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Slovensko narodno gledališče Maribor

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uuid003n3qc

Namestring
Slovensko narodno gledališče Maribor
Legal namestring
Slovensko narodno gledališče Maribor
Websiteurl
sng-mb.si
Company typeenum
Private
Founded yearint
1785
Descriptiontext

Slovensko narodno gledališče Maribor (SNG Maribor) is a publicly funded Slovenian national theatre headquartered at Slovenska ulica 27, 2000 Maribor, with a stated founding year of 1785. It operates four integrated artistic units – Drama, Opera, Ballet (under Artistic Director Edward Clug) and the resident Simfonični orkester SNG Maribor (Symphony Orchestra) – plus an opera chorus, performing across the institution's own halls (Dvorana Frana Žičeka, Dvorana Ondine Otta Klasinc, Kazinska dvorana, Mali oder) and as guest performers internationally. Programming is financed principally by the Republic of Slovenia through the Ministrstvo za kulturo (Ministry of Culture), supplemented by EU Cohesion and Creative Europe funds, ticket sales distributed via the third-party mojekarte.si platform, six annual subscription tiers (Komedija, Mali oder, Opera in simfoniki, Otroški, Družinski, Evropski with HNK Zagreb), corporate sponsorship (Zavarovalnica Sava, NKBM/OTP, Lumar, Riedl, GRAWE, and others), co-production and tour fees from international opera houses and festivals, and educational/outreach revenue. The institution runs a continuous season of theatrical, operatic, ballet, symphonic and chamber programming, including the long-running Carpe artem chamber cycle (since 2012) and a literary-evenings outreach cycle in libraries, archives and gymnasiums aligned with Slovenia's National Strategy for Reading Literacy 2019–2030.

The business model is a hybrid non-profit/cultural model: institutional grants cover core operating costs, while earned revenue is generated through individual tickets, multi-tier subscriptions, sponsorships, co-productions with international partners (HNK Zagreb, Dubrovačke ljetne igre, Greek National Opera, Fondazione Teatro Regio di Parma, Emilia Romagna Teatro ERT, Makedonsko narodno gledališče, Slovenska filharmonija, SNG Drama Ljubljana), guest-performance tour fees, and educational programming for schools and kindergartens. Distribution combines an in-house box office and online ticketing through mojekarte.si with an international touring circuit covering Italy, Croatia, Serbia, Hungary, Czechia, Spain, Cyprus, Germany, Switzerland, North Macedonia, Greece, Russia and historically Hong Kong and China; the institution is also the host venue and co-organiser of the 61st Festival Borštnikovo srečanje (June 2026). Operating leadership is held by Director Danilo Rošker; artistic direction is split among Diego de Bree (Drama, incoming), Aleksandar Popovski (Drama, concluding), Simon Krečič (Opera, since December 2013) and Edward Clug (Ballet). Recent critical recognition includes Best Production at the 53rd INFANT Festival (Medeja, 2026), three Sterijine nagrade for Gospa ministrica (2026), and the world premiere of the ballet Tramvaj Poželenje co-produced with the Greek National Opera and funded by the Stavros Niarchos Foundation. Technology footprint is conventional performing-arts infrastructure with no disclosed proprietary platform, AI capability, or developer-facing API; the only external software integration documented is the third-party mojekarte.si ticketing platform.

Short descriptiontext

SNG Maribor is a publicly funded Slovenian national theatre in Maribor operating Drama, Opera, Ballet and a resident Symphony Orchestra under artistic directors Diego de Bree, Simon Krečič and Edward Clug. It serves national and international audiences through multi-tier subscriptions, ticket sales, international co-productions and touring, and educational outreach.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersMaribor, Slovenia
HQ citystring
Maribor
HQ countrystring
Slovenia
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
live theatrical performances, opera and ballet productions, symphonic concert programming, theatre subscription programs, performing arts venue
Industry4 codes
1Regional & Repertory Theatre Companies
CodeMPAGABABPrimaryYes
2Theater & Performing Arts Venue Operations (Playhouses, Opera Houses)
CodeMPAGALABPrimaryNo
3Classical & Contemporary Theatre (Plays/Drama)
CodeMPAGABAHPrimaryNo
4Performing Arts Centers & Presenters (Programming/Booking)
CodeMPAGABAMPrimaryNo
NAICS code2 codes
  • Theater Companies and Dinner Theaters71111
  • Promoters of Performing Arts, Sports, and Similar Events with Facilities71131
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Performing Arts / Live Theatre
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model6 records
1Public/program funding
TypeSubscription Recurring
Description

Core program financing from the Republic of Slovenia – Ministry of Culture (Ministrstvo za kulturo) and EU Cohesion Funds (EU Skladi) and EU Creative Europe (Co-funded by the European Union). Listed as 'Program financira' on the homepage.

sng-mb.si
2Ticket sales (individual performances)
TypeTransaction Fee
Description

Per-ticket sales distributed through in-house box office (Blagajna) and the mojekarte.si online ticketing platform for Drama, Opera, Ballet, symphony and chamber concerts, guest performances, and festivals.

sng-mb.si
3Subscription programmes (abonmaji)
TypeSubscription Recurring
Description

Annual subscription programmes across multiple tiers: Komedija, Mali oder, Opera in simfoniki, Otroški gledališki abonma, Družinski gledališki abonma, and Evropski abonma (HNK Zagreb). Subscription enrolment opens annually in early June with 10-day priority renewal for existing subscribers.

sng-mb.si
4Sponsorships and media partnerships
TypeAdvertising
Description

Sponsorship and media partnership revenue from Zavarovalnica Sava, NKBM/OTP banka, Lumar, Riedl, Surovina, Zdravstveni center Flis, Večer, GRAWE, Remax, ENIM, Lunos, Europlakat, RTV SLO, Mediaspeed, Radgonske Gorice, Cvetličarna, Mestne nepremičnine.

sng-mb.si
5Co-productions and international tour fees
TypeProfessional Services
Description

Co-production and guest-performance revenue from international partners including HNK Zagreb (Don Giovanni), Dubrovačke ljetne igre and HNK Varaždin (Medeja), Greek National Opera (Tramvaj Poželenje, funded by Stavros Niarchos Foundation), Fondazione Teatro Regio di Parma, Teatro lirico di Cagliari, Teatro Comunale di Modena, Teatro Regio di Parma, Teatro Verdi Pordenone, Makedonsko narodno gledališče, and Pattihio Theatre Limassol.

sng-mb.si
6Educational and outreach programming (Ponudba za šole in vrtce)
TypeManaged Services
Description

Structured programming and ticket access for schools and kindergartens, plus a literary evenings cycle across libraries and archives in partnership with Mariborska knjižnica, Pokrajinski arhiv Maribor, and Univerzitetna knjižnica Maribor.

