automation and Power Solutions Trading Est. (APSTE) is a Saudi Arabia-based authorized distributor and systems integrator for BENNING, Pharos Marine, and Evada industrial power and marine navigation products, serving oil and gas, petrochemical, utility, telecom, and offshore clients including Saudi Aramco, SABIC, Saudi Electricity, and MAADEN.

Ownership category

akta.pro rank

Product category

Industrial Power Solutions

NAICS

Electric Power Generation, Transmission and Distribution (2211), Support Activities for Water Transportation (4883)

SIC

Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Turnkey distribution buildouts (feeders, reclosers, capacitor banks, line extensions) (EUADAKAK)

Keywords

• Industrial power systems
• Uninterruptible power supply
• Marine navigation equipment
• DC power solutions
• Rectifier inverter systems

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Power Equipment Sales: Sale of UPS systems, rectifier systems, inverter systems, marine navigation equipment, solar power systems, and battery charging systems to industrial and enterprise customers. Products range from small 1kVA UPS units to 1200kVA modular UPS systems.
2. Maintenance and Repair Services: Ongoing maintenance, repair, and service contracts for power equipment including BENNING systems. Covers DC & UPS design solutions, testing and commissioning services.
3. Equipment Rental: Rental of generators (10 KVA to 1000 KVA) and DC chargers and load banks for temporary power needs.
4. Training Services: Training services offered in partnership with BENNING, covering DC power systems, UPS, and related equipment operation and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

APSTE is an authorized distributor and power-solutions provider in Saudi Arabia, selling and servicing BENNING rectifier and inverter systems, Evada UPS systems, and Pharos Marine navigation aids for industrial and offshore applications. The company delivers complete power solutions—encompassing engineering, supply, testing, commissioning, maintenance, training, and equipment rental—for hazardous area (Zone 1 / Class 1 Div 2) deployments. Core enterprise customers include Saudi Aramco, SABIC, Saudi Electricity, and MAADEN.

Product overview

Automation and Power Solutions Trading Est. (APSTE) is a multinational company offering diversified power and marine navigation solutions through three primary brand partners: BENNING (rectifiers, inverters, industrial UPS), Pharos Marine Automatic Power (marine lanterns, aviation lights, Nav Aid systems), and Evada (modular UPS, industrial UPS, telecom power). The portfolio spans power conversion products including modular and industrial UPS systems ranging from 1kVA to 1200KVA, rectifier systems for DC power supply, inverter systems for critical loads, and specialized marine navigation aids such as lighthouse beacons, aviation obstruction lights, and electronic navigation equipment. The company also provides comprehensive services including system design, maintenance, testing/commissioning, equipment rental, and training. APSTE serves major industrial clients including Saudi Aramco, SABIC, and Saudi Electricity with operations since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular UPS Systems Modular uninterruptible power supply systems in capacities from 40kVA to 1200kVA, distributed by APSTE for data center and critical infrastructure customers seeking hot-swappable, scalable power protection.
• Industrial UPS Systems Industrial-grade UPS systems in 1kVA to 800kVA capacities, including high-frequency and low-frequency online UPS with double conversion, designed for harsh industrial environments.
• Rectifier Systems DC power rectifier systems covering modular, industrial, and telecom rectifiers from BENNING for battery backup and DC supply applications in telecom and industrial facilities.
• Inverter Systems Power inverter systems delivering continuous AC power for critical loads, including three-phase modular (10–180kVA) and single-phase compact inverters from BENNING.
• Marine Lanterns Marine navigation lanterns and beacons (including LED and self-contained variants) from Pharos Marine Automatic Power for offshore platforms, harbors, and coastal installations.
• Nav Aid Skid Systems Solar-powered skid-based navigational aid systems combining marine lanterns, fog signals, and battery backup for offshore structures in hazardous areas.
• Aviation Obstruction Lighting Aviation warning lights including LED L-810 obstruction lights, helideck perimeter lights, and Zone 1 status light repeaters for marking tall structures and helidecks.
• Lighthouse Beacons Rotating marine beacons including the APRB-252 model with ranges up to 22 nautical miles, using Fresnel lenses and microprocessor-controlled stepper motors.
• Bridge Lights LED bridge navigation lights including the FA-143 model for marking safe passage, channels, and obstructions on bridges over navigable waters.
• Electronic Navigation Aids Electronic navigation equipment including AIS transponders, monitoring equipment, racons, and radar equipment for hazardous offshore environments.
• Solar / Photovoltaic Power Systems Remote and industrial-grade solar power systems with hazardous-area certification (Zone 1 / Class 1 Div 2), including PM020 photovoltaic modules and Transotronic modular energy storage for offshore and remote locations.
• Telecom Power Supply Systems Telecommunications power systems including 48V DC rectifiers, embedded power systems, AC-to-DC converters, and rack-mount inverters for telecom base stations.
• Voltage Stabilizers Automatic single-phase and three-phase voltage stabilizers with servomotor control from Evada to protect equipment from voltage fluctuations.
• Lithium Battery UPS Systems Lithium-ion battery UPS systems including Evada DPS-A and DPS-D series for data centers and distributed power applications.
• Customized Power Supply Solutions Bespoke power supply solutions engineered to client specifications, including power flow controllers, 500kW power conversion systems, and tailored rectifier systems.
• DC & UPS Design Solutions Custom engineering and design services for DC power systems and UPS installations, including system configuration and integration planning.
• Maintenance & Repair Services Comprehensive maintenance and repair services covering APSTE- and BENNING-supplied power systems, delivered as ongoing support contracts.
• Testing & Commissioning Services Testing and commissioning services for BENNING power systems to verify proper installation and operational readiness.
• Equipment Rental Services Rental of generators (10–1000 kVA), DC chargers, and load banks for temporary power requirements.
• Training Services Training services for power equipment operation and maintenance delivered in partnership with BENNING, including field training and certification programs.

