MyBee

What MyBee does

MyBee, operated by MyBee Fleet UAB (Lithuania), is a long-term vehicle subscription service providing consumers and businesses with fixed-monthly-payment access to cars across categories including crossovers, hatchbacks, SUVs, pickups, sedans, wagons, and commercial vehicles. The subscription bundles insurance, periodic maintenance, worn-part replacement, tire change and storage, 24/7 roadside assistance, replacement vehicle service, and unlimited car washes into a single recurring fee, with term lengths ranging from 6 to 60 months and additional fees for mileage overages (€0.15/km), contract modifications (€150), and non-EU travel (€30).

The service is delivered through a digital self-serve platform where customers create an account, select a vehicle, complete digital contract signing via Dokobit, and arrange pickup or delivery; an embedded telematics system in each vehicle supports remote fleet management, location/route tracking, and remote locking or engine blocking. A Premium tier adds door-to-door service within Vilnius, and a dedicated Full-Service Lease (Veiklos nuoma) module serves business clients with separate agreements. The company operates in Lithuania, Estonia, and Latvia through wholly-owned regional entities (Mybee Estonia OÜ, Mybee Latvia SIA) as part of the Modus Mobility group, which also runs CityBee and other mobility brands and provides shared technology and operational infrastructure.

Name

MyBee

Legal name

MyBee Fleet, UAB

Website

https://mybee.lt

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MyBee is a Baltic car subscription service (Lithuania, Estonia, Latvia) operated by MyBee Fleet UAB under the Modus Mobility group, offering all-inclusive fixed-monthly vehicle subscriptions to private individuals and businesses via a digital self-serve platform.

Ownership category

akta.pro rank

Product category

Vehicle Subscription Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTLABAAAE

Vehicle Subscription Services (All-Inclusive, Flexible Term)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYTHADACAD

Long-Term / Fixed-Term Car Subscriptions (6–36 months)

Travel & Hospitality/Car Rental & Mobility Services/Car Subscription Services

SECONDARYTHADACAI

Commercial / Business Vehicle Subscriptions (Vans, Light Trucks)

Travel & Hospitality/Car Rental & Mobility Services/Car Subscription Services

Keywords

• Car subscription service
• Long-term vehicle rental
• Fleet subscription
• Automotive mobility services
• All-inclusive car leasing

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Subscription Fees: Monthly subscription fees for vehicle access. Customers pay a fixed monthly amount that covers vehicle use, insurance, maintenance, tire changes, roadside assistance, and other services. The subscription fee is tiered based on vehicle type, subscription term length (longer terms = lower monthly payment), and initial payment amount.
2. Additional Services and Fees: Revenue from additional services including mileage overage charges (€0.15/km), contract modification fees (€150), contract termination fees, vehicle delivery fees, permission fees for travel outside EU (€30), and other administrative fees.
3. Vehicle Purchase Option: Optional vehicle purchase opportunity at end of subscription term at market price, providing potential one-time revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MyBee provides long-term vehicle subscriptions (prenumerata) under a fixed monthly payment that covers insurance, periodic maintenance, worn parts replacement, tire change and storage, 24/7 roadside assistance, a replacement vehicle during repairs, unlimited car washes, and damage claim administration. Customers register online, select from vehicles across categories (crossover, hatchback, large SUV, pickup, universal, sedan, and commercial), sign the contract digitally via Dokobit, and pick up or receive delivery of the vehicle, often on the same day.

Product overview

MyBee is a car subscription platform operated by MyBee Fleet UAB, offering hassle-free vehicle subscriptions with fixed monthly payments. The core product is the MyBee Car Subscription, which provides access to vehicles across categories (crossovers, hatchbacks, SUVs, pickups, sedans, wagons, and commercial vehicles) with all-inclusive coverage. The service operates on two tiers: Standard Plan (insurance, maintenance, tire services, roadside assistance, unlimited washes, replacement vehicle) and Premium Plan (adding door-to-door service with pickup/return in Vilnius). Customers subscribe online, pick up or receive delivery, and pay a fixed monthly fee that covers major vehicle expenses. The company also offers a Full-Service Lease option for business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• MyBee Car Subscription

Quantifiable outcome

• Fixed monthly payment enables easier financial planning
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Modus Mobility (Parent Group)coreStrategic or Co-development PartnerMyBee Fleet UAB is part of the Modus Mobility group of mobility brands operating in the Baltic region. Modus Mobility unites brands including CityBee, MyBee, Citybee Solutions, and related companies across Lithuania, Estonia, Latvia, and other markets. The group provides shared resources, technology platform, and brand ecosystem.
• DokobitcoreTechnology or IntegrationDigital signature provider used for contract signing. Customers verify their identity and sign vehicle subscription contracts through the Dokobit portal (https://www.dokobit.com/) as part of the subscription process.
• CityBee (Replacement Vehicle Provider)minorChannel Partner/ Reseller/ DistributorCityBee provides replacement vehicles to MyBee subscribers during maintenance or repair periods. MyBee customers receive CityBee service coupons (up to 10 days, max €300 value) for temporary vehicle replacement when their subscribed vehicle is undergoing repair.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wagonex: UK-based vehicle subscription platform offering flexible all-inclusive access to multiple brands. Direct comparable on subscription mechanics, multi-brand fleet and digital onboarding.
• Cluno: German all-inclusive car subscription platform offering fixed monthly fees covering insurance, maintenance and tires with flexible terms. Direct peer to MyBee in operating an all-inclusive digital subscription model, scaled in a single European geography.
• FINN.auto: German car subscription platform providing fixed monthly all-inclusive subscriptions online. Closely comparable to MyBee on product (all-inclusive subscription), GTM (digital self-serve) and target segments (consumers and SMEs).
• Care by Volvo: OEM-led car subscription program from Volvo offering fixed monthly all-inclusive access to Volvo vehicles. A direct competitor in the subscription category, with structural OEM advantages on new-vehicle pricing and residual values that MyBee does not have.
• Carvolution: Swiss all-inclusive car subscription platform with a fully digital onboarding flow and flexible terms. Closely mirrors MyBee's digital-first subscription mechanics in a single-country European context.
• Sixt+: Long-term vehicle subscription product from Sixt covering insurance, maintenance and tire service with monthly billing. Comparable to MyBee as a rental-fleet operator extending into all-inclusive subscription, though Sixt operates at a much larger fleet scale.
• Toyota Kinto: Toyota's European mobility/subscription brand offering flexible all-inclusive vehicle access across multiple European countries. Comparable to MyBee on subscription structure and all-inclusive coverage, with global OEM backing.

Emerging players

• Autonomy: US EV-only subscription platform offering month-to-month all-inclusive access to electric vehicles. Comparable to MyBee on subscription product structure, with a narrower EV-only focus and different geography.

Others

• CityBee: Modus Mobility sister brand operating car-sharing services in the Baltics. Already integrated with MyBee as the replacement-vehicle provider, and the closest in-house comparable for fleet operations and digital mobility.

Broad incumbents

• ALD Automotive / LeasePlan: Global operational leasing and fleet management majors offering full-service lease products across Europe including the Baltics. Direct competitor in B2B fleet leasing with vastly greater scale and corporate customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyBeeAuto
• LinkedInlinkedin.com/company/mybeelt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyBee