Milestone

What Milestone does

Milestone (Beijing Milestone Interactive Digital Technology Co., Ltd. / 美通互动) is a Beijing-headquartered integrated digital marketing communications agency founded in 2003 and listed on China's NEEQ (neeq:836424). The firm operates with 101-250 employees across offices in Beijing (HQ), Shanghai, Chengdu, and Seattle (via Milestone North America), serving enterprise clients across five primary verticals: telecommunications (China Unicom, China Telecom), e-commerce (JD.com), banking (ICBC, Bank of China, CCB, ABC, China Everbright, Bank of Beijing, Sichuan Bank, Bohai Bank), automotive (Geely, BYD, Changan, Mercedes-Benz dealers), insurance (Ping An, Taikang, Xinhua), and consumer goods/beverage (Guizhou Zhenjiu, Xifeng Liquor). It also serves technology clients such as Amazon Cloud Technologies under multi-year integrated marketing agreements.

The company operates a platform-plus-services business model organized around four service lines: Brand/Performance marketing, Creative/Content production, Scene-based marketing, and the Milestone AI Agent (美通AI智能体). The AI Agent is positioned as the core product and is complemented by an explicit Digital Human product line comprising IP Digital Humans (virtual idols, brand endorsements) and Service Digital Humans (e-commerce live streaming, virtual hosting, virtual customer service). Technology modalities include text, video, and audio generation, with multi-model orchestration demonstrated at the 2024 Digital Trade Fair in partnership with HaiChuang Group. The firm also leverages a proprietary database and data analysis stack for targeting and performance optimization.

Milestone makes money primarily through professional-services fees on customized enterprise marketing engagements with quote-based pricing, supplemented by media-buying operations (e.g., RMB 300M+ in annual advertising operations for JD.com). Go-to-market is direct enterprise field sales targeting large brands, with delivery executed via an extensive platform partnership ecosystem — including Core-tier relationships with Tencent, Sina Weibo, Douyin, and Kuaishou, and Major-tier relationships with Sohu, Phoenix New Media, Himalaya, People.com, Xinhua, NetEase, Amazon Cloud, and Baidu. Industry recognition includes the Tiger Roaring Award, Golden Mouse Award, China Advertising Great Wall Award, and the 2024 5A Advertising Enterprise Credit Certification.

Name

Milestone

Legal name

Beijing Milestone Interactive Digital Technology Co., Ltd.

Website

https://mtad.cn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Milestone is a Beijing-headquartered integrated digital marketing agency founded in 2003, serving enterprise clients across telecom, banking, automotive, e-commerce, and consumer goods with AI Agent and Digital Human product capabilities.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Digital marketing services
• Integrated marketing communications
• Brand strategy consulting
• Digital human technology
• Creative content production

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Communications Services: Professional services providing integrated digital marketing solutions to enterprise clients, including brand marketing, performance marketing, creative content production, and digital media operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Milestone Interactive is a B2B digital marketing services firm providing integrated marketing communications to enterprise brands across China. Its core offerings span brand strategy and performance marketing, creative content production, scene-based digital marketing, and a proprietary AI Agent system (美通AI智能体) for e-commerce, supported by IP-type and Service-type digital human technology. The company serves enterprise clients in telecommunications, e-commerce, automotive, finance, insurance, and consumer goods through direct enterprise sales engagements.

Product overview

Milestone Interactive (北京美通互动数字科技股份有限公司) is a professional digital marketing and communications group offering integrated marketing services. The core product is the AI Agent system (美通AI智能体) for e-commerce, supplemented by service offerings including Brand/Performance marketing, Creative/Content services, and Scene-based Marketing. The company also provides digital human solutions (IP型数字人 and 服务型数字人) for brand promotion, virtual hosting, and customer service applications. The portfolio follows a platform-plus-services model where the AI technology powers various marketing service verticals.

Differentiator

Problem solved

Functional benefit

Brands

• 美通AI智能体 (Milestone AI Agent): AI-powered intelligent agent services for e-commerce marketing.

Products and services

• Milestone AI Agent (美通AI智能体) AI-powered intelligent agent system for digital marketing and e-commerce, providing automated marketing services, virtual hosting, intelligent customer service solutions, GTM marketing, and multi-model orchestration capabilities for enterprise clients.
• IP Digital Human (IP型数字人) IP-based digital humans including virtual idols, virtual entertainment personas, brand endorsements, and film/animation characters, used for brand promotion and cultural communication by enterprise clients.
• Service Digital Human (服务型数字人) Service-oriented digital humans deployed in e-commerce live streaming, GTM marketing, virtual hosting, and virtual customer service to enhance service efficiency and quality for enterprise clients.
• Brand | Performance Marketing (品牌 | 效果) Brand and performance marketing services combining brand strategy with measurable results for enterprise clients across industries including telecom, e-commerce, automotive, finance, and consumer goods.
• Creative | Content (创意 | 内容) Creative and content marketing services including video production, copywriting, and cultural campaign planning for enterprise brand marketing campaigns.
• Scene | Marketing (场景 | 营销) Scene-based marketing services leveraging digital platforms and user behavior insights for targeted marketing campaigns across Chinese digital ecosystems.

