PT. Pudjiadi and Sons

What PT. Pudjiadi and Sons does

PT Pudjiadi And Sons Tbk is an Indonesian hospitality company founded in 1970 and headquartered in Jakarta, operating the Jayakarta Hotels & Resorts brand across nine properties in Indonesia. The portfolio spans urban hotels (The Jayakarta SP Jakarta with 333 rooms, The Jayakarta Suites Bandung with 210 rooms), beach resorts (Bali 278 rooms, Lombok 171 rooms, Anyer with 38 rooms and 13 villas), a mountain retreat (Cisarua with 38 rooms and 13 villas), and tourism destinations (Yogyakarta 129 rooms, Labuan Bajo/Flores 71 rooms, J Hotel Kuta 91 rooms), totalling roughly 1,360 keys. The group is publicly listed on the Indonesia Stock Exchange under ticker PNSE since 1990 and is family-controlled, with the Pudjiadi family collectively holding approximately 87.3% of shares through PT Istana Kuta Ratu Prestige, PT Jayakarta Investindo, and direct holdings.

The company generates revenue from four core streams: room rentals across its owned/controlled properties, food and beverage operations, ancillary services (laundry, business center, meeting rooms, ballrooms), and villa rentals at the Anyer and Cisarua properties. Distribution is hybrid — direct bookings via the Jayakarta website and dedicated corporate sales teams for MICE business, supplemented by listings on third-party OTAs. Its primary customer segments are domestic leisure travelers and corporate clients for meetings and events, with pricing quote-based and seasonal.

The business model is asset-heavy hospitality ownership: most hotels are held through subsidiaries (notably 51%-owned PT Hotel Juwara Warga, which carries the Bali/Lombok/Yogyakarta/Flores/Kuta assets) and managed centrally by 30%-owned PT Jayakarta Inti Management. The underlying technology is conventional hospitality PMS and a proprietary booking engine, with no disclosed AI, app, or platform layer. Recent financial performance shows revenue decline (Rp227,489M in 2025 vs Rp241,138M in 2024) and a swing from net profit of Rp25,148M in 2023 to a net loss of Rp2,090M in 2025, with EBITDA collapsing from Rp2,640M to Rp957M over the same period.

Name

PT. Pudjiadi and Sons

Legal name

PT Pudjiadi And Sons Tbk

Website

https://pudjiadiandsons.co.id

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT. Pudjiadi and Sons is an Indonesian publicly listed hospitality company operating the Jayakarta Hotels & Resorts brand across nine 4-star hotels and beach/mountain resorts, serving domestic leisure travelers and corporate MICE clients throughout Indonesia.

Ownership category

akta.pro rank

Product category

Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Hotel and resort operations
• Hospitality network management
• Leisure travel accommodations
• Corporate MICE events
• Property hospitality services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: Revenue from renting hotel rooms across all Jayakarta Hotels & Resorts properties including The Jayakarta SP Jakarta, Bandung, Anyer, Cisarua, Bali, Lombok, Yogyakarta, Flores, and J Hotel Kuta.
2. Food & Beverage: Revenue from restaurant and bar services at all hotel properties, including in-room dining and catering for events.
3. Ancillary Services: Additional revenue streams including laundry services, business center facilities, meeting room and ballroom rentals, and other supporting facilities.
4. Villa Rentals: Revenue from exclusive villa accommodations at properties in Anyer and Cisarua, offering more private and luxurious experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PT. Pudjiadi and Sons operates and manages a network of 9 hotels and resorts under the Jayakarta Hotels & Resorts brand across Indonesia, including The Jayakarta SP Jakarta Hotel & Spa, The Jayakarta Suites Bandung, The Jayakarta Villas Anyer, The Jayakarta Inn & Villas Cisarua, The Jayakarta Bali Beach Resort & Spa, The Jayakarta Lombok Beach Resort & Spa, The Jayakarta Yogyakarta Hotel & Spa, The Jayakarta Suites Komodo Flores, J Hotel Kuta by Jayakarta, and The Jayakarta Residence Bali. The company generates revenue from room rentals, food and beverage services, ancillary services (laundry, business center, meeting rooms), and villa rentals targeting both leisure travelers and corporate clients.

