What Publimedia does

Publimedia S.A. is an Ecuadorian full-service advertising and creative agency headquartered at Puerto Santa Ana, Guayaquil, delivering advertising, marketing, public relations, event management, and branded merchandise to national and international brands in Ecuador. The firm operates across three service pillars: creativity (ATL campaigns, digital campaigns, branding, packaging, social media content, photography, stand design, commercials, web design), inbound marketing (content planning, digital media planning, community management, SEO/SEM, Google Ads, HubSpot integration, web pixel installation), and strategic services (media and influencer PR, BTL events and activations, souvenirs, traditional media planning, marketing consulting). Its client base of 36+ logos spans consumer goods (Bambú/Calbaq, Tips/Calbaq, Mascotas/Blinker), food and beverage (Inalecsa), energy (Duragas), automotive (Ford, Ursa/Conauto), financial services (Banco del Pacífico, Banco de Machala), healthcare (Wiri Salud), education (Espol), and retail (UNITY). Documented engagements include rebranding campaigns, product launches (Blinker 2024), and multi-year trade-show stand builds at Aqua Expo and the Auto Show.

The business model is project-based professional services: each engagement is quoted to client requirements, with revenue derived from creative fees, production, and event/stand execution rather than media buying, retainers, or proprietary software. The agency is privately held and founder-led by Marjorie Vera (CEO Fundadora); it is independently operated with no disclosed external investors, parent entity, or subsidiaries. Technology use is limited to industry-standard creative software plus HubSpot and Google Ads as client-facing platforms; there is no proprietary technology platform, API, SDK, or application. AI adoption is nascent and confined to generative AI image tooling used experimentally in the 2024 Bambú rebranding. Geographic scope is single-country (Ecuador), and the agency operates a single headquarters with 11–50 employees.

Strategic direction in recent years has emphasised service-line breadth over geographic expansion: additions of inbound marketing capabilities, custom souvenir design, and BTL/experiential stand work are paired with experimental generative AI integration. Notable campaigns and launches include Bambú 'Vive tu esencia' (AI-assisted 2024 rebrand), Inalecsa 'Inaverso' universe campaign, Mascotas/Blinker 2024 launch, Ford Auto Show 2022 (300m² stand), and repeated Aqua Expo engagements for Skretting, Duragas Pro, Elanco, and Haid across 2021 and 2023. Quantified outcomes disclosed are limited (e.g., 500+ user-submitted recipes in the Duragas contest).

Name

Publimedia

Legal name

Publimedia

Website

https://publimedia.com.ec

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Publimedia S.A. is a Guayaquil-based, founder-led Ecuadorian creative agency delivering ATL/digital campaigns, branding, packaging, PR, events, stands, and souvenirs to enterprise clients including Ford, Banco del Pacífico, Inalecsa, and Duragas.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Advertising services
• Branding design
• Packaging design
• Event marketing
• Digital campaigns

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Advertising Services: Full-service creative agency revenue from ATL campaigns, branding, packaging design, commercial production, web design, and photography services. Revenue is project-based and service-fee driven.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Publimedia is a full-service Ecuadorian creative advertising agency delivering ATL campaigns, digital campaigns, branding, packaging design, social media content, photography, commercial production, web design, exhibition stand design, BTL events and activations, souvenir design, public relations, and inbound marketing (community management, SEO/SEM, Google Ads, Hubspot, web pixel installation) for enterprise brands in Ecuador. The agency operates as an integrated creative partner rather than a single-product vendor, executing end-to-end campaign work from strategy through production and event execution.

Product overview

Publimedia is a full-service Ecuadorian advertising agency with 20+ years of experience, offering a comprehensive portfolio of creative and marketing services. The agency's core offerings include ATL (above-the-line) and digital advertising campaigns, branding and packaging design, social media content creation, photography, commercial production, web design, and stand/exhibition booth design. Under inbound marketing services, they provide content planning, digital media strategy, community management, SEO/SEM, Google Ads, and Hubspot integration. Strategic services encompass public relations with media and influencers, BTL events and activations, souvenir design, traditional media planning, and marketing consulting. The agency has executed notable campaigns including the Bambú 'Vive tu esencia' rebranding (using AI-generated imagery combined with 3D and photography), the Inalecsa 'Inaverso' universe campaign, Mascotas re-branding, and various product launches for clients across food, automotive, finance, healthcare, and retail sectors. Their portfolio spans 22 documented projects including Duragas, Inalecsa, Blinker, Banco del Pacífico, and VAPORAL among many others.

Differentiator

Problem solved

Functional benefit

Products and services

• ATL Advertising Campaigns

Quantifiable outcome

• 500+ recipes generated for Duragas social media contest

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Latina: Large global network with Latin American presence offering creative, digital, and integrated advertising services. Broader geographic reach and resource base than Publimedia, but overlaps on Ecuadorian and regional enterprise clients.

Direct peers

• Publicis Ecuador: Network agency in Ecuador offering creative, media, digital, and PR services to enterprise clients. Directly comparable to Publimedia across the integrated communications stack and enterprise client focus.
• McCann Ecuador: Global network's Ecuador operation providing integrated advertising, PR, and digital services. Competes for the same enterprise brand mandates that Publimedia serves, with comparable full-service delivery model.
• TBWA\\Ecuador: Disruption-focused network agency in Ecuador providing creative advertising, brand strategy, and digital services. Directly competes with Publimedia for enterprise accounts in the Ecuadorian market.
• VMLY&R Ecuador: Network-affiliated creative agency in Ecuador delivering brand strategy, advertising, and digital experience work. Comparable to Publimedia in serving enterprise brands with integrated creative and digital mandates.
• Wunderman Thompson Ecuador: Network agency in Ecuador combining creative, data, and technology services for enterprise brands. Comparable to Publimedia in the integrated services stack, with stronger technology and data capabilities.
• BBDO Ecuador: Network-affiliated creative agency in Ecuador offering full-service advertising, digital, and content production. Directly comparable in service scope and target market to Publimedia's full-service creative offering.
• MAYE Group: Independently owned Ecuadorian creative agency group offering advertising, branding, and digital services to enterprise clients. Comparable to Publimedia as a similarly-sized local independent rather than a network affiliate, competing on creative quality and client intimacy.
• Ogilvy Ecuador: Global network's Ecuador affiliate providing creative advertising, branding, and digital services to multinational and local brands. Competes head-to-head with Publimedia for enterprise clients like Banco del Pacífico and Ford, with broader resource backing.
• MullenLowe SSP3 Ecuador: One of the largest full-service creative agencies operating in Ecuador, offering integrated ATL, digital, and brand strategy services to enterprise clients. Directly comparable to Publimedia in service mix and Ecuadorian market focus, competing for the same enterprise brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Publimedia.ecofi
• LinkedInlinkedin.com/company/publimedia-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publimedia