What Produktif does

Produktif is a circular construction technology company that has developed the patented Design for Assembly and Disassembly (DfAD™) methodology, a system that enables buildings to be efficiently assembled, disassembled, and reused across multiple lifecycles. Founded in 2012 in Montreal, Canada, with operational presence in Tampa (United States) and Raufoss (Norway), and a regional hub in Geneva (Switzerland), Produktif organizes building components into four product classes—Structure (C1), Functions (C2), Surfaces (C3), and Services (C4)—each scored individually for reusability. The company serves financial institutions evaluating EU taxonomy compliance, construction manufacturers seeking circular value chain integration, public sector agencies requiring deployable sustainable infrastructure, and architects/specifiers working on commercial, residential, and multipurpose construction projects.

The technical foundation rests on three international patents: the DfAD Scoring System (WO 2024/019620 A1), the C-Joint connector (WO 2023/055243 A1), and the O-Joint connector (WO 2023/033655 A1). The hybrid 2D/3D modular construction system uses elements weighing under 25kg to enable two-person assembly without heavy machinery and has been validated for stacking up to 7 stories. The Click-Works-Flow platform architecture layers standardized joints (CLICK), local production hubs (WORKS), and a digital orchestration layer (FLOW) that applies AI to process big-data scenarios and match global supplier standards with local conditions. Technology Readiness Level 6 was reached in 2025, with TRL 7-8 targeted in 2026-27 and TRL 9 by 2028+. Integrations include the Madaster material passport platform for circularity tracking.

Produktif operates a hybrid revenue model combining professional consulting services (€250 per initial consultation appointment), invitation-only co-creation workshops, licensing of DfAD technology and patented connectors to manufacturers, and R&D partnerships including EU-Horizon Drastic consortium participation (Grant No. 101123330, 23 partners across 8 countries, 2023-2027). Go-to-market is primarily direct enterprise sales and community-led, leveraging consortium partnerships, industry events (Bygg Reis Deg, NetZero Future, ChangeNOW Paris 2026), and exclusive workshops in major cities. The company is founder-controlled with no disclosed external funding rounds and is led by Rune Kongshaug (Founder/CEO) alongside Ray Sheen (Partner/Chief Engineer), Rick Morse (Operations Executive), and specialist consultants. Recognition includes the Green Solutions Award 2024-2025 (User's Choice and Jury Mention) and qualification for the COP30 international final.

Name

Produktif

Legal name

Produktif

Website

https://produktif.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Produktif is a circular construction technology company that has developed the patented Design for Assembly and Disassembly (DfAD™) methodology, enabling reusable modular buildings through standardized connectors, AI-powered scoring, and a global ecosystem of manufacturers and builders.

Ownership category

akta.pro rank

Headquarters

HQ city

Raufoss

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: DfAD process consulting services for construction projects to enhance circularity and sustainability. Initial consultations establish circularity readiness for clients.
2. Co-creation Workshops: Exclusive invitation-based workshops on circularity and advanced manufacturing, hosted in major cities globally. €250 per appointment.
3. Licensing: Licensing of DfAD technology, patented connectors (C-Joint, O-Joint), and scoring methodology to manufacturers and construction companies.
4. R&D Partnerships: Collaborative development with consortium partners including EU-Horizon Drastic, United Village Global, and strategic manufacturers for product development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Produktif develops and licenses the patented Design for Assembly and Disassembly (DfAD™) circular construction methodology, which organizes building components into four scored product classes (Structure, Functions, Surfaces, Services) for multiple-lifecycle reuse. The company sells supporting products including C-Joint and O-Joint modular connectors, the Click-Works-Flow platform, the KitchenPOD commercial concept, and the expoSpace showcase platform, alongside DfAD process consulting and co-creation workshops for financial institutions, manufacturers, and public sector agencies.

