SOAR
SOAR (Hangzhou Soar Security Technology Co., Ltd.) designs and manufactures specialized PTZ camera systems with thermal, multi-spectral, and gyroscope-stabilized imaging for defense, maritime, anti-drone, and forest fire prevention customers worldwide via direct enterprise sales and OEM/ODM services.
- Company typePrivate
- Founded2005
- HeadquartersHangzhou, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SOAR does
Hangzhou Soar Security Technology Co., Ltd. (SOAR), founded in 2005 and listed on China's NEEQ OTC market in 2016 under ticker 839365, designs, manufactures, and sells specialized closed-circuit PTZ (Pan-Tilt-Zoom) camera systems. Its core technology combines electro-optic/infrared multi-spectral imaging, thermal camera cores (384x288 up to 1280x1024 resolution, cooled and uncooled variants, lenses up to 1100mm), 2-axis gyroscope stabilization for marine and mobile platforms, and proprietary AI algorithms for target recognition and auto-tracking. The portfolio spans thermal PTZ cameras with up to 20km detection range, anti-drone EO/IR cameras (SOAR810 series), gyro-stabilized marine cameras (SOAR971/977 series), forest fire prevention PTZ systems (SOAR800H), long-range laser and IR PTZ cameras, zoom camera modules (up to 120x optical zoom), and supporting pan-tilt and accessory lines.
The company serves demanding B2B end markets including maritime security, defense and border surveillance, anti-drone/counter-UAS, forest fire prevention, mobile surveillance, power line inspection, robotics, and industrial machine vision. Its go-to-market is enterprise field sales complemented by OEM/ODM/JDM customization services for system integrators, with global reach exercised through major international trade shows (Intersec Dubai, MARINTEC CHINA, CPSE, ASIAL, Secutech Vietnam) and a 50-plus language website. Revenue mechanics are hardware sales of PTZ systems and components plus custom engineering services; pricing is not publicly disclosed. With approximately 160 professionals including 62 R&D engineers averaging 11 years of industry experience, the company operates from Hangzhou, Zhejiang Province, and reported an active 20th-anniversary operating posture in 2025.
SOAR firmographics
Firmographics- Name
- SOAR
- Legal name
- Hangzhou Soar Security Technology Co., Ltd.
- Website
- https://hzsoar.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SOAR (Hangzhou Soar Security Technology Co., Ltd.) designs and manufactures specialized PTZ camera systems with thermal, multi-spectral, and gyroscope-stabilized imaging for defense, maritime, anti-drone, and forest fire prevention customers worldwide via direct enterprise sales and OEM/ODM services.
- Ownership category
- akta.pro rank
SOAR industry classification
Industry- Product category
- Video Surveillance Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Video Surveillance System Design & Site Assessment (HSAHACAD)
- akta.pro secondary industry
- Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)
Keywords
Where SOAR is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
SOAR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- PTZ Camera Systems Sales: Sale of PTZ camera systems and optical imaging solutions ranging from core components to complete customized system solutions
- Customized/OEM Solutions: Customized cameras for special purposes and OEM/ODM/JDM services for integrators
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
SOAR product offering
Product offeringCore offering
SOAR designs, manufactures and sells specialized PTZ (Pan-Tilt-Zoom) camera systems and thermal imaging solutions, ranging from thermal camera cores and zoom modules to complete multi-sensor EO/IR PTZ cameras for defense, maritime, anti-drone, forest fire prevention and industrial surveillance applications. The company offers both finished branded products (Thermal PTZ, Marine PTZ, Anti-Drone PTZ, Forest Fire Prevention PTZ, Zoom Modules) and OEM/ODM/JDM customized camera manufacturing for system integrators. Its portfolio emphasizes long-range detection (up to 20km), all-weather day/night operation, gyroscope stabilization for marine/mobile use, and proprietary AI-based target recognition and auto-tracking.
Product overview
SOAR Security (Hangzhou Soar Security Technology Co., Ltd.) offers a comprehensive portfolio of specialized PTZ (Pan-Tilt-Zoom) camera systems and advanced optical imaging solutions. The product lineup centers on thermal imaging technology and multi-sensor surveillance systems, organized into several product families: Thermal Camera Core & Lens modules (SOAR-TH Series) serving as foundational components; Thermal PTZ Cameras (SOAR1050, SOAR800, SOAR970, SOAR977, SOAR789 Series) featuring EO/IR multi-sensor configurations with detection ranges up to 20km; Anti Drone Cameras (SOAR810 Series) for counter-UAS applications; Marine PTZ Cameras (SOAR971, SOAR977 Series) with gyro stabilization for maritime security; Forest Fire Prevention PTZ systems (SOAR800H Series) combining visible and thermal imaging for automated fire detection; and general PTZ Cameras (SOAR971, SOAR800 Series) including IR speed domes and laser-illuminated models. Supporting products include Zoom Camera Modules with up to 120x optical zoom, Pan Tilt systems, and Accessories. The company also provides vertical-specific solutions for perimeter defense, maritime security, robotic surveillance, forest fire prevention, and electrical safety monitoring applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Thermal Camera Core & Lens (SOAR-TH Series)
Companies that use SOAR
Customer profileSegments8 records
Ideal customer profiles3 records
SOAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
SOAR partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights5 records
SOAR competitors and assessment
Company assessmentBroad incumbents
- Dahua Technology: Second-largest Chinese video surveillance company, with extensive PTZ, thermal, and multi-sensor camera lines. Direct comparable in product categories and target verticals (maritime, perimeter, traffic) that overlap heavily with SOAR's offerings.