Quantifiable outcome

• 269+ industrial customers served
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• BENNINGcoreStrategic or Co-development PartnerBENNING is a leading global supplier of power electronics established over 70 years ago. APSTE is an authorized distributor and has entered into a Joint Venture Agreement (JV) with BENNING for the MENA region, covering BENNING's rectifier systems (THYROTRONIC, TEBECHOP), inverter systems (INVERTRONIC), and BELATRON charging systems. The JV enables localized manufacturing, service, testing, commissioning, and training capabilities.
• Pharos Marine Automatic PowercoreTechnology or IntegrationPharos Marine Automatic Power (PMAP) is a manufacturer of marine navigation aids including lanterns, beacons, fog signals, aviation lights, and Nav Aid skid systems. APSTE is an authorized distributor in the region, offering PMAP's hazardous area certified products (Zone 1, Class 1 Div 2) for offshore oil and gas applications.
• EvadacoreTechnology or IntegrationEvada specializes in UPS power, data centers, 5G power, photovoltaic inverters, and energy storage. APSTE distributes Evada's modular UPS, industrial UPS, lithium battery UPS, telecom power supplies, voltage stabilizers, and power conversion systems. Evada focuses on global green energy and intelligent power solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vertiv: Critical digital infrastructure specialist (UPS, thermal, IT management) serving data centers and telecom — overlapping with APSTE's telecom power and modular UPS offerings, and a credible alternative to Evada/BENNING at Saudi data center customers.
• Schneider Electric: French multinational with deep Saudi footprint across power distribution, UPS, and industrial automation. Competes head-to-head with APSTE on UPS tenders for SEC and Aramco, and is the global benchmark for premium power management brands.
• Caterpillar: Dominant global manufacturer of generator sets and power systems with extensive dealer network in Saudi Arabia. Competes on the rental and large-KVA generator segments that overlap with APSTE's equipment rental and industrial UPS/rectifier offerings.
• ABB: Global power and automation major with full Gulf presence. Offers integrated switchgear, UPS, transformers, and grid solutions that bundle products APSTE distributes separately — competitive pressure on mega-tenders but a useful comparable for APSTE's growth ceiling.
• Eaton: US-based power management company with strong industrial UPS, rectifier, and switchgear portfolio. Directly comparable product overlap with the BENNING/Evada lines APSTE distributes, particularly in oil & gas and data center verticals.

Regional players

• Alfanar: Saudi Arabian electrical equipment manufacturer and EPC contractor with a broad low/medium voltage product portfolio and significant local manufacturing. Regional incumbent that competes with APSTE on domestic Saudi power equipment tenders while also representing a potential partner or acquirer.

Direct peers

• Socomec: French specialist in power conversion, UPS, and energy storage with industrial-grade product lines comparable to BENNING rectifiers and inverters. Direct competitor in critical-power tenders across European and Middle Eastern industrial customers.
• Aggreko: Global leader in temporary power generation and rental services, with significant Middle East operations. Directly competes with APSTE's 10–1000 KVA generator rental business and adjacent to its modular UPS rental/load bank offerings.
• Borri: Italian industrial UPS manufacturer specializing in harsh-environment and oil & gas applications — the closest pure-product comparable to APSTE's industrial UPS line. Competes for hazardous-area power supply tenders in the Gulf.
• Riello UPS: Italian UPS manufacturer with broad industrial and modular UPS portfolio similar to the EVADA HQ-M modular systems APSTE distributes. Competes on the same tenders in EMEA and Middle East industrial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/automation-and-power-solutions-projects-est

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation and Power Solutions Trading