The Northwest Horse Source

Name

The Northwest Horse Source

Legal name

The Northwest Horse Source LLC

Website

https://nwhorsesource.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print and Digital Advertising: The company sells advertising space in its print magazine and on its website to equine-related businesses including tack stores, feed suppliers, equestrian facilities, real estate agents, service providers, and product companies.
2. Magazine Subscriptions: The company offers magazine subscriptions both print and digital. Subscriptions can be purchased through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Northwest Horse Source is an independently owned and operated print and online magazine for horse owners and enthusiasts of all breeds and disciplines in the Pacific Northwest. It covers the care, training, keeping, and enjoyment of horses through editorial columns predominantly written by regional experts. Supporting the core magazine are digital editions, an email newsletter, advertising services, a horse property real estate marketplace, an equine events calendar, a business directory, and an online community forum.

Product overview

The Northwest Horse Source operates as a unified print and digital magazine platform serving the Pacific Northwest horse community. The core offering consists of The Northwest Horse Source Magazine (available in both print and digital formats), which serves as the primary editorial publication covering all breeds and disciplines of horses. Supporting this core product, the company offers a comprehensive website content platform with articles, news, and expert columns on horse care, training, and enjoyment. Additional services include an email newsletter subscription for practical horse care guidance, advertising services for businesses targeting the equine market, a real estate marketplace for horse properties, an equine events calendar, a business directory, and an online community forum. The digital magazine issues provide archival access to past publications with detailed editorial content including cover stories, trainer's corner, trail savvy, equine wellness, small farm makeovers, and rider wellness sections. The ecosystem is designed to serve horse owners and enthusiasts through both print and digital channels, with the magazine at its center and supporting online services extending engagement throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• The Northwest Horse Source Magazine Print and online monthly magazine covering horse care, training, keeping, and enjoyment for all breeds and disciplines, with editorial columns predominantly written by regional experts.
• Digital Magazine Issues Digital editions of the print magazine available for online viewing, covering cover stories, trainer's corner, trail savvy, equine wellness, small farm makeovers, and rider wellness columns.
• Website Content Platform Online platform offering articles, news, community content, columns, and resources for horse enthusiasts with sections for alerts, features, equine wellness, trail savvy, trainer's corner, and youth in action.
• Email Newsletter Subscription Recurring email newsletter delivering practical, safety-focused horse care guidance to subscribers; opt-in available through the website.
• Print and Online Advertising Advertising services including print magazine ads, online advertising, and combination packages sold to equine-related businesses targeting the Pacific Northwest horse audience.
• Horse Real Estate Marketplace Real estate listings featuring horse properties including farms, ranches, boarding facilities, and equestrian estates in the Pacific Northwest region.
• Equine Events Calendar Calendar of equine events including horse fairs, expos, clinics, and community gatherings, with users able to submit their own events for inclusion.
• Business Directory Business directory featuring horse-related products, services, horses for sale, and horse jobs listings for the Pacific Northwest equine community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered minor.

• Linn County Fair & Expo CenterminorOthers · 1 March 2025Venue partner for the 24th Annual Northwest Horse Fair & Expo, March 21-23, 2025 in Albany, Oregon. NWHS publishes the official program for this event.
• Back Country Horsemen of Washington (BCHW)minorOthersBCHW is one of the clubs/organizations featured and covered in the magazine's community news section. NWHS provides coverage and visibility for this organization as part of its regional equestrian community coverage.
• Certified Horsemanship Association (CHA)minorOthersCHA is featured in the magazine's community news and clubs section, receiving coverage for equestrian education and certification programs.
• Washington State Horse ParkminorOthersWashington State Horse Park is covered in the magazine as a regional equestrian facility and destination for horse owners in Washington state.
• Stonewater RanchminorOthersFeatured in the magazine's community news and clubs/organizations coverage as part of regional equestrian community stories.
• Fire Mountain Trail CourseminorOthersFire Mountain Trail Course near Sedro-Woolley, WA, operated by Marilyn Pineda, is featured in the magazine through regular 'Riding Well Grounded' columns and trail training content. The facility offers obstacle courses and workshops for visiting equestrians.
• Equine Trail Sports (ETS)minorOthersETS organizes trail challenge events featured in the magazine's 'Riding Well Grounded' column and trail riding coverage across the Pacific Northwest.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Equine Network: Largest U.S. equine media portfolio (American Horse Publications-affiliated, owner of EQUUS, Horse&Rider, Practical Horseman). Comparable as a multi-channel equine publishing brand reaching enthusiast audiences, though national scale and corporate ownership differ from NWHS's regional focus.
• Horse & Hound: Long-established British equestrian magazine (print + digital) covering all breeds and disciplines. Comparable as a national heritage equestrian title, though UK-centric; useful benchmark for how a regional equestrian publication can scale into multi-platform media.
• Equus Magazine: National equine health and care publication under Equine Network. Comparable editorial focus on horse health, training, and care guidance, but reaches a national audience versus NWHS's Pacific Northwest regional focus.
• American Quarter Horse Journal: Official publication of the American Quarter Horse Association, a leading breed- and discipline-focused equine magazine. Comparable in audience overlap (serious horse owners) but serves a single breed organization rather than an all-breed/all-discipline community.

Emerging players

• Horse Country (TV & digital): Digital-first equine lifestyle media brand producing video content and editorial. Comparable in targeting horse-owner enthusiasts with editorial content, though primarily video-driven versus NWHS's print-and-article-led approach.

Others

• The Fence Post: Regional agricultural and livestock publication serving the western U.S., including equine content. Comparable as a regional multi-species agricultural media outlet with print + digital advertising sales to rural/equestrian advertisers in overlapping geographies.

Regional players

• California Horse Review: Regional print and online horse publication serving the California equine community. Directly comparable regional equine-media model, though operating in California rather than the Pacific Northwest and not directly competing for the same advertisers or readers.

Direct peers

• Colorado Horse Source: Regional equine magazine and digital platform covering Colorado's horse community. Closest direct peer — same all-breed/all-discipline regional horse-community model, similar print-plus-online advertising model, and visibly connected to NWHS via the 'cohs-member' badge on the NWHS homepage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Northwest Horse Source