sng-mb.si
Marketing channels11 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components7 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
Pricing details7 tiers
1Komedija subscription – five drama productions per season
ModelSubscriptionBilling cadenceAnnual
Notes

Includes Überkrajina, Kje je primadona? (Gledališče Koper / Mestno gledališče Ptuj), Zmaj (MGL), Usje se je dalu (SNG Nova Gorica), Letoviška triologija (SNG Drama Ljubljana). Enrolment opens 1 June.

sng-mb.si
2Mali oder subscription – five smaller-stage drama productions
ModelSubscriptionBilling cadenceAnnual
Notes

Includes Boji in preobrazbe neke ženske, Služkinji, Vojna nima ženskega obraza (SNG Drama Ljubljana), Konec epohe (SNG Nova Gorica), Moj termin (Makedonsko narodno gledališče Skopje).

sng-mb.si
3Opera in simfoniki subscription – opera and symphony cycle
ModelSubscriptionBilling cadenceAnnual
Notes

Includes Tannhäuser, Netopir, Don Giovanni, La bohème plus four concerts of the SNG Maribor Symphony Orchestra.

sng-mb.si
4Evropski abonma – HNK Zagreb cross-border subscription
ModelSubscriptionBilling cadenceAnnual
Notes

Includes three Drama, Opera, and Ballet productions at HNK Zagreb as part of the broader exchange programme.

sng-mb.si
5Otroški gledališki abonma – children's subscription
ModelSubscriptionBilling cadenceAnnual
Notes

Includes Peter in volk, Gledališče od Ž do A, and Antonton (SNG Nova Gorica).

sng-mb.si
6Družinski gledališki abonma – family subscription
ModelSubscriptionBilling cadenceAnnual
Notes

Includes Čarovnik iz Oza (SNG Nova Gorica), ballet Hrestač, and two concert matinées.

sng-mb.si
7Individual tickets via mojekarte.si
ModelUnit Pricing
Notes

Individual ticket prices are listed on event pages and at the in-house box office; specific EUR price points are not disclosed in the source material.

sng-mb.si
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Slovensko narodno gledališče Maribor is Slovenia's publicly funded national theatre in Maribor, producing and presenting live performing arts through four integrated units: Drama, Opera, Ballet, and the resident Simfonični orkester SNG Maribor symphony orchestra. It offers a continuous season of theatrical productions, operas, ballets, symphonic and chamber concerts, and educational programming across its venues (Dvorana Frana Žižeka, Dvorana Ondine Otta Klasinc, Mali oder, Kazinska dvorana), sold via single tickets and multi-tier annual subscriptions, complemented by international co-productions and touring.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • Peer Gynt has been adopted into the repertoires of 12+ major international opera/ballet houses including Teatro alla Scala Milan, Vienna State Ballet, Opernhaus Zürich, Latvian National Opera, NOVAT Novosibirsk, HNK Zagreb, Theater Dortmund, Staatsoper Hannover, and Teatr Wielki Warsaw.
+5 more records
Product overview1 text field

Slovensko narodno gledališče Maribor (SNG Maribor) operates a unified multi-disciplinary performing arts platform composed of four core artistic units: Drama SNG Maribor, Opera SNG Maribor, Balet SNG Maribor (under Artistic Director Edward Clug), and the resident Simfonični orkester SNG Maribor (Symphony Orchestra). These units together deliver a continuous season of theatrical, operatic, ballet, symphonic, and chamber productions performed across the theatre's venues including Dvorana Frana Žižka, Dvorana Ondine Otta Klasinc, Mali oder (Small Stage), and Kazinska dvorana. The core artistic platform is complemented by subscription modules (Abonmaji: Komedija, Mali oder, Opera in Simfoniki, European subscription at HNK Zagreb, Children's, and Family), the chamber music cycle Carpe artem, the educational/literary outreach program (Cikel literarnih večerov and Ponudba za šole in vrtce), co-production of the Festival Borštnikovo srečanje, the E-novice newsletter subscription service, and the Medijsko središče (Media Center) press resource. Ticketing for all offerings is delivered through an external integration with mojekarte.si rather than an in-house system.

Product and service7 records
1Drama SNG Maribor
CategoryCore artistic programme (Drama)
Description

The Drama programme of SNG Maribor produces and performs theatrical productions in the Dvorana Frana Žižeka hall and on Mali oder (Small Stage), directed by incoming Artistic Director Diego de Bree (taking over from Aleksandar Popovski). Recent seasons include Marija Stuart, Rihard III., Kakšno ime pa je to?!, Večno mladi, Medeja, Gospa ministrica, Amadeus, and Immaculata.

2Opera SNG Maribor
CategoryCore artistic programme (Opera)
Description

The Opera programme of SNG Maribor produces operas performed in the Dvorana Ondine Otta Klasinc under Artistic Director Simon Krečič, including international co-productions. Performs with the resident Opera Choir (Zbor Opere) and Simfonični orkester SNG Maribor. Recent seasons include Tannhäuser, Die Fledermaus (Netopir), Don Giovanni (in co-production with HNK Zagreb), La bohème, Lakmé, and Ples v maskah (Un ballo in maschera).

3Balet SNG Maribor (Ballet)
CategoryCore artistic programme (Ballet)
Description

The Ballet programme of SNG Maribor under Artistic Director Edward Clug produces classical and contemporary works recognised internationally with tours to Hong Kong, St. Petersburg, Bolshoi Moscow, Teatro alla Scala Milan, Vienna State Ballet, Opernhaus Zürich, and others. Repertoire includes Peer Gynt, Stabat Mater, Carmina Burana, Radio and Juliet, Cluster, Bajadera, Four Reasons & Minus Sixteen, and the world-premiere Tramvaj Poželenje (A Streetcar Named Desire) co-produced with the Greek National Opera Ballet.

4Simfonični orkester SNG Maribor (Symphony Orchestra)
CategoryEnsemble / concert programme
Description

Resident symphony orchestra of SNG Maribor under conductor / Opera Artistic Director Simon Krečič, performing a Symphonic Cycle subscription series, chamber concerts, opera productions, ballet, and concert matinées. Historical cycle programming includes the long-running Carpe artem chamber cycle led by Nikolaj Sajko since 2012.

5Abonmaji (Subscription programmes)
CategorySubscription / membership offering
Description

Annual subscription bundles offering reserved seating and priority renewal for Drama, Opera & Symphonic, European (HNK Zagreb), Children's, Family, Komedija (Comedy), and Mali oder (Small Stage) programmes. Enrolment opens annually in early June with a 10-day priority renewal window for existing subscribers; pricing and tiers publicly disclosed.