Product overview

PT. Pudjiadi and Sons operates a portfolio of hotels and resorts under the Jayakarta Hotels & Resorts brand across Indonesia. The portfolio includes The Jayakarta SP Jakarta Hotel & Spa (flagship 4-star hotel with 333 rooms), The Jayakarta Suites Bandung (4-star with 138 rooms plus 75 Boutique Suites), The Jayakarta Villas Anyer (38 rooms + 13 villas), The Jayakarta Inn & Villas Cisarua (38 rooms + 13 villas), The Jayakarta Bali Beach Resort & Spa (278 rooms, acquired 1999), The Jayakarta Lombok Beach Resort & Spa (171 rooms, acquired 1999), The Jayakarta Yogyakarta Hotel & Spa (129 rooms, acquired 1999), The Jayakarta Suites Komodo Flores (71 rooms, acquired 1999), J Hotel Kuta by Jayakarta (91 rooms), and The Jayakarta Residence Bali (24 apartments). Properties are primarily owned or controlled through subsidiaries including PT Hotel Juwara Warga (51% owned since 1999) and PT Bali Realtindo Benoa, with management handled by PT Jayakarta Inti Management (30% owned since 1998).

Differentiator

Problem solved

Functional benefit

Brands

• The Jayakarta SP Jakarta Hotel & Spa: 4-star hotel in Jakarta with 333 rooms, located at Jl. Hayam Wuruk No. 126
• The Jayakarta Suites Bandung
• The Jayakarta Villas Anyer
• The Jayakarta Inn & Villas Cisarua
• The Jayakarta Bali Beach Resort & Spa
• The Jayakarta Lombok Beach Resort & Spa
• The Jayakarta Yogyakarta Hotel & Spa
• The Jayakarta Suites Komodo Flores
• J Hotel Kuta by Jayakarta

Products and services

• The Jayakarta SP Jakarta Hotel & Spa Flagship 4-star hotel in Jakarta at Jl. Hayam Wuruk No. 126, with 333 rooms, full-service facilities, and 24-hour reception. Serves as the company's headquarters location and original property.
• The Jayakarta Suites Bandung 4-star hotel in Bandung at Jl. Ir. H. Juanda (Dago) 381, with 210 guest rooms including suites, penthouse, and presidential suite. Caters to leisure and business travelers.
• The Jayakarta Villas Anyer Beach resort in Anyer at Jl. Raya Karang Bolong KM 17/135, featuring 38 rooms and 13 exclusive villa units offering private and luxurious experiences.
• The Jayakarta Inn & Villas Cisarua Mountain resort in Cisarua (Puncak) at Jl. Raya Puncak km.84, offering 38 rooms and 13 exclusive villa units for relaxed highland getaways.
• The Jayakarta Bali Beach Resort & Spa 4-star beach resort in Bali at Jl. Werkudara, Legian, Kuta, with 278 rooms and full spa facilities serving leisure travelers and beach holiday seekers.
• The Jayakarta Lombok Beach Resort & Spa 4-star beach resort in Lombok at Jl. Raya Senggigi No.4, with 171 rooms offering beach access and spa services in the Senggigi area.
• The Jayakarta Yogyakarta Hotel & Spa 4-star hotel in Yogyakarta at Jl. Raya Solo-Yogyakarta Km.8, Sleman, with 129 rooms catering to cultural tourism and business visitors.
• The Jayakarta Suites Komodo Flores 4-star resort in Labuan Bajo at Jl. Pantai Pede KM. 5 near Komodo National Park, with 71 rooms and diving and spa facilities catering to adventure and nature tourism.
• J Hotel Kuta by Jayakarta Boutique hotel in Kuta, Bali at Jl. Raya Kuta No.88 D, with 91 rooms serving value-oriented leisure travelers in a prime beach location.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• PT Hotel Jaya Cikarang (HJC)minorStrategic or Co-development Partner · 1 January 2013Established in 2013 as a subsidiary (99.99% owned) for potential hotel development in the Cikarang area.
• PT Hotel Juwara WargacoreStrategic or Co-development Partner · 1 January 1999PT Pudjiadi And Sons acquired 51% of PT Hotel Juwara Warga in 1999, which owns The Jayakarta Bali Beach Resort & Spa, The Jayakarta Lombok Beach Resort & Spa, The Jayakarta Yogyakarta Hotel & Spa, The Jayakarta Suites Komodo Flores, J Hotel Kuta Bali, and The Jayakarta Residence Bali. This acquisition significantly expanded the company's hotel portfolio.
• PT Jayakarta Inti ManagementcoreStrategic or Co-development Partner · 1 January 1998The company purchased 30% of PT Jayakarta Inti Management shares in 1998. This management company became the operator of all hotels within the company's group, providing professional hospitality management services.
• PT Bali Realtindo BenoaminorStrategic or Co-development Partner · 1 January 1997Established in 1997 as a subsidiary to manage real estate and property development activities, including land acquisition in Bali.
• PT Jayakarta Realti InvestindominorStrategic or Co-development Partner · 1 January 1997Established in 1997 as a subsidiary focused on real estate investment and property development.
• PT Bursa Efek IndonesiacoreOthersIndonesia Stock Exchange where PNSE shares are listed and traded. Located at Gedung BEI, Tower 1, Jl. Jend. Sudirman Kav. 52-53, Jakarta 12190.
• PT Kustodian Sentral Efek IndonesiacoreOthersCentral Securities Depository providing depository and settlement services for the company's listed shares. Located at Gedung BEI, Tower 1, Lt. 5, Jakarta.
• Mirawati Sensi IdriscoreImplementation/ SI/ Consulting PartnerPublic Accounting Firm providing external audit services. Located at EightyEighty@Kasabalanca Office 20th Floor, Unit A, Jl. Casablanca, Kav.88, Menteng Dalam, Tebet, Jakarta Selatan 12870.
• PT EDI IndonesiacoreImplementation/ SI/ Consulting PartnerSecurities Administration Bureau providing share registry and administration services. Located at Wisma SMR 1st, 3rd & 10th Floor, Jl. Yos Sudarso Kav. 89, Jakarta 14350.