- Bosch Security Systems: Major Western security OEM offering PTZ and thermal cameras alongside broader building security solutions. Comparable to SOAR in PTZ surveillance hardware serving perimeter and large-site applications, but as part of a much larger diversified security portfolio.
- Hikvision: The world's largest video surveillance equipment manufacturer, offering a broad portfolio of CCTV cameras, thermal imaging, and AI analytics. Highly comparable to SOAR as a Chinese-origin surveillance hardware competitor, but at vastly greater scale and across mainstream commercial markets.
Direct peers
- Hikmicro: Thermal imaging specialist spun out of Hikvision, offering thermal camera cores, handheld thermal imagers, and surveillance thermal cameras. Direct comparable in uncooled thermal cores/modules and PTZ thermal cameras targeting industrial, security, and outdoor applications.
- Teledyne FLIR: Global leader in thermal imaging cameras and sensors used in defense, maritime, and industrial surveillance. Direct comparable in long-range thermal PTZ systems, EO/IR multi-sensor payloads, and cooled/uncooled thermal cores that overlap with SOAR's SOAR-TH and Thermal PTZ product lines.
- Axis Communications: Swedish network camera pioneer with a strong PTZ and thermal camera portfolio serving perimeter, city surveillance, and industrial applications. Comparable to SOAR in PTZ surveillance cameras and networked multi-sensor systems, though typically positioned in commercial rather than heavy-duty defense niches.
- Hanwha Vision: Korean manufacturer of video surveillance products including PTZ, multi-sensor, and thermal cameras for city, transportation, and industrial surveillance. Comparable to SOAR in PTZ camera technology and vertical specialization (perimeter, traffic, critical infrastructure).
- Uniview (UNV): Chinese video surveillance manufacturer with PTZ, thermal, and AI-enabled cameras targeting enterprise and city surveillance. Comparable to SOAR as a Chinese-origin PTZ and thermal camera competitor with overlapping OEM/ODM distribution and similar export-driven go-to-market.
- Guide Infrared: Major Chinese manufacturer of infrared thermal imaging products including cooled and uncooled detectors, thermal camera modules, and surveillance thermal cameras. Comparable to SOAR as a thermal-imaging component and finished-system supplier serving defense, security, and industrial markets.
Emerging players
- InfiRay: Chinese thermal imaging specialist offering uncooled infrared detectors, thermal camera modules, and finished surveillance thermal cameras. Comparable to SOAR in thermal core and module supply for OEM/ODM integration, with significant overlap in long-range thermal PTZ applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SOAR social profiles
Digital presenceSOAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOAR leadership team
Management profileNumber of profiles
Profiles2 records
SOAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOAR
What does SOAR do?
SOAR designs, manufactures and sells specialized PTZ (Pan-Tilt-Zoom) camera systems and thermal imaging solutions, ranging from thermal camera cores and zoom modules to complete multi-sensor EO/IR PTZ cameras for defense, maritime, anti-drone, forest fire prevention and industrial surveillance applications. The company offers both finished branded products (Thermal PTZ, Marine PTZ, Anti-Drone PTZ, Forest Fire Prevention PTZ, Zoom Modules) and OEM/ODM/JDM customized camera manufacturing for system integrators. Its portfolio emphasizes long-range detection (up to 20km), all-weather day/night operation, gyroscope stabilization for marine/mobile use, and proprietary AI-based target recognition and auto-tracking.
Is SOAR a public or private company?
SOAR is a private company. It is classified as public and is currently operating.
When was SOAR founded?
SOAR was founded in 2005. It employs 51 to 100 people.
Where is SOAR based?
SOAR is headquartered in Hangzhou, China, in the Asia region.
How does SOAR make money?
Two revenue lines are on record. PTZ Camera Systems Sales are the primary driver. The others are customized/OEM Solutions.
Who are SOAR's main competitors?
Broad incumbents on record are Dahua Technology, Bosch Security Systems and Hikvision. Direct peers are Hikmicro, Teledyne FLIR, Axis Communications, Hanwha Vision, Uniview (UNV) and Guide Infrared. InfiRay is listed as an emerging player.
Does SOAR have an API?
No public API is recorded for SOAR.
What industry is SOAR in?
SOAR's product category is Video Surveillance Equipment. Its primary akta.pro industry code is HSAHACAD, Video Surveillance System Design & Site Assessment, with a secondary code of CRACAPAI, Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts). Its NAICS code is 334511 and its SIC code is 3861.