6Festival Borštnikovo srečanje (host and co-producer)
CategoryFestival / co-production
Description

Host venue and co-organiser of the annual Festival Borštnikovo srečanje, the flagship Slovenian theatre festival. The 61st edition (8–21 June 2026) was hosted at SNG Maribor and UGM Maribor, featuring international productions including La Veronal's Sonoma (Spain) as the opening production and the multi-award-winning Italian Kepler-452: A place of safety.

7Ponudba za šole in vrtce (Schools and kindergartens programme)
CategoryEducational / outreach programme
Description

Structured educational programming and ticket access for Slovenian schools and kindergartens, plus the Children's (Otroški gledališki abonma) and Family (Družinski gledališki abonma) subscription programmes. Aligns with the National Strategy for Reading Literacy 2019–2030 and includes the Drama Cikel literarnih večerov (Literary Evenings cycle) hosted at libraries, archives, and gymnasiums.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership45 partners
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Flagship cross-border co-production and exchange partner. Co-production of Mozart's Don Giovanni in Edward Clug's staging for the 2026/2027 season; broader exchange programme covering Drama, Opera, and Ballet across all three artistic units; Evropski abonma subscription tier; Ero z onega sveta (Gostovanje Opere HNK Zagreb, 1 October 2026).

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-production partner for Medeja (directed by Martin Kušej); venue for the play's premiere and for Petra Labović's Poglej, kako si Lokrum umiva zobe (Gledališče Marina Držića). Hosted Tomaž Pandur productions in 1990s (Carmen, La Divina Commedia).

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-production partner for Medeja alongside Drama SNG Maribor and Dubrovnik Summer Festival; also part of Makedonsko narodno gledališče subscription tier (Moj termin).

4Grška nacionalna opera / Greek National Opera (Εθνική Λυρική Σκηνή)
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Co-production partner for the world-premiere ballet Tramvaj Poželenje choreographed by Valentina Turcu, with presentation in Athens in early summer 2026. Co-production funded by the Stavros Niarchos Foundation.

sng-mb.si
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partner on the scenic production of Verdi's Ples v maskah (Un ballo in maschera); guest venue for Balet SNG Maribor tour (Stabat Mater / Carmina Burana) on 21 April 2026 with Edward Clug masterclass.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Producer of the multi-award-winning production Kepler-452: A place of safety which guest-performed at 61. Festival Borštnikovo srečanje on 8 June 2026.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Tour venue hosting Balet SNG Maribor's Peer Gynt in Edward Clug's choreography across four performances (23, 24, 26, 27 May 2026) with the resident opera house orchestra and 68-member opera chorus. Venue capacity 1,628 seats.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Italian tour venues for Balet SNG Maribor productions including Stabat Mater/Carmina Burana (Modena 19 April, Parma 21 April, Pordenone 24 April 2026) and the Cluster ballet at Teatro Comunale di Bologna (24 June 2026).

9Makedonsko narodno gledališče (Macedonian National Theatre, Skopje)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Guest venue for Drama SNG Maribor's Amadeus and Immaculata (April 2026) as part of the host's 81st anniversary celebrations; subscription partner for Moj termin in the Mali oder tier.

sng-mb.si
10Jugoslovansko dramsko gledališče (Yugoslav Drama Theatre, Belgrade)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Continued co-production collaboration cited by SNG Maribor director Danilo Rošker for the 2026/2027 season.

sng-mb.si
11SNG Drama Ljubljana
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Domestic co-production partner; contributed Letoviška triologija (subscription Komedija) and Vojna nima ženskega obraza (subscription Mali oder) to SNG Maribor's 2026/2027 season.

sng-mb.si
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partner in the SNG Maribor concert cycle for the 2026/2027 season per director Danilo Rošker's repertoire announcement.

13Satirično gledališče Kerempuh (Zagreb)
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Venue for Drama SNG Maribor's guest performance of Gospa ministrica at 50. Dnevih satire Fadila Hadžića (13 June 2026).

sng-mb.si
14Sterijino pozorje (Novi Sad)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Competitive festival (71st edition 2026) where Drama SNG Maribor's Gospa ministrica competed and won three Sterijine nagrade. Drama SNG Maribor last guest-performed at Sterijino pozorje in 2015 (Kralj na Betajnovi) and 2013 (Odisej).

sng-mb.si
15Festival Borštnikovo srečanje
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

61st edition (June 2026) hosted at SNG Maribor and UGM Maribor. Co-organized Pandur tribute including round table, exhibition, and Immaculata. Cross-promotion via borstnikovo.si.

sng-mb.si
Strategic tierCoreTypeGTM or Marketing Partner
Description

Media sponsor listed on the homepage; co-produced the documentary Tomaž Pandur – Nebo nad Madridom with Regionalni RTV center Maribor.

17RTV – Regionalni center Maribor
Strategic tierCoreTypeGTM or Marketing Partner
Description

Media sponsor and co-producer of Tomaž Pandur – Nebo nad Madridom documentary with Uredništvo dokumentarnih filmov Televizije Slovenija.

sng-mb.si
Strategic tierCoreTypeGTM or Marketing Partner
Description

Listed as media sponsor on the homepage; provides ongoing press coverage of the programme.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Outdoor advertising partner providing poster surfaces for productions across Maribor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage; supports digital marketing services.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Slovenian construction company providing sponsorship support.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Industry partner providing sponsorship support.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Recycling/waste-management company providing sponsorship support.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Healthcare provider sponsoring SNG Maribor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Real estate franchise sponsoring SNG Maribor.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Industry partner providing sponsorship support.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Ventilation systems company providing sponsorship support.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Winery partner providing sponsorship support.

29Cvetličarna (Maribor)
Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage. Florist partner providing sponsorship support.

sng-mb.si
30Mestne nepremičnine (Maribor)
Strategic tierMinorTypeGTM or Marketing Partner
Description

Listed as sponsor on the homepage (logo dated December 2025). Municipal real-estate company sponsoring SNG Maribor.

sng-mb.si
31Umetnostna galerija Maribor (UGM)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-organized the Tomaž Pandur exhibition Iskanje in definiranje lepote at UGM Kabinet (12 April – 5 June 2026) and the Borštnikovo srečanje programme on Pandur's legacy; coordinated by Sarita Zupanc (UGM) with curators Livija Pandur, Tanja Lužar and Živa Kleindienst.

sng-mb.si
32European Route of Historic Theaters (ERHT)
Strategic tierMinorTypeOthers
Description

Listed in footer as cooperation partner. Cultural-route membership association connecting European historic theatres.

sng-mb.si
Strategic tierMinorTypeOthers
Description

Listed as sponsor partner via the 'Stages' platform. Pan-European theatre association for sustainable development and theatre practice.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Online ticketing platform partner. Provides sngmb.mojekarte.si and nd-mb.mojekarte.si ticket purchase links embedded across every event listing on sng-mb.si.

