Westfleet Seafoods
Westfleet Seafoods is a New Zealand private company based in Greymouth that supplies wild-caught seafood, processes products, and sells them online for delivery across New Zealand.
- Company typePrivate
- Founded-
- HeadquartersGreymouth, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Westfleet Seafoods firmographics
Firmographics- Name
- Westfleet Seafoods
- Website
- https://westfleet.co.nz
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Westfleet Seafoods is a New Zealand private company based in Greymouth that supplies wild-caught seafood, processes products, and sells them online for delivery across New Zealand.
- Ownership category
- akta.pro rank
Westfleet Seafoods industry classification
Industry- Product category
- Seafood Products
- NAICS
- Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (44525), Fish and Seafood Merchant Wholesalers (424460), Other Marine Fishing (114119)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA)
- akta.pro secondary industries
- Seafood Markets & Fishmongers (CRAHAHAC), Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
Keywords
Where Westfleet Seafoods is headquartered
LocationHeadquarters
- HQ city
- Greymouth
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Westfleet Seafoods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Westfleet Seafoods product offering
Product offeringCore offering
Westfleet Seafoods supplies wild-caught seafood sourced primarily from the West Coast of the South Island, processes the catch in-house, and sells the resulting products directly to customers via an online store with delivery across New Zealand. The company operates from Greymouth and combines catching/sourcing, processing, and direct-to-consumer distribution in a vertically integrated seafood operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Wild-Caught Seafood Wild-caught seafood supplied by Westfleet Seafoods from New Zealand waters, sold through the company's online channel for delivery across New Zealand. Targeted at individual consumers seeking locally-sourced fresh seafood.
- Processed Seafood Products Processed seafood products produced by Westfleet Seafoods through in-house processing of its wild-caught catch, sold online with delivery across New Zealand. Targeted at New Zealand consumers looking for prepared seafood items.
- Online Seafood Store with Nationwide Delivery Direct-to-consumer online ordering channel (westfleet.co.nz) through which customers across New Zealand can purchase wild-caught and processed seafood for home delivery. Targeted at New Zealand-based individual consumers.
Companies that use Westfleet Seafoods
Customer profileIdeal customer profiles1 record
Westfleet Seafoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Westfleet Seafoods partnerships and signals
Strategic signalExpansion highlights1 record
Westfleet Seafoods competitors and assessment
Company assessmentBroad incumbents
- Bakkafrost: Faroe Islands-based integrated salmon farming and seafood processor with global branded distribution — a useful comparable for the vertical-integration economics and premium seafood brand-building playbook.
- Clearwater Seafoods: Large North American wild-caught shellfish and seafood processor with broad retail and foodservice distribution — illustrates the scaled, vertically integrated seafood model Westfleet aspires to grow into.
Direct peers
- Austral Fisheries: Australian wild-caught seafood harvester and processor marketing premium, sustainably certified product to retail and foodservice — comparable in wild-caught-only positioning and downstream brand-led sales.
- Petuna Seafoods: Tasmanian wild-caught and aquaculture seafood processor supplying premium retail and foodservice channels in Australasia — closely analogous in scale and in the catch-plus-brand-retail proposition.
- Vital Choice Wild Seafood & Organics: US-based D2C retailer of wild-caught seafood with strong sustainability positioning and nationwide delivery — the closest analogue to Westfleet's online-delivery model for premium wild-caught product.
- Talley's Group: Diversified NZ seafood and food company operating fishing vessels, processing plants, and a retail/foodservice distribution network — directly comparable end-to-end seafood value chain in the same domestic market.
- Sanford Limited: New Zealand's largest vertically integrated wild-caught and aquaculture seafood company — fishing, processing, and domestic/international sales — the closest large-scale analogue to Westfleet's catch-to-customer model in the same geography.
- Sealord Group: Major NZ-based integrated seafood processor and marketer with wild-caught and farmed operations, competing head-to-head with Westfleet for domestic supply, processing capacity, and retail/foodservice customers.
Regional players
- Ngāi Tahu Seafood Holdings: iwi-owned NZ seafood business covering wild-catch, quota holdings, and processing — a regional peer competing for the same South Island fisheries and processing customers as Westfleet.
- Fish City: NZ retail fishmonger chain supplying fresh seafood to consumers across the country — directly comparable last-mile retail proposition in the same domestic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Westfleet Seafoods social profiles
Digital presenceWestfleet Seafoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westfleet Seafoods leadership team
Management profileNumber of profiles
Westfleet Seafoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westfleet Seafoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westfleet Seafoods
What does Westfleet Seafoods do?
Westfleet Seafoods supplies wild-caught seafood sourced primarily from the West Coast of the South Island, processes the catch in-house, and sells the resulting products directly to customers via an online store with delivery across New Zealand. The company operates from Greymouth and combines catching/sourcing, processing, and direct-to-consumer distribution in a vertically integrated seafood operation.
When was Westfleet Seafoods founded?
Westfleet Seafoods was founded in -1. It employs 11 to 50 people.
Where is Westfleet Seafoods based?
Westfleet Seafoods is headquartered in Greymouth, New Zealand, in the Oceania region.
Who are Westfleet Seafoods's main competitors?
Broad incumbents on record are Bakkafrost and Clearwater Seafoods. Direct peers are Austral Fisheries, Petuna Seafoods, Vital Choice Wild Seafood & Organics, Talley's Group, Sanford Limited and Sealord Group. Regional players are Ngāi Tahu Seafood Holdings and Fish City.
Does Westfleet Seafoods have an API?
No public API is recorded for Westfleet Seafoods.
What industry is Westfleet Seafoods in?
Westfleet Seafoods's product category is Seafood Products. Its primary akta.pro industry code is AFANADAA, Primary Seafood Processing (Heading/Gutting/Deheading; Icing), with a secondary code of CRAHAHAC, Seafood Markets & Fishmongers. Its NAICS code is 3117 and its SIC code is 2092.