Quantifiable outcome

• 10 billion+ exposures achieved for JD.com annual campaign
• +4 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

17 partnerships are on record, tiered core, minor and major.

• Tencent (腾讯)coreGTM or Marketing Partner · 1 December 2023Long-term strategic partnership providing integrated marketing services through Tencent's advertising ecosystem, including WeChat, QQ, and other Tencent platforms. Jointly created innovative music concert marketing events combining entertainment and e-commerce.
• Sina Weibo (新浪微博)coreGTM or Marketing PartnerMajor social media platform partnership for social marketing campaigns, topic marketing, and KOL collaborations.
• Cao Cao Mobility (曹操出行)minorGTM or Marketing PartnerMobility platform partnership for airport advertising and high-end service promotion.
• Douyin (抖音)coreGTM or Marketing PartnerShort video and live streaming platform partnership for content marketing and e-commerce live streaming campaigns.
• Kuaishou (快手)coreGTM or Marketing PartnerShort video platform partnership for live streaming and social commerce.
• Sohu (搜狐)majorGTM or Marketing PartnerMedia partnership for automotive marketing, fashion content collaboration, and self-media traffic distribution.
• Phoenix New Media (凤凰网)majorGTM or Marketing PartnerAuthoritative media partnership for brand news, topic marketing, and premium content production.
• Himalaya (喜马拉雅)majorGTM or Marketing PartnerAudio platform partnership for podcast content, brand storytelling, and accessible technology campaigns.
• People.com (人民日报)majorGTM or Marketing PartnerAuthoritative media partnership for party-building content, cultural programs, and official media endorsement.
• Xinhua News Agency (新华网)majorGTM or Marketing PartnerState media partnership for 5G application demonstrations, brand communications, and corporate brand promotion.
• NetEase (网易)majorGTM or Marketing PartnerNews and entertainment media partnership for content marketing and brand promotion campaigns.
• Cailian Press (财经网)minorGTM or Marketing PartnerFinancial news media partnership for business content and financial industry marketing.
• Amazon Cloud Technologies (亚马逊云科技)majorGTM or Marketing PartnerCloud technology integrated marketing partnership with multi-million annual investment and full media operations for three consecutive years.
• People.com (人民日报新媒体)majorGTM or Marketing PartnerPeople's Daily New Media partnership for digital content creation and youth-focused programming.
• Baidu (百度)minorGTM or Marketing PartnerSearch engine and content platform partnership for search-based marketing and information flow advertising.
• Sina News (新浪新闻)majorGTM or Marketing PartnerNews platform partnership for platform-level IP content projects and brand storytelling.
• First Finance (第一财经)minorGTM or Marketing PartnerFinancial media partnership for inclusive finance reporting and economic content collaboration.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vision Knight (众引传播): Beijing-based digital marketing agency offering integrated marketing, content, and social media services to Chinese enterprise brands. Closely matches Milestone's positioning and customer segment.
• BlueFocus (蓝色光标): Largest Chinese digital marketing and communications group, listed on Shenzhen (002812.SZ). Provides integrated digital marketing, brand, performance, and AI-driven services to enterprise clients across China, directly comparable to Milestone's full-service integrated marketing model.
• Pinshare (品商营销): China-based integrated digital marketing services firm with comparable service lines covering brand strategy, performance, e-commerce, and social content for enterprise clients.
• Hylink Digital (华扬联众): China-based digital marketing agency group with comparable integrated digital marketing services spanning brand strategy, performance, and content production for major Chinese enterprises, including automotive and consumer goods clients.

Emerging players

• Withinlink (赞意互动): Beijing-headquartered digital marketing agency with strengths in social media, content, and content commerce for Chinese brands. Overlaps with Milestone's creative/social offerings.
• InMobi: Global programmatic advertising and marketing technology platform with significant presence in Asia. Comparable to Milestone's programmatic display and digital media operations capabilities.

Broad incumbents

• Wunderman Thompson China: Global creative, data, and technology agency (WPP network) operating in China. Comparable to Milestone as an integrated marketing services provider for enterprise brands, with broader international reach and backing.
• Isobar China (安索帕中国): Global digital-first agency within Dentsu, providing integrated digital marketing, creative, and commerce services in China. Comparable as a full-service digital agency serving enterprise clients, though part of a larger global holding company.
• Publicis Groupe China: Global advertising holding company with significant China operations including Publicis, Leo Burnett, and Saatchi & Saatchi. Overlaps with Milestone's integrated campaign and brand services for enterprise clients.

Regional players

• Focus Media (分众传媒): China's largest out-of-home advertising and elevator media operator. Broadly comparable as a large-scale Chinese advertising services provider, but primarily operates in offline media rather than digital marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milestone