35Gledališče Marina Držića (Dubrovnik)
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Guest-performance partner. Poglej, kako si Lokrum umiva zobe hosted at Dvorana Frana Žižka, SNG Maribor on 16 May 2026; co-produced with Dubrovačke ljetne igre.

sng-mb.si
36La Veronal (Spain)
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Opening performance of 61. Festival Borštnikovo srečanje. Marcos Morau-choreographed Sonoma performed at Dvorana Ondine Otta Klasinc on 12 June 2026.

sng-mb.si
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Producer of multi-award-winning A place of safety which travelled with Sea-Watch 5 rescue vessel; production guest-performed at 61. Festival Borštnikovo srečanje on 8 June 2026 in Dvorana Frana Žižka.

38Mariborska knjižnica (Maribor Public Library)
Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Host institution for the Drama SNG Maribor literary evenings cycle (since 2023), including premiere of Marjan Tomšič – Istran z Dravskega polja at Bela dvorana gradu Rače and subsequent performance at enota Studenci. Partner aligned with Nacionalna strategija za razvoj bralne pismenosti 2019–2030.

sng-mb.si
39Pokrajinski arhiv Maribor (Regional Archive Maribor)
Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Provides archival photographic and documentary material (Zbirka fotografij in razglednic, Zbirka drobnih tiskov, Zbirka gradiva rodbinskih in osebnih fondov) for literary evenings and Pandur exhibition; co-host of literary evenings cycle.

sng-mb.si
Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Host venue for literary evening cycle events and Cankarjeva Minuta za poezijo.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Host venue for touring repetition of the Marjan Tomšič literary evening outside Maribor.

42Zavod Inclusivo (accessibility assessor)
Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Prepared the 2023 accessibility statement (Izjava o dostopnosti) for the SNG Maribor website under the Slovenian Web Accessibility Act.

sng-mb.si
43Zavod Inclusivo (Inclusivo Institute)
Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Prepared the website accessibility statement under the Zakon o dostopnosti spletišč in mobilnih aplikacij. Statement originally prepared 26 July 2023.

sng-mb.si
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Rights-holder for the Tennessee Williams adaptation Tramvaj Poželenje (A Streetcar Named Desire); special arrangement permitted the world-premiere ballet.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Rights-holder agency for the Tramvaj Poželenje (A Streetcar Named Desire) source material; licensed the world-premiere ballet production.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeOthers
Description

Croatian flagship summer festival and co-production partner for Medeja (with Drama SNG Maribor and HNK Varaždin). Comparable international profile but festival (not resident) model, serving as venue and co-producer rather than direct competitor.

TypeBroad incumbent
Description

Italian national-theatre institution and producer of the multi-award-winning Kepler-452 production that guest-performed at SNG Maribor's Borštnikovo srečanje. Larger scale, multi-city Italian footprint, and pan-European touring profile.

3Makedonsko narodno gledališče (Macedonian National Theatre, Skopje)
TypeDirect peer
Description

Western Balkan regional peer and cross-border guest-performance partner for Drama SNG Maribor. Comparable multi-genre national-theatre model, publicly funded, similar scale and international co-production profile.

TypeRegional player
Description

Italian regional opera/ballet venue (1,628 seats) hosting Balet SNG Maribor guest performances including Peer Gynt and Stabat Mater/Carmina Burana. Comparable scale and Mediterranean touring-circuit footprint but primarily serves Sardinia.

TypeBroad incumbent
Description

Flagship Greek national opera institution and Stavros Niarchos Foundation-funded co-production partner for the world-premiere ballet Tramvaj Poželenje. Larger institutional scale, established Athens home base, and significantly bigger budget profile than SNG Maribor.

TypeRegional player
Description

Italian regional opera house and co-production partner for Verdi's Un ballo in maschera staging with Opera SNG Maribor. Comparable scale and Verdi-specialist profile, though primarily serves the Italian Emilia-Romagna catchment.

TypeDirect peer
Description

Slovenia's other national opera-and-ballet institution, with Simon Krečič's prior affiliation. Comparable resident orchestra, opera chorus, and ballet ensemble scale; directly competes for Slovenian opera audiences and EU funding pools.

TypeDirect peer
Description

Flagship cross-border peer and co-production partner of SNG Maribor across Drama, Opera, and Ballet. Operates the same multi-genre national-theatre model with Drama/Opera/Ballet ensembles, shared Evropski abonma subscription tier, and joint Don Giovanni production for 2026/2027 season.

9SNG Drama Ljubljana
TypeDirect peer
Description

Domestic Slovenian national drama theatre and direct co-production partner contributing productions to SNG Maribor's Komedija and Mali oder subscription tiers. Comparable scale, publicly funded, similar artistic-leadership model.

TypeRegional player
Description

Smaller regional Croatian national theatre and co-production partner for Medeja with Drama SNG Maribor. Similar publicly funded multi-genre model but smaller scale and primarily Croatian catchment.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
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Has app

Feature3 records

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Profiles5 records

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No data
Compliance1 record

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Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Slovensko narodno gledališče Maribor

Performing Arts / Live Theatresng-mb.si

SNG Maribor is a publicly funded Slovenian national theatre in Maribor operating Drama, Opera, Ballet and a resident Symphony Orchestra under artistic directors Diego de Bree, Simon Krečič and Edward Clug. It serves national and international audiences through multi-tier subscriptions, ticket sales, international co-productions and touring, and educational outreach.

What Slovensko narodno gledališče Maribor does

Slovensko narodno gledališče Maribor (SNG Maribor) is a publicly funded Slovenian national theatre headquartered at Slovenska ulica 27, 2000 Maribor, with a stated founding year of 1785. It operates four integrated artistic units – Drama, Opera, Ballet (under Artistic Director Edward Clug) and the resident Simfonični orkester SNG Maribor (Symphony Orchestra) – plus an opera chorus, performing across the institution's own halls (Dvorana Frana Žičeka, Dvorana Ondine Otta Klasinc, Kazinska dvorana, Mali oder) and as guest performers internationally. Programming is financed principally by the Republic of Slovenia through the Ministrstvo za kulturo (Ministry of Culture), supplemented by EU Cohesion and Creative Europe funds, ticket sales distributed via the third-party mojekarte.si platform, six annual subscription tiers (Komedija, Mali oder, Opera in simfoniki, Otroški, Družinski, Evropski with HNK Zagreb), corporate sponsorship (Zavarovalnica Sava, NKBM/OTP, Lumar, Riedl, GRAWE, and others), co-production and tour fees from international opera houses and festivals, and educational/outreach revenue. The institution runs a continuous season of theatrical, operatic, ballet, symphonic and chamber programming, including the long-running Carpe artem chamber cycle (since 2012) and a literary-evenings outreach cycle in libraries, archives and gymnasiums aligned with Slovenia's National Strategy for Reading Literacy 2019–2030.