Product overview

Produktif is a circular construction technology company offering an integrated platform combining hardware (modular connectors), software (DfAD scoring), and industrial process methodology. The core offering is the Design for Assembly AND Disassembly (DfAD) system, which is organized around three interconnected layers: CLICK (patented C-Joint and O-Joint modular connectors), WORKS (local production hubs), and FLOW (digital orchestration layer). The system addresses 100% of buildings by organizing components into four product classes (Structure/C1, Functions/C2, Surfaces/C3, Services/C4), each scored for reusability. Supporting services include DfAD process consulting, innovation workshops, and international ecosystem partnerships through the EU-Horizon Drastic consortium. The company holds three patents: DfAD Scoring (WO 2024/019620 A1), C-Joint (WO 2023/055243 A1), and O-Joint (WO 2023/033655 A1). Notable products include the hybrid modular construction system, KitchenPOD commercial concept, and expoSpace platform.

Differentiator

Problem solved

Functional benefit

Brands

• expoSpace: A hybrid modular construction system and complete circular construction system sales funnel, developed with SINTEF/Catapult and Vaager incubator at Raufoss.
• KitchenPOD
• IceBox Challenge

Products and services

• DfAD (Design for Assembly AND Disassembly) Proprietary circular construction methodology that enables buildings to be assembled and disassembled efficiently. The DfAD solution manages four product classes (structure, functions, surfaces, services) that are scored individually for reusability and organized between global manufacturers and local builders, based on a patented scoring system (WO 2024/019620 A1). Intended for financial institutions, manufacturers, and public sector agencies.
• C-Joint Connector Patented modular cylinder-tenon connector system (WO 2023/055243 A1) enabling hybrid 2D/3D framing for scalable buildings up to 7 stories. C-Joint 1.0 scaled for 7-story configurations using cylinder, tenon, and vertical stacking logic, with C-Joint 3.0 (TRL 6) representing the current prototyping iteration.
• O-Joint Connector Patented joint-beam-mortise assembly connector (WO 2023/033655 A1) for commercial applications. Combines with C-Joint for square angles and triangulation, currently in industrial design and prototyping phase for super-size O-Joint deployment in the KitchenPOD concept.
• Click-Works-Flow Platform Three-layer modular architecture: CLICK (standardized joints/connectors for disassembly), WORKS (local production hubs for knowledge/skills/tools coordination), and FLOW (digital orchestration layer for supply chain and configuration with AI integration).
• KitchenPOD Commercial outlet concept for the EMEA market utilizing the hybrid 2D/3D modular system with O-Joint integration. Designed for quick deployment and reuse in food service applications, demonstrating the flexibility of the DfAD system for commercial construction.
• expoSpace Complete circular construction system and sales funnel platform for showcasing reusable products, allowing partners to place products in custom project grids (O2G). Spearheaded with SINTEF/Catapult and Vaager incubator at Raufoss, integrating with European partners.
• DfAD Process Consulting Expert consulting services guiding clients through the patented DfAD process. Tailored strategies for financial institutions, manufacturers, and public sector agencies to implement design for assembly and disassembly best practices, reducing material waste and enabling future disassembly. Initial consultations priced at €250 per appointment.
• Innovation Workshops (Co-creation Workshops) Exclusive invitation-based workshops on sustainable building practices and DfAD technology, designed for financial institutions, manufacturers, and public sector agencies with hands-on activities and partnership building components. Hosted in cities including Geneva, Zurich, Paris, Rome, Lillestrøm, and Cape Town.

Quantifiable outcome

• 150 kg (15%) of ice preserved after 33 days in IceBox Challenge vs 0 kg for conventional construction (all ice lost in 11 days)
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, primary and secondary.