Scale indicators7 records

Recent moves11 records

Expansion highlights3 records

Others

• Panorama JTB Tours Indonesia: Indonesian travel and tourism company operating tours, transport, and hotel services. Comparable as a related Indonesian tourism ecosystem participant that channels tourists to similar destinations, though operating in different vertical (tour operator vs. hotel owner).

Direct peers

• Santika Indonesia Hotels & Resorts: Indonesian mid-scale hotel chain with multiple properties across Indonesia including Bali, Jakarta, and regional cities. Most directly comparable domestic peer given similar tier, geographic focus, and Indonesian family-controlled ownership structure.
• Aryaduta Hotels: Indonesian hotel chain operating full-service and resort properties across major Indonesian cities including Jakarta, Bali, and Medan. Comparable mid-tier positioning and similar portfolio of urban hotels and beach resorts.
• Aston Hotels & Resorts: Indonesian hotel chain with extensive portfolio across Indonesia including Bali, Lombok, and Java. Comparable as a domestic peer competing for similar leisure and corporate travelers in mid-scale segment.
• Horison Hotels: Indonesian hotel chain with multiple properties across Java, Bali, and Sumatra targeting mid-market leisure and business travelers. Direct competitor for similar customer segments and Indonesian destinations.
• Sahid Hotels & Resorts: Indonesian hotel group with multiple properties in Java, Bali, and other Indonesian destinations. Comparable as a domestic Indonesian hotel chain with similar mid-tier positioning and resort focus.
• Swiss-Belhotel International: Hotel management group with significant Indonesian presence across mid-scale to upscale segments. Comparable as a competing operator in the same Indonesian destinations with similar mid-tier positioning.

Broad incumbents

• Marriott International (Indonesia): Global hotel group with substantial Indonesian presence (Ritz-Carlton, Westin, Sheraton, Marriott, Courtyard) in Jakarta, Bali, and other key cities. Competes for premium and corporate segments but operates across broader portfolio.
• Accor Hotels (Indonesia): Global hotel group with extensive Indonesian operations across multiple brands (Ibis, Novotel, Pullman, Sofitel, etc.). Competes for similar guests but with much larger portfolio, broader geographic reach, and stronger loyalty programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Pudjiadi and Sons