The business model is a hybrid non-profit/cultural model: institutional grants cover core operating costs, while earned revenue is generated through individual tickets, multi-tier subscriptions, sponsorships, co-productions with international partners (HNK Zagreb, Dubrovačke ljetne igre, Greek National Opera, Fondazione Teatro Regio di Parma, Emilia Romagna Teatro ERT, Makedonsko narodno gledališče, Slovenska filharmonija, SNG Drama Ljubljana), guest-performance tour fees, and educational programming for schools and kindergartens. Distribution combines an in-house box office and online ticketing through mojekarte.si with an international touring circuit covering Italy, Croatia, Serbia, Hungary, Czechia, Spain, Cyprus, Germany, Switzerland, North Macedonia, Greece, Russia and historically Hong Kong and China; the institution is also the host venue and co-organiser of the 61st Festival Borštnikovo srečanje (June 2026). Operating leadership is held by Director Danilo Rošker; artistic direction is split among Diego de Bree (Drama, incoming), Aleksandar Popovski (Drama, concluding), Simon Krečič (Opera, since December 2013) and Edward Clug (Ballet). Recent critical recognition includes Best Production at the 53rd INFANT Festival (Medeja, 2026), three Sterijine nagrade for Gospa ministrica (2026), and the world premiere of the ballet Tramvaj Poželenje co-produced with the Greek National Opera and funded by the Stavros Niarchos Foundation. Technology footprint is conventional performing-arts infrastructure with no disclosed proprietary platform, AI capability, or developer-facing API; the only external software integration documented is the third-party mojekarte.si ticketing platform.

Slovensko narodno gledališče Maribor firmographics

Firmographics
Name
Slovensko narodno gledališče Maribor
Legal name
Slovensko narodno gledališče Maribor
Website
https://sng-mb.si
Company type
Private
Founded year
1785
Operating status
Operating
Headcount range
251–500 employees
Short description
SNG Maribor is a publicly funded Slovenian national theatre in Maribor operating Drama, Opera, Ballet and a resident Symphony Orchestra under artistic directors Diego de Bree, Simon Krečič and Edward Clug. It serves national and international audiences through multi-tier subscriptions, ticket sales, international co-productions and touring, and educational outreach.
Ownership category
akta.pro rank

Slovensko narodno gledališče Maribor industry classification

Industry
Product category
Performing Arts / Live Theatre
NAICS
Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Regional & Repertory Theatre Companies (MPAGABAB)
akta.pro secondary industries
Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

  • Live theatrical performances
  • Opera and ballet productions
  • Symphonic concert programming
  • Theatre subscription programs
  • Performing arts venue

Where Slovensko narodno gledališče Maribor is headquartered

Location

Headquarters

HQ city
Maribor
HQ country
Slovenia
HQ region
Europe

Offices1 record

Markets served

Slovensko narodno gledališče Maribor business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

  1. Public/program funding: Core program financing from the Republic of Slovenia – Ministry of Culture (Ministrstvo za kulturo) and EU Cohesion Funds (EU Skladi) and EU Creative Europe (Co-funded by the European Union). Listed as 'Program financira' on the homepage.
  2. Ticket sales (individual performances): Per-ticket sales distributed through in-house box office (Blagajna) and the mojekarte.si online ticketing platform for Drama, Opera, Ballet, symphony and chamber concerts, guest performances, and festivals.
  3. Subscription programmes (abonmaji): Annual subscription programmes across multiple tiers: Komedija, Mali oder, Opera in simfoniki, Otroški gledališki abonma, Družinski gledališki abonma, and Evropski abonma (HNK Zagreb). Subscription enrolment opens annually in early June with 10-day priority renewal for existing subscribers.
  4. Sponsorships and media partnerships: Sponsorship and media partnership revenue from Zavarovalnica Sava, NKBM/OTP banka, Lumar, Riedl, Surovina, Zdravstveni center Flis, Večer, GRAWE, Remax, ENIM, Lunos, Europlakat, RTV SLO, Mediaspeed, Radgonske Gorice, Cvetličarna, Mestne nepremičnine.
  5. Co-productions and international tour fees: Co-production and guest-performance revenue from international partners including HNK Zagreb (Don Giovanni), Dubrovačke ljetne igre and HNK Varaždin (Medeja), Greek National Opera (Tramvaj Poželenje, funded by Stavros Niarchos Foundation), Fondazione Teatro Regio di Parma, Teatro lirico di Cagliari, Teatro Comunale di Modena, Teatro Regio di Parma, Teatro Verdi Pordenone, Makedonsko narodno gledališče, and Pattihio Theatre Limassol.
  6. Educational and outreach programming (Ponudba za šole in vrtce): Structured programming and ticket access for schools and kindergartens, plus a literary evenings cycle across libraries and archives in partnership with Mariborska knjižnica, Pokrajinski arhiv Maribor, and Univerzitetna knjižnica Maribor.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualKomedija subscription – five drama productions per season
SubscriptionAnnualMali oder subscription – five smaller-stage drama productions
SubscriptionAnnualOpera in simfoniki subscription – opera and symphony cycle
SubscriptionAnnualEvropski abonma – HNK Zagreb cross-border subscription
SubscriptionAnnualOtroški gledališki abonma – children's subscription
SubscriptionAnnualDružinski gledališki abonma – family subscription
Unit Pricing—Individual tickets via mojekarte.si

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Slovensko narodno gledališče Maribor product offering

Product offering

Core offering

Slovensko narodno gledališče Maribor is Slovenia's publicly funded national theatre in Maribor, producing and presenting live performing arts through four integrated units: Drama, Opera, Ballet, and the resident Simfonični orkester SNG Maribor symphony orchestra. It offers a continuous season of theatrical productions, operas, ballets, symphonic and chamber concerts, and educational programming across its venues (Dvorana Frana Žižeka, Dvorana Ondine Otta Klasinc, Mali oder, Kazinska dvorana), sold via single tickets and multi-tier annual subscriptions, complemented by international co-productions and touring.

Product overview

Slovensko narodno gledališče Maribor (SNG Maribor) operates a unified multi-disciplinary performing arts platform composed of four core artistic units: Drama SNG Maribor, Opera SNG Maribor, Balet SNG Maribor (under Artistic Director Edward Clug), and the resident Simfonični orkester SNG Maribor (Symphony Orchestra). These units together deliver a continuous season of theatrical, operatic, ballet, symphonic, and chamber productions performed across the theatre's venues including Dvorana Frana Žižka, Dvorana Ondine Otta Klasinc, Mali oder (Small Stage), and Kazinska dvorana. The core artistic platform is complemented by subscription modules (Abonmaji: Komedija, Mali oder, Opera in Simfoniki, European subscription at HNK Zagreb, Children's, and Family), the chamber music cycle Carpe artem, the educational/literary outreach program (Cikel literarnih večerov and Ponudba za šole in vrtce), co-production of the Festival Borštnikovo srečanje, the E-novice newsletter subscription service, and the Medijsko središče (Media Center) press resource. Ticketing for all offerings is delivered through an external integration with mojekarte.si rather than an in-house system.