• United Village Global (Geneva)coreStrategic or Co-development Partner · 1 March 2024Geneva-based international association co-founded by Produktif in March 2024 to co-develop and commercialize industrial capacity to rebuild. Focus on circular construction ecosystem development.
• EU-Horizon Drastic ConsortiumcoreStrategic or Co-development Partner · 1 March 2023Horizon Europe project (Grant No. 101123330) with 23 partners across 8 countries advancing affordable, circular construction. Produktif contributes systems integration (testing modular connectors) and DfAD scoring for reuse business models. Running 2023-2027.
• SINTEF/Catapult (Norway)coreStrategic or Co-development PartnerResearch partnership for prototyping, technology readiness reviews, and hybrid modular system development. Located at Raufoss, Norway. Active since 2020 for patent development.
• Vaager Incubator (Raufoss)coreStrategic or Co-development PartnerNorwegian incubator partner at Raufoss for rapid prototyping and market feasibility studies. Partnership active from 2000-2023 under Sintef/Catapult umbrella.
• A2M Architects (Belgium/Norway)coreStrategic or Co-development PartnerArchitecture firm partner for IceBox Challenge Oslo 2024, sustainable building solutions, and passive house demonstrations. Long-term collaboration on DfAD technology implementation.
• Harmet Construction (Estonia)primaryTechnology or IntegrationPartner for 3D volumetric modular logic prototyping (369 project). Manufacturing partner for hybrid modular construction systems.
• ARaymondprimaryTechnology or IntegrationEuropean partner for expoSpace circular construction system development and connector technology integration.
• Aarbakke (Norway)secondaryTechnology or IntegrationNorwegian supplier partner for prototyping and manufacturing of modular construction components.
• Ly HyttasecondaryTechnology or IntegrationOff-site manufacturer for IceBox Challenge Oslo project (May 2024). Manufacturing partner for modular construction.
• MadasterprimaryTechnology or IntegrationCircularity partner in DRASTIC consortium for DfAD scoring implementation and material passport methodology.
• TaltechsecondaryTechnology or IntegrationCircularity partner in DRASTIC consortium for circular construction research and development.
• OmtresecondaryTechnology or IntegrationCircularity partner in DRASTIC consortium for circular construction solutions.
• Construction21primaryGTM or Marketing PartnerInternational platform supporting Green Solutions Awards with Global Alliance for Buildings and Construction. Produktif won awards through this partnership.
• Hub.BrusselssecondaryStrategic or Co-development PartnerClient and supporter for IceBox Challenge Oslo 2024 demonstration project.
• Outline ArkitektursecondaryImplementation/ SI/ Consulting PartnerLocal architect for IceBox Challenge Oslo project, providing architectural services for the demonstration.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Autodesk Construction Cloud: Autodesk provides BIM and construction management platforms used by architects and contractors globally. Its construction software suite addresses overlapping workflow needs (design coordination, project lifecycle tracking) that intersect with Produktif's FLOW orchestration and DfAD scoring ambitions.
• Arup: Arup is a global engineering and design consultancy with deep expertise in sustainable, circular construction. Both companies consult to similar enterprise and public-sector clients on circularity, offsite construction, and EU taxonomy compliance.
• Skanska: Skanska is a global construction and development company with active sustainability programs in circular and modular construction. It operates at vastly larger scale but addresses the same circular economy and EU taxonomy themes as Produktif's consulting/sales targets.

Direct peers

• Modulous: Modulous is a London-based modular construction technology company providing a software platform and configurable kit-of-parts for distributed manufacturing of buildings. It directly parallels Produktif's Click-Works-Flow architecture combining modular hardware with digital orchestration.
• Plant Prefab: Plant Prefab is a California-based prefabricated building manufacturer focused on sustainable, custom residential and multifamily projects using a factory-built modular approach. Both companies target circular/sustainable construction with modular systems and serve similar developer/architect customers.
• Wikkelhouse: Wikkelhouse is a Dutch modular housing manufacturer producing segment-based, reusable residential units from sustainable materials. Both companies pursue demountable, reusable building systems targeting circularity outcomes.
• BLOX: BLOX is a US modular construction company serving commercial, healthcare, and education sectors with prefabricated, demountable building systems. Both focus on rapid deployment and reuse of building components in non-traditional construction use cases.
• Buildx: Buildx is a Swiss startup developing software and circular building solutions for climate-neutral construction, closely aligned with Produktif's DfAD scoring and EU taxonomy positioning across the DACH region.

Emerging players

• Madaster: Madaster is a Dutch material passport platform for the built environment, already integrated with Produktif's DfAD scoring. It is the closest adjacent platform for circularity tracking and overlaps on target customers (developers, asset owners) seeking transparency on building materials.
• FullStack Modular: FullStack Modular is a US-based modular construction company focused on high-rise residential and hospitality using volumetric factory-built modules. It overlaps with Produktif's hybrid 2D/3D modular approach and stacking methodology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/produktiflife
• Facebookfacebook.com/ProduktifLife
• LinkedInlinkedin.com/company/produktif

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produktif