Differentiator

Problem solved

Functional benefit

Products and services

  • Drama SNG Maribor The Drama programme of SNG Maribor produces and performs theatrical productions in the Dvorana Frana Žižeka hall and on Mali oder (Small Stage), directed by incoming Artistic Director Diego de Bree (taking over from Aleksandar Popovski). Recent seasons include Marija Stuart, Rihard III., Kakšno ime pa je to?!, Večno mladi, Medeja, Gospa ministrica, Amadeus, and Immaculata.
  • Opera SNG Maribor The Opera programme of SNG Maribor produces operas performed in the Dvorana Ondine Otta Klasinc under Artistic Director Simon Krečič, including international co-productions. Performs with the resident Opera Choir (Zbor Opere) and Simfonični orkester SNG Maribor. Recent seasons include Tannhäuser, Die Fledermaus (Netopir), Don Giovanni (in co-production with HNK Zagreb), La bohème, Lakmé, and Ples v maskah (Un ballo in maschera).
  • Balet SNG Maribor (Ballet) The Ballet programme of SNG Maribor under Artistic Director Edward Clug produces classical and contemporary works recognised internationally with tours to Hong Kong, St. Petersburg, Bolshoi Moscow, Teatro alla Scala Milan, Vienna State Ballet, Opernhaus Zürich, and others. Repertoire includes Peer Gynt, Stabat Mater, Carmina Burana, Radio and Juliet, Cluster, Bajadera, Four Reasons & Minus Sixteen, and the world-premiere Tramvaj Poželenje (A Streetcar Named Desire) co-produced with the Greek National Opera Ballet.
  • Simfonični orkester SNG Maribor (Symphony Orchestra) Resident symphony orchestra of SNG Maribor under conductor / Opera Artistic Director Simon Krečič, performing a Symphonic Cycle subscription series, chamber concerts, opera productions, ballet, and concert matinées. Historical cycle programming includes the long-running Carpe artem chamber cycle led by Nikolaj Sajko since 2012.
  • Abonmaji (Subscription programmes) Annual subscription bundles offering reserved seating and priority renewal for Drama, Opera & Symphonic, European (HNK Zagreb), Children's, Family, Komedija (Comedy), and Mali oder (Small Stage) programmes. Enrolment opens annually in early June with a 10-day priority renewal window for existing subscribers; pricing and tiers publicly disclosed.
  • Festival Borštnikovo srečanje (host and co-producer) Host venue and co-organiser of the annual Festival Borštnikovo srečanje, the flagship Slovenian theatre festival. The 61st edition (8–21 June 2026) was hosted at SNG Maribor and UGM Maribor, featuring international productions including La Veronal's Sonoma (Spain) as the opening production and the multi-award-winning Italian Kepler-452: A place of safety.
  • Ponudba za šole in vrtce (Schools and kindergartens programme) Structured educational programming and ticket access for Slovenian schools and kindergartens, plus the Children's (Otroški gledališki abonma) and Family (Družinski gledališki abonma) subscription programmes. Aligns with the National Strategy for Reading Literacy 2019–2030 and includes the Drama Cikel literarnih večerov (Literary Evenings cycle) hosted at libraries, archives, and gymnasiums.

Quantifiable outcome

  • Peer Gynt has been adopted into the repertoires of 12+ major international opera/ballet houses including Teatro alla Scala Milan, Vienna State Ballet, Opernhaus Zürich, Latvian National Opera, NOVAT Novosibirsk, HNK Zagreb, Theater Dortmund, Staatsoper Hannover, and Teatr Wielki Warsaw.
  • +5 more outcomes

Companies that use Slovensko narodno gledališče Maribor

Customer profile

Named customers5 records

Ideal customer profiles2 records

Slovensko narodno gledališče Maribor technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Slovensko narodno gledališče Maribor partnerships and signals

Strategic signal

Partnerships

45 partnerships are on record, tiered flagship, core and minor.

  • HNK Zagreb (Croatian National Theatre Zagreb)flagshipStrategic or Co-development PartnerFlagship cross-border co-production and exchange partner. Co-production of Mozart's Don Giovanni in Edward Clug's staging for the 2026/2027 season; broader exchange programme covering Drama, Opera, and Ballet across all three artistic units; Evropski abonma subscription tier; Ero z onega sveta (Gostovanje Opere HNK Zagreb, 1 October 2026).
  • Dubrovniške poletne igre (Dubrovnik Summer Festival)coreStrategic or Co-development PartnerCo-production partner for Medeja (directed by Martin Kušej); venue for the play's premiere and for Petra Labović's Poglej, kako si Lokrum umiva zobe (Gledališče Marina Držića). Hosted Tomaž Pandur productions in 1990s (Carmen, La Divina Commedia).
  • HNK Varaždin (Croatian National Theatre Varaždin)coreStrategic or Co-development PartnerCo-production partner for Medeja alongside Drama SNG Maribor and Dubrovnik Summer Festival; also part of Makedonsko narodno gledališče subscription tier (Moj termin).
  • Grška nacionalna opera / Greek National Opera (Εθνική Λυρική Σκηνή)flagshipStrategic or Co-development PartnerCo-production partner for the world-premiere ballet Tramvaj Poželenje choreographed by Valentina Turcu, with presentation in Athens in early summer 2026. Co-production funded by the Stavros Niarchos Foundation.
  • Fondazione Teatro Regio di ParmacoreStrategic or Co-development PartnerPartner on the scenic production of Verdi's Ples v maskah (Un ballo in maschera); guest venue for Balet SNG Maribor tour (Stabat Mater / Carmina Burana) on 21 April 2026 with Edward Clug masterclass.
  • Emilia Romagna Teatro ERT / Teatro NazionalecoreStrategic or Co-development PartnerProducer of the multi-award-winning production Kepler-452: A place of safety which guest-performed at 61. Festival Borštnikovo srečanje on 8 June 2026.
  • Teatro lirico di CagliaricoreChannel Partner/ Reseller/ DistributorTour venue hosting Balet SNG Maribor's Peer Gynt in Edward Clug's choreography across four performances (23, 24, 26, 27 May 2026) with the resident opera house orchestra and 68-member opera chorus. Venue capacity 1,628 seats.
  • Teatro Comunale di Modena / Teatro Comunale di Bologna / Teatro Verdi PordenonecoreChannel Partner/ Reseller/ DistributorItalian tour venues for Balet SNG Maribor productions including Stabat Mater/Carmina Burana (Modena 19 April, Parma 21 April, Pordenone 24 April 2026) and the Cluster ballet at Teatro Comunale di Bologna (24 June 2026).
  • Makedonsko narodno gledališče (Macedonian National Theatre, Skopje)coreStrategic or Co-development PartnerGuest venue for Drama SNG Maribor's Amadeus and Immaculata (April 2026) as part of the host's 81st anniversary celebrations; subscription partner for Moj termin in the Mali oder tier.
  • Jugoslovansko dramsko gledališče (Yugoslav Drama Theatre, Belgrade)minorStrategic or Co-development PartnerContinued co-production collaboration cited by SNG Maribor director Danilo Rošker for the 2026/2027 season.
  • SNG Drama LjubljanacoreStrategic or Co-development PartnerDomestic co-production partner; contributed Letoviška triologija (subscription Komedija) and Vojna nima ženskega obraza (subscription Mali oder) to SNG Maribor's 2026/2027 season.
  • Slovenska filharmonijacoreStrategic or Co-development PartnerPartner in the SNG Maribor concert cycle for the 2026/2027 season per director Danilo Rošker's repertoire announcement.
  • Satirično gledališče Kerempuh (Zagreb)minorChannel Partner/ Reseller/ DistributorVenue for Drama SNG Maribor's guest performance of Gospa ministrica at 50. Dnevih satire Fadila Hadžića (13 June 2026).
  • Sterijino pozorje (Novi Sad)coreChannel Partner/ Reseller/ DistributorCompetitive festival (71st edition 2026) where Drama SNG Maribor's Gospa ministrica competed and won three Sterijine nagrade. Drama SNG Maribor last guest-performed at Sterijino pozorje in 2015 (Kralj na Betajnovi) and 2013 (Odisej).
  • Festival Borštnikovo srečanjeflagshipStrategic or Co-development Partner61st edition (June 2026) hosted at SNG Maribor and UGM Maribor. Co-organized Pandur tribute including round table, exhibition, and Immaculata. Cross-promotion via borstnikovo.si.
  • RTV SLO (Radiotelevizija Slovenija)coreGTM or Marketing PartnerMedia sponsor listed on the homepage; co-produced the documentary Tomaž Pandur – Nebo nad Madridom with Regionalni RTV center Maribor.
  • RTV – Regionalni center MariborcoreGTM or Marketing PartnerMedia sponsor and co-producer of Tomaž Pandur – Nebo nad Madridom documentary with Uredništvo dokumentarnih filmov Televizije Slovenija.
  • Večer (newspaper)coreGTM or Marketing PartnerListed as media sponsor on the homepage; provides ongoing press coverage of the programme.
  • EuroplakatminorGTM or Marketing PartnerOutdoor advertising partner providing poster surfaces for productions across Maribor.
  • Mediaspeed.netminorGTM or Marketing PartnerListed as sponsor on the homepage; supports digital marketing services.
  • LumarminorGTM or Marketing PartnerListed as sponsor on the homepage. Slovenian construction company providing sponsorship support.
  • RiedlminorGTM or Marketing PartnerListed as sponsor on the homepage. Industry partner providing sponsorship support.
  • SurovinaminorGTM or Marketing PartnerListed as sponsor on the homepage. Recycling/waste-management company providing sponsorship support.
  • Zdravstveni center Flis (dr-flis.si)minorGTM or Marketing PartnerListed as sponsor on the homepage. Healthcare provider sponsoring SNG Maribor.
  • RemaxminorGTM or Marketing PartnerListed as sponsor on the homepage. Real estate franchise sponsoring SNG Maribor.
  • ENIMminorGTM or Marketing PartnerListed as sponsor on the homepage. Industry partner providing sponsorship support.
  • LunosminorGTM or Marketing PartnerListed as sponsor on the homepage. Ventilation systems company providing sponsorship support.
  • Radgonske GoriceminorGTM or Marketing PartnerListed as sponsor on the homepage. Winery partner providing sponsorship support.
  • Cvetličarna (Maribor)minorGTM or Marketing PartnerListed as sponsor on the homepage. Florist partner providing sponsorship support.
  • Mestne nepremičnine (Maribor)minorGTM or Marketing PartnerListed as sponsor on the homepage (logo dated December 2025). Municipal real-estate company sponsoring SNG Maribor.
  • Umetnostna galerija Maribor (UGM)coreStrategic or Co-development PartnerCo-organized the Tomaž Pandur exhibition Iskanje in definiranje lepote at UGM Kabinet (12 April – 5 June 2026) and the Borštnikovo srečanje programme on Pandur's legacy; coordinated by Sarita Zupanc (UGM) with curators Livija Pandur, Tanja Lužar and Živa Kleindienst.
  • European Route of Historic Theaters (ERHT)minorOthersListed in footer as cooperation partner. Cultural-route membership association connecting European historic theatres.
  • European Theatre Convention (Stages platform)minorOthersListed as sponsor partner via the 'Stages' platform. Pan-European theatre association for sustainable development and theatre practice.
  • mojekarte.sicoreChannel Partner/ Reseller/ DistributorOnline ticketing platform partner. Provides sngmb.mojekarte.si and nd-mb.mojekarte.si ticket purchase links embedded across every event listing on sng-mb.si.
  • Gledališče Marina Držića (Dubrovnik)minorChannel Partner/ Reseller/ DistributorGuest-performance partner. Poglej, kako si Lokrum umiva zobe hosted at Dvorana Frana Žižka, SNG Maribor on 16 May 2026; co-produced with Dubrovačke ljetne igre.
  • La Veronal (Spain)minorChannel Partner/ Reseller/ DistributorOpening performance of 61. Festival Borštnikovo srečanje. Marcos Morau-choreographed Sonoma performed at Dvorana Ondine Otta Klasinc on 12 June 2026.
  • Kepler-452 (Italian theatre collective) / Sea-Watch 5minorStrategic or Co-development PartnerProducer of multi-award-winning A place of safety which travelled with Sea-Watch 5 rescue vessel; production guest-performed at 61. Festival Borštnikovo srečanje on 8 June 2026 in Dvorana Frana Žižka.
  • Mariborska knjižnica (Maribor Public Library)coreImplementation/ SI/ Consulting PartnerHost institution for the Drama SNG Maribor literary evenings cycle (since 2023), including premiere of Marjan Tomšič – Istran z Dravskega polja at Bela dvorana gradu Rače and subsequent performance at enota Studenci. Partner aligned with Nacionalna strategija za razvoj bralne pismenosti 2019–2030.
  • Pokrajinski arhiv Maribor (Regional Archive Maribor)coreImplementation/ SI/ Consulting PartnerProvides archival photographic and documentary material (Zbirka fotografij in razglednic, Zbirka drobnih tiskov, Zbirka gradiva rodbinskih in osebnih fondov) for literary evenings and Pandur exhibition; co-host of literary evenings cycle.
  • Prva gimnazija MariborminorImplementation/ SI/ Consulting PartnerHost venue for literary evening cycle events and Cankarjeva Minuta za poezijo.
  • Osrednja knjižnica Srečka Vilharja KoperminorImplementation/ SI/ Consulting PartnerHost venue for touring repetition of the Marjan Tomšič literary evening outside Maribor.
  • Zavod Inclusivo (accessibility assessor)minorImplementation/ SI/ Consulting PartnerPrepared the 2023 accessibility statement (Izjava o dostopnosti) for the SNG Maribor website under the Slovenian Web Accessibility Act.
  • Zavod Inclusivo (Inclusivo Institute)minorImplementation/ SI/ Consulting PartnerPrepared the website accessibility statement under the Zakon o dostopnosti spletišč in mobilnih aplikacij. Statement originally prepared 26 July 2023.
  • University of the South, Sewanee, Tennessee (US)minorStrategic or Co-development PartnerRights-holder for the Tennessee Williams adaptation Tramvaj Poželenje (A Streetcar Named Desire); special arrangement permitted the world-premiere ballet.
  • International Literary PropertiesminorStrategic or Co-development PartnerRights-holder agency for the Tramvaj Poželenje (A Streetcar Named Desire) source material; licensed the world-premiere ballet production.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Slovensko narodno gledališče Maribor competitors and assessment

Company assessment

Others

  • Dubrovačke ljetne igre (Dubrovnik Summer Festival): Croatian flagship summer festival and co-production partner for Medeja (with Drama SNG Maribor and HNK Varaždin). Comparable international profile but festival (not resident) model, serving as venue and co-producer rather than direct competitor.

Broad incumbents

  • Emilia Romagna Teatro ERT / Teatro Nazionale: Italian national-theatre institution and producer of the multi-award-winning Kepler-452 production that guest-performed at SNG Maribor's Borštnikovo srečanje. Larger scale, multi-city Italian footprint, and pan-European touring profile.
  • Greek National Opera: Flagship Greek national opera institution and Stavros Niarchos Foundation-funded co-production partner for the world-premiere ballet Tramvaj Poželenje. Larger institutional scale, established Athens home base, and significantly bigger budget profile than SNG Maribor.

Direct peers

  • Makedonsko narodno gledališče (Macedonian National Theatre, Skopje): Western Balkan regional peer and cross-border guest-performance partner for Drama SNG Maribor. Comparable multi-genre national-theatre model, publicly funded, similar scale and international co-production profile.
  • SNG Opera in balet Ljubljana: Slovenia's other national opera-and-ballet institution, with Simon Krečič's prior affiliation. Comparable resident orchestra, opera chorus, and ballet ensemble scale; directly competes for Slovenian opera audiences and EU funding pools.
  • HNK Zagreb (Croatian National Theatre): Flagship cross-border peer and co-production partner of SNG Maribor across Drama, Opera, and Ballet. Operates the same multi-genre national-theatre model with Drama/Opera/Ballet ensembles, shared Evropski abonma subscription tier, and joint Don Giovanni production for 2026/2027 season.
  • SNG Drama Ljubljana: Domestic Slovenian national drama theatre and direct co-production partner contributing productions to SNG Maribor's Komedija and Mali oder subscription tiers. Comparable scale, publicly funded, similar artistic-leadership model.

Regional players

  • Teatro Lirico di Cagliari: Italian regional opera/ballet venue (1,628 seats) hosting Balet SNG Maribor guest performances including Peer Gynt and Stabat Mater/Carmina Burana. Comparable scale and Mediterranean touring-circuit footprint but primarily serves Sardinia.
  • Fondazione Teatro Regio di Parma: Italian regional opera house and co-production partner for Verdi's Un ballo in maschera staging with Opera SNG Maribor. Comparable scale and Verdi-specialist profile, though primarily serves the Italian Emilia-Romagna catchment.
  • HNK Varaždin (Croatian National Theatre Varaždin): Smaller regional Croatian national theatre and co-production partner for Medeja with Drama SNG Maribor. Similar publicly funded multi-genre model but smaller scale and primarily Croatian catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Slovensko narodno gledališče Maribor social profiles

Digital presence

Slovensko narodno gledališče Maribor compliance and trust

Trust signal

Compliance1 record

Slovensko narodno gledališče Maribor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Slovensko narodno gledališče Maribor leadership team

Management profile

Number of profiles

Profiles5 records

Slovensko narodno gledališče Maribor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Slovensko narodno gledališče Maribor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slovensko narodno gledališče Maribor

What does Slovensko narodno gledališče Maribor do?

Slovensko narodno gledališče Maribor is Slovenia's publicly funded national theatre in Maribor, producing and presenting live performing arts through four integrated units: Drama, Opera, Ballet, and the resident Simfonični orkester SNG Maribor symphony orchestra. It offers a continuous season of theatrical productions, operas, ballets, symphonic and chamber concerts, and educational programming across its venues (Dvorana Frana Žižeka, Dvorana Ondine Otta Klasinc, Mali oder, Kazinska dvorana), sold via single tickets and multi-tier annual subscriptions, complemented by international co-productions and touring.

Is Slovensko narodno gledališče Maribor a public or private company?

Slovensko narodno gledališče Maribor is a private company. It is classified as state government owned and is currently operating.

When was Slovensko narodno gledališče Maribor founded?

Slovensko narodno gledališče Maribor was founded in 1785. It employs 251 to 500 people.

Where is Slovensko narodno gledališče Maribor based?

Slovensko narodno gledališče Maribor is headquartered in Maribor, Slovenia, in the Europe region.

How does Slovensko narodno gledališče Maribor make money?

Six revenue lines are on record. Public/program funding is the primary driver. The others are ticket sales (individual performances), subscription programmes (abonmaji), sponsorships and media partnerships, co-productions and international tour fees and educational and outreach programming (Ponudba za šole in vrtce).

Who are Slovensko narodno gledališče Maribor's main competitors?

Dubrovačke ljetne igre (Dubrovnik Summer Festival) is listed as an others. Broad incumbents are Emilia Romagna Teatro ERT / Teatro Nazionale and Greek National Opera. Direct peers are Makedonsko narodno gledališče (Macedonian National Theatre, Skopje), SNG Opera in balet Ljubljana, HNK Zagreb (Croatian National Theatre) and SNG Drama Ljubljana. Regional players are Teatro Lirico di Cagliari, Fondazione Teatro Regio di Parma and HNK Varaždin (Croatian National Theatre Varaždin).

Does Slovensko narodno gledališče Maribor have an API?

No public API is recorded for Slovensko narodno gledališče Maribor.

What industry is Slovensko narodno gledališče Maribor in?

Slovensko narodno gledališče Maribor's product category is Performing Arts / Live Theatre. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71111 and its SIC code is 7900.

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